{"id":30480,"date":"2020-05-21T07:26:30","date_gmt":"2020-05-21T11:26:30","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=30480"},"modified":"2023-09-11T12:59:24","modified_gmt":"2023-09-11T16:59:24","slug":"how-to-use-interactive-content-to-promote-marketing-events-and-conferences","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-marketing-events","title":{"rendered":"How To Use Interactive Content To Promote Marketing Events And Conferences"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_To_Use_Interactive_Content_To_Promote_Marketing_Events_And_Conferences\"><\/span><strong>How To Use Interactive Content To Promote Marketing Events And Conferences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d95d04ca108\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d95d04ca108\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-marketing-events\/#How_To_Use_Interactive_Content_To_Promote_Marketing_Events_And_Conferences\" title=\"How To Use Interactive Content To Promote Marketing Events And Conferences\">How To Use Interactive Content To Promote Marketing Events And Conferences<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-marketing-events\/#Using_Interactive_Content_To_Interact_With_Audiences_%E2%80%98During_The_Events\" title=\"Using Interactive Content To Interact With Audiences \u2018During\u2019 The Events\">Using Interactive Content To Interact With Audiences \u2018During\u2019 The Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-marketing-events\/#Digital_Promotion_Through_Interactive_Content\" title=\"Digital Promotion Through Interactive Content\">Digital Promotion Through Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-marketing-events\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We live in a digital world. It\u2019s a fact. We sell and buy our products and services online. We interact with people online. But despite that, marketing events can be a game-changer for your business. Marketing events can be hosted to build better and stronger relationships with prospective clients. They can be used to promote products and also to educate customers about a company\u2019s offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now how you market these marketing events and conduct them is a huge part of it all. Marketing events are an essential channel for all B2B and B2C businesses. And we are back with our favorite secret weapon to help you do that &#8211; <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">interactive content<\/a>. Today we want to talk about how you can use interactive content to promote marketing events and conferences, both before and during it. So gear up!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"wp-image-46895 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1036\" height=\"214\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_Interactive_Content_To_Interact_With_Audiences_%E2%80%98During_The_Events\"><\/span><strong>Using Interactive Content To Interact With Audiences \u2018During\u2019 The Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to research, events make up almost <a href=\"https:\/\/www.itagroup.com\/insights\/strategic-events-b2b-marketing\" rel=\"nofollow\">24% of the B2B marketing budget<\/a>. It is presumably obvious that one can use interactive content to promote and advertise their event. But it doesn\u2019t stop there. So before we move on to the larger section of our blog, we can tell you about the ways in which you can use interactive content <strong>during<\/strong> your event!<\/span><\/p>\n<h3><strong>1. Spontaneous Polls During The Event<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The sweet bliss of democracy, right? We love voicing our opinion. We love choosing favorites. And thus comes the magic of polls. Imagine you\u2019re holding a marketing conference on the latest marketing tools to use in 2020. The simplest and the most effective way of engaging your audience in a conference like this is &#8211; a poll for <strong>\u2018Which marketing tool is your favorite among the following?\u2019. <\/strong>It is your best bet at reigniting the interest of a bored spectator.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also plan sub-events around these poll results, and give away prizes, amongst other things. In this way, you are making sure that your audience gains something out of this. Based on the results of these polls you can also formulate your marketing strategy depending upon the kind of company you are.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53235 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/polls-new-300x162.png\" alt=\"polls-new\" width=\"626\" height=\"338\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/polls-new-300x162.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/polls-new-768x415.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/polls-new.png 1024w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/premade.outgrow.us\/premadeinfluencersVote-for-your-favourite-GoogleMarketingLive-Feature\">Source<\/a><\/p>\n<h3><strong>2. Assessments On Event Topics<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The simplest way to make sure that your students are paying attention in class &#8211; a test! Only, in the form of an interactive assessment. Audiences love to know where they stand amongst everyone else. This is why assessments are a great way to get back in the game. A seminar for \u2018AI In Marketing\u2019 or \u2018Marketing Trends\u2019 or any other topic for that matter can have a similar assessment. You can use these assessments to also educate the audience more about your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, you can use these assessment scores in order to offer discounts and coupons. Thus, increasing their chances of becoming customers! This will also create a strong brand image in front of your audience. A sense of competition will develop among your audience which you can leverage in strengthening your brand recognition.<\/span><\/p>\n<h3><strong>3. Surveys And Forms\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Feedback never hurts! (<em>Unless it\u2019s bad, lol<\/em>) But it\u2019s always helpful. You can roll out surveys and forms at the end of your event. You can use these surveys and forms to get feedback for your event, your products and everything else. Moreover, you can use this technique for lead generation and as part of your market research as well. The answers in these surveys will tell you about your audience\u2019s preferences and expectations from the market. And you can use this in your product development. And as well as a part of your marketing strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Promotion_Through_Interactive_Content\"><\/span><strong>Digital Promotion Through Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now we move on to digital promotion and advertising for your event by using interactive content. Most people think that this kind of promotion can only be done through social media. But interactive content can be used in a lot of places! Email marketing, landing pages, websites, display ads, and of course, social media, the biggest of it all. You can add <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">types of interactive content<\/a> like calculators and quizzes to your emails, embed them on your websites and landing pages! These will not only help promote your event but also help you with good lead generation. Now, we\u2019ll take these content types one by one with examples so as to help you understand better exactly how interactive content can be used to promote marketing events!<\/span><\/p>\n<h3><strong>1. Calculators<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculators are the kind of interactive content that provides the most value to customers. Whether it\u2019s about calculating mortgage payments or saving goals, they\u2019re good to go! Now imagine that you\u2019re a marketing software company that caters to B2B marketers. And you want to hold a conference about paid marketing and the tools you can use for it. How can you use a calculator to promote it? Well, here\u2019s your answer &#8211; \u2018<a href=\"https:\/\/premade.outgrow.us\/how-much-should-you-spend-on-paid-advertising\">How Much Should You Be Spending On Paid Advertising?<\/a>.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can promote this calculator on social media, embed it on your website, landing pages, add it in your newsletters, display ads, etc. And at the end of the quiz, you can direct the people to your sign up page for the conference! One of the main concerns for marketers is budget. So a calculator like this would definitely get them interested<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now through this calculator, you can talk about the conference you\u2019re holding and get people to sign up for it. With the incentive of the calculator\u2019s results, people are more likely to sign up and offer lead information.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53236 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/calculators-new-300x142.gif\" alt=\"calculators-new\" width=\"439\" height=\"208\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/calculators-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/calculators-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/calculators-new-768x363.gif 768w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<h3><strong>2. Outcome Quizzes<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use outcome quizzes to engage your audiences through targeted efforts. And there is a huge variety of outcome quizzes you can create, no matter what your conference is about. Now for instance, you are holding a conference on the latest marketing trends upcoming in 2020. You can create a quiz for \u2018Which Event Speaker Do You Relate To?\u2019 Or \u2018<a href=\"https:\/\/premade.outgrow.us\/premadeblog-or-podcast\">Should You Switch From a blog to a podcast?<\/a>\u2019 if you\u2019re holding a conference on podcast practices.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These quizzes are exciting and fun for the user and make them more familiar with what your conference is about. You can send them customized mails with invitations for your conference and also use the quiz results to hold smaller events during the conference!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53241 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new-300x147.png\" alt=\"outcome-quiz-new\" width=\"463\" height=\"227\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new-300x147.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new-1024x502.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new-768x377.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new-1536x754.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/outcome-quiz-new.png 1600w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<h3><strong>3. Assessments\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We\u2019ve already talked about how you can use assessments during your event. Now you can use these assessments in order to promote your event in the same way! You can use these assessments in the form of contests. For example, here\u2019s a quiz on \u2018<a href=\"https:\/\/premade.outgrow.us\/grade_your_seo_knowledge\">Find Out Where You Stand Among 5000 Marketers On This SEO Quiz<\/a>\u2019. If you\u2019re holding a quiz on SEO tips, marketing strategies or anything related, you can use this assessment to get some pre-event promotion. People always like to know where they stand among everybody else.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And this is a great way of giving out some information about your event. You can also give out some discount coupons or other passes based on how much people score in this assessment. This will encourage more and more people to take the assessment.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53237 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/SEOknowledgequiz-new-300x142.gif\" alt=\"SEOknowledgequiz-new\" width=\"807\" height=\"382\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/SEOknowledgequiz-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/SEOknowledgequiz-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/SEOknowledgequiz-new-768x363.gif 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/p>\n<h3><strong>4. Polls And Surveys<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use polls and surveys to get your audience a little fired up before the conference. Even during the preparation of your event, you can keep sending them polls about whether you should go with a certain chair or not! This will get your audience to interact with you more and feel like a part of the show even before it begins. You can keep asking them to vote for their favorite speaker, favorite conference, favourite topic, etc. You can also use these answers to <a href=\"https:\/\/www.lifesize.com\/en\/video-conferencing-blog\/virtual-events\">modify your conference<\/a> to suit their needs in a better way.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can send them surveys to get to know their needs and preferences and use that data further in your business as well!<\/span><\/p>\n<h3><strong>5. Giveaways And Contests<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now <a href=\"https:\/\/www.accelevents.com\/platform\/gamification\">giveaways and contests<\/a> are easily the simplest way of getting leads and bringing an audience together. Nothing encourages you to do something like the incentive of a nice gift, right? You can use these giveaways and contests to reach a wider audience, make people share your content on social media and get more people for your conference!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can even create a giveaway for the person who manages to get the most sign ups on your conference link! And this is only one example. You can get people to tag friends, put you on their stories, participate in online games, etc. in the form of contests. As easy as that! It improves your brand image and also exposes you to a larger audience for the long run.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53238 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/Giveaway-content-new-300x152.png\" alt=\"Giveaway-content-new\" width=\"580\" height=\"294\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/Giveaway-content-new-300x152.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/Giveaway-content-new-1024x518.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/Giveaway-content-new-768x389.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/Giveaway-content-new.png 1536w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, here you go! You can use interactive content to promote marketing events and conferences in more ways than you could have imagined! And with so many types of interactive content. It\u2019s a great way of promoting your brand, getting to know people on a one-on-one basis and building your presence in the market. Now if you have any more questions about marketing events or about marketing those events, you know where to find us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Use Interactive Content To Promote Marketing Events And Conferences We live in a digital world. It\u2019s a fact. We sell and buy our products and services online. We interact with people online. But despite that, marketing events can be a game-changer for your business. Marketing events can be hosted to build better and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[86,618,619],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Interactive Content To Promote Marketing Events<\/title>\n<meta name=\"description\" content=\"Getting to know your audience in person never goes out of style. 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