{"id":34380,"date":"2020-11-05T03:26:23","date_gmt":"2020-11-05T08:26:23","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=34380"},"modified":"2025-07-25T02:37:08","modified_gmt":"2025-07-25T06:37:08","slug":"brand-name","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/brand-name","title":{"rendered":"The Saving Power Of Brand Name"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"The_Saving_Power_Of_Brand_Name\"><\/span><strong>The Saving Power Of Brand Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d964f87fa1b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d964f87fa1b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#The_Saving_Power_Of_Brand_Name\" title=\"The Saving Power Of Brand Name\">The Saving Power Of Brand Name<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#First_How_Important_Is_Branding\" title=\"First: How Important Is Branding?\">First: How Important Is Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#What_Your_Brand_Needs\" title=\"What Your Brand Needs\">What Your Brand Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#Before_We_Begin_Take_a_Deep_Breath\" title=\"Before We Begin, Take a Deep Breath\">Before We Begin, Take a Deep Breath<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#5_Easy_Steps_To_Naming_Your_Brand\" title=\"5 Easy Steps To Naming Your Brand\">5 Easy Steps To Naming Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#Audience_Testing\" title=\"Audience Testing\">Audience Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#So_Get_Digging\" title=\"So Get Digging\">So Get Digging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/brand-name\/#About_The_Author\" title=\"About The Author\">About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><em><span style=\"font-weight: 400; font-size: 14pt;\">The worst thing you can do for your business, like, most \u2018untrained\u2019 business owners do, is to undervalue your brand name.<\/span><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"First_How_Important_Is_Branding\"><\/span><strong>First: How Important Is Branding?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34382 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6.jpg\" alt=\"Brand name statistics\" width=\"1620\" height=\"810\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6.jpg 1620w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6-1024x512.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6-768x384.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/6-1536x768.jpg 1536w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A study has shown that <a href=\"https:\/\/techjury.net\/blog\/branding-statistics\/#gref\" rel=\"\u201dnofollow\u201d\">89% of marketers<\/a> identify branding as a crucial goal for their business, and Forbes agrees that businesses with strong brands generate higher Earnings before Interest and Tax (EBIT) than their weaker competitors. <span style=\"font-weight: 400;\">Even if your business is an<\/span><a href=\"https:\/\/moneybrighter.com\/wyoming-llc\/\" rel=\"\u201dnofollow\u201d\"> <span style=\"font-weight: 400;\">LLC in Wyoming<\/span><\/a><span style=\"font-weight: 400;\">, good branding can still provide you huge profits across the States or over the world.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">You can\u2019t afford to ignore <a href=\"https:\/\/www.simplybusiness.co.uk\/business-name-generator\/\" rel=\"\u201dnofollow\u201d\">getting a solid business name<\/a>, especially in our economy that devours businesses at an alarming rate of 49.3% in five years, not including struggling businesses.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t join the 26% of businesses that lack any form of brand identities because you\u2019ll find it impossibly hard to generate leads and effectively market your brand.<\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Your_Brand_Needs\"><\/span><strong>What Your Brand Needs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Simply put, your <a href=\"https:\/\/outgrow.co\/blog\/branding-strategy\">brand<\/a> name is its personality, and why\u2019s that? Because it\u2019s the only way customers identify your business and the services it offers. And the best way to stand out from the plethora of businesses out there is to give your brand a solid name, a fitting logo which can be easily created with a <a href=\"https:\/\/picsart.com\/logo-generator\/\" target=\"_blank\" rel=\"noopener\">logo generator<\/a>, and a memorable brand voice.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Remember. Your business\u2019s name is really important to the success of its marketing campaign, so getting your <a href=\"https:\/\/www.design.com\/business-name-generator\" target=\"_blank\" rel=\"noopener\">business name<\/a> right doesn\u2019t just build a solid bridge between your business\u2019s management, staff, and customers but also makes it a lot easier to win investors.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Before_We_Begin_Take_a_Deep_Breath\"><\/span><strong>Before We Begin, Take a Deep Breath<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, before you run off considering every name that comes to mind, know that nothing stands alone, not even branding. And for your brand name to be truly effective and communicate your values, you need to consider these naming elements:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Big Ideas:<\/strong> Transform your ideas into values that define your brand\u2019s creativity and role in the market.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Value:<\/strong> Don\u2019t hesitate to share your brand\u2019s uniqueness and tell the world what makes you different.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Brand Story:<\/strong> How\u2019d your business get to where it is today? How has it evolved?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Target Audience:<\/strong> What age demography do you intend to appeal to?<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Benefits:<\/strong> How can your services help your target customers?<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Feelings:<\/strong> What emotions do you intend to trigger within your customers?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Value Proposition:<\/strong> What should customers expect from your brand and products?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t forget to fine-tune these elements at any point in the naming process, because answering these questions would go a long way in softening the naming process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34383 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-scaled.jpg\" alt=\"Brand Name checklist\" width=\"2048\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-scaled.jpg 2048w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-1024x512.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-768x384.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/advertising-agencies-4-1536x768.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><strong>Pro tip:<\/strong>\u00a0The use of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> can build brand awareness in a unique way. It can be customized and tailored to meet the individual needs of customers.<\/p>\n<p>By increasing traffic and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\">conversion rates<\/a>, this type of content aids in building brand awareness and customer engagement.<br \/>\nThe more valuable, interesting, and easy to use your interactive content is, the more likely your clients are to believe in your offering.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><img decoding=\"async\" class=\"size-full wp-image-43177 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1.gif\" alt=\"interactive content\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Easy_Steps_To_Naming_Your_Brand\"><\/span><strong>5 Easy Steps To Naming Your Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you understand that picking a brand name at random won\u2019t probably work for you, here are five key steps to help you intentionally build the name your brand needs.<br \/>\n<\/span><\/p>\n<h3><strong>1. Know Your Message, Know Your Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First, take the time to identify and define your branding elements, the ideals and responsibility that\u2019d maximize your general growth and discard those that won\u2019t do your business any good.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Understand that your message is doomed to fail if you don\u2019t consider your target audience and tailor every concept to suit their needs. This should remain a continuous process, being that the needs and values of people, and society at large, change constantly.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Now, <a href=\"https:\/\/www.zappos.com\/\" rel=\"\u201dnofollow\u201d\">Zappos<\/a> is one brand that captured this perfectly. The online shoe retailer has consistently placed their customers first and successfully built a solid relationship with them.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">A look at Zappos\u2019s homepage gives an excellent picture of this.<\/span><\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.zappos.com\/\" rel=\"\u201dnofollow\u201d\"><img decoding=\"async\" class=\"aligncenter wp-image-34384 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/zappos-enlarged.jpg\" alt=\"brand name\" width=\"1345\" height=\"637\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/zappos-enlarged.jpg 1345w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/zappos-enlarged-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/zappos-enlarged-1024x485.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/zappos-enlarged-768x364.jpg 768w\" sizes=\"(max-width: 1345px) 100vw, 1345px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Besides appreciating their customers, Zappos was quick to take an active stand in support of the anti-racial movement, something that resonated with their customers.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">So keep in mind that for your brand: The past is valuable data, the present can be influenced, and with just enough information, the future won\u2019t be too much of a mystery.<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><strong>2. Brainstorm<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019ve taken the time to understand, not just your branding elements, but also your message and target customers. Now it\u2019s time to assemble your team and begin writing every name that meets your specifications.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Ensure these names stand out by measuring them with the <a href=\"https:\/\/www.squadhelp.com\/blog\/choosing-a-business-name-a-simple-look-at-the-c-a-r-e-method\/\" rel=\"\u201dnofollow\u201d\">C.A.R.E<\/a> system:<br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Context:<\/strong> What should your customers expect from your brand?<br \/>\n<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Appeal:<\/strong> Would it hold the interest of your customers?<br \/>\n<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Remarkable:<\/strong> Can your customers talk about it?<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Evocative:<\/strong> What emotion does it trigger in your customers?<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Brainstorming can be mentally challenging, most business owners beat themselves for not coming up with the perfect one. But, know that there\u2019s no perfect brand name out there. You can still poke holes in the best ones. Why\u2019d you name your tech business after a fruit?<br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><strong>3. Get Professional Help<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By now, it\u2019s obvious that branding isn\u2019t something you do unprepared. But that shouldn\u2019t scare you because, with the right people around you, it\u2019ll be a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">There\u2019s generally two paths to enlisting help. Your every day in-house team, or naming experts. If you choose to stay indoors, then use materials from <a href=\"https:\/\/www.squadhelp.com\/\" rel=\"\u201dnofollow\u201d\">Squadhelp<\/a>, the world\u2019s number one naming platform, as a guide to help you assemble your team, share your criteria, brainstorm, and fine-tune your business name.<br \/>\n<\/span><\/span><\/p>\n<h3>4. Securing Your Brand Name<\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The sad reality is that there just aren\u2019t many names available anymore. Nearly all the perfect words in the dictionary have been snatched off the table, so the worst thing that could happen, when you get a name, is losing them because you didn\u2019t protect them. So here\u2019s how to secure your business name.<\/span><\/p>\n<h4><em><strong>Secure Your Domain<\/strong><\/em><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We begin with a very important business asset, Domains. Just like Google suffered with Alphabet Inc, it can get really frustrating when the domain of your original name is already taken. So get your business an online domain, so you don\u2019t lose valuable online traffic.<\/span><\/p>\n<h4><em><strong>Trademark<\/strong><\/em><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Make sure you register your selected business name with the <a href=\"https:\/\/www.uspto.gov\/trademarks-getting-started\/trademark-basics\" rel=\"\u201dnofollow\u201d\">Patent Office<\/a> because the lawsuits and legal nightmares could ruin your reputation and kill your emerging business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audience_Testing\"><\/span><strong>Audience Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Easy and Memorable names get remembered and found, and marketable names generate sales and grow into massive companies. So, for you to remain in the minds of your customers, you need to test if your selected brand name lives up to expectations. You can\u2019t afford to ignore this aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">One of the simplest ways to test your brand name is to mention it to your friend in a crowded bar. Their reaction would tell you if your name is memorable and give you a quick glimpse of how potential customers would react to it.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Another way you can test your brand name is by asking open questions like:<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>a.<\/strong> Which one of these all-organic bread bakeries are you most interested in trying?<br \/>\n<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>b.<\/strong> Which of these customer-focused banks do you want to learn more about?<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">But try not to ask questions like: Which one of these names do you like? Because your goal here is to get the best result by putting your audience in a decision-making state of mind.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Get_Digging\"><\/span><strong>So Get Digging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A major contributor to a business\u2019s survival rate is the strength of its name, so take the time to know what your brand needs, and understand your message and target audience. After all, who doesn\u2019t want to maximize their marketing potential?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Now that we\u2019ve discussed everything in detail, it\u2019s time for you to create your own interactive tools like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/poll-maker\/\">polls<\/a>, <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">surveys<\/a>, etc. to build brand awareness. So, sign up for <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> today!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Grant Polachek<\/strong> is the Head of Branding at Inc 500 company Squadhelp.com, the world&#8217;s #1 naming platform, with 25,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning <a href=\"https:\/\/www.squadhelp.com\/Name-Ideas\">business names ideas<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Saving Power Of Brand Name The worst thing you can do for your business, like, most \u2018untrained\u2019 business owners do, is to undervalue your brand name. First: How Important Is Branding? A study has shown that 89% of marketers identify branding as a crucial goal for their business, and Forbes agrees that businesses with&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[624,617],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Saving Power Of Brand Name | Ins &amp; Out Of Naming Your Business<\/title>\n<meta name=\"description\" content=\"Undervalued Brand Name! 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