{"id":32729,"date":"2020-08-12T03:39:07","date_gmt":"2020-08-12T07:39:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=32729"},"modified":"2024-07-22T05:34:46","modified_gmt":"2024-07-22T09:34:46","slug":"customer-acquisition-strategies-ecommerce","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce","title":{"rendered":"11 Customer Acquisition Strategies For Your eCommerce Business"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"11_Customer_Acquisition_Strategies_For_Your_eCommerce_Business\"><\/span><strong>11 Customer Acquisition Strategies For Your eCommerce Business\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0c35033750\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0c35033750\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#11_Customer_Acquisition_Strategies_For_Your_eCommerce_Business\" title=\"11 Customer Acquisition Strategies For Your eCommerce Business\u00a0\">11 Customer Acquisition Strategies For Your eCommerce Business\u00a0<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#1_Improve_Product_Pages\" title=\"1. Improve Product Pages\">1. Improve Product Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#2_Increase_Interactivity\" title=\"2. Increase Interactivity\u00a0\">2. Increase Interactivity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#3_Work_On_Site_Speed\" title=\"3. Work On Site Speed\u00a0\">3. Work On Site Speed\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#4_Integrate_Live_Chat_And_Support_Options\" title=\"4. Integrate Live Chat And Support Options\u00a0\">4. Integrate Live Chat And Support Options\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#5_Optimize_For_Mobile\" title=\"5. Optimize For Mobile\u00a0\">5. Optimize For Mobile\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#6_Drive_More_Sign-Ups\" title=\"6. Drive More Sign-Ups\u00a0\">6. Drive More Sign-Ups\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#7_Think_Local_Not_Just_Global\" title=\"7. Think Local, Not Just Global\u00a0\">7. Think Local, Not Just Global\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#8_Salvage_Cart_Abandonment\" title=\"8. Salvage Cart Abandonment\">8. Salvage Cart Abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#9_Improve_Conversion_and_AOV_With_Personalization\" title=\"9. Improve Conversion and AOV With Personalization\u00a0\">9. Improve Conversion and AOV With Personalization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#10_AB_Test_Everything\" title=\"10. A\/B Test Everything\u00a0\">10. A\/B Test Everything\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#11_Measure_Key_Metrics_For_Continuous_Optimization\" title=\"11. Measure Key Metrics For Continuous Optimization\u00a0\">11. Measure Key Metrics For Continuous Optimization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\/#Author_Bio\" title=\"Author Bio:\">Author Bio:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Customer acquisition<\/strong> for <strong>eCommerce <\/strong>business takes a lot of time. There are many common strategies for eCommerce customer acquisition. We are sure you are familiar with some. For example, you may have already built the ideal<strong> buyer personas.<\/strong> Also, you would have segmented buyers and targeted them with the right content. Or, maybe you found the best acquisition channels and fueled your <a href=\"https:\/\/outgrow.co\/blog\/e-commerce-seo\" data-abc=\"true\">SEO strategy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Measuring and <strong>improving analytics<\/strong> and getting regular <strong>feedback from customers<\/strong> are two other ways to build your company. And, inspiring<strong> customer loyalty<\/strong>, and using current customers to bring in new ones cannot be missed either. As a marketer, you do so much. It\u2019s surely giving awesome results. But, did you know that there\u2019s even more, you can do?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some other strategies for <strong>improving customer acquisition for your eCommerce business.\u00a0<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read: <\/strong><a href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\" data-abc=\"true\">A real-world marketers guide to creating passionate brand subscribers<\/a><\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"1_Improve_Product_Pages\"><\/span><strong>1. Improve Product Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">High-quality <a href=\"https:\/\/blog.2checkout.com\/ecommerce-product-page-best-practices\/\" data-abc=\"true\">product pages<\/a> are essential to your eCommerce customer acquisition. Your customers should find all the information they need, quickly. As people are lazy, <strong>simple layouts are easier to process<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, take a look at the product page for <a href=\"https:\/\/www.zappos.com\/p\/ugg-adirondack-boot-iii-black\/product\/9075913\/color\/3\" rel=\"nofollow\" data-abc=\"true\">this pair of boots<\/a> on Zappos\u2019 website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32737 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image2.png\" alt=\"Zappos boots page\" width=\"1381\" height=\"732\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image2.png 1381w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image2-300x159.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image2-1024x543.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image2-768x407.png 768w\" sizes=\"(max-width: 1381px) 100vw, 1381px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zappos.com\/p\/ugg-adirondack-boot-iii-black\/product\/9075913\/color\/3\" rel=\"nofollow\" data-abc=\"true\"><span style=\"font-size: 14pt;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The boots are eye-catching front and center, and buyers can click on images taken at other angles in the library off to the side. We can also tell exactly what others think of the boots by the star rating and reviews. The price is clear, and even more, they tell us that shipping is free (<em>What a relief.<\/em> We don\u2019t have to wait \u2018til checkout to find out!). Now, all we have to do is click the \u201c<em>add to cart<\/em>\u201d button. Isn\u2019t it simple and convenient?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How did Zappos help their customers? They created a simple layout with buttons where people expect them. Social elements like customer reviews and trust ratings help them because <a href=\"https:\/\/learn.g2.com\/customer-reviews-statistics\" rel=\"nofollow\" data-abc=\"true\">82% of consumers say user-generated reviews are more valuable<\/a> than information from the brand. Additionally, users are more likely to trust reviews from peers, generating an uplift in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">High-quality images are extremely important, according to <a href=\"https:\/\/www.etsy.com\/seller-handbook\/article\/why-product-photography-is-important\/147451496051\" rel=\"nofollow\" data-abc=\"true\">90%<\/a> of the buyers on Etsy. Ideally, your product images will be 1024 x 1024 at 72 dpi.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32736 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4.png\" alt=\"Product Image\" width=\"1600\" height=\"960\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4-300x180.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4-1024x614.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4-768x461.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image4-1536x922.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Increase_Interactivity\"><\/span><strong>2. Increase Interactivity\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s important to make your customers speak to you. No good conversation comes without a response. And <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide?amp\" data-abc=\"true\">interactive content<\/a> is a great way of allowing your customers to interact with you. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">Interactive content types<\/a> like <a href=\"https:\/\/outgrow.co\/website-calculator\/\" data-abc=\"true\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/chatbots\/\" data-abc=\"true\">chatbots<\/a>, <a href=\"https:\/\/outgrow.co\/assessments\/\" data-abc=\"true\">assessments<\/a>, etc. are great at <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\" data-abc=\"true\">increasing customer engagement<\/a>. They add value to your customers and educate them about your products better. This results in your customers making better purchase decisions and having a better experience!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, an outcome quiz for \u2018<a href=\"https:\/\/premade.outgrow.us\/what-is-the-best-smartphone-that-you-can-afford\" data-abc=\"true\">Which Smartphone Suits Your Needs The Best?<\/a>\u2019 will help customers avoid the ocean of choices and confusion. This will help them understand exactly what they should buy. It will also let you learn more about your customers, their opinions, preferences, and needs. Well, isn\u2019t that a win-win situation for all of us?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32735\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM.png\" alt=\"10 Customer Acquisition Strategies For Your eCommerce Business\" width=\"1600\" height=\"927\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM-300x174.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM-1024x593.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM-768x445.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-2020-08-05-at-11.35.40-AM-1536x890.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Work_On_Site_Speed\"><\/span><strong>3. Work On Site Speed\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Most people expect your pages to load in <a href=\"https:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" rel=\"nofollow\" data-abc=\"true\">under 2 seconds<\/a>. Not to mention, Google offers preferential ranking in search results to websites that load fast, so this highly influences how easily users can find you in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This can be a challenge for eCommerce companies because of product images. To increase your site speed, <strong>compress product images<\/strong> to the same size, and use JPEGs. JPEGs will give you the best quality to file size ratio over PNGs.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019ll also want to make sure your images have the same dimensions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Some great tools you can use to check your site speed are <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" rel=\"nofollow\" data-abc=\"true\">Google\u2019s Page Speed Insights<\/a> or <a href=\"https:\/\/tools.pingdom.com\/\" rel=\"nofollow\" data-abc=\"true\">Pingdom<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Integrate_Live_Chat_And_Support_Options\"><\/span><strong>4. Integrate Live Chat And Support Options\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Did you know that people prefer assistance when they shop? And, when they want help, they want it right away? That\u2019s why online consumers like live chat.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A live chat tool doesn\u2019t just help the customer; it also helps you! For example, a good tool will tell you what pages your customer has been on already, so you know where their head is before you even start talking with them. More importantly, you can <strong>save a potentially lost conversion<\/strong> by jumping into support right when it seems they\u2019ve been trying to get information on a page for a little too long.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Online support boosts eCommerce customer acquisition by <a href=\"https:\/\/www.octaneai.com\/blog\/customer-acquisition-personalization\" rel=\"nofollow\" data-abc=\"true\">20%<\/a>. Moreover,\u00a0 <a href=\"https:\/\/99firms.com\/blog\/live-chat-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener\" data-abc=\"true\">63% of millennials<\/a> say that they prefer their support to be through live chat.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Congrats to you if you sell internationally! To be there for all your customers, you\u2019ll want to have 24\/7 support. <a href=\"https:\/\/getvoip.com\/blog\/2019\/02\/19\/toll-free-800-number\/\" data-abc=\"true\">Toll-free numbers<\/a> will make it easier for them to reach you irrespective of their location. We understand it may not be feasible to provide around-the-clock phone support. So, at a minimum consider email and\/or chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Chatbots are the best way to engage your customers in a prompt and efficient manner. You can optimize your budget on ecommerce <a href=\"https:\/\/supportyourapp.com\/ecommerce-customer-service-outsourcing\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">customer service<\/a> and reduce the load on your employees by making the use of chatbots. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">You will also prevent customers from cart abandonment and website exits by offering instant responses and solving their queries. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Not just that, chatbots are available 24*7 and your team can take care of other pressing issues in the time saved. <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">Sign up for a 7-day free Outgrow trial<\/a> and create an eCommerce chatbot today!<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/best-practices-for-chatbots\" data-abc=\"true\">Six best chatbot practices<\/a><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nTry LiveChat, Olark, or Zopim \u2013 well-respected support tools by eCommerce merchants, that have been around forever.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32733\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6.png\" alt=\"10 Customer Acquisition Strategies For Your eCommerce Business\" width=\"1600\" height=\"960\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6-300x180.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6-1024x614.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6-768x461.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image6-1536x922.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Optimize_For_Mobile\"><\/span><strong>5. Optimize For Mobile\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\" rel=\"nofollow\" data-abc=\"true\">79% of smartphone users<\/a> have made a purchase from their phones in the past 6 months. Consumers spent <a href=\"https:\/\/www.statista.com\/statistics\/249855\/mobile-retail-commerce-revenue-in-the-united-states\/\" rel=\"nofollow\" data-abc=\"true\">$360B<\/a> from their mobile phones in 2021 and <a href=\"https:\/\/www.statista.com\/statistics\/249855\/mobile-retail-commerce-revenue-in-the-united-states\/\" rel=\"nofollow\" data-abc=\"true\">that amount is expected to increase to $710B by 2025<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This says one thing: <strong>make your site mobile friendly<\/strong> so that they have a great experience independent of whether they are coming from an iPad, tablet, an iPhone 5 or an iPhone X. No one likes scrolling horizontally to explore products or find a button. If moving around your site isn\u2019t easy, your eCommerce customer acquisition may suffer. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/what-users-want-most-from-mobile-sites-today\/\" rel=\"nofollow\" data-abc=\"true\">Google\u2019s research<\/a>, 61% of visitors to mobile sites say that if they can\u2019t find what they are looking for right away, they\u2019ll head elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another reason to <a href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/\" data-abc=\"true\">optimize for mobile<\/a>: Google indexes mobile sites first.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Drive_More_Sign-Ups\"><\/span><strong>6. Drive More Sign-Ups\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you are providing SaaS\/software, trials could be your key to optimizing your eCommerce customer acquisition. <em>Is your trial what people want?<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may get <a href=\"https:\/\/cxl.com\/blog\/optimizing-the-free-trial-signup\/\" rel=\"nofollow\" data-abc=\"true\">more trial sign-ups if you don\u2019t require a credit card<\/a>. Not having to provide payment information <strong>removes friction<\/strong>. Moreover, this clear indicator of lack of commitment can minimize users\u2019 initial skepticism relative to your free trial.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another strategy to drive more trial sign-ups could be to <strong>simplify the sign-up form<\/strong>. By keeping only the essential fields (you may want to A\/B test the fields to see which are essential for your business), you can provide the seamless and frictionless experience customers expect.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Make available a sneak peek<\/strong> into what users will get after they sign-up for your free trial. A product video or high-quality screenshots can demonstrate the value of your solution and persuade potential users into why it is worth to spend time filling in your sign-up form.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Think_Local_Not_Just_Global\"><\/span><strong>7. Think Local, Not Just Global\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While some peoples may seem very similar, there are, in fact, huge cultural differences between countries. Consequently, this affects the purchase decisions. Shopping carts must be tailored to local cultures to maximize buyers\u2019 eCommerce shopping habits and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\" data-abc=\"true\">conversion rates<\/a>. You can\u2019t cater to everyone, though.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, choose the countries you want to \u201c<em>crack.<\/em>\u201d Identify who your most valuable visitors are so you can focus on making changes that will maximize sales in that country.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-32732\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5.png\" alt=\"10 Customer Acquisition Strategies For Your eCommerce Business\" width=\"880\" height=\"528\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5-300x180.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5-1024x614.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5-768x461.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image5-1536x922.png 1536w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To increase <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-customer-acquisition-cost-cac\/\" data-abc=\"true\">customer acquisition<\/a> in the countries you identify as having the biggest potential, create <strong>culturally relevant content<\/strong>. Content cannot simply be translated from country to country. You must think deeply about what you are saying and how you are saying it. Proper formatting around time and date, currency, and taxes should also have top priority.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In some markets, offering <a href=\"https:\/\/blog.2checkout.com\/popular-online-payment-methods-globally-and-locally\/\" data-abc=\"true\">local payment methods<\/a> is particularly important to avoid cart abandonment. <a href=\"https:\/\/blog.2checkout.com\/think-local-optimize-your-cart-for-higher-revenue\/\" data-abc=\"true\">Up to 50% of purchases<\/a> may be made with a local payment method. Play this to your advantage and make the fact that you are local, clear with logos, that shoppers in the country recognize.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re thinking about how to best serve your key customers, you\u2019ll certainly want to provide local support. Nothing says care like a local phone number and service in the local language.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Further, A\/B testing your checkout experience may be more important than you realize. The right flow is surprisingly important and can result in drastic conversion differences from country to country. Some regions prefer a 1-step process (summary and checkout) and some prefer a 2-step process (summary, checkout, and review). The only way to know what is best for your company and customers is to test different experiences. <em>So, test, test, test, away<\/em>!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Salvage_Cart_Abandonment\"><\/span><strong>8. Salvage Cart Abandonment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" rel=\"nofollow\" data-abc=\"true\">7 out of 10 people abandon their carts<\/a> during the shopping process. That\u2019s a lot of business that\u2019s being lost out on. This can make eCommerce customer acquisition challenging at times. But, there are ways to work around this!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Save items in their cart <\/strong>to make coming back to complete a purchase easy. People expect the cart icon to be in the upper right-hand corner of their screen.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Some people abandon their carts because they are forced to create an account. <strong>Guest checkout<\/strong> saves you from losing these people. Others abandoned their carts because they didn\u2019t understand the full cost of shipping. During the pandemic, information on extended shipping times \u2013 if you are selling physical goods &#8211; is also a must.\u00a0<\/span><\/p>\n<p>Implementing efficient, <a href=\"https:\/\/www.radial.com\/fulfillment-centers\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">seamless fulfillment centers operations<\/a> is crucial for reducing cart abandonment rates. Just as optimizing your checkout process helps retain customers, managing every aspect of your fulfillment centers can lead to timely and accurate order deliveries, enhancing overall customer satisfaction and encouraging repeat purchases.<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A quarter of cart abandonment is because the consumer thinks the price is too high. A timely exit pop-up offering a discount can save up to 15% of these people. Or try a web-based push notification giving them a little word of encouragement and discount. If you weren\u2019t able to catch them with an exit pop-up, a follow-up email sharing great user-generated reviews and ratings on the products they left behind could <a href=\"https:\/\/www.bigcommerce.com\/blog\/abandoned-cart-emails\/#shopping-cart-abandonment-recovery-strategies\" rel=\"nofollow\" data-abc=\"true\">save up to 36% of them<\/a>!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Improve_Conversion_and_AOV_With_Personalization\"><\/span><strong>9. Improve Conversion and AOV With Personalization\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People only buy what suits them. So, presenting them with the right options converts more. An example can be presenting them with items similar people bought. Using a tactic like \u201c<em>visitors who viewed x also viewed<\/em>\u201d generates <a href=\"https:\/\/www.iweb.co.uk\/2019\/08\/5-types-personalisation-to-boost-sales\/#:~:text=74%25%20of%20consumers%20get%20frustrated,generate%2068%25%20of%20eCommerce%20revenue.\" rel=\"nofollow\" data-abc=\"true\">68% of eCommerce revenue<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also send people <a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\" data-abc=\"true\">marketing emails<\/a> based on their <strong>search behavior<\/strong>. Or, consider their location and present them with weather-sensitive, locally relevant ideas such as rain gear on a rainy day or flips flops on a sunny day.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, featuring <strong>complementary products<\/strong> on product pages is another way to increase AOV. After all, most people appreciate relevant offers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_AB_Test_Everything\"><\/span><strong>10. A\/B Test Everything\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A\/B testing cannot be overstated. A well-designed interface can increase your conversion rates up to 400% and you definitely want to make sure you\u2019re putting your best foot forward because <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\" data-abc=\"true\">eCommerce conversion rates<\/a> are fairly low: <a href=\"https:\/\/vwo.com\/blog\/ecommerce-conversion-rate\/\" rel=\"nofollow\" data-abc=\"true\">1-4%<\/a>. It is not enough to assume that you know what your buyers like most. There are so many <strong>design and communication nuances<\/strong> that you guess at when creating.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32731\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3.png\" alt=\"AB Testing\" width=\"747\" height=\"448\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3-300x180.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3-1024x614.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3-768x461.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/image3-1536x922.png 1536w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So make sure to A\/B test your color schemes, location of images, and wording on buttons to improve your eCommerce customer acquisition. Which wording converts more for you? <em>Add to cart? Buy now? I want this? <\/em>Split testing will help you discover nuances you didn\u2019t expect that <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\">affect your conversion rate<\/a><em>. <\/em>Additionally, optimizing your <a href=\"https:\/\/shiphero.com\/blog\/article\/ecommerce-fulfillment\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">eCommerce fulfillment<\/a> processes is crucial for ensuring customer satisfaction and retention.<em><br \/>\n<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Depending on where you are in your eCommerce maturity, sometimes it\u2019s best to test <strong>small, incremental changes<\/strong>. Other times, especially when you\u2019re starting out and see things are not working as expected, it\u2019s worth trying something completely different and test that instead of just a color change.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Measure_Key_Metrics_For_Continuous_Optimization\"><\/span><strong>11. Measure Key Metrics For Continuous Optimization\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are so many metrics you can be measuring and it\u2019s pretty easy to get lost in them. Neil Patel, founder of Kissmetrics, says,\u201d To really succeed, you need to focus on the <em>right<\/em> numbers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The most popular key metrics in eCommerce are <em>average order value, number of items purchased, number of transactions in customer lifetime, <a href=\"https:\/\/acodez.in\/website-conversion-rate-optimization\/\" data-abc=\"true\">conversion rates<\/a> on various steps, and cart abandonment rates.<\/em> You can look at metrics overall, then drill down by customer segment, market, product line and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Begin by measuring each key metric<\/strong> to know where it stands. Then, decide what you are going to do to <strong>improve them<\/strong>, make those changes, and monitor the results.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These metrics can constantly be improved. They should be a key focus in <a href=\"https:\/\/amzscout.net\/blog\/amazon-fba-business\/\" data-abc=\"true\">growing your eCommerce business<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019re probably already doing a great job with your eCommerce customer acquisition, which is why your company is alive today.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are <strong>11 customer acquisition strategies<\/strong> that can take your business growth up a notch. Are there a few that you see as something you could implement in the coming weeks? What about compressing your product images? Or, how about adding a live chat option?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whatever you choose, you are bound to see a positive change in your customer acquisition. Meanwhile, you should also explore interactive content by <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">signing up for a 7-day free trial<\/a>. Happy acquiring!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Author_Bio\"><\/span>Author Bio:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Alexandra is VP of Marketing at 2Checkout. She is passionate about everything she does, having 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS\/Cloud Services).<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/alexandra_marcu\" rel=\"nofollow\" data-abc=\"true\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">\/<\/span><a href=\"https:\/\/www.linkedin.com\/in\/alexandrafmarcu\" rel=\"nofollow\" data-abc=\"true\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>11 Customer Acquisition Strategies For Your eCommerce Business\u00a0 Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. We are sure you are familiar with some. For example, you may have already built the ideal buyer personas. Also, you would have segmented buyers and targeted them&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[689,167,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Customer Acquisition Strategies For Your eCommerce Business<\/title>\n<meta name=\"description\" content=\"Customer acquisition doesn&#039;t always happen by the book. 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