{"id":34985,"date":"2021-01-18T01:50:16","date_gmt":"2021-01-18T06:50:16","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=34985"},"modified":"2024-11-07T05:21:57","modified_gmt":"2024-11-07T10:21:57","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/digital-marketing-trends","title":{"rendered":"9 Digital Marketing Trends You Can&#8217;t Ignore This Decade"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"9_Digital_Marketing_Trends_You_Cant_Ignore_This_Decade\"><\/span>9 Digital Marketing Trends You Can&#8217;t Ignore This Decade<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e920bba23a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e920bba23a8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#9_Digital_Marketing_Trends_You_Cant_Ignore_This_Decade\" title=\"9 Digital Marketing Trends You Can&#8217;t Ignore This Decade\">9 Digital Marketing Trends You Can&#8217;t Ignore This Decade<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Start_to_the_Decade_%E2%80%93_2020\" title=\"Start to the Decade &#8211; 2020\">Start to the Decade &#8211; 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Rise_of_Artificial_Intelligence_%E2%80%93_No_Code_Digital_Marketing_Trends\" title=\"Rise of Artificial Intelligence &#8211; No Code Digital Marketing Trends\">Rise of Artificial Intelligence &#8211; No Code Digital Marketing Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Why_Go_No-Code\" title=\"Why Go No-Code?\">Why Go No-Code?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#How_Does_Marketing_Technology_Work_in_the_Business_Model\" title=\"How Does Marketing Technology Work in the Business Model?\">How Does Marketing Technology Work in the Business Model?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Some_More_Digital_Marketing_Trends_on_the_Rise\" title=\"Some More Digital Marketing Trends on the Rise\">Some More Digital Marketing Trends on the Rise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Humans_With_AI\" title=\"Humans With AI\">Humans With AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/digital-marketing-trends\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>There was a time when technology was just another element of marketing. Today, technology defines marketing. Digital marketing is reaching heights like never before. And, marketers are now employing automation in every aspect possible. Since automation gives marketers the time to be more creative, everyone is trying to learn more. And, we are here to help so that you don\u2019t miss out on the rising digital marketing trends.<\/p>\n<p>Customers are becoming more specific with their demands, and the trial &amp; error method does not work anymore. You can only expect engagement if you deliver value. And, digital marketing strategies are all about providing value.<\/p>\n<p>Hence, this blog will talk about the ongoing and emerging digital marketing trends that will continue to drive engagement and boost your business in the coming decade.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46827\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-300x62.png\" alt=\"General CTA\" width=\"1065\" height=\"220\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5.png 1198w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_to_the_Decade_%E2%80%93_2020\"><\/span><strong>Start to the Decade &#8211; 2020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we speak of 2020, we can\u2019t help but talk about the COVID pandemic.<\/p>\n<p>While it has become an inherent part of our personal lives, it has also gained a highly relevant professional spot. Hence, 2020 has played a huge part in bringing the much needed <a href=\"https:\/\/www.kdanmobile.com\/blog\/digitization-vs-digitalization-vs-digital-transformation\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a> into place. Statistics say that there has been a <a href=\"https:\/\/www.statista.com\/statistics\/693449\/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa\/\" rel=\"nofollow\">13%<\/a> increase in digital marketing budget in 2020 from that in 2019. And, we believe that it\u2019s going to get even higher in 2021.<\/p>\n<p>A couple of years back, companies needed only a little more than a website and a Facebook page, but, the digital marketing trends 2020 show that technology is on a high now,\u00a0and while\u00a0<a href=\"https:\/\/whatfix.com\/blog\/digital-transformation-by-sector\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/whatfix.com\/blog\/digital-transformation-by-sector\/&amp;source=gmail&amp;ust=1710232026633000&amp;usg=AOvVaw1gfGwNPbLPYlFSwwsHLPYD\">digital transformation by\u00a0sector<\/a>\u00a0varies, overall it is growing rapidly. Working remotely has made companies make a quick switch to digital, moving towards the age of augmentation.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-34991 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/1-1-300x201.jpg\" alt=\"digital marketing trends\" width=\"817\" height=\"547\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/1-1-300x201.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/1-1.jpg 1022w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Smart Insights<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rise_of_Artificial_Intelligence_%E2%80%93_No_Code_Digital_Marketing_Trends\"><\/span><strong>Rise of Artificial Intelligence &#8211; No Code Digital Marketing Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial intelligence is all over the place. And, we like it.<\/p>\n<p>We can\u2019t get enough of Alexa and Google Home in our living rooms. Likewise, we are trying to automate anything and everything in our professional lives too.<\/p>\n<p>And no, that doesn\u2019t mean that you need to have the technical know-how of coding. No-code is the secret code to automation. You no longer have to hire professionals to create and manage content for you \u2012 no-code tools will easily become your best friends.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-34992 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/2-1-300x171.jpg\" alt=\"digital marketing trends\" width=\"881\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/2-1-300x171.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/2-1-768x437.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/2-1.jpg 1023w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Getting Smart<\/p>\n<p>Here\u2019s how no-code digital marketing trends have become a part of our everyday work environment:<\/p>\n<h3><strong>1. Interactive Content<\/strong><\/h3>\n<p>Well, we had to start with this!<\/p>\n<p>Interactive content is all about providing value to customers. Hence, it creates <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">twice the engagement<\/a> as static content. It employs the customers\u2019 questions and provides the right answers and recommendations based on them. Interactive content converses with the customers instead of just talking. And gives them a highly personalized experience.<\/p>\n<p>Wouldn\u2019t you too love to give personalized answers to your customers\u2019 questions? When you are online, providing personalization might seem like a tough task. And we\u2019d agree, in the absence of no-code tools. But with <a href=\"https:\/\/outgrow.co\">Outgrow\u2019s no-code platform<\/a>, creating interactive content is easy, and generating leads, even easier.<\/p>\n<p>Look at this interactive <a href=\"https:\/\/premade.outgrow.us\/wfh-personalised-equipment-recommender\">recommendation quiz<\/a> that gives you work from home equipment suggestions based on your requirements. It\u2019s all no-code and can be created within minutes. Oh also, it scores leads (<em>Does it get any better than this?<\/em>).<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/wfh-personalised-equipment-recommender\"><img decoding=\"async\" class=\"aligncenter wp-image-34993\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/3-1-300x141.jpg\" alt=\"digital marketing trends\" width=\"989\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/3-1-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/3-1-1024x481.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/3-1-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/3-1.jpg 1382w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><\/p>\n<h3><strong>2. Workflow Tools<\/strong><\/h3>\n<p>The pandemic has forced us all into our homes and on the web. And managing a remote marketing team can get a little hectic without a proper work structure. Connecting and communicating with your team can be made easier with tools specially designed for these purposes. Workflow tools help you and your team be on the same page. The best part is that they are all automated and free of code. Makes the work EVEN easier.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-34994 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/4-300x169.jpg\" alt=\"digital marketing trends\" width=\"957\" height=\"539\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/4-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/4.jpg 718w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<p>But how does that help your business? Consider this &#8211; one of your customer support employees approaches a client, quotes a price, and things are going well. Now another CS employee, working remotely, isn\u2019t aware of this conversation and reaches out to the same client with a different quote. Messed up much? It might just cost you a client.<\/p>\n<p>This is where workflow tools come in. Tools like <a href=\"https:\/\/www.intercom.com\/\" rel=\"nofollow\">Intercom<\/a>, <a href=\"https:\/\/slack.com\/intl\/en-in\/\" rel=\"nofollow\">Slack<\/a>, <a href=\"https:\/\/en-gb.workplace.com\/\" rel=\"nofollow\">Workplace<\/a>, etc. solve the problem of lack of communication. You can also opt for an <a href=\"https:\/\/monday.com\/use-cases\/hr-management-software\">employee management software like Monday.com<\/a>. That way, everyone can be on the same page and keep track of each customer\u2019s journey. Additionally, knowledge management tools like <a href=\"https:\/\/www.getguru.com\/reference\/knowledge-management-tools\">Guru<\/a> can centralize information, ensuring your team can access the latest data and insights. These tools organize company information and drive productivity across teams by facilitating knowledge-sharing.<\/p>\n<h3><strong>3. Database<\/strong><\/h3>\n<p>Managing data once used to be a serious problem. You could collect the data, but storing it was a huge crisis &#8211; not anymore. With <a href=\"https:\/\/www.future-processing.com\/blog\/how-to-implement-cloud-computing\/\">cloud computing around the corner<\/a>, managing data has gotten way easier. Cloud computing is an application-based software infrastructure that allows you to store data remotely. This data can then be accessed through the internet by your entire team.<\/p>\n<p>Did you know &#8211; <a href=\"https:\/\/hostingtribunal.com\/blog\/cloud-computing-statistics\/#gref\" rel=\"nofollow\">90%<\/a> of companies are on the cloud? Furthermore, <a href=\"https:\/\/learn.g2.com\/hybrid-cloud-storage-statistics\">cloud statistics<\/a> say that 98% of organizations will move to multiple hybrid clouds by 2021. They even predict that cloud data centers will process 85% of the workload in 2021.<\/p>\n<p>Cloud usage is attracting marketers because you don\u2019t need to do any technical work. Everything is automated. Your data is safe. What else do you need? Cloud collaboration <a href=\"https:\/\/stackby.com\/airtable-alternative\" target=\"_blank\" rel=\"noopener\">services like Airtable<\/a> or <a href=\"https:\/\/airtable.com\/\" rel=\"nofollow\">Airtable<\/a> itself and <a href=\"https:\/\/www.knack.com\/\" rel=\"nofollow\">Knack <\/a>are in huge demand because of their easy-to-use platforms. Thus, databases are one of the fastest-growing trends in digital marketing.<\/p>\n<h3><strong>4. Integrations<\/strong><\/h3>\n<p>Nowadays, software doesn\u2019t occur in silos. They need to function with and be compatible with other software tools as well. Getting to do everything on one platform makes the whole process simpler, and automation has made it possible. With integration tools, one can easily move data between sites.<\/p>\n<p><a href=\"http:\/\/zapier.com\" rel=\"nofollow\">Zapier<\/a> is one such online automation platform that allows users to integrate the web applications they use, making it easier for them to transfer, filter, and segment data. Retargeting gets a lot simpler as you can use the automatically transferred and segmented data to target potential customers.<\/p>\n<p>Outgrow offers 40+ native integrations along with integration with Zapier for you to send your lead data to practice retargeting. Integration, therefore, acts as a strong B2B marketing trend.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-34995 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/5-300x170.jpg\" alt=\"digital marketing trends\" width=\"994\" height=\"563\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/5-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/5.jpg 642w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Go_No-Code\"><\/span><strong>Why Go No-Code?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creators want their tools to be used by everyone and not just experts. No code tools enable <a href=\"https:\/\/www.marketing1on1.com\/\">marketing teams<\/a> to avoid the need for experts at every step and create a decentralized self-service environment. This increases efficiency.<\/p>\n<p>Today\u2019s \u201cno-code\u201d tools give non-technical professionals the power to create websites, databases, workflows, integrations, mobile apps, web apps, chatbots, voice assistant skills, and more. This gives them the chance to explore every part of the process.<\/p>\n<p>But, we should understand that the entry of no-code doesn\u2019t mean goodbye to experts. We still need experts to learn and grow. It is, after all the tech experts who create these amazing platforms for us!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Marketing_Technology_Work_in_the_Business_Model\"><\/span><strong>How Does Marketing Technology Work in the Business Model?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The business model is now using martech more than ever. The digital marketing trends have made the use of automation important in every set of the process. The digital world has generated new challenges for us, and we have developed new organizational structures to overcome them. These dynamic structures and processes are organized around platforms, networks, and marketplaces.<\/p>\n<p>Furthermore, this has shaped marketing strategy and operations, both inside and outside the firm. You can learn more about the role of platforms, networks, and marketplaces in forming digital marketing strategies in the image below:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-34996 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/6-300x156.jpg\" alt=\"digital marketing trends\" width=\"990\" height=\"515\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/6-300x156.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/6-768x399.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/6.jpg 822w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/cdn.chiefmartec.com\/wp-content\/uploads\/2020\/10\/martech-2030-brinker-baldwin.pdf\">Martech 2030<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_More_Digital_Marketing_Trends_on_the_Rise\"><\/span><strong>Some More Digital Marketing Trends on the Rise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>5. Advertising<\/strong><\/h3>\n<p>Since everything is going on an automation trip, we can\u2019t really leave advertising behind, can we? Advertising has taken a huge digital rise and everyone\u2019s moving towards programmatic advertising. It means employing AI to automate ad buying in order to target specific audiences.<\/p>\n<p>The Economist used <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">programmatic advertising<\/a> to create an ad campaign that generated 650,000 new prospects, and a return on investment (ROI) of 10:1. Thus, you can not only generate awareness but leads as well.<\/p>\n<p>Programmatic advertising statistics show that one of the top trends in 2020 was automation \u2013\u2013 AI and machine learning. Digitizing advertising means more efficiency, and that indicates higher conversion rates. Traditional advertising is mostly done on the basis of 3-4 sets of criteria, whereas digital advertising takes into account hundreds of signals for targeting.<\/p>\n<p>Moreover, digital ad spend is expected to increase by <a href=\"https:\/\/setupad.com\/blog\/programmatic-advertising-industry-trends-2020\/\" rel=\"nofollow\">88%<\/a> in the US by 2021. This means that current and future marketing trends have a lot in store for digital advertising. You can use tools like <a href=\"https:\/\/www.callrail.com\/\" rel=\"nofollow\">CallRail <\/a>to analyze the performance of your ad campaigns.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-34997 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/7-229x300.jpg\" alt=\"digital marketing trends\" width=\"417\" height=\"547\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/7-229x300.jpg 229w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/7.jpg 502w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.martechsadvisor.com\/articles\/ads\/what-is-programmatic-advertising\/\" rel=\"nofollow\">MarTech Advisor<\/a><\/p>\n<h3><strong>6. Video Marketing<\/strong><\/h3>\n<p>Video is one of the most emerging digital marketing trends. <a href=\"https:\/\/www.impactplus.com\/blog\/video-marketing-in-2019-infographic\" rel=\"nofollow\">52%<\/a> of consumers say that watching product videos makes them more confident in making purchase decisions online. Marketers love videos because they know that their audience loves them too. In fact, 72% of businesses say that video has improved their conversion rate.<\/p>\n<p>With a shift to the online world, live videos are gaining popularity. People like to have a sense of real-time connection, and live videos do the job for you! Moreover, marketers are following the trend for creating <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-trends-to-watch?\" rel=\"nofollow\">1:1<\/a> videos. These videos eliminate the need for calls as they act as a personalized response to prospects. They\u2019d much rather watch a video than spend time on a call.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-34998 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/8-300x197.jpg\" alt=\"digital marketing trends\" width=\"796\" height=\"523\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/8-300x197.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/8-768x504.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/8.jpg 976w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p>Ahrefs created this <a href=\"https:\/\/youtu.be\/krzF3YhmSMw\" rel=\"nofollow\">video<\/a> to help their audience understand SEO mastery. It\u2019s educating, fun, and engaging. Mission accomplished.<\/p>\n<p>Even Google ranks sites with videos higher. This is because they are <a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/\" rel=\"nofollow\">50 times<\/a> more likely to be viewed, hence a lower bounce rate. People like content that talks to them, and videos do that. What\u2019s even better is creating videos that are interactive. The major focus should be on making content personalized and engaging. Therefore, we can safely say that videos are the future of marketing.<\/p>\n<h3><strong>7. Augmented Reality<\/strong><\/h3>\n<p>There was a time when shopping for glasses online seemed like a risky business. Will they fit my face? Are they right for my face shape? And, more such questions would be all over our minds. But, with augmented reality, the problem\u2019s sorted. Wouldn\u2019t you want to see a real-time view of how the glasses look on YOU and not a model? Augmented reality offers personal results, and well, it\u2019s the age of personalization.<\/p>\n<p>Warby Parker is one such brand that introduced their &#8220;virtual try-on&#8221; feature that lets you try glasses virtually before you buy them. They used eight variables that fit the frames to the face, and that helped customers make choices easily.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-34999 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-300x225.jpg\" alt=\"digital marketing trends\" width=\"871\" height=\"653\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-1024x769.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-600x450.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9-900x675.jpg 900w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/9.jpg 1379w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/p>\n<p>Augmented reality is another one of those no-code digital marketing trends that are only rising with time. In 2020, as many as 32% of users have used AR for shopping. The AR that was once a unique element of Snapchat has now acquired a very relevant spot in the shopping industry.<\/p>\n<p>7 out of 10 media planners and buyers want more Augmented Reality (AR) and Virtual Reality (VR) ads incorporated into their digital marketing campaigns, primarily to improve consumer engagement. In short, if you are looking at the top digital marketing trends, don\u2019t even dream of skipping augmented reality.<\/p>\n<h3><strong>8. Web-Apps<\/strong><\/h3>\n<p>Web Apps are basically websites that work as mobile apps. They provide application functions like fast load time, push notifications, working offline, utilizing device hardware, etc. on a website. Why is that great? Well, because you don\u2019t have to worry about using it on a specific device with a specific platform.<\/p>\n<p>There are companies like <a href=\"https:\/\/developers.arcgis.com\/web-appbuilder\/\" rel=\"nofollow\">ArcGIS<\/a> that allow you to build apps based on your requirements. This makes the entire app building process codeless. Automation has made the use of apps as relevant for B2B marketing trends as it was once for B2C marketing trends.<\/p>\n<h3><strong>9. Geo-Targeting<\/strong><\/h3>\n<p>We know we\u2019ve been talking a lot about how personalized marketing is winning the race in emerging marketing trends. But, don\u2019t blame us. It is the best. Geo-targeting means targeting a specific set of audience based on their geographic location. Why do it? Because well, (you know where we\u2019re going with this) &#8211; PERSONALIZATION. You want your content to be regionally relatable to your audience.<\/p>\n<p>Look at this for example. Slack shows its website differently to different audiences. Slack has made localized geo-targeted landing pages to show their audience that they are valued. To be honest, we loved the idea!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49503 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag-576x1024.jpg\" alt=\"localized geo-targeted landing pages to show their audience that they are valued\" width=\"576\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag-576x1024.jpg 576w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag-169x300.jpg 169w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag-768x1364.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag-865x1536.jpg 865w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/localized-geo-targated-landing-pag.jpg 1082w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Humans_With_AI\"><\/span><strong>Humans With AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some people might worry that it can get tough for humans to coexist with AI because their growth prospects get compromised. But we think otherwise. With artificial intelligence in place, humans get more time to be creative. That\u2019s an even better prospect for growth. Greater automation will give humans more time to interact and engage with customers. And, even if AI covers everything, it can\u2019t really make up for human sentiment.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-35001 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/11-300x169.jpg\" alt=\"digital marketing trends\" width=\"918\" height=\"517\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/11-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/11-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/11.jpg 872w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/p>\n<p>As for marketers, AI offers them even more time to explore innovation. AI has shifted the allocation of marketers\u2019 time to higher-level work on strategy. Marketers definitely need to learn how to align with all the automation. One of their most important goals should be to create harmony between them and AI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The upcoming decade is going to be a huge hit for marketers. With consistent upgrades in technology, marketers across the globe are getting the chance to automate tasks and save more time for innovation. By 2030, the marketing scene is set to take a long trip to automation-ville and we can\u2019t wait!<\/p>\n<p>Till then, the best digital marketing strategy we can implement is to make the best of artificial intelligence. And, our experience tells us that incorporating interactive content in the marketing strategy helps automate easily. It\u2019s no-code and quick. Don\u2019t believe us? Learn yourself by taking your <a href=\"https:\/\/app.outgrow.co\/signup\">free trial<\/a> at Outgrow now!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>9 Digital Marketing Trends You Can&#8217;t Ignore This Decade There was a time when technology was just another element of marketing. Today, technology defines marketing. Digital marketing is reaching heights like never before. And, marketers are now employing automation in every aspect possible. Since automation gives marketers the time to be more creative, everyone is&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[96,739,429,738],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Digital Marketing Trends You Can&#039;t Ignore This Decade<\/title>\n<meta name=\"description\" content=\"Follow up on the emerging digital marketing trends that will continue to drive engagement and boost your business in the coming decade with Outgrow.\" 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