{"id":35243,"date":"2021-01-09T10:15:13","date_gmt":"2021-01-09T15:15:13","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=35243"},"modified":"2024-01-11T01:07:56","modified_gmt":"2024-01-11T06:07:56","slug":"content-engagement-metrics__trashed","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-engagement-metrics","title":{"rendered":"How to Create Content Engagement Strategy With the Right Metrics"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Content_Engagement_Strategy_With_the_Right_Metrics\"><\/span>How to Create Content Engagement Strategy With the Right Metrics<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d94606641e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d94606641e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#How_to_Create_Content_Engagement_Strategy_With_the_Right_Metrics\" title=\"How to Create Content Engagement Strategy With the Right Metrics\">How to Create Content Engagement Strategy With the Right Metrics<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#What_Is_Engagement_and_Why_Do_We_Need_a_Strategy\" title=\"What Is Engagement and Why Do We Need a Strategy?\">What Is Engagement and Why Do We Need a Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#How_Does_an_Engagement_Strategy_Fit_Into_Your_Marketing_Funnel\" title=\"How Does an Engagement Strategy Fit Into Your Marketing Funnel?\">How Does an Engagement Strategy Fit Into Your Marketing Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#What_Are_the_Metrics_You_Should_Focus_On\" title=\"What Are the Metrics You Should Focus On?\">What Are the Metrics You Should Focus On?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#Content_Engagement_Metrics_to_Support_Your_Strategy\" title=\"Content Engagement Metrics to Support Your Strategy\">Content Engagement Metrics to Support Your Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#How_to_Create_a_Content_Engagement_Strategy\" title=\"How to Create a Content Engagement Strategy?\">How to Create a Content Engagement Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-engagement-metrics\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even though <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" rel=\"nofollow\">75% of marketers<\/a> are reporting on how their campaigns are influencing their revenue growth, some of them aren\u2019t looking at the right metrics to accurately measure their success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Reporting on the number of Instagram likes, blog post views, or Facebook post impressions is often only scratching the surface of how people are engaging with your content.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"187\" height=\"200\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/111.gif\" alt=\"Content engagement\" class=\"wp-image-35250\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But are your engagement KPIs really providing the value that you need? Let&#8217;s dive in and see if there is a better way to define your content marketing strategy for improved content engagement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Engagement_and_Why_Do_We_Need_a_Strategy\"><\/span><strong>What Is Engagement and Why Do We Need a Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The first problem that most marketers face is defining what content engagement means. It can often be perceived as a vague term that doesn&#8217;t necessarily lead to any monetary value.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, some marketers make the mistake of only looking at a few specific content engagement metrics. Metrics such as likes, comments, number of followers are often eye candy for the upper management.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These metrics do hold some value &#8211; they can help you understand if your content is resonating with your audience, building a community, or expanding your overall reach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But they can be valueless if they don\u2019t fit in your marketing funnel. Say your goal is to increase sales, yet your target metrics are to garner x number of likes\u2026 you\u2019re hardly setting yourself up for success. As much as it&#8217;s nice to see a post get thousands of likes, how does it actually support an organization&#8217;s goal to increase revenue?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The truth is that there is a difference between engagement and <em>meaningful <\/em>engagement. Good engagement is when a person actually takes the action you want them to when they see your content, such as redirecting to your site, sharing your content, or subscribing to your newsletter.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><em>Essentially, an engagement strategy won\u2019t be successful if you don\u2019t have a marketing funnel in place to convert your audience. So, how to create an engagement strategy that works for you? Let\u2019s find out!<\/em><\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_an_Engagement_Strategy_Fit_Into_Your_Marketing_Funnel\"><\/span><strong>How Does an Engagement Strategy Fit Into Your Marketing Funnel?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In order to determine which metrics you should focus on, the first step is to create an overall marketing goal. A goal is a specific, measurable objective that grows your business in some way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing goals can include raising brand awareness, increasing the number of customers or readers, or strengthening the relationship between you and your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And once you\u2019ve established your marketing goal, you can create a funnel. A funnel is critical to ensure the success of your marketing goal. A good funnel demonstrates the <a href=\"https:\/\/blog.xoxoday.com\/how-to-create-a-customer-journey-map\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey<\/a> a person takes upon discovering your brand until they become loyal followers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A marketing funnel generally has 4 categories:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/2-300x265.jpg\" alt=\"Content engagement\" class=\"wp-image-35244\" width=\"547\" height=\"483\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/2-300x265.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/2.jpg 695w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Awareness<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This involves finding people that have never heard of you before and piquing their interest in getting to know you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here your audience starts interacting with you or your content and building the know-like-trust factor.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consideration<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After a few interactions, your prospects start to consider buying from you, subscribing to your email list, or sign-up for a trial offer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Action\/Conversion<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s decision time. The prospects make a choice if they want to convert or not. They either become a customer, subscriber, or stay as a non-buyer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An engagement strategy mostly focuses on the awareness and engagement stages. Getting an audience involved with your social media, emails, or blog can lead them further down the marketing funnel to reach your overall marketing goals.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at an example from <a href=\"https:\/\/www.melyssagriffin.com\/\" rel=\"nofollow\">Melyssa Griffin<\/a>, who helps entrepreneurs build and grow their businesses through her Instagram marketing funnel. A user may come across her Instagram page in the \u201cAwareness\u201d stage, like what they see, and decide to follow her and move into the \u201cEngagement\u201d stage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Eventually, they may want to see more content from Melyssa Griffin. And when they click on her Instagram bio link, it takes them to her \u201cDiscover Your Money Magnetism Archetype\u201d interactive quiz.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Taking the quiz moves the users into the \u201cConsideration\u201d stage. Moreover, they take the quiz to learn more about themselves, and in the process, Melyssa Griffin gets their email address to nurture and convert them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The information obtained from the interactive quiz also helps Melyssa Griffin send personalized offers to the users.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, the quiz is placed strategically on her website and also as a pop-up to the catch audience\u2019s attention and prompt them to take an action.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/3-300x147.jpg\" alt=\"Content engagement\" class=\"wp-image-35245\" width=\"822\" height=\"403\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/3-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/3-1024x501.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/3.jpg 1125w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, marketing funnels are critical to your success because you will know what content or strategy is ultimately driving business. Without consideration or conversion stage plans, your content engagement strategy won\u2019t help you achieve your overall marketing goals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, an audience can\u2019t get to the final stages of the marketing funnel if you\u2019re not tracking the right metrics. This is why focusing on the right metrics is important, and we\u2019re going to walk you through whats and the hows.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Metrics_You_Should_Focus_On\"><\/span><strong>What Are the Metrics You Should Focus On?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Not all metrics are the same. Some metrics may seem helpful, but there are others that can measure the success of your strategy more accurately.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><em>Let\u2019s take a look at an example:<\/em><\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social media \u201creach\u201d is how many people saw your content in their feed. It&#8217;s considered an important engagement metric. However, people often don&#8217;t retain everything they see while scrolling their feed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">(And before you ask, yes, even if the content appears on the screen for a second, it gets counted as reach.)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, going back to your marketing funnel, social media reach may help you determine if you are building awareness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But if you want to know if your audience actually engaged with your advertising campaign, social media reach isn\u2019t the right metric to use. Instead, you want to look at <a href=\"https:\/\/instapage.com\/blog\/ad-recall-lift#:~:text=Ad%20recall%20is%20a%20campaign,questions%20about%20those%20ads%20later.\" rel=\"nofollow\">ad recall<\/a> or the click-through rate. This will give you a better idea of how many people engaged with your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let&#8217;s take a look at an Instagram advertising campaign scenario. If the goal was to increase business revenue, which of these metrics do you think your stakeholders will be more impressed by?<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">An ad reached over 20,000 people<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">An ad grew your email list by 500 subscribers, and 50 of those people became buyers<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They would probably be happier to hear about an increase in buyers. Even though a large ad reach is important to build awareness, it\u2019s not the metric that accurately shows how effective you were at converting prospects.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Engagement_Metrics_to_Support_Your_Strategy\"><\/span><strong>Content Engagement Metrics to Support Your Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When it comes to an engagement strategy, it\u2019s crucial to think about what you want to gain from your content marketing efforts, which, in return, needs to support your overall marketing goal.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Only when you determine the goal of your social media and\/or content marketing efforts, can you create an engagement strategy to support it!<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">If you want to use your blog to build your email list, you can focus on driving <strong>click-through rates<\/strong> to your lead magnet.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">You can track the <strong>response rate and time <\/strong>if you&#8217;re looking to use social media for customer service.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">If you want to determine the quality of your blog content, take a look at the <strong>new vs. returning visitors<\/strong> analytics. Returning visitors suggest loyalty while too many new visitors suggest that the content isn\u2019t engaging enough for visitors to return for more.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, choose the engagement metrics that would <strong>best represent the progress of your goals.<\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Content_Engagement_Strategy\"><\/span><strong>How to Create a Content Engagement Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can you engage your audience more effectively?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your audience determines your content&#8217;s value, and that same audience needs to feel a desire to engage with you more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, here are our top tips for creating content that will boost your content engagement strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Create Interactive Content<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">93% of marketers<\/a> believe that interactive content is an effective way to educate buyers. The most critical part of an engagement strategy is to actually give the audience the opportunity to get involved. Interactive content can do just that.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">From <a href=\"https:\/\/blog.disqus.com\/what-is-user-generated-content-how-to-use-it-to-engage-your-audience\">user-generated content<\/a> to interactive quizzes, this strategy can boost your audience&#8217;s engagement with you and leave an impression they would retain for long.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, take a look at this quiz on \u201cWhich Paris Fashion Week Gown Are You?\u201d Not only does this attract and engage the audience, but also fetches the lead details for you to take them ahead in your funnel.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/g-300x195.gif\" alt=\"Content engagement\" class=\"wp-image-35253\" width=\"732\" height=\"476\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/g-300x195.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/g-1024x666.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/g-768x500.gif 768w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Create Content THEY Want<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What you think your audience needs and what they actually want can be two different things. Hence, take the time to <a href=\"https:\/\/blog.disqus.com\/how-to-define-your-audience-persona\">get to know your audience persona<\/a> and deliver valuable content that helps them on their journey.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at this <a href=\"https:\/\/premade.outgrow.us\/Which-makeup-set-suits-your-face-the-best\">product recommendation quiz<\/a> for example. This interactive content makes the process of understanding your customers a cakewalk. Moreover, the <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">personalized recommendations<\/a> offer real-time value to the users and make way for conversions.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/premade.outgrow.us\/Which-makeup-set-suits-your-face-the-best\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/6-300x142.gif\" alt=\"Content engagement\" class=\"wp-image-35249\" width=\"702\" height=\"332\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/6-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/6-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/6-768x363.gif 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Create Content in a Variety of Formats<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People like to consume content in a number of ways. Some of us are podcast listeners, some prefer a blog post over a video, while others check their social media more often than their email.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, it is important to cater to different audiences by creating content in a variety of forms. However, there&#8217;s no need to create new content at all times. You can easily repurpose your content to save time and resources and ultimately widen the net to reach more people.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ultimately, your content engagement strategy needs to support your overall marketing plan. Platforms like social media, blogging, and email marketing should all funnel into a bigger goal.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Vanity metrics won&#8217;t support your business as much as your engagement strategy can. So, clarify what engagement means to your organization and how it can help you reach your goals. And that is how you\u2019ll find the right content engagement metrics to focus on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What are your best tips for building an engagement strategy? Let us know in the comments below!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-1024x210.png\" alt=\"CTA\" class=\"wp-image-46827\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-5.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Author&#8217;s Bio:<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/8.jpg\" alt=\"Content engagement\" class=\"wp-image-35247\" width=\"107\" height=\"107\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/8.jpg 180w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/8-150x150.jpg 150w\" sizes=\"(max-width: 107px) 100vw, 107px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sabra Mwaura is a Marketing Manager at <a href=\"https:\/\/disqus.com\/\" rel=\"nofollow\">Disqus<\/a>, the web\u2019s favorite audience engagement platform. Besides planning her next trip, Sabra is passionate about the use of content marketing and digital publishing to build strong relationships with audiences at scale. Connect with her on <\/span><a style=\"font-size: 14pt; font-weight: 400;\" href=\"https:\/\/www.linkedin.com\/in\/sabra-mwaura\/\" rel=\"nofollow\">LinkedIn.<\/a><span style=\"font-size: 14pt; font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create Content Engagement Strategy With the Right Metrics Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[745,112,98,86,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Content Engagement Strategy With Right Metrics<\/title>\n<meta name=\"description\" content=\"Are you doing it wrong? Let&#039;s dive in and see right way to define your content marketing strategy for improved content engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/35243\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Content Engagement Strategy With Right Metrics\" \/>\n<meta property=\"og:description\" content=\"Are you doing it wrong? 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