{"id":29829,"date":"2020-05-06T06:17:13","date_gmt":"2020-05-06T10:17:13","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29829"},"modified":"2024-06-24T01:30:53","modified_gmt":"2024-06-24T05:30:53","slug":"restaurant-marketing-tips","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips","title":{"rendered":"6 Tips to Take your Restaurant Marketing to a Higher Level in 2023"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"6_Tips_to_Take_Your_Restaurant_Marketing_to_a_Higher_Level_in_2023\"><\/span>6 Tips to Take Your Restaurant Marketing to a Higher Level in 2023<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dec0721f667\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec0721f667\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#6_Tips_to_Take_Your_Restaurant_Marketing_to_a_Higher_Level_in_2023\" title=\"6 Tips to Take Your Restaurant Marketing to a Higher Level in 2023\">6 Tips to Take Your Restaurant Marketing to a Higher Level in 2023<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#1_Data_Collection_for_Customer_Behavior_Tracking\" title=\"1. Data Collection for Customer Behavior Tracking\">1. Data Collection for Customer Behavior Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#2_Interactive_Content\" title=\"2. Interactive Content\">2. Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#3_Limited_Time_Offers\" title=\"3. Limited Time Offers\">3. Limited Time Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#4_Customer_Engagement_with_UGC\" title=\"4. Customer Engagement with UGC\">4. Customer Engagement with UGC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#5_Loyalty_Programs\" title=\"5. Loyalty Programs\">5. Loyalty Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\/#6_Right_Personalization_and_Segmentation\" title=\"6. Right Personalization and Segmentation\">6. Right Personalization and Segmentation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Effective restaurant marketing depends on <a href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\">organic marketing trends<\/a> that are constantly evolving. Hence, it is important to understand how marketing trends affect your marketing efforts. Today, <a href=\"https:\/\/upserve.com\/restaurant-insider\/industry-statistics\/\" rel=\"nofollow\">90% of people<\/a> research a restaurant before dining or ordering food. This proves the necessity of restaurant marketing <a href=\"https:\/\/outgrow.co\/blog\/experts-content-marketing-tips\">tips for content marketers<\/a> in this industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But where do we start? What are the restaurant marketing strategies that we should include in our <a href=\"https:\/\/outgrow.co\/blog\/holiday-marketing-campaign\">campaign<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some restaurant <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-tips\/\">marketing tips<\/a> that might just boost your restaurant business!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Data_Collection_for_Customer_Behavior_Tracking\"><\/span><strong>1. Data Collection for Customer Behavior Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Data on customer behavior can help you better analyze your marketing results. For restaurants and eateries, visitation behavior is extremely important. <\/span><span style=\"font-size: revert; color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">This is the data that tells us where and when the customers choose to eat so restaurant can source the right product while keeping unwavering commitment to <a href=\"https:\/\/agtech.folio3.com\/food-safety-software\/\" target=\"_blank\" rel=\"noopener\">food safety compliance<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This information can help you strategize your marketing campaigns. Moreover, it will make you better equipped to face competition. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, you can analyze data collected through open sources and social media interactions. You may also take the help of a software that can generate customer behavior data.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Additionally, you may consider employing various services that track and analyze customer interaction. You can track demographic, usage, and <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-statistics\">customer engagement statistics<\/a> to identify marketing pain points. For example, a caf\u00e9 that operates in many countries can benefit from data that tracks coffee consumption by country. A creative way to collect feedback is by placing QR codes on orders delivered to customers. Scanning these codes will allow customers to share their feedback with the restaurant. They could even get mystery discounts on their next order. Creating and using a <a href=\"https:\/\/menu.qrcode-tiger.com\/\">QR code menu<\/a> is easy; just use any of these <a href=\"https:\/\/www.uniqode.com\/blog\/qr-code-buying-guide\/how-to-select-the-best-qr-code-generator\/\">best QR code generators<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Interactive_Content\"><\/span><strong>2. Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An interactive social media strategy is imperative. It is not enough to simply be active on your various social media platforms. You must create a strategy that allows you to interact with your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may use <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content types<\/a> like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">contests and giveaways<\/a>, etc. to entice customers. They can help you collect a lot of additional customer data and increase brand awareness. In fact, interactive <a href=\"https:\/\/outgrow.co\/blog\/content-amplification\/\">content<\/a> is known for increased <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">customer engagement<\/a>. Try it out now by <a href=\"https:\/\/app.outgrow.co\/signup\">signing up for a free 7-day trial<\/a>.<\/span><\/p>\n<p>For instance, a quiz like this can be used by McDonald\u2019s, utilizing their <a href=\"https:\/\/apps.apple.com\/us\/app\/menu-maker-menu-templates\/id1591013839\" target=\"_blank\" rel=\"noopener\">menu designer<\/a>, to promote new additions to their menu:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49506 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/quiz-by-mcdonell.jpg\" alt=\"Quiz used by macDonald for marketing\" width=\"786\" height=\"776\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/quiz-by-mcdonell.jpg 786w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/quiz-by-mcdonell-300x296.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/quiz-by-mcdonell-768x758.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.playbuzz.com\/dylanerdelt10\/what-mcdonalds-item-are-you\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Limited_Time_Offers\"><\/span><strong>3. Limited Time Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Limited-time offers, or LTOs, are a great way of creating social media buzz. You can sell special or seasonal menu items for the same. Boost these exclusive deals with visually stunning <a href=\"https:\/\/photoadking.com\/templates\/restaurant-menu\/\" target=\"_blank\" rel=\"noopener\">restaurant menu templates<\/a> showcasing the uniqueness of each limited-time offer. You can also choose to sell customer favorites and best-sellers as limited-time offers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0Now, statistics show that <a href=\"https:\/\/muchneeded.com\/coffee-consumption-statistics\/\">coffee consumption by country<\/a> is consistently increasing. In fact<a href=\"https:\/\/muchneeded.com\/coffee-consumption-statistics\/\">,<\/a>\u00a0 almost 500 billion cups of coffee are consumed every year. Naturally, this creates an extremely competitive environment. Despite that, Starbucks continues to <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing\">attract new customers<\/a> with its amazing marketing techniques. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One such example is <a href=\"https:\/\/stories.starbucks.com\/stories\/2017\/starbucks-unicorn-frappuccino\/\">Starbucks&#8217;s Unicorn Frappuccino<\/a>, which utilized the power of LTO&#8217;s. Naturally, it prompted customers to share photos online. It became a legendary <a href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\">marketing strategy<\/a> because it generated so much free advertising for Starbucks. In fact, it was so successful that it increased Starbucks &#8216; stock value.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-49507 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/LTO-for-social-media-marketing.jpg\" alt=\"Limited time offer for marketing\" width=\"940\" height=\"742\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/LTO-for-social-media-marketing.jpg 940w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/LTO-for-social-media-marketing-300x237.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/LTO-for-social-media-marketing-768x606.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/stories.starbucks.com\/stories\/2017\/starbucks-unicorn-frappuccino\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Customer_Engagement_with_UGC\"><\/span><strong>4. Customer Engagement with UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can promote your restaurant brand by re-purposing customer social media posts and <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\">reviews<\/a>. This is called the strategy of UGC or user-generated content. It includes videos, testimonials, and photos generated about your restaurant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social media posts that utilize user-generated content enjoy <a href=\"https:\/\/www.socialtoaster.com\/user-generated-content-21-stats-ugc\/\" rel=\"nofollow\">28% more engagement<\/a>. They provide social proof that the claims you make in your ads are true.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can find UGCs in review sites like Yelp, Google, TripAdvisor, Foursquare, and Facebook. Moreover, they are available on social media platforms. Some companies include it in their blogs as well.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Tuco and Blondie restaurant in Chicago has a very <em>Instagrammable<\/em> mural. It gathered a lot of user-generated content for the eatery through lively Instagram posts.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49512 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-for-ugc-1.jpg\" alt=\"ugc for customer engagement strategy\" width=\"935\" height=\"601\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-for-ugc-1.jpg 935w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-for-ugc-1-300x193.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-for-ugc-1-768x494.jpg 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lightspeedhq.com\/blog\/user-generated-content-build-your-restaurant-brand\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Always ask the original user for permission before you re-purpose any <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">content for marketing<\/a>. Furthermore, to encourage UGC creation, you can conduct photo ops at your restaurant and ask customers to include your social media information and hashtags. You may offer freebies or discounts as incentives for these posts and reviews. Finally, you can also create photo contests and give prizes to winning entries.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Loyalty_Programs\"><\/span><strong>5. Loyalty Programs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/orders.co\/restaurant-loyalty-reward-program\/\" target=\"_blank\" rel=\"noopener\">Customer loyalty rewards programs<\/a> can help you engage with customers and gather behavior data. You can offer discounts and promotions to loyal customers. In turn, you can ask them for their contact information. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, you can offer incentives on the spot to garner more sign-ups. This could be a free side dish, a drink, or a discount on their bill. After all, immediate gratification entices customers to join.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can then use their contact details for an email or <a href=\"https:\/\/sendpulse.com\/support\/glossary\/sms-campaign\">SMS marketing campaign<\/a>. This can be used to invite them to events, promotions, and other VIP benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The loyalty program offered by Starbucks is a great example of the same. It is convenient as it does not use the cumbersome membership cards.\u00a0 Moreover, it does not have any sign-in requirements. The Starbucks app made it easier for loyal customers to rack up points. Most importantly, it helped Starbucks to collect customer data and behavior for <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-strategies\/\">marketing purposes<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49509 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/loyalty-programs.jpg\" alt=\"loyalty programs as marketing strategy\" width=\"733\" height=\"619\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/loyalty-programs.jpg 733w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/loyalty-programs-300x253.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.starbucks.in\/rewards\" target=\"_blank\" rel=\"nofollow noopener\">Source<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Right_Personalization_and_Segmentation\"><\/span><strong>6. Right Personalization and Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email segmentation is very effective in gaining loyal customers, building better relationships, and increasing profits.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Targeted and segmented emails account for roughly <a href=\"https:\/\/blog.zoominfo.com\/email-list-segmentation\/\" rel=\"nofollow\">58% of revenues<\/a>. If you personalize your emails, you can drive more engagement. Moreover, segmented emails increase email open rates; receive <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" rel=\"nofollow\">100.95%<\/a> higher clicks, and encourage future engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you have segmented your emails, you can <\/span><span style=\"font-weight: 400; font-size: 14pt;\">create an exclusive list for loyal customers. After all, it is easier to sell to existing customers than new ones. Secondly, you can t<\/span><span style=\"font-weight: 400; font-size: 14pt;\">arget your local community. Finally, you can o<\/span><span style=\"font-weight: 400; font-size: 14pt;\">ffer discounts on targeted items that your customers love.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your customers will love your personalization efforts because it proves to your customers that you care!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Restaurant marketing has often been deemed as \u2018tricky\u2019. We hope that this article armed you with just the right marketing information to turn those obstacles into <em>treats<\/em>! Boost your restaurant marketing by <a href=\"https:\/\/app.outgrow.co\/signup\">signing up for a 7-day free trial<\/a> and create interactive content today.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Did we miss out on any major restaurant marketing tips? Let us know your thoughts on the same! We are always eager to learn! \ud83d\ude42<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Fw5BBa24dY8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Tips to Take Your Restaurant Marketing to a Higher Level in 2023 Effective restaurant marketing depends on organic marketing trends that are constantly evolving. Hence, it is important to understand how marketing trends affect your marketing efforts. Today, 90% of people research a restaurant before dining or ordering food. This proves the necessity of&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[607,1036,1035],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips to Take your Restaurant Marketing to a Higher Level in 2023<\/title>\n<meta name=\"description\" content=\"Good food and great marketing are things we must never say no to! 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