{"id":31513,"date":"2020-05-28T07:24:27","date_gmt":"2020-05-28T11:24:27","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=31513"},"modified":"2024-08-07T22:37:53","modified_gmt":"2024-08-08T02:37:53","slug":"increase-revenue-existing-customers","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers","title":{"rendered":"Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Marketing_Budgets_Down_5_Ways_to_Increase_Revenue_from_Existing_Customers\"><\/span><strong>Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc10cae65da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc10cae65da\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#Marketing_Budgets_Down_5_Ways_to_Increase_Revenue_from_Existing_Customers\" title=\"Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers\">Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#The_Impact_of_COVID-19_on_Marketing\" title=\"The Impact of COVID-19 on Marketing\">The Impact of COVID-19 on Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#The_Importance_of_Marketing_to_Existing_Customers\" title=\"The Importance of Marketing to Existing Customers\">The Importance of Marketing to Existing Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#How_to_Increase_Revenue_from_Existing_Customers\" title=\"How to Increase Revenue from Existing Customers\">How to Increase Revenue from Existing Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#Learning_From_the_Best_Customer_Loyalty_Case_Studies\" title=\"Learning From the Best: Customer Loyalty Case Studies\">Learning From the Best: Customer Loyalty Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\/#About_The_Author\" title=\"About The Author\">About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>In this blog, we will focus on how to increase revenue from existing customers. This becomes all the more important keeping the ongoing pandemic into consideration&#8230;<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In today\u2019s seemingly apocalyptic days, many businesses are struggling to remain viable. COVID-19 and enforced social distancing have created a massive strain on the global economy. As for any economical chaos, there are those who suffer from the disaster and those who find opportunities to leverage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For many businesses, marketing budgets are down, while other brands are spending more and more on marketing efforts. However, you don\u2019t have a huge marketing budget to continue generating revenue from existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this article, you will learn about the impact of COVID-19 on marketing, and what you can do to increase revenue from existing customers. You will also learn from case studies, which review the customer loyalty efforts of two big brands.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Impact_of_COVID-19_on_Marketing\"><\/span><strong>The Impact of COVID-19 on Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to a survey by <a href=\"https:\/\/influencermarketinghub.com\/coronavirus-marketing-ad-spend-report\/\" rel=\"nofollow\" data-abc=\"true\">Influencer MarketingHub<\/a>, the majority of brand respondents reported that they expect to decrease or have already cut down on marketing efforts due to COVID-19.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31526\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/COVID19_Graphics2.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1282\" height=\"642\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/COVID19_Graphics2.jpg 1282w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/COVID19_Graphics2-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/COVID19_Graphics2-1024x513.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/COVID19_Graphics2-768x385.jpg 768w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s not all hopeless. However, according to research by <a href=\"https:\/\/www.klaviyo.com\/covid-19-daily-ecommerce-insights\" rel=\"nofollow\" data-abc=\"true\">Klaviyo<\/a>, around 22% of brands are actually increasing spending. These brands are making the most of the current market by highlighting \u2018essential\u2019 products and creating COVID-19 appropriate campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Of those industries struggling, luxury and travel-related brands, and politics are some of the hardest hit. In contrast, brands devoted to news, mental and physical health, basic needs, and technology seem to be doing well and even thriving.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Marketing_to_Existing_Customers\"><\/span><strong>The Importance of Marketing to Existing Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<div class=\"gmail_signature\" dir=\"ltr\" data-smartmail=\"gmail_signature\"><\/div>\n<\/div>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you are one of the organizations decreasing your marketing budget during this crisis, you\u2019re probably looking for ways to maximize the output from what\u2019s left. <a href=\"https:\/\/www.brex.com\/journal\/bootstrapping\" target=\"_blank\" rel=\"noopener\">Bootstrapping<\/a> can be a valuable strategy in this context. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Focusing on marketing to your existing customers can be a viable option. When you spotlight and acknowledge existing customers you can:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Increase retention rates<\/strong>\u2014reminding customers that they are valued and remembered helps boost your customer relationships and reminds them of positive past interactions.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Boost product spending<\/strong>\u2014engaged customers are more likely to make purchases and are more likely to spend more per purchase. Additionally, existing customers are easily identifiable, allowing you to restrict resources spending to those who are already interested.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Leverage social marketing<\/strong>\u2014existing customers can help you generate new contacts and provide organic marketing. Reaching out to these customers can help you take advantage of these benefits while improving individual relationships.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31527\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p1.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1171\" height=\"778\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p1.jpg 1171w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p1-300x199.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p1-1024x680.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p1-768x510.jpg 768w\" sizes=\"(max-width: 1171px) 100vw, 1171px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Source: <\/strong><a href=\"https:\/\/www.superoffice.com\/blog\/customer-retention-tips-with-crm-software\/\" rel=\"nofollow\" data-abc=\"true\"><strong>Superoffice<\/strong><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Increase_Revenue_from_Existing_Customers\"><\/span><strong>How to Increase Revenue from Existing Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To ensure the greatest ROI for your efforts, you need to focus on strengthening your relationship with customers and <a href=\"https:\/\/www.businessnewsdaily.com\/16017-build-customer-loyalty.html\" rel=\"nofollow\" data-abc=\"true\">increasing brand loyalty<\/a>. Below are a few methods you can use to achieve these goals.<\/span><\/p>\n<h3><strong>1. Start a customer loyalty program<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Loyalty programs can help you individually reward <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\" data-abc=\"true\">customers for engagement<\/a> and increase purchase frequency. While you may not feel you\u2019re in a position to give discounts as rewards, there are many other benefits you can offer. For example, providing first access to new products or including \u201cinsider tips\u201d in your communications.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It can be particularly useful to gamify programs. For example, issuing social media challenges or displaying progress bars on loyalty apps. In fact, according to <a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\" data-abc=\"true\">contest statistics<\/a>, they have a conversion rate of almost 34%, which is higher than other content types.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Additionally, awarding social media badges or honorific titles can make loyalty programs fun without costing you anything. For example, Sephora, a cosmetics retailer, offers the <a href=\"https:\/\/loyaltylion.com\/blog\/spotlight-sephora-beauty-insider-loyalty-program\" rel=\"nofollow\" data-abc=\"true\">Beauty Insider program<\/a> with rewards tied to a customer\u2019s tiered status. In this program, members can \u201clevel up\u201d based on their spending.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31533\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p6.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1452\" height=\"462\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p6.jpg 1452w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p6-300x95.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p6-1024x326.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p6-768x244.jpg 768w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/><\/p>\n<h3><strong>2. Onboarding program<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Onboarding programs devote extra care and attention to your new customers. These programs help ensure that customers are able to quickly feel comfortable with your service or product and can have a significant impact on developing customer relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While these programs can be resource-intensive, there are methods you can use to reduce costs. For example, creating an onboarding package with pre-recorded tutorials or graphic walkthroughs. Chatbots and wizards can also be useful for guiding new customers as long as you also offer an option for live interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have a look at how Heek, a website design tool, <a href=\"https:\/\/outgrow.co\/blog\/best-website-chatbot-examples\" data-abc=\"true\">onboards its customer using a well-designed chatbot<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31528\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p2.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1318\" height=\"571\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p2.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p2-300x130.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p2-1024x444.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p2-768x333.jpg 768w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<h3><strong>3. Communication calendar<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Communications calendars are tools you can use to track customer communications and engagement. These calendars can be used to trigger agents or scripts when customers haven\u2019t engaged in a while. For example, sending an email asking if a customer still wants to receive newsletters even if they haven\u2019t opened on in a while. Similarly, individuals might want to <a href=\"https:\/\/www.hicapitalize.com\/resources\/how-to-consolidate-401k-accounts\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">consolidate 401(k) accounts<\/a> to benefit from a simplified and more manageable overview of their retirement funds.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These calendars and the communications triggered can help you reduce <a href=\"https:\/\/www.profitwell.com\/customer-churn\/guide\" data-abc=\"true\">customer churn<\/a> and remind customers that you\u2019re aware of them personally. These communications can also provide timely opportunities to offer customers rewards or cross-sells. For example, offering a free gift on a birthday or refill packs for a product that they\u2019re about to run out of.<\/span><\/p>\n<h3><strong>4. Improve your customer support<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similar to onboarding, focusing on improving customer support can help you both secure and retain customers. Providing strong support from the start shows a dedication to customer outcomes and displays pride in your product or service. It can also be a valuable source of customer feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While support can mean having dedicated, live agents, it doesn\u2019t have to. You can also start building a solid support base by making sure that your product documentation is clear. For example, making a publicly available wiki that is searchable by topic. Creating blog posts with functional tips and tutorials is also a good place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Freshchat live chat offers a seamless customer experience with the help of increased personalization and recommendation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31529\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p3.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1433\" height=\"744\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p3.jpg 1433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p3-300x156.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p3-1024x532.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p3-768x399.jpg 768w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<h3><strong>5. Company newsletter<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Company newsletters are a good way of periodically reminding customers that you exist and what you\u2019re up to. These tools can help you advertise new products, highlight upcoming events, or provide interesting and engaging information to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Newsletters can also be a fun way to encourage community interactions through included polls or challenges. These methods can keep customer attention a little longer and if crafted carefully can lead to free marketing. For example, a quiz that rewards customers with an Instagram-worthy graphic.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learning_From_the_Best_Customer_Loyalty_Case_Studies\"><\/span><strong>Learning From the Best: Customer Loyalty Case Studies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re still not sure that focusing your current attention on your existing customers is worth it, consider the following examples.<\/span><\/p>\n<h3><strong>Starbucks\u2019 customer loyalty program<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Starbucks, a global cafe chain, has a well known and used loyalty program. At first, this program rewarded all members equally. It grants points each time a member visited the chain, in addition to a variety of other benefits including free in-store refills and birthday rewards.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31530\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"1602\" height=\"772\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4-1024x493.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4-768x370.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p4-1536x740.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, a few years ago, the company revised the program to provide higher rewards to higher spenders. As a result, many customers who were previously not using the program downloaded the loyalty app and even preloaded an account balance. In addition to this, Starbucks gained the added benefit of collecting valuable data from more customers.<\/span><\/p>\n<h3><strong>Annmarie Gianni Skin Care rewards<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Massive chains aren\u2019t the only ones, benefitting from customer loyalty, however. Smaller businesses can also take advantage of the same.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, Annmarie Gianni, a small skincare and beauty products brand. This company used social media quizzes tied to special product offers to engage customers. The quiz gamified the customer interaction and the offers (including a specially priced sample kit, <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-offer-free-shipping-ecommerce-store\/\" data-abc=\"true\">free shipping<\/a>, a $10-promo code for the next purchase, and a free ebook) encouraged purchasing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31531\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p5.jpg\" alt=\"5 Ways to Increase Revenue from Existing Customers\" width=\"955\" height=\"860\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p5.jpg 955w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p5-300x270.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/p5-768x692.jpg 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While this did cost the company a small amount to organize, the payoff was well worth it. From this effort alone, they managed to generate over <a href=\"https:\/\/www.leadquizzes.com\/case-studies\/annmarie-gianni-skin-care\/\" rel=\"nofollow\" data-abc=\"true\">20k leads and $200k<\/a> in just two months.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing creates a connection between brands and customers. Your marketing efforts help inform your customers about new offerings, and ensure that existing customers are continuously engaged with your brand. To be effective, you don\u2019t need a huge marketing budget. What you need is consistency. Create a channel of communication that ensures existing customers stay engaged with your brand and keep your brand in mind when they need to make a purchase.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"895\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This article is written by Chen Shem Tov from <a href=\"https:\/\/www.linkedin.com\/company\/agileseo-io\/\" data-abc=\"true\">Agile SEO<\/a>.\u00a0 They provide strategic SEO solutions to technology brands.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers In this blog, we will focus on how to increase revenue from existing customers. This becomes all the more important keeping the ongoing pandemic into consideration&#8230; In today\u2019s seemingly apocalyptic days, many businesses are struggling to remain viable. COVID-19 and enforced social distancing have&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[314,659,198,412],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Budget Cut? How to Increase Revenue from Existing Customers<\/title>\n<meta name=\"description\" content=\"Most brands are cutting down on marketing efforts due to COVID-19. In this situation, how to increase revenue from existing customers? Find out here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/31513\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Budget Cut? How to Increase Revenue from Existing Customers\" \/>\n<meta property=\"og:description\" content=\"Most brands are cutting down on marketing efforts due to COVID-19. In this situation, how to increase revenue from existing customers? 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