{"id":33003,"date":"2020-09-03T08:21:11","date_gmt":"2020-09-03T12:21:11","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=33003"},"modified":"2024-08-21T01:17:18","modified_gmt":"2024-08-21T05:17:18","slug":"interactive-content-case-study-baroes","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes","title":{"rendered":"Outgrow Interactive Quiz Case Study: How Bar\u00f5es Publishing Increased Conversion Rates By 48%"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Interactive_Quiz_Case_Study_How_Baroes_Publishing_Increased_Conversion_Rates_By_48\"><\/span><strong>Outgrow Interactive Quiz Case Study: How <\/strong><strong>Bar\u00f5es Publishing Increased Conversion Rates By 48%<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d92c8dc4849\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d92c8dc4849\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#Outgrow_Interactive_Quiz_Case_Study_How_Baroes_Publishing_Increased_Conversion_Rates_By_48\" title=\"Outgrow Interactive Quiz Case Study: How Bar\u00f5es Publishing Increased Conversion Rates By 48%\">Outgrow Interactive Quiz Case Study: How Bar\u00f5es Publishing Increased Conversion Rates By 48%<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#Baroes_Digital_Publishing\" title=\"Bar\u00f5es Digital Publishing\u00a0\">Bar\u00f5es Digital Publishing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#How_They_Used_Interactive_Content\" title=\"How They Used Interactive Content\">How They Used Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#How_Did_Interactive_Content_Help\" title=\"How Did Interactive Content Help?\">How Did Interactive Content Help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#Why_Outgrow_You_Ask\" title=\"Why Outgrow, You Ask?\">Why Outgrow, You Ask?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>This is an interactive quiz case study by Outgrow. It details how Bar\u00f5es Publishing garnered <strong>64<\/strong><strong>k leads, 134k visits, and a 48% conversion rate<\/strong> with Outgrow interactive content!<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you have been following us for a while, you know one thing about us. We love helping our customers and writing case studies is one of our favorite things to do! (<em>A donut eating competition is a close second<\/em>)<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But then again, nothing beats a good case study. So without further ado,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s another case study by Outgrow to preach about the magical powers of the interactive content beans. First things first, Outgrow is a no-code platform that allows you to easily create <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>. It offers a variety of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content types<\/a> like calculators and <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a> to surveys and polls. You can embed these interactive experiences on your websites, landing pages, ads, social media, etc. to draw more customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-33007 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/giphy-1.gif\" alt=\"Facebook\" width=\"490\" height=\"303\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content gains you <a href=\"https:\/\/blog.hubspot.com\/marketing\/interactive-content-stats\" rel=\"nofollow\">twice the engagement<\/a> than static content (<em>the numbers don\u2019t lie). <\/em>Interactive content is used not just with the objective of generating leads but also to add value to its customers. It is a great way of educating customers and gathering information. A win-win situation, right? We can go on and on about it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But first, let\u2019s dive straight into an interactive quiz case study of Bar\u00f5es Digital Publishing and their experience with Outgrow content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Baroes_Digital_Publishing\"><\/span><strong>Bar\u00f5es Digital Publishing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bar\u00f5es Digital Publishing is a Brazilian company that develops and operates digital publishing strategies for brands. Their services dominate the entire digital publishing chain: planning, platforms, and methods, combined with a consistent editorial line of curated and original content. Their objective is to establish your brand as an opinion maker and cultivate your own audience. They employ the methods of increasing brand awareness and generating leads in order to help you out.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now Bar\u00f5es was looking for a tool that could streamline both their methods single-handedly and offer them better conversion rates. And thus entered Outgrow! They decided to use the power of Outgrow interactive content to help their clients with their branding. Let\u2019s see how.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_They_Used_Interactive_Content\"><\/span><strong>How They Used Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-57891 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/baroes-300x138.png\" alt=\"Baroes\" width=\"715\" height=\"329\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/baroes-300x138.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/baroes.png 757w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bar\u00f5es Digital Publishing used Outgrow to create an outcome quiz for \u2018Which City Should You Move To In 2020?\u2019. They developed this quiz for one of their clients QuintoAndar &#8211; one of Brazil\u2019s unicorn startups.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz asks a user a bunch of personal questions and gives them a final outcome. The quiz contains a good number of questions and uses attractive images to make the quiz visually appealing. You can either enter your email address or log in through Facebook to start the quiz. The quiz also has a progress bar to motivate you to reach until the end of the quiz. And also gives you an idea of how long the quiz is. It includes multiple types of answer input options that keep the quiz takers engaged.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-33011\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1.jpg\" alt=\"Outgrow Interactive Quiz Case Study: How Bar\u00f5es Publishing Increased Conversion Rates By 35%\" width=\"1602\" height=\"792\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1-1024x506.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1-768x380.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/08\/Screenshot-1-1-1536x759.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The result page gives you your outcome. And along with it, you also get a CTA to find places for rent in the city. You can also share your results on social media, take the quiz again, and go to the website homepage from the option in the top right corner. You can subscribe to their social media feed directly from the results page, which is helpful in increasing the company\u2019s traction on social media. Now let\u2019s have a look at how interactive content helped the brand.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-57919 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo-300x150.jpg\" alt=\"Belo \" width=\"798\" height=\"399\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo-1024x512.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo-768x384.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo-1536x768.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/belo.jpg 1602w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Interactive_Content_Help\"><\/span><strong>How Did Interactive Content Help?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Lead Generation And Segmentation\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The outcome quiz generated over 64,000 leads and 134,000 + visits, gaining a lot of traction for the company. The quiz had a conversion rate of almost 48%. These leads can further be divided on the basis of answers like \u2018trip budget\u2019 or \u2018location\u2019. This will help the company target specific leads with more relevant content that will be useful only to them. For example, the leads who live in New York can be targeted with something like a blog for \u2018Top 12 places to eat in New York\u2019, thus drawing more engagement.<\/span><\/p>\n<h3><strong>2. Data Collection<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz was a great way of collecting insightful user data. By receiving the answers to the questions in the quiz, QuintoAndar became privy to their user behavior, their preferences, choices, opinions, and other factual data. It is a low-cost and quick way of doing this. The company can take this information into consideration while developing further marketing and product strategies. It can use this data to draw insights and assess their business as well. Using Outgrow helped them understand the demographics and location of their leads as well.<\/span><\/p>\n<h3><strong>3. User Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best thing about interactive content is how quickly it draws a customer to itself. Users are always looking for personalized responses to their queries. Tailored results engage the customer on a personal level and that\u2019s exactly what this quiz did as well. The quiz was promoted via their social media platforms and newsletters which helped them reach a wide audience and engage an even wider audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Outgrow_You_Ask\"><\/span><strong>Why Outgrow, You Ask?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><em>\u201cEase of building interactive experiences, no worries with development and UX, great support team\u201d<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bar\u00f5es Digital Publishing used Outgrow because of how structures it was as a tool. It makes the process of building, promoting, and drawing insights from the interactive experience very easy. Outgrow has a support team available around the day in order to provide you with the best experience. Here is what Bruno, one of Bar\u00f5es Digital Publishing co-founders had to stay about Outgrow:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201c<\/em><em>Very efficient. The calls are made very quickly and the staff is very helpful. They also helped us with the customization of our package, so that our investment was optimized.<\/em><em>\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cWe have already used quizzes developed with the Outgrow tool for all our customers and prospects, who are major brands in Brazil and who are starting to think like publishers. And the result has always been very satisfactory. Which makes us sure that we need to dive more and more into the tools offered, to get the most out of it.\u201d<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And here we go! We love making our customers happy, and we\u2019re sure that they can vouch for it. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">You can go ahead and make your own interactive content experience for free! And get an interactive quiz case study of your own. Check out <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s free trial<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Interactive Quiz Case Study: How Bar\u00f5es Publishing Increased Conversion Rates By 48% This is an interactive quiz case study by Outgrow. It details how Bar\u00f5es Publishing garnered 64k leads, 134k visits, and a 48% conversion rate with Outgrow interactive content! If you have been following us for a while, you know one thing about&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Quiz Case Study: Bar\u00f5es Publishing<\/title>\n<meta name=\"description\" content=\"Bar\u00f5es Publishing increased their conversion rates by 48% with Outgrow and we have this interactive quiz case study to prove it.\" \/>\n<meta name=\"robots\" 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