{"id":32407,"date":"2020-12-01T10:36:43","date_gmt":"2020-12-01T15:36:43","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=32407"},"modified":"2025-01-27T00:04:10","modified_gmt":"2025-01-27T05:04:10","slug":"outgrow-interactive-case-study-how-castelazo-content-increased-conversion-rates-with-outgrow","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo","title":{"rendered":"How Castelazo Content Increased Conversion Rates: Outgrow Interactive Case Study"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_Castelazo_Content_Increased_Conversion_Rates_Outgrow_Interactive_Case_Study\"><\/span><strong>How Castela<\/strong><strong>zo Content Increased Conversion Rates: <\/strong><strong>Outgrow Interactive Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d275ccf0a8f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d275ccf0a8f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#How_Castelazo_Content_Increased_Conversion_Rates_Outgrow_Interactive_Case_Study\" title=\"How Castelazo Content Increased Conversion Rates: Outgrow Interactive Case Study\">How Castelazo Content Increased Conversion Rates: Outgrow Interactive Case Study<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#Who_Is_Castelazo_Content\" title=\"Who Is Castelazo Content?\u00a0\u00a0\u00a0\">Who Is Castelazo Content?\u00a0\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#Why_Outgrow\" title=\"Why Outgrow?\">Why Outgrow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#How_Did_Castelazo_Content_Use_Interactive_Content\" title=\"How Did Castelazo Content Use Interactive Content?\">How Did Castelazo Content Use Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#How_Did_Interactive_Content_Help_the_Client\" title=\"How Did Interactive Content Help the Client?\u00a0\">How Did Interactive Content Help the Client?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Metrics and measurement may all be fine, but nothing marks your success like a happy customer. And there\u2019s no better way of celebrating them than a good interactive case study. From our interactive case studies\u2019 archive, we have a story of a company called Castelazo Content and their journey towards \u201cmore leads, engagement, and more compliments!\u201d (<em>Their words, not ours<\/em>). Let\u2019s have a look.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_Is_Castelazo_Content\"><\/span><strong>Who Is Castelazo Content<\/strong><strong>?<\/strong><strong>\u00a0\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelazo Content is a B2B demand generation and sales acceleration firm. They use proven sales and marketing techniques and tools to deliver the right content at the right time. Their main focus is driving your customer through their entire buyer&#8217;s journey to convert them into evangelists. Their services include <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-tools\">demand generation<\/a>, influencer marketing, outbound marketing, <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">lead generation<\/a>, inbound marketing, lead nurturing, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-abm-strategy\">ABM<\/a>, and much more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Outgrow\"><\/span><strong>Why Outgrow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What was the problem that Castelao Content was facing? Why did they choose interactive content, and specifically Outgrow? Let\u2019s find out.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelao wanted a robust tool that could help them perform these services for their clients in a cost-saving, efficient, and timely manner.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Outgrow is a no-code platform that allows you to easily create interactive content types. It helps you generate leads by adding value to the customer, engages them, and helps you collect customer data. Moreover, you can also use Outgrow to create reports, analyze, and draw insights from that data for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelazo Content used Outgrow for the kind of personalization and customer service it offers. Let this interactive case study show you how Castelazo Content used interactive content for its clients.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Castelazo_Content_Use_Interactive_Content\"><\/span><strong>How Did Castelazo Content Use Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelazo Content used Outgrow to create an assessment in the Chicago layout for one of their clients. It was a UX Assessment for \u201c<a href=\"http:\/\/castelazocontent.outgrow.us\/ux-assessment\"><strong>Are You Cost Efficiently Delivering a Great Experience for Your Users?<\/strong><\/a><strong>\u201d. <\/strong>It allowed a firm to see if they were offering their clients the best possible experience in a cost-efficient method.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32411 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-27-e1595842485517.jpg\" alt=\"Outgrow Interactive Case Study: How Castelazo Content Increased Conversion Rates With Outgrow\" width=\"1521\" height=\"768\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-27-e1595842485517.jpg 1521w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-27-e1595842485517-300x151.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-27-e1595842485517-1024x517.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-27-e1595842485517-768x388.jpg 768w\" sizes=\"(max-width: 1521px) 100vw, 1521px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This experience was made as a part of the marketing strategy of EdgeConnex. It is a purpose-built, data center solutions provider. The assessment asks for questions pertaining to a user\u2019s industry, cost efficiency, current architecture, etc. It has a good number of relevant questions beyond which it gives you a lead generation form, and then the final result.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32410\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490.jpg\" alt=\"Outgrow Interactive Case Study: How Castelazo Content Increased Conversion Rates With Outgrow\" width=\"1553\" height=\"756\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490.jpg 1553w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490-1024x498.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490-768x374.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-26-e1595842530490-1536x748.jpg 1536w\" sizes=\"(max-width: 1553px) 100vw, 1553px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The result page tells the user whether they\u2019re delivering a cost-efficient and good user experience or not. It also allows you to download the full report in a <a href=\"https:\/\/smallpdf.com\/blog\/what-is-pdf-meaning-benefits-and-history\" target=\"_blank\" rel=\"noopener\">PDF format<\/a> which gives you detailed explanations and insights depending upon your answer. This kind of information is key in the company coming off as an expert in their field. The results page also has access buttons to the social media pages of the company. Now let\u2019s move on to the last part of our case study format.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Interactive_Content_Help_the_Client\"><\/span><strong>How Did Interactive Content Help the Client?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Higher Conversion Rate\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nearly 30% of all the users that visited the assessment turned into leads. Interactive content aims to add real value to a user. This assessment offers information to someone for free in exchange for their lead information. This kind of value addition is what incentivizes users to give their lead information and thus guarantees higher conversion rates.<\/span><\/p>\n<h3><strong>2. Brand Awareness<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelazo Content helped EdgeConnex promote this assessment through social media platforms and online events. This helped them develop a stronger online presence and increase their brand awareness. It also helped the company develop trust within their customers as someone who could offer information of value and consequently improved their brand image.<\/span><\/p>\n<h3><strong>3. Visual Enhancement\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The assessment that they created has a great design that is both visually appealing and resonates with their brand image. This led to an overall enhancement of their website and got them a lot of free compliments as well! Just like the topic of their assessment, the assessment itself had a good UX design which encouraged more and more users to finish it.<\/span><\/p>\n<h3><strong>4. User Information and Segmentation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The assessment was quite detailed which helped the company gain a good deal of insight into their potential customers. This saved them a lot of market research effort and time as well. They understood user behavior which would help them streamline their product development and marketing strategies. Moreover, it also helped them segment the leads they got on the basis of industry, location, etc. <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">Lead segmentation<\/a> is a great way of targeting customers with more accurate and more relevant data.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><em>\u201cOutgrow is a great tool and enables us to create simple quizzes and robust calculators. It also allows for a lot of personalization and customization. The customer service is top-notch as well.\u201d<\/em><\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Castelazo Content used interactive content to help their client perform better business and generate more leads. And just like us, they gained a happy customer as well! Well to \u2018sum up\u2019, Interactive Content + Anything = A Happy Customer and we can vouch for it. Why don\u2019t you give it a try for yourself? You can have an exciting B2B interactive case study example for yourself too! <a href=\"https:\/\/app.outgrow.co\/signup\">Try Outgrow Now<\/a> !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Castelazo Content Increased Conversion Rates: Outgrow Interactive Case Study Metrics and measurement may all be fine, but nothing marks your success like a happy customer. And there\u2019s no better way of celebrating them than a good interactive case study. From our interactive case studies\u2019 archive, we have a story of a company called Castelazo&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,106,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Case Study: Castelazo Content<\/title>\n<meta name=\"description\" content=\"Have a look at this interactive quiz case study to know how a single quiz on UX Assessment helped Castelazo Content increase their conversion rates.\" 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