{"id":35075,"date":"2021-01-04T06:33:15","date_gmt":"2021-01-04T11:33:15","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=35075"},"modified":"2023-12-08T01:34:03","modified_gmt":"2023-12-08T06:34:03","slug":"interactive-emails","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-emails","title":{"rendered":"Interactive Email Newsletters: 8 Content Ideas to Increase Conversions"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Interactive_Email_Newsletters_8_Content_Ideas_to_Increase_Conversions\"><\/span><strong>Interactive Email Newsletters: 8 Content Ideas to Increase Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de5db7ee6f5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de5db7ee6f5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-emails\/#Interactive_Email_Newsletters_8_Content_Ideas_to_Increase_Conversions\" title=\"Interactive Email Newsletters: 8 Content Ideas to Increase Conversions\">Interactive Email Newsletters: 8 Content Ideas to Increase Conversions<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-emails\/#What_Are_Interactive_Email_Newsletters\" title=\"What Are Interactive Email Newsletters?\">What Are Interactive Email Newsletters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-emails\/#8_Interactive_Content_Ideas_to_Boost_Your_Sales_and_Conversions\" title=\"8 Interactive Content Ideas to Boost Your Sales and Conversions\">8 Interactive Content Ideas to Boost Your Sales and Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-emails\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With 3.9 billion daily email users, it\u2019s no surprise that email marketing, particularly interactive emails, is one of the most used tools in <a href=\"https:\/\/www.freedomtoascend.com\/what-is-a-sales-funnel\/\">sales funnels<\/a> to generate leads and increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, according to <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"nofollow\">HubSpot\u2019s email marketing statistics<\/a>, 35% of businesses send their subscribers and customers 3 to 5 emails per week.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It just shows that email marketing is still one of the most effective marketing channels for any business, especially online businesses such as eCommerce stores, blogs, and affiliate websites.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this era of social media, influencers, and video content creators, email marketing still remains relevant for business. And that, dear marketers, is powerful!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But why do you think people would spend their time looking at your promotional emails when they can use that time to browse through their Facebook newsfeed or go through the rabbit hole of videos on YouTube or Instagram?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Solution? &#8211; Two words; interactive emails. But what are they? And how can they help boost your email conversion rate? Let\u2019s answer all those questions for you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Interactive_Email_Newsletters\"><\/span><strong>What Are Interactive Email Newsletters?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive emails are emails that provide more functionality and incorporate elements that require your subscribers to actively participate with your content instead of passively consuming it. It can be anything from adding items to their shopping cart to watching videos or playing fun quizzes straight from their inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A well-thought-of <a href=\"https:\/\/visme.co\/blog\/email-marketing-strategies\">email marketing strategy<\/a> such as interactive emails will, in fact, help you make money. How, do you ask? For every dollar you spend, you can <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" rel=\"nofollow\">expect to get a $42 ROI average<\/a>. (DMA, 2019)<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The goal of an interactive email is to increase sales and <a href=\"https:\/\/www.adamenfroy.com\/how-to-start-a-blog\">make money online with your blog<\/a> or eCommerce business. However, it does not follow the traditional sales marketing techniques of newsletters. Interactive emails are designed to entertain the readers and get them to respond to a call to action.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With so many <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">types of interactive content<\/a> that you can add to your emails, choosing the right one will depend on your niche. Once you <a href=\"https:\/\/www.freedomtoascend.com\/entrepreneurship\/3-tips-to-find-your-online-niche-market\/\" rel=\"nofollow\">find your niche market<\/a>, you will get an idea of what type of content you should use for your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, let\u2019s quickly jump into finding top content ideas for creating interactive emails that will boost your conversions through the roof!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Interactive_Content_Ideas_to_Boost_Your_Sales_and_Conversions\"><\/span><strong>8 Interactive Content Ideas to Boost Your Sales and Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Fascinate With High-Quality Visuals &amp; How-To Guides<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This may seem totally obvious but is still an underutilized point. By using high-quality photos, videos, and other types of media, you can easily get one step ahead of the traditional <a href=\"https:\/\/blog.emailoctopus.com\/how-to-create-your-first-email-newsletter\/\">email newsletter<\/a> format.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Instead of writing blocks of sales-y text, you can deliver the message with the creative use of media. A picture is worth a thousand words, after all!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this example, Apple did a really great job of marketing without really sounding too sales-y. It explains to users how to pre-order the latest edition of the Apple iPhone series.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35102 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pik-1.jpg\" alt=\"interactive emails \" width=\"525\" height=\"778\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pik-1.jpg 525w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pik-1-202x300.jpg 202w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The most important element of this email is the \u201cpre-order\u201d button. The goal is to get people to click that call-to-action button and start converting leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35103 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pick-2.jpg\" alt=\"interactive email newsletters\" width=\"515\" height=\"838\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pick-2.jpg 515w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/iphone-pick-2-184x300.jpg 184w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, setting up \u201cStep-by-Step Guides\u201d through clickable buttons is an excellent strategy to include in your emails. Knowing what to do upfront may drive some of your prospects to purchase your products.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Undoubtedly, Apple has an excellent marketing strategy. You would always find rolling images, hidden product descriptions, and interactive step-by-step guides on their website or emails.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Tip:<\/strong> You can even send emails that are not promotional at all. <strong>Just make it interactive enough for people to notice and <\/strong>the brand image will stick. However, make sure you still put a call-to-action button just in case.<\/span><\/p>\n<h3><strong>2. Embed Interactive Quizzes and Calculators<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Embedding <a href=\"https:\/\/outgrow.co\/blog\/interactive-quizzes\">interactive quizzes<\/a> in your email will surely excite readers. Many people like answering quizzes especially if the results can tell them more about themselves or promise to provide some value.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.seventeen.com\/content\/quizzes\/\" rel=\"nofollow\">Seventeen Magazine<\/a>\u00a0and Cosmopolitan are some of the pioneers in making these types of quizzes and engaging their readers every time.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35104 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/point-2-2.jpg\" alt=\"interactive email newsletters\" width=\"466\" height=\"635\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/point-2-2.jpg 466w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/point-2-2-220x300.jpg 220w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Tip:<\/strong> Buzzfeed is well-known for its interactive quizzes that drive traffic and engagement like nothing else! There are tons of quizzes about pop culture all over social media. You may always take some inspiration from there while <a href=\"https:\/\/outgrow.co\/quiz\/\">creating your own quizzes<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>BONUS:<\/strong> Want to create your own quiz within minutes and without any fuss of coding? <a href=\"https:\/\/app.outgrow.co\">Signup to Outgrow for free<\/a> and create your quiz using a drag and drop builder! Get the embed code and simply paste it into your emails. It&#8217;s easy, fun, and boosts conversions multifold.\u00a0<\/span><\/p>\n<h3><strong>3. Use Templates from Email Software<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to create interactive emails, you may sign up for email software. Choose any of the <a href=\"https:\/\/www.groovehq.com\/blog\/autoresponder-emails\" rel=\"nofollow\">email autoresponder <\/a>software\u00a0available and that should be good enough to create interactive emails and send them out consistently at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some examples of interactive email templates that you can get with email responder platforms:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51543 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/email-software-new-300x111.jpg\" alt=\"email\" width=\"840\" height=\"311\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/email-software-new-300x111.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/email-software-new-1024x379.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/email-software-new-768x284.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/email-software-new.jpg 1320w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h3><strong>4. Ask Questions Through Quick Surveys &amp; Polls<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Asking questions is important. And, surveys are a great interactive email tool for doing that! Surveys help you collect data about your audience and segment them as per their demographics, preferences, etc. This would help you better understand your customers\u2019 needs.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Adding surveys will also allow you to get insight into what your customers think about your products. Moreover, asking the right questions will help you improve your product and manage your inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is an excellent example of an interactive survey email from <a href=\"https:\/\/reallygoodemails.com\/categories\/interactive\" rel=\"nofollow\">Really Good Emails.<\/a><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51542 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/vote-before-new-223x300.jpg\" alt=\"vote\" width=\"434\" height=\"583\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/vote-before-new-223x300.jpg 223w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/vote-before-new.jpg 633w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It leverages the popularity of the trending series \u201cGame of Thrones\u201d and engages readers with a question. Fans of the show voted for their favorite character while learning more about the product.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s another example from <a href=\"https:\/\/www.questionpro.com\/help\/embed-question-in-email.html\" rel=\"nofollow\">QuestionPro<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35107 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-3-3.jpg\" alt=\"Question Pro\" width=\"653\" height=\"444\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-3-3.jpg 653w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-3-3-300x204.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-3-3-220x150.jpg 220w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>BONUS:<\/strong> Want to create your own survey or poll within minutes and without any fuss of coding? <a href=\"https:\/\/app.outgrow.co\">Signup to Outgrow for free<\/a> and create surveys, polls, and forms using a drag and drop builder! Get the embed code and simply paste it into your emails. It&#8217;s easy, fun, and gets people to open and interact with your emails.\u00a0<\/span><\/p>\n<h3><strong>5. Incorporate Fun With the Use of Memes and GIFs<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Emails should be fun. If you think that a viral meme or GIF is relevant to your business, you can use it smartly to induce emotions like humor into your interactive emails. These fun elements also give your emails a human touch in times of automation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.nevblog.com\/\" rel=\"nofollow\">Neville Medhora<\/a> is one of my favorite email copywriters and he has created a brand out of drawing funny stick figures to illustrate otherwise boring marketing concepts. To give you a taste, here\u2019s a simple GIF he added to a recent email to get his audience\u2019s attention.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">&#8220;Hey&#8230;..hey you.&#8221;<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35108 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/second-gif.gif\" alt=\"interactive email newsletters\" width=\"600\" height=\"324\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is so simple, but so different that it immediately grabs your attention. By combining a simple gif in an unexpected way, you can easily separate yourself from the myriad of emails clogging your prospects\u2019 inbox.<\/span><\/p>\n<h3><strong>6. Add a Personal Touch<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another important factor is to make sure that you add a personal touch to your emails. Addressing the email with the first name of your subscriber adds a personal touch, but that is old news.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Buzzfeed started something that would drive eCommerce sales in 2020, and it is a very clever and genius strategy! Adding a <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">personalized recommendation quiz<\/a> to your email marketing is a real game-changer and\u00a0an <a href=\"https:\/\/aeroleads.com\/email-finder\" target=\"_blank\" rel=\"noopener\">email finder<\/a> can help you get more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Basically, it is a quiz that narrows down your potential customers&#8217; choices and allows them to discover the best-suited product for them based on a series of questions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Think of it as a virtual way of assisting a customer in finding what they need. Now can that spike a customer\u2019s interest? We think it surely can!.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This personalized quiz by Sephora is an excellent example of a product recommendation quiz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35109 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-4-4.jpg\" alt=\"product recommendation quiz\" width=\"539\" height=\"479\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-4-4.jpg 539w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-4-4-300x267.jpg 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By answering a series of questions, the tool algorithm can narrow down the best product choices for the customer. It is not only interactive and exciting, but also helpful for customers with different skin types and skin sensitivity.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>BONUS:<\/strong> Want to create your own product recommendation quiz within minutes and without any fuss of coding? <a href=\"https:\/\/app.outgrow.co\/signup\">Signup to Outgrow for free<\/a> and create product recommendation quizzes using a drag and drop builder! Get the embed code and simply paste it into your emails. This will provide real-time value to users and increase sales.\u00a0<\/span><\/p>\n<h3><strong>7. Add Clickable and Entertaining Events<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Clickable events or buttons in an interactive email could be used to induce curiosity in customers. It could be anything from hidden product descriptions to roll-over effects that reveal more information when users actively engage with them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you really want to get more people on your eCommerce platform, you can step up your game by adding clickable events that are made to entertain and add value.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some excellent examples from <a href=\"https:\/\/reallygoodemails.com\/categories\/interactive\" rel=\"nofollow\">Really Good Emails<\/a>:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35110 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-5-5.jpg\" alt=\"interactive email newsletters\" width=\"669\" height=\"987\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-5-5.jpg 669w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/12\/img-5-5-203x300.jpg 203w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This email is an excellent example of multiple clickable events in one email. It has a variety of elements for the readers to explore and also includes a call to action button.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s look at another great interactive email example from Bose that can easily get people interested. It promotes a Black Friday sale, and without even revealing the actual message, it gets people interested to know more. The use of the scratch card is really a smart tactic to induce curiosity in users.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51541 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/bose-new-183x300.jpg\" alt=\"bose-new\" width=\"415\" height=\"680\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/bose-new-183x300.jpg 183w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/bose-new.jpg 624w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<h3><strong>8. Add Games<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you can add clickable, scratchable, and other types of content to your emails, why not go for a full browser game embed. Introduce gamification in your emails and see your users spend minutes or even hours on your email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51539 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/add-games-new-237x300.jpg\" alt=\"add-game\" width=\"381\" height=\"482\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/add-games-new-237x300.jpg 237w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/add-games-new.jpg 613w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is an example of a great interactive email with gamification. Now, who wouldn\u2019t love to play such a fun game?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Tip: <\/strong><span style=\"font-weight: 400; font-size: 14pt;\">When choosing a game for your email, make sure it is an arcade game that has replayability elements such as high scores or levels. As I mentioned before, people love to challenge themselves and others.<br \/>\n<\/span><\/span><\/p>\n<h3><strong>Bonus Tip: Call to Action<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As discussed before, a CTA button is a great way to ensure interactivity in your emails. However, while putting a call to action button, make sure you refrain from using words like \u201cBuy Now\u201d, \u201cShop Now,\u201d and any other term that clearly spells out another sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Instead, you can choose to put phrases like \u201cLearn More,\u201d or \u201cThis Way\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lastly, different companies have their own style of marketing. So, feel free to be as creative as you want.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There was a time when email subject headlines were so witty, it got you as far as to open the email. However, as soon as you see the content, you would take it straight to the trash bin, or worse, unsubscribe.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You don\u2019t want this happening to your email newsletter. Losing even one subscriber can say a lot about your marketing strategies. Fortunately for digital marketers, interactive email newsletters are taking off, and are proving to be very effective in increasing conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To sum it up, you need to start by boosting your subscriptions, then keeping them hooked with the use of engaging interactive emails until they take the action that you\u2019re always looking forward to. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Want to try embedding interactive content like quizzes, polls, giveaways, etc. to turn your emails interactive? <a href=\"https:\/\/app.outgrow.co\/signup\">Signup here for free<\/a> and create one for yourself now!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Author Bio:<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hanson Cheng is the founder of<a href=\"http:\/\/www.freedomtoascend.com\" rel=\"nofollow\"> Freedom to Ascend<\/a>. He empowers online entrepreneurs and business owners to 10x their businesses and become financially independent. Connect with him on LinkedIn and Twitter.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interactive Email Newsletters: 8 Content Ideas to Increase Conversions With 3.9 billion daily email users, it\u2019s no surprise that email marketing, particularly interactive emails, is one of the most used tools in sales funnels to generate leads and increase conversions. In fact, according to HubSpot\u2019s email marketing statistics, 35% of businesses send their subscribers and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[222,741,86,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Emails: 8 Content Ideas to Increase Conversions in 2023<\/title>\n<meta name=\"description\" content=\"Interactive emails can increase the click-to-open rate by 73%! Do you know how to create these interactive emails? 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