{"id":33280,"date":"2023-10-15T06:02:00","date_gmt":"2023-10-15T10:02:00","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=33280"},"modified":"2024-04-19T08:05:15","modified_gmt":"2024-04-19T12:05:15","slug":"statistics-on-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/statistics-interactive-content","title":{"rendered":"Top Statistics That Prove Interactive Content Is the Future"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Top_Statistics_That_Prove_Interactive_Content_Is_the_Future\"><\/span><strong>Top Statistics That Prove Interactive Content Is the Future<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6632b287e9847\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6632b287e9847\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\/#Top_Statistics_That_Prove_Interactive_Content_Is_the_Future\" title=\"Top Statistics That Prove Interactive Content Is the Future\">Top Statistics That Prove Interactive Content Is the Future<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\/#What_Is_Interactive_Content\" title=\"What Is Interactive Content?\">What Is Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\/#Benefits_of_Interactive_Content\" title=\"Benefits of Interactive Content\">Benefits of Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\/#%E2%80%8B9_Crucial_Interactive_Content_Statistics\" title=\"\u200b9 Crucial Interactive Content Statistics\">\u200b9 Crucial Interactive Content Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\/#Final_Thoughts\" title=\"Final Thoughts\u00a0\">Final Thoughts\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">In today&#8217;s digital landscape, content is king. <\/span><span style=\"font-weight: 400;\">But, with the increasing competition to catch users&#8217; attention, using plain and unexciting content formats isn&#8217;t sufficient to get people interested and intrigued anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter interactive content &#8211; a dynamic and immersive experience that empowers users to participate and engage with the material actively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive content has proven to be a game-changer, offering a unique way to connect with users and achieve higher levels of engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog will explore some compelling interactive content statistics demonstrating why it is the future. But let\u2019s gather some useful information regarding interactive content first.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content\"><\/span><b>What Is Interactive Content?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" target=\"_blank\" rel=\"noopener\">Interactive Content<\/a> is content that requires the audience to interact or engage with the content piece. It\u2019s like a two-way conversation between you and your audience. Consumers engage better with interactive content because it motivates them to compete, compare, test themselves, consume information faster, and achieve results faster.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Interactive_Content\"><\/span><b>Benefits of Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at this infographic to learn some of the benefits of interactive content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/outgrow_interactive_content.jpeg\" alt=\"Statistics on Interactive Content: Trends and Best Practices [Infographic]\" width=\"682\" height=\"4727\" \/><\/p>\n<h3><b>1. It Helps in Lead Generation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Leads are more likely to be generated by interactive content than static content. Interactive content tools such as <\/span><a href=\"https:\/\/outgrow.co\/website-calculator\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">calculators<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/outgrow.co\/quiz-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quizzes<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/outgrow.co\/survey-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">surveys<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/outgrow.co\/poll-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">polls<\/span><\/a><span style=\"font-weight: 400;\"> offer real value to users, and they are more willing to give up their contact information if they receive something in return.<\/span><\/p>\n<h3><b>2. Improves Brand Loyalty<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can always engage your audience with engaging, interactive content. Whether you publish an interactive infographic, a survey, a quiz, or an assessment, your customers can use and participate in the content. <\/span><span style=\"font-weight: 400;\">As a result, your audience will feel more connected to your brand and develop deeper loyalty.<\/span><\/p>\n<h3><b>3. It Helps in Lead Nurturing and Customer Acquisition\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As part of <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing-strategy\" target=\"_blank\" rel=\"noopener\">lead nurturing<\/a>, marketing, and communication efforts must be tailored to each prospect\u2019s needs at every sales funnel stage. It helps to promote brand awareness, gain trust, and maintain a steady relationship with buyers until they become paying customers. <\/span><span style=\"font-weight: 400;\">You can use <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\" target=\"_blank\" rel=\"noopener\">interactive content to nurture your leads<\/a> at every stage of the buyer\u2019s journey.<\/span><\/p>\n<p>Now, let&#8217;s have a look at some interactive content statistics that show why interactive content is effective for lead nurturing and customer acquisition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%8B9_Crucial_Interactive_Content_Statistics\"><\/span><span style=\"font-weight: 400;\">\u200b<\/span><b>9 Crucial Interactive Content Statistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. Marketers Will Use 14% of Their Marketing Cost in Interactive Content in 2023<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A report by <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/#content_marketing_budget\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> shows that marketers will focus more on <\/span><span style=\"font-weight: 400;\">interactive content<\/span><span style=\"font-weight: 400;\"> in the upcoming years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allocating a specific percentage of the marketing budget to interactive content shows a strategic budgeting and <a href=\"https:\/\/thedigitalprojectmanager.com\/projects\/managing-schedules\/what-is-resource-planning-why-is-it-necessary\/\">resource allocation approach<\/a>. Marketers believe interactive content will deliver a strong ROI and is worth prioritizing in their overall marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This investment in interactive content aligns with the growing importance of personalized and <\/span><a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engaging consumer experiences<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating interactive content, marketers can actively engage their target audience, capture their attention, and build a deeper connection with potential customers. It allows them to stand out from competitors and deliver more memorable and impactful messaging.<\/span><\/p>\n<h3><b>2. Interactive Content Sees 52.6% Higher Engagement than Static Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive content generates <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">52.6% more involvement<\/span><\/a><span style=\"font-weight: 400;\"> than content that doesn&#8217;t change. When people look at things that don&#8217;t change a lot, they usually spend about 8.5 minutes. However, when they interact with more dynamic things, they spend about 13 minutes on average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any business that wants to keep its audience engaged should look into creating interactive content. <\/span><span style=\"font-weight: 400;\">Even brands like The New York Times are creating interactive content to keep their readers hooked. Here is the <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.nytimes.com\/interactive\/2023\/08\/11\/briefing\/news-quiz-maui-fires-ohio-kai-cenat.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">news quiz<\/span><\/a><span style=\"font-weight: 400;\"> that they publish every week.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51940 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.33.57-PM.png\" alt=\"New York Times news quiz\" width=\"1330\" height=\"974\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.33.57-PM.png 1330w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.33.57-PM-300x220.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.33.57-PM-1024x750.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.33.57-PM-768x562.png 768w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This gives readers a chance to test their knowledge and have some fun. It&#8217;s also an interesting way for them to explore news stories they didn&#8217;t know about before.<\/span><\/p>\n<h3><b>3. Buzzfeed\u2019s Total Visits are 96.1M, and Quizzes Are the Primary Driver of It<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57682 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-300x112.png\" alt=\"Buzzfeed Stats\" width=\"833\" height=\"311\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-300x112.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-1024x383.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-768x287.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-1536x575.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/Buzzfeed-Stats-2048x766.png 2048w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Quizzes are a fantastic way to engage users and test their knowledge or preferences. A popular example of a company using quizzes effectively is <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.similarweb.com\/website\/buzzfeed.com\/#overview\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BuzzFeed<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <\/span><a href=\"https:\/\/outgrow.co\/quiz-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating quizzes<\/span><\/a><span style=\"font-weight: 400;\"> that are entertaining, informative, or aligned with popular topics, the company leverages the viral nature of quizzes. This helps them enhance brand exposure and engage their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, quizzes help them collect valuable data and insights about users&#8217; preferences, behaviors, and demographics, informing their <\/span><a href=\"https:\/\/outgrow.co\/blog\/online-marketing-strategies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> and product development.<\/span><\/p>\n<h3><b>4. Twitter Poll Records 70,000+ Fan Votes for NBA All-Star Game ISO-CAM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Polls<\/span><span style=\"font-weight: 400;\"> are quick and easy, often single-question <\/span><span style=\"font-weight: 400;\">survey<\/span><span style=\"font-weight: 400;\">-like interactive content designed to gather opinions or preferences. They allow you to engage your audience and learn more about their thoughts on specific topics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51938 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-11.58.37-AM.png\" alt=\"Twitter Poll Records 70,000+ Fan Votes for NBA All-Star Game ISO-CAM\n\" width=\"1204\" height=\"1140\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-11.58.37-AM.png 1204w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-11.58.37-AM-300x284.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-11.58.37-AM-1024x970.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-11.58.37-AM-768x727.png 768w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/twitter.com\/NBA\/status\/1627461983447416832?lang=en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The NBA&#8217;s interactive engagement with fans reached new heights as the league used a poll on the @NBAonTNT Twitter account to determine which player would be featured on the ISO-CAM during the highly anticipated NBA All-Star Game.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an overwhelming response, the poll garnered over<\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/twitter.com\/NBA\/status\/1627461983447416832?lang=en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> 70,000 votes<\/span><\/a><span style=\"font-weight: 400;\">, showcasing the passionate involvement of basketball enthusiasts worldwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of the Twitter poll for the NBA All-Star Game ISO-CAM highlights the immense potential of polls as a tool for audience engagement.\u00a0<\/span><span style=\"font-weight: 400;\">Marketers can take inspiration from this interactive approach to gather the opinions and preferences of their target audience.<\/span><\/p>\n<h3><b>5. Interactive Video Is Among the Top Three Video Types for Maximum Engagement, Say 47% of Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive content, including videos, has become a powerful tool for engaging audiences. According to 47% of marketers, interactive videos rank among the <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/blog.hubspot.com\/marketing\/is-interactive-video-the-next-big-thing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">top three video types<\/span><\/a><span style=\"font-weight: 400;\"> for maximizing engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent example of this is the movie &#8220;<\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.verse.com\/video\/58793-mile-22-overwatch-challenge\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mile 22<\/span><\/a><span style=\"font-weight: 400;\">,&#8221; which offers viewers the exciting opportunity to pick their own path in the storyline.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51960 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM.png\" alt=\"Interactive video Mile 22\" width=\"1676\" height=\"936\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM.png 1676w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM-300x168.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM-1024x572.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM-768x429.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.41.36-PM-1536x858.png 1536w\" sizes=\"(max-width: 1676px) 100vw, 1676px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By making choices, users receive customized snippets from the film, creating an immersive and personalized viewing experience. So, interactive videos are undoubtedly captivating and leave a lasting impact on viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can use them to engage, <a href=\"https:\/\/www.cognism.com\/alternatives\" target=\"_blank\" rel=\"noopener\">collect data<\/a>, gamify, include CTAs, demonstrate products, and encourage sharing.\u00a0<\/span><\/p>\n<h3><b>6. 65% of Brands Utilize Interactive Infographics to Enhance Content Marketing Strategies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Infographics effectively raise brand awareness as they present valuable information in a visually appealing and easily digestible format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, as per a study, 55% of marketers build social media <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.demandsage.com\/infographic-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">infographics<\/span><\/a><span style=\"font-weight: 400;\"> more than other visual media. <\/span><span style=\"font-weight: 400;\">Do you know why? Because they organize data into bite-sized chunks, giving the audience a colorful and engaging experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, infographics are considered to be one of the most effective ways of marketing.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/marketing-trends_4.webp?width=1506&amp;height=1003&amp;name=marketing-trends_4.webp\" alt=\"an infographic which highlights infographic marketing trends stats\" width=\"1506\" height=\"1002\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the current statistics, it would not be wrong to say that infographics will grab a lot more attention in the upcoming years.<\/span><\/p>\n<h3><b>7. 52% of Marketers Identified Interactive Emails as the Most Effective Form of Interactive Content<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51961 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.45.24-PM.png\" alt=\"Most effective types of interactive content according to marketers worldwide as of September 2022\n\" width=\"1458\" height=\"960\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.45.24-PM.png 1458w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.45.24-PM-300x198.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.45.24-PM-1024x674.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2023-08-22-at-12.45.24-PM-768x506.png 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.statista.com\/statistics\/1365812\/interactive-content-types-marketing-effectiveness\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Interactive email marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a dynamic and engaging approach that leverages interactivity within email campaigns to captivate recipients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By incorporating interactive elements such as <\/span><a href=\"https:\/\/outgrow.co\/quiz-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quizzes<\/span><\/a><span style=\"font-weight: 400;\">, surveys, and images, marketers can create immersive experiences that drive higher engagement and conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interactive emails allow users to actively participate, explore, and interact with the content directly within the email without navigating to external websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This innovative approach enhances user experience, encourages longer email engagement, and boosts click-through rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the increasing number of emails, interactive email marketing provides an effective method for businesses to differentiate themselves. It enables them to create a lasting impact within the crowded landscape of inboxes.<\/span><\/p>\n<h3><b>8. 65% Find Social Media Giveaways and Contests Effective for Boosting Followers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love a chance to win something exciting? <\/span><a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giveaways and contests<\/span><\/a><span style=\"font-weight: 400;\"> are interactive content that allows users to participate and win prizes. They create a buzz around your brand and generate excitement and anticipation.\u00a0<\/span><\/p>\n<p><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.constantcontact.com\/blog\/social-media-contest\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">According to a survey<\/span><\/a><span style=\"font-weight: 400;\">, over 65% of participants recognize the efficacy of social media giveaways and contests in boosting follower counts. Contests alone account for around 34% of new customer acquisitions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a good example of a viral contest. <\/span><span style=\"font-weight: 400;\">The Swiggy &#8220;<\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.exchange4media.com\/marketing-news\/why-is-this-a-swiggy-ad-internet-has-answers-123050.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Why is This a Swiggy Ad<\/span><\/a><span style=\"font-weight: 400;\">?&#8221; Contest.\u00a0<\/span><span style=\"font-weight: 400;\">This contest was launched by Swiggy in 2022, and it invited people to guess why a particular image was a Swiggy ad.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/exchange4media.gumlet.io\/news-photo\/123050-big90.jpg?format=webp&amp;w=768&amp;dpr=2.0\" alt=\"why is it a swiggy ad\" width=\"942\" height=\"509\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The image was a simple photo of a man sitting on a bench, but it was filled with hidden details about Swiggy. The winner of the contest won a prize of 1 lakh rupees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The contest was a huge success, with over 1 million people participating and guessing the answer.\u200b\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giveaways and contests can be hosted on social media platforms or your website, and they often require participants to complete specific actions, such as sharing a post, tagging friends, or submitting their email addresses.\u00a0<\/span><\/p>\n<h3><b>9. The Worldwide Chatbot Market is Predicted to Reach USD 4.9 Billion by 2032<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.precedenceresearch.com\/insightimg\/Chatbot-Market-Size.jpg\" alt=\"Chatbot Market Size 2023 To 2032 - Precedence Statistics \" width=\"949\" height=\"562\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots have emerged as a core interactive content component, revolutionizing how users engage with digital platforms. The global <\/span><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.precedenceresearch.com\/chatbot-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">chatbot market will reach USD 4.9 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2032. With their ability to simulate human conversation, chatbots can provide personalized, interactive, and dynamic user experiences, enhancing overall user engagement and satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to personalized interactions, chatbots can offer 24\/7 support, ensuring that users can access assistance or information at any time, regardless of location or time zone. AI chatbots play a crucial role in the advancement and capabilities of modern chatbot systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging AI algorithms and ML, these chatbots can understand natural language, learn from interactions, and continuously improve their responses. They can handle multiple conversations simultaneously, reducing wait times and improving business efficiency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/outgrow.co\/chatbots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outgrow&#8217;s AI chatbot<\/span><\/a><span style=\"font-weight: 400;\"> helps you make communication fun and seamless. You can generate and qualify leads and analyze your chatbot data to gain visitors&#8217; insights.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above interactive content statistics highlight its growing importance and effectiveness in various marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers are investing a significant portion of their budget in interactive content. If you too want to create interactive content without coding, Outgrow is your best tool.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to design and deploy interactive experiences such as quizzes, calculators, assessments, polls, surveys, and more. Want to give it a try? <\/span><a href=\"https:\/\/app.outgrow.co\/signup\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sign up for your free trial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want the first-mover advantage in your industry? Here are some startling facts and statistics that prove interactive content is the future.<\/p>\n","protected":false},"author":50,"featured_media":54337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159,457],"tags":[168,86,704],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Content Statistics That Prove It Is the Future<\/title>\n<meta name=\"description\" content=\"Want the first-mover advantage in your industry? 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