{"id":32244,"date":"2020-08-12T02:39:07","date_gmt":"2020-08-12T06:39:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=32244"},"modified":"2024-10-04T05:20:24","modified_gmt":"2024-10-04T09:20:24","slug":"email-writing-techniques-boost-ctr","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr","title":{"rendered":"7 Email Writing Techniques to Boost CTR and Conversion Rate"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"7_Email_Writing_Techniques_to_Boost_CTR_and_Conversion_Rate\"><\/span><strong>7 Email Writing Techniques to Boost CTR and Conversion Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9601c8d3d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9601c8d3d5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#7_Email_Writing_Techniques_to_Boost_CTR_and_Conversion_Rate\" title=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\">7 Email Writing Techniques to Boost CTR and Conversion Rate<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#1_Get_Ideas_from_the_Direct_Response_Marketing_Playbook\" title=\"1. Get Ideas from the Direct Response Marketing Playbook\">1. Get Ideas from the Direct Response Marketing Playbook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#2_Personalize_to_the_Maximum\" title=\"2. Personalize to the Maximum\">2. Personalize to the Maximum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#3_Use_Powerful_Words_in_Your_Headline\" title=\"3. Use Powerful Words in Your Headline\">3. Use Powerful Words in Your Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#4_Make_the_CTA_Visible_and_Attractive\" title=\"4. Make the CTA Visible and Attractive\">4. Make the CTA Visible and Attractive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#5_Entice_with_the_Pre-Header_Text\" title=\"5. Entice with the Pre-Header Text\">5. Entice with the Pre-Header Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#6_Add_a_Hook\" title=\"6. Add a Hook\">6. Add a Hook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#7_Do_Plain_Text_Testing\" title=\"7. Do Plain Text Testing\u00a0\">7. Do Plain Text Testing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\/#About_The_Author\" title=\"About The Author\">About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions.\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <a href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\">our findings<\/a>, a whopping 91% of B2B marketers believe that emails are extremely important and don\u2019t plan to give up on email marketing because it has an average CTR of 4.8% and 22.86% open rate.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are great results, but they don\u2019t guarantee you everything.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The true power of email marketing in terms of CTR and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">conversion rates<\/a> lies behind the powerful and correctly written copy that prompts a consumer to open and read the message.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, let\u2019s take a look at the components of a clickable and converting email copy along with some examples to illustrate our points.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Get_Ideas_from_the_Direct_Response_Marketing_Playbook\"><\/span><strong>1. Get Ideas from the Direct Response Marketing Playbook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Direct Response is a marketing strategy that uses different methods to get an immediate reaction from consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To put it simply, you send a sales message or a sales pitch, in which you directly explain the benefits and the value of your product\/service.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may have seen many companies avoiding this strategy, fearing that they might come off too pushy and invasive. This presupposition comes from the alleged hatred consumers have towards such emails.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, the 2018 study by Keypoint Intelligence has shown that this presupposition is wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Evidently, 71% of Millennials go through all their direct mail, and 36% of them believe that companies, which send these sales emails, are more serious and credible.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Among the young generations, direct mail is becoming popular again, which means there is hardly any point to reject this strategy if you want to boost CTR and conversion rate.<\/span><\/p>\n<h3><strong>Which Direct Response Marketing Techniques Can You Borrow?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to boost your CTR and conversion rate using email <a href=\"https:\/\/www.purdueglobal.edu\/blog\/student-life\/7-ways-overcome-writers-block\/\">writing techniques<\/a>, you need to play by the rules.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First, it is important to observe the format of such emails, namely:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Identify the problem. <\/strong>Start by researching the emotions of your audience, and try to find a solution to the problem using these emotions. For instance, if you\u2019re targeting students, you might highlight <a href=\"https:\/\/writepaper.com\/dissertation-writing-service\">dissertation writing services<\/a> as a way to alleviate their academic stress.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Give the solution.<\/strong> After addressing a problem using a certain emotion, you can proceed with the description of your product\/service as a solution to it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Show value.<\/strong> Describe the details, how your product solves this problem. To facilitate your point, you can use any evidence (research, statistics) you have.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Wrap up with a CTA.<\/strong> Contact information, a CTA button, a link \u2013 everything that can push the consumer down the sales funnel should be included in your email.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at the following example:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32249\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/1.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"772\" height=\"433\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/1.jpg 772w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/1-300x168.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/1-768x431.jpg 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32250\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/2.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"607\" height=\"489\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/2.jpg 607w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/2-300x242.jpg 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This email appeals to one of the emotions that its target audience (professionals working with data) may experience. Because they can relate to what this email is about, these people will be more interested in clicking on it and getting converted into your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can see that all four components of the sales format are present in this email and it provides all the necessary information for the consumer to move forward to purchase the product.<\/span><\/p>\n<h3><strong>Sales Email Techniques You Can Incorporate while Writing Emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Write subject lines like a real person<\/strong>. Using pronouns like \u2018I\u2019 and \u2018you\u2019 add a touch of personalization to your <a href=\"https:\/\/blog.klenty.com\/cold-email-subject-lines-sales\/\">email subject lines<\/a>, giving consumers a feeling they are communicating with a real person, and prompting them to click on the message:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32251\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/3.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"707\" height=\"30\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/3.jpg 590w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/3-300x13.jpg 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Don\u2019t capitalize every word in your subject line. <\/strong>This sales email technique is based on the study that using lower-case letters in email subject lines can help increase CTR and conversion rate. And you can see why people would rather click on emails with lowercase subject lines. Capitalizing every word looks like you\u2019re yelling at them:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32252\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/4.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"776\" height=\"28\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/4.jpg 694w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/4-300x11.jpg 300w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Ask a question and Give an answer. <\/strong>It\u2019s a great sales pitch technique you can use to <a href=\"https:\/\/www.hotjar.com\/conversion-rate-optimization\/glossary\/click-through-rate\/\">boost CTR<\/a> and conversion rates. Treat your subject line as a space to ask a question, and then, to entice a consumer to click on your email, give an answer to this question in the body of your main message:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32253\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/5.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"841\" height=\"477\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/5.jpg 841w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/5-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/5-768x436.jpg 768w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Give details about yourself. <\/strong>Consumers receive hundreds of sales emails a day, so, naturally, they might forget who you are if there is not enough information about your brand and they don\u2019t feel like googling you. So, provide a few details about your company and products to help them convert:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32254\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/6.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"420\" height=\"471\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/6.jpg 420w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/6-268x300.jpg 268w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Highlight the one-of-a-kind benefits. <\/strong>Of course, one of the jewels of sales emails is creating a sense of urgency or offering one-of-a-kind benefits. These email writing techniques work well for boosting CTR and conversion rate, as they give consumers a sense of belonging to a club with exclusive offers:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32255\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/7.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"754\" height=\"30\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/7.jpg 603w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/7-300x12.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/7-600x24.jpg 600w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32256\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/8.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"742\" height=\"30\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/8.jpg 594w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/8-300x12.jpg 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32257\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/9.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"744\" height=\"31\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/9.jpg 580w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/9-300x13.jpg 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32258\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/10.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"742\" height=\"23\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/10.jpg 742w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/10-300x9.jpg 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All these email writing techniques can help you create a \u2018hook\u2019 that attracts the consumer\u2019s attention to your email and prompts them to open and read it, contributing greatly to your CTR and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">conversion rate<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may choose to do them from scratch, or use ready-to-use templates, like those from <a href=\"https:\/\/stripo.email\" rel=\"nofollow\">Stripo<\/a>. Speaking of Stripo, you may also utilize pre-made modules to create fully custom emails quickly and painlessly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Personalize_to_the_Maximum\"><\/span><strong>2. Personalize to the Maximum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When someone calls your name, don\u2019t you turn your head to pay attention?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The same with emails \u2013 if you address someone by name, there is a higher chance they will open your email. Here\u2019s a basic example of how it looks like:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32259\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/11.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"800\" height=\"449\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/11.jpg 800w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/11-300x168.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/11-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, mentioning the consumer\u2019s name in an email is not the only personalization technique that is effective for better CTR and conversion rates.<\/span><\/p>\n<h3><strong>Audience Segmentation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, take a closer look at the example above. There is one more personalization technique hidden in there.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Exactly, personalized selection of items is another technique that can help boost your CTR and conversion rate as it, like limited-time offers and exclusive sales, draws the attention of the consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This technique is based on audience segmentation \u2013 subdividing people into groups based on certain criteria, use of the product, demographics, and other factors.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In its simplest form, it can be observed in emails with separate selections of clothing items for men and women:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32260\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/12.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"472\" height=\"485\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/12.jpg 472w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/12-292x300.jpg 292w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Why does it work?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By segmenting your audience, you create tailored content for different groups of your consumers. Such techniques in <a href=\"https:\/\/www.wisestamp.com\/blog\/formal-email-writing-formats\/\">email writing<\/a> cater to the specific interests of the consumers, making them more interested in clicking on and purchasing your product via these emails.<\/span><\/p>\n<h3><strong>Behavior-Triggered Emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Also known as event-triggered emails, these messages have a great value for CTR and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">conversion rates<\/a> because they appear at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s say, a consumer added one of your products to the cart and then abandoned it. This is identified as consumer behavior, and after a certain time, an email gets sent to them asking them to consider making the purchase:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32261\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/13.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"430\" height=\"511\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/13.jpg 430w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/13-252x300.jpg 252w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are two obvious benefits to such emails:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One, they improve your onboarding process.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Two, they help you re-engage dormant customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The problem with these emails is that they are usually automated and lack a personal approach.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, you can write such emails addressing how a certain product a customer was interested in can help address their certain needs. This way, you also add enormous personalization value to these emails.<\/span><\/p>\n<h3><strong>Interactive Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If the previous strategies don\u2019t work for you, it\u2019s time to roll out the big guns and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/\">bring interactive content<\/a> to the stage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Adding interactivity to your emails is not only a fun way to engage with consumers, but it\u2019s also a highly effective strategy to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\">boost CTR and conversion rates<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/06\/why-interactive-email-is-great-for-your-marketing\/#:~:text=The%20survey%20revealed%20that%20interactive,form%20over%20traditional%20static%20emails.\" rel=\"nofollow\">stats report<\/a> that interactive email content increases the click-to-open rate by 73% and adding videos to your emails, in particular, boosts CTR by up to 300%.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When writing your marketing emails, you can include a variety of interactive content types, from videos to shopping carts, maps, and games.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the most popular types of <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">interactive content<\/a> used in emails is a <a href=\"https:\/\/outgrow.co\/quiz\/\">quiz<\/a> or a poll. The best part is that such quizzes can be made in a matter of minutes with <a href=\"https:\/\/outgrow.co\/blog\/outgrow-quiz-maker\">quiz maker<\/a> tools!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In your emails, you can either give a link to a quiz on your website:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32262\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/14.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"710\" height=\"362\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/14.jpg 710w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/14-300x153.jpg 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Or, you can include the quiz right in the body of your email:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32263\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/15.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"733\" height=\"436\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/15.jpg 733w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/15-300x178.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are great techniques in email writing to boost CTR and conversion rate, as well as to <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">nurture leads<\/a> by incorporating personalization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_Powerful_Words_in_Your_Headline\"><\/span><strong>3. Use Powerful Words in Your Headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s talk more about email headlines.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An email is the first \u2018hook\u2019 that prompts a consumer to open your message. However, it can be your enemy as much as it can be your friend.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to the stats by <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" rel=\"nofollow\">InvespCRO<\/a>, 69% of email recipients report emails as spam judging solely by their subject lines. Meanwhile, 47% of email recipients also open emails based solely on subject lines.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, consumers have a love\/hate relationship with subject lines, and there is a 50% chance that your email will fail if you write the wrong headline.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There is a whole science behind the choice of words for email subject lines. Let us guide you through several groups of words, which work effectively for email headlines.<\/span><\/p>\n<h3><strong>Group #1: FOMO-Connected Words<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This fear of missing out is rooted deeply in our psyche. The researchers from <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/ritual-and-the-brain\/201804\/the-science-fomo-and-what-we-re-really-missing-out\" rel=\"nofollow\">Carleton and McGill University<\/a> have investigated this phenomenon and found that FOMO is a defense mechanism warning us that we might get deprived of something.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Although this is a negative phenomenon, for sure, it brings a lot of benefits to marketers, especially when it comes to email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, words connected to FOMO, are frequently used in email subject lines because they create a sense of urgency. Among them you may find the following words and phrases:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cDon\u2019t get left behind!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cThe offer disappears in two hours, HURRY!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cToday only: get your discount before it expires!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cLast chance to get our product at a discount price\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cThe timer\u2019s going off on your cart!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201c[URGENT!] You have only 1 HOUR to get your special discount\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are also a few real-life examples of such emails:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32264\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/16.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"886\" height=\"30\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/16.jpg 709w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/16-300x10.jpg 300w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32265\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/17.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"884\" height=\"35\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/17.jpg 605w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/17-300x12.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/17-600x24.jpg 600w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32266\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/18.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"878\" height=\"28\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/18.jpg 627w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/18-300x10.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/18-600x20.jpg 600w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32267\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/19.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"885\" height=\"28\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/19.jpg 727w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/19-300x9.jpg 300w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32268\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/20.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"889\" height=\"36\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/20.jpg 593w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/20-300x12.jpg 300w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Besides being a good strategy to boost CTR and conversion rate, FOMO email subject lines also create a \u2018private club\u2019 experience, making consumers feel that they get special treatment by receiving urgent limited-time offers.<\/span><\/p>\n<h3><strong>Group #2: Curiosity-Sparkling Words<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Curiosity is one of our innate instincts. It\u2019s with us from the day we are born, and it\u2019s what inspires toddlers to investigate and learn about the world.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The same as the fear of missing out, curiosity <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\">works well in marketing<\/a>. The <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4635443\/\" rel=\"nofollow\">2015 neuroscience research<\/a> has shown that we have a constant urge to make sense of all the information coming our way. That\u2019s why, when we see a thought-provoking email subject line, we, most likely, will open it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thus, curiosity-sparkling words can be perfect for your email headlines if you want to attract a consumer\u2019s attention with something less intrusive than FOMO.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some words and phrases you may consider:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cHey! Haven\u2019t heard from you for a while\u2026\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cEverything you want to know about our product and more\u2026\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cIt\u2019s worth it, we promise\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cWe invite you to&#8230;\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cWe want to share with you\u2026\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cExciting announcement!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cDid this happen to you too?<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cDon\u2019t open this email!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a few examples you might enjoy:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32269\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/21.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"831\" height=\"27\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/21.jpg 708w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/21-300x9.jpg 300w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32270\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/22.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"832\" height=\"40\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/22.jpg 705w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/22-300x14.jpg 300w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32271\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/23.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"818\" height=\"30\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/23.jpg 704w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/23-300x11.jpg 300w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32272\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/24.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"819\" height=\"37\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/24.jpg 589w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/24-300x13.jpg 300w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32273\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/25.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"832\" height=\"24\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/25.jpg 694w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/25-300x9.jpg 300w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you can see, these email headlines are more diverse and you can approach them in any way you like. But the main point is to make them provoke thoughts and curiosity to find out, what happens if a consumer opens this email.<\/span><\/p>\n<h3><strong>Group #3: Greed-Provoking Words<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The third group we will touch upon is based on the feeling that we\u2019re all guilty of, but it doesn\u2019t mean you can\u2019t use it in your email subject lines to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\">boost CTR and conversion rates<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The connection between greed and marketing has been a subject of interest since forever. A research posted by the <a href=\"https:\/\/public.wsu.edu\/~taflinge\/greed.html\" rel=\"nofollow\">University of Washington<\/a> back in 1996 already suggested that individual greed is good because it increases our competitiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Indeed, it\u2019s not just about the greed itself, it\u2019s about feeling as good or better than others do, it\u2019s in our nature.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a few headline suggestions based on greed-provoking words and phrases:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cNew must-haves for you\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cThis product will change your life!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cStill need to boost sales?\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cA new product you MUST NOT MISS!\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cGet ahead\u2026\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cGet priority access\u2026\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also take a look at the examples below for some inspiration:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32274\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/26.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"881\" height=\"26\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/26.jpg 779w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/26-300x9.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/26-768x23.jpg 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32275\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/27.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"866\" height=\"26\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/27.jpg 762w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/27-300x9.jpg 300w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32276\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/28.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"821\" height=\"28\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/28.jpg 702w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/28-300x10.jpg 300w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32277\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/30.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"787\" height=\"42\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/30.jpg 553w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/30-300x16.jpg 300w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32296\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/29.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"751\" height=\"26\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/29.jpg 634w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/29-300x10.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/29-600x21.jpg 600w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may have noticed that some of the examples above resemble the ones from the FOMO word group. You\u2019re right, as both feelings provide the same motivation to be as food or better than others. But there is no doubt that both work well to boost CTR and conversion rate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Make_the_CTA_Visible_and_Attractive\"><\/span><strong>4. Make the CTA Visible and Attractive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We already touched upon email CTAs, but let\u2019s explore this topic a bit deeper.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">CTAs have a very strong impact on your email CTR and conversion rates. Email campaigns that include one CTA already <a href=\"https:\/\/www.superoffice.com\/blog\/email-click-through-rates\/#:~:text=Campaign%20Monitor%20conducted%20a%20test,reading%20them%20word%20for%20word.\" rel=\"nofollow\">increase CTR by 42%<\/a>. But in order to make it work for you, you need to follow several rules backed by the research:<\/span><\/p>\n<h3><strong>Rule #1: Include No More Than 1 CTA per Email<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a <a href=\"https:\/\/www.coglode.com\/gem\/choice-paradox\" rel=\"nofollow\">study conducted back in 2000<\/a>, researchers investigated the phenomenon called the paradox of choice. The study has shown that consumers were more likely to buy when offered 6 different jars of jam instead of 24 jars.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The narrower their choices were, the more satisfied they were with their purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If an email includes more than 1 CTA, it creates a paradox of choice. And too much choice leads to indecision, and lower conversion rates, as a result.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Two and more CTA buttons in an email will only create unnecessary confusion, so, make sure you avoid that in your emails.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32278\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/31.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"437\" height=\"526\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/31.jpg 437w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/31-249x300.jpg 249w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<h3><strong>Rule #2: Use a CTA Button<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are different types of CTA, but buttons work best for emails. In fact, creating a CTA button and placing it in your email <a href=\"https:\/\/www.protocol80.com\/blog\/2019-cta-statistics\" rel=\"nofollow\">gives your CTR a 45% boost<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Including clickable, relevant, and engaging CTA buttons also <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\">impacts purchase decisions<\/a> if they are placed under recommended products and personalized offers, like here:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32279\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/32.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"514\" height=\"494\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/32.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/32-300x288.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, keep in mind that your message may look different on mobile devices. Sometimes people also disable images in their email to make it load faster. So, make sure you include alt text so readers still can recognize and click on the CTA button.<\/span><\/p>\n<h3><strong>Rule #3: Place Your CTA Button Correctly<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you\u2019ve written your CTA and turned it into a button, it\u2019s time to place it in your email.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But the question is, where should you put it to make it more visible?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To make the CTA button visible, Hubspot advises to place it in the <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-mobile-optimization-tips#sm.0000i1245luuwfdk10bmajkrjzt3o\" rel=\"nofollow\">upper-left or the corner of your email<\/a>. This is connected to the fact that many devices, including Android-powered gadgets, only show the upper left-hand corner of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, to make your CTA button visible on both mobile devices and desktops, try to follow this rule.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also put it right in the center of your email before the text so that your message starts with a CTA button right away.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how it looks both on mobile and desktop:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32280\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/33.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"858\" height=\"436\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/33.jpg 858w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/33-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/33-768x390.jpg 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you have several CTAs in your mail, rank them according to their priority and put them in your email accordingly. Here\u2019s an example, how a brand managed this strategy by putting the CTA with the most attractive offer first:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32281\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/34.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"607\" height=\"511\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/34.jpg 607w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/34-300x253.jpg 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<h3><strong>Rule #4: Use Proper Colors<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using the right colors for your CTA button can increase the impact you\u2019re trying to create with the words.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Different colors provoke different emotions. For instance, cold colors (green, blue, purple) have a calming and soothing effect, while warm colors (red, orange, yellow) evoke the feeling of optimism and energy. That is why red has proven to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/the-button-color-a-b-test-red-beats-green.aspx\" rel=\"nofollow\">increase conversion rates by 21%<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Indeed, warm colors tend to stand out in the body of the email:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32282\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/35.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"382\" height=\"522\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/35.jpg 382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/35-220x300.jpg 220w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, what has worked for other brands may not work for you. When choosing the color for your CTA button, consider the design of the email as well as your brand\u2019s esthetic.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Entice_with_the_Pre-Header_Text\"><\/span><strong>5. Entice with the Pre-Header Text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Many brands don\u2019t take into account the importance of the pre-header text that appears right after the email subject line.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at the example below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32283\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/36.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"924\" height=\"54\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/36.jpg 906w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/36-300x18.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/36-768x45.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/36-900x53.jpg 900w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is an example of a bad pre-header. You can gather some information from it, but from the first look, it seems like a messy mishmash of words.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Meanwhile, a pre-header is an important part of your email because it gives a sneak peek of what it is about. You don\u2019t want to overlook the potential of the pre-header text to boost your CTR.<\/span><\/p>\n<h3><strong>How to Write Engaging Pre-Header Text?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a few rules you can follow:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Don\u2019t write a long pre-header text. <\/strong>Generally, <a href=\"https:\/\/www.topwritersreview.com\/top-10-essay-writing-services\/\">professional writers<\/a> suggest making the pre-header text up to 45 characters. It might seem too little, but this is enough to explain what the message is about:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32284\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/37.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"850\" height=\"32\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/37.jpg 718w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/37-300x11.jpg 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Expand your subject line text. <\/strong>Since the pre-header text serves as a sneak peek to the message, you can use it to complement your subject line, explaining it a bit more but not giving away too many details:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32285\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/38.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"849\" height=\"45\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/38.jpg 546w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/38-300x16.jpg 300w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Include a CTA. <\/strong>To increase your CTR, add a short CTA that encourages a consumer to open your email and read more about your offer:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32286\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/39.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"851\" height=\"32\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/39.jpg 658w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/39-300x11.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/39-600x24.jpg 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Add personalization. <\/strong>The pre-header text is a perfect place to add the name of the addressee for more personalization:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32287\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/40.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"884\" height=\"32\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/40.jpg 637w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/40-300x11.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/40-600x23.jpg 600w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Don\u2019t clutter your pre-header with symbols. <\/strong>If these symbols don\u2019t have any semantic charge, exclude them, and use this space for something that serves the meaning of your message:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32288\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/41.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"951\" height=\"33\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/41.jpg 893w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/41-300x10.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/41-768x27.jpg 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can see that many examples above use words like <em>\u2018get\u2019, \u2018need\u2019, \u2018click\u2019<\/em>, etc. These words are often used in a pre-header text because they provoke action.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, when writing your pre-header text, make sure you include action words and words that facilitate the consumer\u2019s need to improve your CTR and conversion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Add_a_Hook\"><\/span><strong>6. Add a Hook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A bit earlier, we already mentioned the word \u2018hook\u2019, which is a way to make the consumers keep reading.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Like the pre-header of your email, a hook is another way you can boost CTR and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how you can make it work.<\/span><\/p>\n<h3><strong>Tip #1: Hook Them with a Question<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When we talked about email subject lines a bit earlier, we mentioned curiosity as one of the instincts that can prompt a consumer to open the email.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The same is with the hooks. If you start the copy of your email with a question, it will automatically prompt people to keep reading it to find out the answer:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32289\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/42.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"434\" height=\"398\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/42.jpg 434w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/42-300x275.jpg 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Questions, like in the example above, are known as \u2018open hooks\u2019 because they are strategically placed to keep a consumer engaged.<\/span><\/p>\n<h3><strong>Tip #2: Apply Reverse Psychology<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s curious when a copy of an email starts with a question, but it\u2019s even more curious when it looks confusing like in the example we\u2019ve shown you a bit earlier:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32290\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/43.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"903\" height=\"481\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/43.jpg 903w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/43-300x160.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/43-768x409.jpg 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Or, if you see an email with a \u201cDON\u2019T CLICK!\u201d message, you instinctively want to click on it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Such hooks work according to the principles of reverse psychology. Like hooks with questions, they also evoke our curiosity and prompt us to open the message, thus, helping increase your CTR.<\/span><\/p>\n<h3><strong>Tip #3: Express Gratitude\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another way to create an engaging hook is to start your message with a \u2018thank you\u2019 to your customers:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32291\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/44.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"835\" height=\"505\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/44.jpg 835w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/44-300x181.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/44-768x464.jpg 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Such hooks work because they provoke the feeling of belonging to a community and underline your appreciation of the role that your customers play in the growth of your brand. So, when appropriate, you can use such techniques for email writing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Do_Plain_Text_Testing\"><\/span><strong>7. Do Plain Text Testing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Naturally, consumers won\u2019t convert if they cannot open and read your email properly. That\u2019s why, when the copy of your email is finished, test the plain text version of it to see if everything shows correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Emails are usually sent in the HTML format, and many consumers can open them without any problems.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, there are still some devices and platforms that can\u2019t display HTML properly. Some people also choose to block HTML emails, so sending a plain text version with an HTML version of your email helps ensure that your message gets delivered.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Testing the plain text version of an email doesn\u2019t look the same on every platform.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On Yahoo, for instance, you need to first forward your message and then click on the \u2018Switch to plain text mode\u201d button:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32292\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/45.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"969\" height=\"549\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/45.jpg 969w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/45-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/45-768x435.jpg 768w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On Google, the process looks similar to Yahoo:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32293\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/46.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"957\" height=\"456\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/46.jpg 957w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/46-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/46-768x366.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a result, you should get the original message with all the symbols and spacing:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32294\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/47.jpg\" alt=\"7 Email Writing Techniques to Boost CTR and Conversion Rate\" width=\"960\" height=\"466\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/47.jpg 960w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/47-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/47-768x373.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If the email is not shown correctly, testing the plain text version can help you rewrite the copy to make sure that all media (images, graphs, etc.) are included, tidy up the copy\u2019s formatting, and restructure the text to make it look more engaging.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, what does a clickable and converting email copy look like?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It sells without pushing too hard. Don\u2019t be afraid to borrow email writing techniques from direct marketing that can help you set the right tone.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Such a copy always uses personalization. So, try segmenting your audience, target their behaviors, and include <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">interactive content for more engagement<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It also uses proper wording and format of the headline and the pre-header text that appeal to the wants and needs of the consumers, prompting them to open the message as fast as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lastly, a clickable and converting email makes it easy to convert with a properly written and placed CTA and a hook that grabs a consumer\u2019s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All these are simple yet effective techniques for writing a good email copy. But to make sure that it delivers good CTR and conversion rate results, do some plain text testing to see if all the recipients can read the message properly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This article is a guest post written by Daniela McVicker.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Email Writing Techniques to Boost CTR and Conversion Rate Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[254,222,680,679],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Email Writing Techniques to Boost CTR and Conversion Rate<\/title>\n<meta name=\"description\" content=\"Do you know that the right email copy can do wonders for your email marketing? 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