{"id":32069,"date":"2020-06-26T16:57:49","date_gmt":"2020-06-26T20:57:49","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=32069"},"modified":"2024-10-03T07:00:19","modified_gmt":"2024-10-03T11:00:19","slug":"podcast-brand-awareness-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-brand-awareness","title":{"rendered":"Podcast as a Marketing Tool: How to Grow Brand Awareness"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Podcast_as_a_Marketing_Tool_How_to_Grow_Brand_Awareness\"><\/span><strong>Podcast as a Marketing Tool: How to Grow Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9645b01ec6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9645b01ec6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-brand-awareness\/#Podcast_as_a_Marketing_Tool_How_to_Grow_Brand_Awareness\" title=\"Podcast as a Marketing Tool: How to Grow Brand Awareness\">Podcast as a Marketing Tool: How to Grow Brand Awareness<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-brand-awareness\/#Podcast_For_Brand_Awareness_Building_Relationship_and_Trust\" title=\"Podcast For Brand Awareness: Building Relationship and Trust\">Podcast For Brand Awareness: Building Relationship and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-brand-awareness\/#Podcast_For_Brand_Awareness_The_Fine_Art_of_Engaging_Content\" title=\"Podcast For Brand Awareness: The Fine Art of Engaging Content\">Podcast For Brand Awareness: The Fine Art of Engaging Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-brand-awareness\/#Podcast_For_Brand_Awareness_Reach_New_Audience_and_Generate_Better_Conversion\" title=\"Podcast For Brand Awareness: Reach New Audience and Generate Better Conversion\">Podcast For Brand Awareness: Reach New Audience and Generate Better Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-brand-awareness\/#Podcast_For_Brand_Awareness_Easy_and_Quick_to_Produce\" title=\"Podcast For Brand Awareness: Easy and Quick to Produce\">Podcast For Brand Awareness: Easy and Quick to Produce<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With almost more than five billion people owning a mobile device, listening to podcasts is one of the ways individuals of the modern world find information and seek entertainment. Right now, there are an estimated 54 million podcast episodes, coupled with 800,000 active podcasts around the globe. The <a href=\"https:\/\/muchneeded.com\/how-to-start-a-successful-podcast\/\">state of podcasting<\/a> in America alone indicates that 70% of people are familiar with this audio content. With these astounding figures, it is evident you need to leverage the podcast for brand awareness. Here are some benefits of choosing podcasts as your marketing tool.<\/span><\/p>\n<blockquote><p><em><strong><span style=\"font-size: 14pt;\">Related Read: <\/span><\/strong><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/top-podcasts-for-marketers\">Top podcasts for marketers<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_For_Brand_Awareness_Building_Relationship_and_Trust\"><\/span><strong>Podcast For Brand Awareness: Building Relationship and Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Podcasting paves the way for your business to have a strong voice. With your chosen content, you can showcase the thrust, personality, and character of your organization. Consequently, you can attract more clients and increase your sales goals in a natural way. Unlike pushy and traditional advertising that consumers no longer trust, podcasts allow you to build more authentic client relationships. In business, trust is vital in creating a loyal following in the market that is already saturated with products and services. And most of all, trust equates to more sales!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For the new brand building trust is even more challenging and podcasts are a great tool to start connecting with the audience. A great example is <a href=\"https:\/\/www.delltechnologies.com\/enus\/perspectives\/categories\/trailblazers\/\" rel=\"\u201dnofollow\u201d\">Trailblazers Podcast<\/a>, launched by Dell technologies, a new brand created in 2016 when Dell and EMC Corporation merged. The podcast isn\u2019t about the brand but a collection of inspiring business stories. This is also a good example of engaging content, speaking with the audience, interested in entrepreneurship and real-world business experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32072 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness.jpg\" alt=\"Trailblazers Podcast : podcast for brand awareness\" width=\"1382\" height=\"455\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness.jpg 1382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-300x99.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-1024x337.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-768x253.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_For_Brand_Awareness_The_Fine_Art_of_Engaging_Content\"><\/span><strong>Podcast For Brand Awareness: <\/strong><strong>The Fine Art of Engaging Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Remember that the world loves listening to podcasts because they cover a broad range of engaging topics. Your clients can multitask and listen whenever they want. Your audience can download your episodes to save for later, or they can listen to them the moment they are released. Starting a podcast also gives you the freedom to explore any format-you can be a solo host, do tandem hosting, invite guests, do a drama, perform a comedy skit, and more. Moreover, your messages can be as varied, allowing you to focus on unique stories, give advice, share experiences, play music, or whatever you want. No two podcasts are exactly alike because you can use your imagination.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The perfect example of working engaging content is <a href=\"https:\/\/hackablepodcast.com\/\" rel=\"\u201dnofollow\u201d\">Hackable<\/a> &#8211; branded podcast for McAfee, a software security company. Cybersecurity nowadays is vital for every aspect of life, but it\u2019s not so easy to engage people with this topic &#8211; not many of us care and talk about cybersecurity until something goes wrong. Hackable managed to become super successful because of the perfect combination of humor, entertainment, and educational content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32070 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-2.jpg\" alt=\"Hackable Podcast: podcast for brand awareness\" width=\"1382\" height=\"675\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-2.jpg 1382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-2-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-2-1024x500.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-2-768x375.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_For_Brand_Awareness_Reach_New_Audience_and_Generate_Better_Conversion\"><\/span><strong>Podcast For Brand Awareness: <\/strong><strong>Reach New Audience and Generate Better Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With your podcast, you can target a niche audience that will be loyal followers of your content. All you need to do is just get behind your mic and start sharing your knowledge in the most exciting manner. Once your passion for the subject shines through, you boost your company\u2019s credibility. As your clout and authority increases, you will be able to generate attention. Your audience will likely approve, share, and comment on your podcast, helping your brand reach more people and expand your client base. As a result, generate more leads and create better conversion to boost your company\u2019s profitability.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32071 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-3.jpg\" alt=\"Marketer Of The Month Podcast by Outgrow: podcast for brand awareness\" width=\"1382\" height=\"490\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-3.jpg 1382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-3-300x106.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-3-1024x363.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/06\/podcast-for-brand-awareness-3-768x272.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<blockquote><p><em><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Also Check:<\/strong> <a href=\"https:\/\/outgrow.co\/marketer-of-the-month-podcast\/\">Marketer Of The Month Podcast by Outgrow<\/a><\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">We can see that even world-famous brands, such as TEDTalks start <a href=\"https:\/\/www.ted.com\/podcasts\" rel=\"\u201dnofollow\u201d\">their podcasts<\/a> to stay up-to-date for their audience with a fast-paced lifestyle.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_For_Brand_Awareness_Easy_and_Quick_to_Produce\"><\/span><strong>Podcast For Brand Awareness: <\/strong><strong>Easy and Quick to Produce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Podcasts are easy and affordable to produce. All you need for production is a quiet room, a microphone, a recording device, and an editing software. A free one by Audacity is a good starter option. Another important thing not to miss is your podcast description. After your <a href=\"https:\/\/www.nameboy.com\/podcast-name-generator\/\" target=\"_blank\" rel=\"noopener\">podcast name<\/a> and logo, the next thing potential listeners look at is your podcast description. So you\u2019ve got to make it good. You can start it with a question, add episode highlights, insert helpful, interactive information, like an <a href=\"https:\/\/flippingbook.com\/online-flipbook\" rel=\"\u201dnofollow\u201d\">online flipbook<\/a>, etc. Once you\u2019ve produced a podcast episode, you can share this in your blog and social media channels. Apart from promoting your brand, you can monetize your podcasts through advertisements, sponsorships, collaborations with prominent brands or personalities, media summits, <a href=\"https:\/\/www.postaffiliatepro.com\/blog\/affiliate-marketing-for-beginners\/\" rel=\"\u201dnofollow\u201d\">affiliate marketing<\/a>, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As an added tip, you can always consider summarizing your podcast into <a href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\">explainer videos<\/a>. Thereafter, you can upload those videos onto Youtube. This allows you to expand your audience to the Youtube&#8217; ecosystem. When you are creating a video for Youtube, be sure to always add in a short animated intro video for greater brand recognition. <b>L<\/b>earning <a href=\"https:\/\/www.renderforest.com\/blog\/how-to-make-an-intro-for-youtube\">how to make a YouTube intro<\/a> can elevate the professionalism of your videos and enhance your brand&#8217;s identity.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">In today&#8217;s scenario, it is very critical to use Podcasts for brand awareness. Because podcasts are convenient, they are one of the best ways your clients consume content in this modern era. Engaging podcasts are habit-forming. With the right mix of info, fun, light-hearted bantering, and music, your audience can\u2019t just help but plug and tune into your show. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast as a Marketing Tool: How to Grow Brand Awareness With almost more than five billion people owning a mobile device, listening to podcasts is one of the ways individuals of the modern world find information and seek entertainment. Right now, there are an estimated 54 million podcast episodes, coupled with 800,000 active podcasts around&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[518,673],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use podcast for brand awareness | Discover the tricks - Outgrow<\/title>\n<meta name=\"description\" content=\"Unveal the secrets behind the success of podcasts. 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