{"id":32188,"date":"2020-07-16T04:59:47","date_gmt":"2020-07-16T08:59:47","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=32188"},"modified":"2023-11-22T06:11:34","modified_gmt":"2023-11-22T11:11:34","slug":"11-capturing-ways-to-engage-customers-through-your-404-error-pages","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/404-error-pages","title":{"rendered":"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Capturing_Ways_To_Engage_Customers_Through_Your_404_Error_Pages\"><\/span><strong>11 Capturing Ways To Engage Customers Through Your 404 Error Pages&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea80fd06130\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea80fd06130\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#11_Capturing_Ways_To_Engage_Customers_Through_Your_404_Error_Pages\" title=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages&nbsp;\">11 Capturing Ways To Engage Customers Through Your 404 Error Pages&nbsp;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#1_Add_Value_Through_Interactive_Content\" title=\"1. Add Value Through Interactive Content\">1. Add Value Through Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#2_Show_Trending_Product_Recommendations\" title=\"2. Show Trending Product Recommendations\">2. Show Trending Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#3_Appeal_with_Enticing_UIUX_Design\" title=\"3. Appeal with Enticing UI\/UX Design\">3. Appeal with Enticing UI\/UX Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#4_Add_a_CTA\" title=\"4. Add a CTA\">4. Add a CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#5_Place_a_Search_Bar\" title=\"5. Place a Search Bar&nbsp;\">5. Place a Search Bar&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#6_Tell_Brand_Stories\" title=\"6. Tell Brand Stories\">6. Tell Brand Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#7_Connect_To_BlogsOther_Relevant_Pages\" title=\"7. Connect To Blogs\/Other Relevant Pages&nbsp;\">7. Connect To Blogs\/Other Relevant Pages&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#8_Show_Product_Demo_Videos\" title=\"8. Show Product Demo Videos\">8. Show Product Demo Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#9_Entertain_with_Games\" title=\"9. Entertain with Games\">9. Entertain with Games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#10_Offer_Discounts\" title=\"10. Offer Discounts&nbsp;\">10. Offer Discounts&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#11_Humor_the_audience\" title=\"11. Humor the audience&nbsp;\">11. Humor the audience&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/404-error-pages\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>One 404 error page, and you could lose your potential customer right there. This blog will help you turn the tables with these 11 actionable ways to engage customers through your 404 error pages.&nbsp;<\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whenever your internet connection goes down, Google Chrome lets you play a game. And the rage against your WiFi modem is transformed into your T-Rex Runner game score. Guess what this taught us? Not all error 404 pages had to be broken. Confused?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us explain.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"562\" height=\"268\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/404error-new-1.gif\" alt=\"Unable to connect\" class=\"wp-image-52892\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.omgchrome.com\/chrome-easter-egg-trex-game-offline\/\" rel=\"nofollow\">Source<\/a><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your 404 error pages can be transformed into <a href=\"https:\/\/outgrow.co\/blog\/lead-generation\">lead generation<\/a> and engagement machines. All you need to do is transform them in a way that they provide real value to the customer. We know it sounds hard to believe but we have some examples that prove otherwise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ready to transform your 404 error pages into customer engagement machines? Let\u2019s go!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" width=\"744\" height=\"152\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Add_Value_Through_Interactive_Content\"><\/span><strong>1. Add Value Through Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">Interactive content<\/a> is the key to three doors &#8211; engaging audiences, adding value, and generating leads. In fact, <a href=\"https:\/\/www.toprankblog.com\/2019\/02\/interactive-content-marketing-statistics\/\" rel=\"nofollow\">81% of marketers<\/a> agree that interactive content is much more effective at grabbing people\u2019s attention than static content. However, your company\u2019s needs will dictate which <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">type of interactive content<\/a> will work best for you. From calculators, quizzes, and assessments to <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">surveys<\/a>, <a href=\"https:\/\/outgrow.co\/polls\/\">polls<\/a>, and <a href=\"https:\/\/outgrow.co\/chatbots\/\">chatbots<\/a>, there is something for everybody.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thinking how can it benefit the 404-page situation? &#8211; It\u2019s simple. You can embed this interactive content on your 404 pages. Do you know the fun part? Instead of losing visitors, you will be able to generate leads this way! Have a look at the quiz embedded on Outgrow\u2019s <a href=\"https:\/\/outgrow.co\/404\/\">404 error page<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p1.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32191\" width=\"776\" height=\"345\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p1.jpg 1294w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p1-300x134.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p1-1024x457.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p1-768x342.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Outgrow is a platform that helps you to create and share interactive content. No wonder, it turned its 404 error page into a quiz to help users find the content they were looking for. The quiz lets people choose the category of blogs they want to look at. This is a smart way to engage people and direct them to the brand\u2019s most useful resources.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p2.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32192\" width=\"785\" height=\"568\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p2.jpg 907w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p2-300x217.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p2-768x555.jpg 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s see another example of an engaging 404 error page by Hotels.com. They have used a smart search filter to let users get to their exact requirements. This type of arrangement can easily be replicated with interactive content like an e-commerce recommendation or an outcome quiz.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p3.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32193\" width=\"778\" height=\"308\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p3.jpg 1323w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p3-300x119.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p3-1024x406.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p3-768x304.jpg 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, interactive content types like polls and giveaways on 404 pages act as lead magnets and boost engagement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Show_Trending_Product_Recommendations\"><\/span><strong>2. Show Trending Product Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Showcasing your best-selling products on the dead-end street of a 404 page can unlock newer avenues. Nike utilizes this idea by showcasing its best shoes on its 404 error page along with the prices linking users to the product page. And, they are back to business!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p4.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32194\" width=\"776\" height=\"323\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p4.jpg 1345w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p4-300x125.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p4-1024x427.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p4-768x320.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another example comes from eBay 404 error page. It says \u201cWe looked everywhere\u201d instead of plain \u201cPage not found\u201d. In this project the company took some effort to find what the user was looking for. It goes on to display its top trending deals to engage and retain its customers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p5.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32195\" width=\"754\" height=\"496\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p5.jpg 1006w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p5-300x197.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p5-768x505.jpg 768w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Appeal_with_Enticing_UIUX_Design\"><\/span><strong>3. Appeal with Enticing UI\/UX Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First impressions have the ability to make or break a deal. And, good UI and UX designs never fail to impress. It can act like eye candy making the customer more confident and approving of your website. In fact, a well-designed user interface could raise your website\u2019s conversion rate by <a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\" rel=\"nofollow\">up to 200<\/a>%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Naturally, a 404 page can also benefit from a good UI design. Once you get your audience glued to the page, it is easier to convince them to consider other content and redirect them wherever you want.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at this super cool interface design on <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Netflix\u2019s<\/a> 404 error page. It says \u201cLost your way?\u201d with a terrific background scene from one of its shows. It also places a clear-cut CTA button redirecting users to the Netflix home page.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/appealenticing-new-3.jpg\" alt=\"Appeal with Enticing UI\/UX Design\" class=\"wp-image-52894\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/appealenticing-new-3.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/appealenticing-new-3-300x134.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/appealenticing-new-3-768x343.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is another example of an interesting 404 error page by Dribbble. This might look like a simple 404 image to you. However, each little box that makes this big 404 design is actually the popular designs that the brand offers. As you hover over the boxes, they magnify and can redirect you to the actual design pages. This is a smart way of showing the users the popular offerings of the brand in place of what they came looking for.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p7.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32197\" width=\"728\" height=\"332\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p7.jpg 1294w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p7-300x137.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p7-1024x468.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p7-768x351.jpg 768w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_a_CTA\"><\/span><strong>4. Add a CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Landing on a 404 page looks like a dead-end for the audience and their first instinct is to close your website unless you show them otherwise. Hence, the best way to open new roads is through a clear call to action. Show them a path to find what they came for, and they shall follow. You can even add a CTA directing them to your homepage or other useful resources!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For brands like ActiveCampaign, a marketing automation company, one of the primary goals involves getting people to try out their software through a free trial. Hence, the brand turns its 404 error page into an actionable site by smartly adding a \u201cTry it free\u201d CTA button.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p8.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32198\" width=\"794\" height=\"548\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p8.jpg 776w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p8-300x207.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p8-768x530.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Place_a_Search_Bar\"><\/span><strong>5. Place a Search Bar&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A CTA is great! But there are customers who want to search for something specific without getting deviated. A search bar is perfect for those situations. In fact, you may choose to have either or both CTA and search bar. You can even do A\/B testing to find which one suits your website the best.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, <a href=\"https:\/\/www.disney.com\/\" rel=\"unfollow\">Disney<\/a> displays a fun 404 page with its popular characters popping up with a search bar asking \u201cWhat can Knowsmore help you find today?\u201d. Cute, isn\u2019t it?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p9.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32199\" width=\"770\" height=\"505\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p9.jpg 794w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p9-300x197.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p9-768x504.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tell_Brand_Stories\"><\/span><strong>6. Tell Brand Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People love stories. Utilize this opportunity to spice up your 404 pages. Show a snippet of your brand stories telling the visitors what your brand is all about. You can talk about your brand history, success stories, or your CSR activities. This establishes a deeper connection with your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is yet another example we have from The Walt Disney Company. They creatively put a snippet of \u201cAbout us\u201d on the 404 error page with a fun background image. They also placed a \u201cView More\u201d CTA button to redirect people to other important pages.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p10.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32200\" width=\"766\" height=\"557\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p10.jpg 826w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p10-300x218.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p10-768x559.jpg 768w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Connect_To_BlogsOther_Relevant_Pages\"><\/span><strong>7. Connect To Blogs\/Other Relevant Pages&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On similar lines to our previous point, talking about your other important resources can be a great way to engage visitors and drive traffic. You can redirect them to your best-viewed page or an event you want to promote. You can also analyze the topics that are most searched on your website and link them right on the 404 error page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.tripadvisor.in\/\" rel=\"unfollow\">TripAdvisor<\/a> followed the tactic by showcasing their most popular searches like Hotels, Flights, Restaurants, etc. on their 404 pages. Moreover, their engaging lines are hard to miss. No boring \u201cPage not found\u201d message. They rather say \u201cThis page is on vacation&#8230; And you should be too.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is another example from Amazon. Along with saying how sorry they are for the trouble, they try to pique the interest of the visitors by showcasing a fun page from their blog section. It says \u201cMeet the dogs of Amazon\u201d. This displays Amazon\u2019s bring-your-dog-to-work culture with over 7,000 dogs registered to come to work with Amazonians in Seattle. Now, that\u2019s interesting!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/connectblog-new-1.jpg\" alt=\"Connect To Blogs\/Other Relevant Pages\" class=\"wp-image-52902\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/connectblog-new-1.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/connectblog-new-1-300x118.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/connectblog-new-1-768x302.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p12.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32202\" width=\"605\" height=\"639\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p12.jpg 497w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p12-284x300.jpg 284w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Show_Product_Demo_Videos\"><\/span><strong>8. Show Product Demo Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Needless to say, videos are <a href=\"https:\/\/www.oberlo.in\/blog\/video-marketing-statistics\" rel=\"nofollow\">one of the most consumed content types<\/a> today. So, why not use this opportunity to boost engagement on the 404 pages? This strategy would work great with brands that have products or services that people would love to see a demo of.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have a look at this 404 error page by <a href=\"https:\/\/www.salesforce.com\/in\/\" rel=\"unfollow\">Salesforce<\/a> that displays a demo video. Being a CRM and automation software, getting people to see how their tool actually works can do wonders. It not only engages users with meaningful content but also fosters lead generation and conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read:<\/strong> <a href=\"https:\/\/hunter.io\/blog\/b2b-lead-generation-strategies\/\" rel=\"unfollow\">B2B Lead Generation: 8 Strategies That Work in 2020<\/a><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p13.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32203\" width=\"768\" height=\"498\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p13.jpg 957w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p13-300x195.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p13-768x498.jpg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Entertain_with_Games\"><\/span><strong>9. Entertain with Games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We have all played the T-Rex Dino game on Chrome when the internet connection is lost. Let\u2019s admit, we kind of enjoy that too (<em>what\u2019s your highest score?)<\/em>. What if you can embed some kind of a game on your 404 pages too? Don\u2019t believe us?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at our inspiration taken from LEGO. Its 404 error page displays this super cool box giving the visitors two options. They can either continue to shop at their home page or play games on their specially designed Play Zone. Isn\u2019t this fun now?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p14.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32204\" width=\"822\" height=\"393\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p14.jpg 1126w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p14-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p14-1024x488.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p14-768x366.jpg 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is yet another example from MailChimp. This 404 error page shows an animated character searching for the desired page everywhere.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p15.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32205\" width=\"716\" height=\"349\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p15.jpg 1212w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p15-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p15-1024x501.jpg 1024w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, as you click on the animal, it starts a game. Beware: this game can trigger feelings of nostalgia. Yes, it\u2019s the epic Snake game! Try doing something similar, and you are bound to increase engagement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p16.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32206\" width=\"694\" height=\"336\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p16.jpg 1235w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p16-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p16-1024x496.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p16-768x372.jpg 768w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Offer_Discounts\"><\/span><strong>10. Offer Discounts&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re selling something, you can\u2019t go wrong with this strategy. Offering discounts work wonders on your websites and ads. Think differently this time. Showcase your discount offers on your 404 error page and start a new journey with your audiences. Alternatively, you can also talk about your upcoming sale or put up a newsletter sign-up box to keep them notified.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Isle of Dogs does a great job by embedding a pop-up on its 404 error page offering the potential customers a sign-up discount. This is a smart way to generate leads as well.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p17.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32207\" width=\"704\" height=\"578\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p17.jpg 516w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p17-300x247.jpg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Humor_the_audience\"><\/span><strong>11. Humor the audience&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Emotions are the key to boosting engagement. And if you can humor your visitors, nothing like it. 404 pages generally evoke emotions like disappointment or frustration. Try creating a funny copy that can instantly make people smile or can uplift their mood.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cHow could anyone get angry at this face?\u201d Indeed, how could anyone! This is an excellent example from Marketo. This copy is something that a user can recall hours later and giggle about.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p18.jpg\" alt=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" class=\"wp-image-32208\" width=\"720\" height=\"455\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p18.jpg 995w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p18-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/p18-768x485.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Care for one more? Well, you will have to be a Marvel fan for this one! This 404 error page from Marvel says \u201cHydra is currently attacking this page!\u201d. A true fan can\u2019t skip a good laugh at this one!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/humoraudience-new-1.jpg\" alt=\"Marvel\" class=\"wp-image-52895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/humoraudience-new-1.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/humoraudience-new-1-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/humoraudience-new-1-768x390.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, we have crossed an ocean of examples! And if you made it till here, we surely did engage you. These 11 404 error page strategies are definitely a better way to engage your customers than the standard \u201c404: Page Not Found\u201d. Agree? So, pick your favorites from the above-mentioned examples and start engaging! Also, let us know which ones you like the best in the comments section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>11 Capturing Ways To Engage Customers Through Your 404 Error Pages&nbsp; One 404 error page, and you could lose your potential customer right there. This blog will help you turn the tables with these 11 actionable ways to engage customers through your 404 error pages.&nbsp; Whenever your internet connection goes down, Google Chrome lets you&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[677,112,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0<\/title>\n<meta name=\"description\" content=\"No matter how hard you try, you can&#039;t always escape 404 error pages. But there is a way to use them to generate leads and engage customers. Find out how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/32188\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Capturing Ways To Engage Customers Through Your 404 Error Pages\u00a0\" \/>\n<meta property=\"og:description\" content=\"No matter how hard you try, you can&#039;t always escape 404 error pages. But there is a way to use them to generate leads and engage customers. 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