{"id":33534,"date":"2020-10-23T17:00:17","date_gmt":"2020-10-23T21:00:17","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=33534"},"modified":"2025-12-17T01:11:20","modified_gmt":"2025-12-17T06:11:20","slug":"marketing-automation-features","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-automation","title":{"rendered":"4 Marketing Automation Features to Know Before Implementing It in 2025"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"4_Marketing_Automation_Features_to_Know_Before_Implementing_It_in_2025\"><\/span>4 Marketing Automation Features to Know Before Implementing It in 2025<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d29abcc35c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d29abcc35c9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation\/#4_Marketing_Automation_Features_to_Know_Before_Implementing_It_in_2025\" title=\"4 Marketing Automation Features to Know Before Implementing It in 2025\">4 Marketing Automation Features to Know Before Implementing It in 2025<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation\/#1_Marketing_Automation_Is_More_Than_Just_Emails\" title=\"1. Marketing Automation Is More Than Just Emails\">1. Marketing Automation Is More Than Just Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation\/#2_It_Should_Comply_With_GDPR_Regulations\" title=\"2. It Should Comply With GDPR Regulations\">2. It Should Comply With GDPR Regulations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation\/#3_Sales_and_Marketing_Team_Should_Use_the_Same_Automation_Tool\" title=\"3. Sales and Marketing Team Should Use the Same Automation Tool\">3. Sales and Marketing Team Should Use the Same Automation Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation\/#4_Maintaining_a_Human_Touch_Is_Vital\" title=\"4. Maintaining a Human Touch Is Vital\">4. Maintaining a Human Touch Is Vital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><em><span style=\"font-weight: 400; font-size: 14pt;\">Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing itself has changed. Now, there are many more things to consider while choosing marketing automation tools.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing automation relieves tired marketers of the mundane tasks in their daily schedule, helping them focus on what they want to focus on.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> \u201c<em>I think I can speak for most marketers when I say&#8230; we want more time to be creative.<\/em>\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing automation used to be restricted to creating email templates, email sequences, and mail merge features. But today, the process has evolved.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52584 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/top-marketing-automation-benefits-new-1-300x170.jpg\" alt=\"top-marketing-automation-benefits-new-1.jpg\" width=\"538\" height=\"305\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/top-marketing-automation-benefits-new-1-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/top-marketing-automation-benefits-new-1.jpg 750w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/99firms.com\/blog\/marketing-automation-statistics\/#gref\" rel=\"nofollow\">Source\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We write this article to help you identify the key marketing automation features that drive retention rates and improve ROI from marketing campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Marketing_Automation_Is_More_Than_Just_Emails\"><\/span><strong>1. Marketing Automation Is More Than Just Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><i>Email automation is good. <\/i>It lets marketers create emails based on\u00a0<a href=\"https:\/\/hunter.io\/templates\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/hunter.io\/templates\/&amp;source=gmail&amp;ust=1638876027964000&amp;usg=AOvVaw3o7Cl4ndfM3BSd1frLPzd5\">cold email templates<\/a> that are known to work and that hit the right set of audiences every single time, without having to make any major changes. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing software lets marketers create fully-personalized email outreach campaigns with half the effort. Using the <a href=\"https:\/\/emailoctopus.com\/\" target=\"_blank\" rel=\"noopener\">cheapest email marketing software<\/a>, marketers can still create fully-personalized email outreach campaigns with half the effort.<br \/>\n<\/span><\/p>\n<p><em><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing automation is part of marketing automation, but it shouldn\u2019t be the only part. <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>Marketing automation is brilliant.<\/em> It allows marketers to nurture leads based on what they\u2019re into, meaning they can establish a stronger brand-consumer relationship, build their brand image, capture and identify leads across different platforms, and yes, send automated <a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email\/\" target=\"_blank\" rel=\"noopener\">cold email outreach campaigns<\/a><\/span><span style=\"font-weight: 400; font-size: 14pt;\">, amongst a heap of other features. <\/span><\/p>\n<h3><strong>How?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social selling is the vogue in modern business and the best marketing <a href=\"https:\/\/blog.kicksta.co\/time-saving-instagram-automation-tools\/\">automation services<\/a> recognize that, giving their users a finger on the pulse of their clients. Drip campaigns are a standout example of the power of marketing automation and social selling working together. A drip campaign isn\u2019t simply firing out emails willy-nilly with personalized names, but sending a series of timed, customized messages depending on a prospect\u2019s behavior, attributes, and engagement. <\/span><\/p>\n<h3><strong>Case Study: Netflix\u2019s Drip Campaign<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Netflix followed a simple win-back approach that stirs fear of missing out. After canceling their subscriptions, ex-Netflix customers receive a nothing-special, we\u2019ll-miss-you email. For the next three months, however, Netflix sends constant reminders to those ex-customers for what they are missing. The emails showcased recently added movies, lists of personalized top picks, and finally targeted messages asking if they want back what they\u2019ve been missing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52585 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/Netflex-new-1-232x300.png\" alt=\"Netflex-new-1.png\" width=\"444\" height=\"574\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/Netflex-new-1-232x300.png 232w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/Netflex-new-1.png 531w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/moosend.com\/blog\/drip-campaign-examples\/\" rel=\"\u201cnofollow\u201d\">Source<\/a><\/p>\n<p><strong><span style=\"font-size: 14pt;\">This is proof that a simple drip campaign can cut churn rate and boost engagement from lost customers.<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, lead scoring can also be a powerful tool for your business. And, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content types<\/a> like <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">forms and surveys<\/a> work really well in scoring leads. You can score the leads on the basis of different parameters like consumer behavior, demographics, location, and psychographics. Furthermore, you can score them on the basis of how much ROI they are going to get out of your product. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This process helps you figure out which leads to pursue first. You could create a form with simple questions such as \u2018<em>what size is your company?<\/em>\u2019 and \u2018<em>where is your company based geographically?<\/em>\u2019, giving the highest score to the respondents most suitable for your company. Similarly, give high scores to leads who attend your webinars and events. Intelligent lead scoring gives the sales team a clearer idea of who is likely to convert, and so they can tailor their message to suit them exactly.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Get yourself a marketing automation system that can do both social marketing and email marketing.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52579 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new-300x169.png\" alt=\"nethumt-new.png\" width=\"478\" height=\"269\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new-1536x864.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/nethumt-new.png 1600w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_It_Should_Comply_With_GDPR_Regulations\"><\/span><strong>2. It Should Comply With GDPR Regulations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Data is 21st-century gold. The more data you hold as a business &#8211; client data, industry data &#8211; the more chance you have of being successful. After several high profile breaches in 2018, the world realized it needed to be more careful about how it manages data. The main thing to know is that <a href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\">GDPR<\/a> was not designed to get in the way of your marketing campaigns; it was designed to protect your clients and customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52580 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new-300x169.png\" alt=\"GDPR-new.png\" width=\"463\" height=\"261\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new-1536x864.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR-new.png 1600w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing automation tools keep client data clear, structured, and organized. However, it is essential to implement a tool that secures data in a GDPR-compliant way. If not, businesses can face reprimands and even heavy fines. And nobody needs that. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, choose a marketing automation system that offers <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">segmentation<\/a> features to send tailored, hyper-targeted emails with relevant content to recipients. Having an unsubscribe feature also helps your business fall in line with modern data-privacy laws.<\/span><\/p>\n<h3><strong>How?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For your marketing campaign to be GDPR-compliant, it needs to follow at least these five, basic rules.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52581 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new-300x169.jpg\" alt=\"GDPR-new.png\" width=\"486\" height=\"274\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new-1536x864.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/GDPR1-new.jpg 1600w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Sales_and_Marketing_Team_Should_Use_the_Same_Automation_Tool\"><\/span><strong>3. Sales and Marketing Team Should Use the Same Automation Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s important for targeted content to be backed up by clean, reliable data. Having clean, reliable data becomes infinitely more difficult when sales and marketing teams are on different pages, working out of different databases. Messages overlap, wires get crossed, the same segmented lists are hit with different messages, and ultimately\u2026prospects are left confused and they move on to a competitor.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Instead, everybody should have a clear idea of who they are targeting with clearly defined buyer personas. They should know exactly what happens at each stage of the pipeline and what action needs to be taken out by who, and when. Going further, every interaction between a prospect and a business should be tracked. Also, each employee that interacts with that prospect should have access to the communication history so that the message isn\u2019t repeated.<\/span><\/p>\n<h3><strong>How?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Many modern Customer Relationship Management <a href=\"https:\/\/nethunt.com\/gmail-crm\">(CRM) systems<\/a> have the capability to automate both sales workflows and marketing workflows while <a href=\"https:\/\/nethunt.com\/blog\/5-steps-to-sync-sales-and-marketing-teams\/\">centralizing client data to unify a business\u2019s<\/a> communication approach.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52582 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/CRM-2-new-300x169.png\" alt=\"CRM-2-new.png\" width=\"611\" height=\"344\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/CRM-2-new-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/CRM-2-new-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/CRM-2-new-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/CRM-2-new.png 1200w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.salesbabu.com\/blog\/benefits-of-using-a-crm-for-your-business\/\" rel=\"\u201cnofollow\u201d\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Maintaining_a_Human_Touch_Is_Vital\"><\/span><strong>4. Maintaining a Human Touch Is Vital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When we think of automation, we think of AI and robots that could take over the world. So, we have saved the most important point for the last.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t <strong>let automation become a barrier between your business and your customers<\/strong>. In uber-congested markets, modern marketing outreach requires a human touch more than ever. Communication should be highly-personalized and super-relevant. It is not just to fall in line with GDPR requirements, but to engage with customers and relate to them; to speak in a language they understand. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Every second you spend investing in human-to-human relationships with your customers, your retention rate improves, revenue boosts, and you put a smile on your customer\u2019s face.<\/span><\/p>\n<h3><strong>How?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Try to insert human touchpoints along your marketing outreach path.<\/strong> <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Give your company a face behind the outreach, even if it is automated. <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Welcome new customers with a video and send emails that are signed by a CEO or founder, instead of using the company\u2019s name<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Call your customers and ask for their feedback<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Conduct onboarding calls through Skype, Zoom, or Google Meet<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Tweet them<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Share their content<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Be consistent with your brand voice, no matter if you are creating messages for a chatbot, email, social media, or anything else<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing automation gives you access to a lot of relevant, useful data. However, a key aspect of automation success is having a human brain interpret that data. For example, have your automation system flag when there is a warning sign, such as a lack of account activity, and have a human interpret that data to understand where to go next.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52583 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new-300x169.png\" alt=\"BUYING-CLIENT-new.png\" width=\"683\" height=\"385\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new-1536x864.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/10\/BUYING-CLIENT-new.png 1600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s a lot of touchpoints. Multiply that by hundreds of customers&#8230;and you\u2019ve got one big marketing mess on your hands. However, marketing automation takes away that stress, aligns your different outreach channels, and even brings your teams together. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, we\u2019ve reached the end. And you\u2019re about to completely level up your marketing campaigns. So, good luck with that! Oh, and there are a lot of options in the market. So, choose a system that fits your business, rather than you having to fit your business to the system.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1006\" height=\"208\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/a><\/p>\n<h3><strong>About The Author:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">George Rowlands is the Content Strategy Lead at NetHunt CRM. Writing is his thing, and he shines a spotlight on tech and B2B industries especially, covering topics from productivity to pipeline management strategies and customer relations. He bridges the gap between data and creative content with flare.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Marketing Automation Features to Know Before Implementing It in 2025 Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing itself has changed. Now, there are many more things to consider while choosing marketing automation tools. Marketing automation relieves tired marketers of the mundane tasks&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[705],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Marketing Automation Features to know in 2025<\/title>\n<meta name=\"description\" content=\"Are you ready with your strategy? 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