{"id":35365,"date":"2021-01-14T00:53:26","date_gmt":"2021-01-14T05:53:26","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=35365"},"modified":"2026-03-30T06:56:34","modified_gmt":"2026-03-30T10:56:34","slug":"best-interactive-content-examples","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/best-interactive-content-examples","title":{"rendered":"23 Best Interactive Content Examples"},"content":{"rendered":"<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"23_Best_Interactive_Content_Examples\"><\/span><strong>23 Best Interactive Content Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dde06e30913\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dde06e30913\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\/#23_Best_Interactive_Content_Examples\" title=\"23 Best Interactive Content Examples\">23 Best Interactive Content Examples<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\/#Why_Interactive_Content\" title=\"Why Interactive Content?\">Why Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\/#Interactive_Content_Examples\" title=\"Interactive Content Examples\">Interactive Content Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We\u2019re living in the age where we are constantly bombarded with content wherever we go. And it\u2019s difficult to stand out. That&#8217;s why it\u2019s not surprising that multiple brands have chosen to incorporate different interactive content examples in <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">various ways<\/a> within their marketing toolkit.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content ensures that customers and visitors are able to have more <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">engaging and delightful experiences<\/a> before they inevitably move on to the next post, story, or video on their social media feeds. Interactive content helps with customer acquisition and engagement, which is why it has become a core part of the marketing strategy in the 2020s. Here are 23 powerful interactive content examples created by some of your favorite brands!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Interactive_Content\"><\/span><strong>Why Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content\u2019s reach and impact has been on a steady growth, as interactive content statistics show. <a href=\"https:\/\/www.toprankblog.com\/2019\/02\/interactive-content-marketing-statistics\/\" rel=\"nofollow\">93%<\/a> of marketers acknowledge that utilizing interactive content in some way or the other has been extremely effective in educating buyers. This is because interactive content can be customized and tailored to provide personalized results and outcomes suited to each customer, in a way that static content like blogs or <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">infographics<\/a> are not able to. If you&#8217;re still asking what is interactive content, these personalized experiences are the best way to understand its value.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> is a boon for marketers looking to enhance their marketing campaigns. It allows a company to segment their statistics for leads\/growth etc. This kind of content also <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">boosts customer engagement<\/a> by increasing traffic as well as conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content Marketing Institute has reported that interactive content has a <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/06\/interactive-content-customer-experiences\/\" rel=\"nofollow\">77% \u201creusable value\u201d<\/a>, which aligns with broader interactive content statistics highlighting its long-term impact. DemandGen has reported that interactive content gets <a href=\"https:\/\/www.demandgenreport.com\/resources\/reports\/2019-state-of-interactive-content-marketing\" rel=\"nofollow\">two times more engagement <\/a>than static content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Brands such as Airbnb, Spotify, and IBM are just a few examples of <a href=\"https:\/\/outgrow.co\/blog\/guide-to-interactive-content\">how interactive content can be used<\/a> in different industries and across different use cases. Many of these experiences are powered by tools like a quiz maker, making it easier than ever to create engaging campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With all this in mind, here are some of the best interactive content marketing examples!<span style=\"font-weight: 400; font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_Examples\"><\/span>Interactive Content Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Airbnb<\/strong><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-35406 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_3.jpg\" alt=\"interactive content examples\" width=\"1085\" height=\"521\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_3.jpg 1085w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_3-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_3-1024x492.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_3-768x369.jpg 768w\" sizes=\"(max-width: 1085px) 100vw, 1085px\" \/> <img decoding=\"async\" class=\"alignnone  wp-image-52796\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Design-personality-new-300x148.jpg\" alt=\"Design-personality-new.j\" width=\"770\" height=\"380\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Design-personality-new-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Design-personality-new-1024x506.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Design-personality-new-768x380.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Design-personality-new.jpg 1141w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As the first of our interactive content examples, Airbnb takes a Buzzfeed-esque approach with its \u201cDesign Personality\u201d Quiz. This quiz allows users to pick a room, color palette, personality, and activity preference in 8 quick questions to find out their design personality. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This quiz also provides the option for users to share their results with friends to maximize the fun! Buzzsumo reports that fun quizzes like these are shared approximately <a href=\"https:\/\/buzzsumo.com\/blog\/quizzes-content-marketings-secret-weapon\/\" rel=\"nofollow\">1,900 times<\/a>, reinforcing interactive content statistics around virality and engagement.<\/span><\/p>\n<h3><strong>2. <\/strong><strong>Spotify\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35408 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_23.jpg\" alt=\"Spotify\" width=\"746\" height=\"560\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_23.jpg 746w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_23-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_23-600x450.jpg 600w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35409 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_24.jpg\" alt=\"interactive content examples\" width=\"746\" height=\"550\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_24.jpg 746w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_24-300x221.jpg 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Music streaming giant <a href=\"https:\/\/www.spotify.com\/in\/\" rel=\"nofollow\">Spotify<\/a> decided to take a simpler approach by providing a quiz that users can take regardless of the day. They did so by sharing a <a href=\"https:\/\/newsroom.spotify.com\/2019-05-30\/mood-quiz\/\" rel=\"nofollow\">Mood Quiz<\/a> that would allow users to find a playlist based on their current mood.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This was an extremely effective quiz as it provided users a personalized result based on their mood at that very moment! Many brands use a quiz maker to create similar personalized experiences quickly and efficiently. This was also beneficial for the brand as they provide a link for customers to be able to listen to the recommended playlist straight away. This playlist was also in line with Spotify\u2019s tagline \u201cMusic for every mood\u201d, thus showing us a new way to promote your brand and products! <\/span><\/p>\n<h3><strong>3. Outgrow Idea Generator<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35411 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_27.jpg\" alt=\"interactive content examples\" width=\"1433\" height=\"690\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_27.jpg 1433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_27-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_27-1024x493.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_27-768x370.jpg 768w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We did it before it got cool, jk! Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">interactive content you can share<\/a> in the future! This <a href=\"https:\/\/outgrow.co\/idea-generation\/\">idea generator<\/a> built using <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a> does just that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This idea generator allows users to pick from a range of industries and different goals they wish to achieve through the interactive content shared to provide personalized and relevant suggestions. This is surely an innovative way to integrate interactive content into your existing marketing strategies.<\/span><\/p>\n<h3><strong>4. IBM<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52798\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_IBM-new-300x143.jpg\" alt=\"IBM\" width=\"603\" height=\"287\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_IBM-new-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_IBM-new-1024x489.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_IBM-new-768x367.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_IBM-new.jpg 1536w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.ibm.com\" rel=\"nofollow\">IBM<\/a> provides us with a unique take on landing pages as part of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">interactive content<\/a>. They allow users to explore <a href=\"https:\/\/www.ibm.com\/industries\/resources\/think-city\/\" rel=\"nofollow\">\u201cIndustry City\u201d<\/a>. Users can scroll to change industries and are given full access to interact with the different aspects that make up every industry. There are also various videos that show up on the right side of the screen for users who would like to find out more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Landing pages like this are a great example when explaining what is interactive content, as they combine exploration, engagement, and personalization in one experience. They can allow you to increase traffic to your website and products as more customers would wish to engage with them. They can also help you learn more about which strategies your customers respond more positively to, and also which of your leads are more interested in your brand as a whole. But that\u2019s not all, as they also enable you to analyze the potential of your existing marketing campaigns.<\/span><\/p>\n<h3><strong>5. Audi<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35416 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_6.jpg\" alt=\"Audi\" width=\"1011\" height=\"479\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_6.jpg 1011w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_6-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_6-768x364.jpg 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35417 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_7.jpg\" alt=\"interactive content examples\" width=\"928\" height=\"459\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_7.jpg 928w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_7-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_7-768x380.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving on from <a href=\"https:\/\/icons8.com\/music\">free music<\/a> and metropolis-based quizzes, we have more practical use of interactive content by <a href=\"https:\/\/www.audiusa.com\/us\/web\/en.html\" rel=\"nofollow\">Audi<\/a>. Audi shared a <a href=\"https:\/\/www.audi.co.uk\/finance-calculator.html#\/\" rel=\"nofollow\">quiz<\/a> that allowed them to finance an Audi with a Personal Contract Plan.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best part is that it\u2019s a real-time calculator that edits and adjusts the amounts and provides a full list of payments based on the users\u2019 results. The data collected based on users\u2019 preferences in this calculator allows Audi to better target customers with appropriate sales and marketing offers in the future, thus ensuring higher purchases.<\/span><\/p>\n<h3><strong>6. Uber<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35418 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_26.jpg\" alt=\"Uber\" width=\"880\" height=\"413\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_26.jpg 880w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_26-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_26-768x360.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If buying your own car is not a preference for you, not to fret! <a href=\"https:\/\/www.uber.com\" rel=\"nofollow\">Uber<\/a>\u2019s got your back. Uber provided customers with an <a href=\"https:\/\/www.uber.com\/in\/en\/price-estimate\/\" rel=\"nofollow\">interactive quiz<\/a> with two quick questions allowing users to estimate the fare of their ride. They also provided two options to request a ride now or schedule it for later. Perfect for customers who love to avoid math!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This quiz allows the users to have a more transparent look into Uber\u2019s offerings which can contribute to increased customer satisfaction rates. It also increases the traffic to the website.<\/span><\/p>\n<h3><strong>7. Sephora<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52799\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Sephora-new-300x214.jpg\" alt=\"Sephora\" width=\"449\" height=\"320\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Sephora-new-300x214.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Sephora-new-1024x731.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Sephora-new-768x548.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Sephora-new.jpg 1178w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52800 size-medium\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt-skincare-new-300x222.jpg\" alt=\"skincare\" width=\"300\" height=\"222\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt-skincare-new-300x222.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt-skincare-new-1024x757.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt-skincare-new-768x568.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt-skincare-new.jpg 1174w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.sephora.com\/\" rel=\"nofollow\">Sephora<\/a> takes personalization a step further in its <a href=\"https:\/\/www.sephora.com\/beauty\/skin-care-quiz\" rel=\"nofollow\">e-commerce recommendation quiz.<\/a> It allows users to choose from a wider range of skin concerns, types of products, or clean products. There are different options at every step to enable users to find the exact product for their exact needs. The quiz gives users more than one result in the end too, allowing users to pick and choose until the end.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This quiz also worked as a promotion strategy by showcasing the brand\u2019s extensive line of products to its customers. Tools like a quiz maker make it easy for brands to build such recommendation engines without heavy development. Users would be extremely likely to share quizzes such as these that seek to educate them and provide personalized suggestions amongst thousands of products. It improves the customer&#8217;s experience with the brand and shortens the sales cycle.<\/span><\/p>\n<h3><strong>8. AssoConnect<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35421 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_5.jpg\" alt=\"interactive content examples\" width=\"1433\" height=\"736\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_5.jpg 1433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_5-300x154.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_5-1024x526.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_5-768x394.jpg 768w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.assoconnect.org\/en-us\/\">AssoConnect<\/a> is a French company that provides association management software. They provided their customers with a calculator to determine their compulsory contribution. The calculator was a real-time calculator that shows how the total value changes when tweaking individual answers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They were able to easily build the tool using Outgrow.co and it turned out to be very useful to their customers. Providing interactive calculators is another way to increase your brand credibility as you would show your customers that you have the knowledge and answers they are looking for. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">Interactive content<\/a> of this sort is an excellent marketing strategy that can help you increase your customer satisfaction rates and brand loyalty.<\/span><\/p>\n<h3><strong>9. Chase<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35422 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_9.jpg\" alt=\"interactive content examples\" width=\"1141\" height=\"522\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_9.jpg 1141w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_9-300x137.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_9-1024x468.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_9-768x351.jpg 768w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35423 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_10.jpg\" alt=\"Chase\" width=\"1049\" height=\"673\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_10.jpg 1049w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_10-300x192.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_10-1024x657.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_10-768x493.jpg 768w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.chase.com\/\" rel=\"nofollow\">Chase<\/a> takes another practical approach to interactive content by providing <a href=\"https:\/\/www.chase.com\/personal\/mortgage\/calculators-resources\/mortgage-calculator\" rel=\"nofollow\">numerous calculators<\/a> on their website. They provide a Mortgage, Affordability, Extra Payments Calculator along with a Home Value Estimator allowing users to make the best-informed decisions for their concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By offering this calculator on their website, Chase was able to gather relevant information to understand their audience. This calculator asks for inputs such as down payments, interest rates, incomes, etc. It is also a great way to get insight into the position they are in in the buyer\u2019s journey to facilitate effective communication between the company and its customers.<\/span><\/p>\n<h3><strong>10. Amazon\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52801 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/amazon-new-297x300.jpg\" alt=\"amazon\" width=\"403\" height=\"407\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/amazon-new-297x300.jpg 297w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/amazon-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/amazon-new.jpg 729w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.amazon.com\/\" rel=\"nofollow\">Amazon<\/a> decided to take assessments a step further by combining that with giveaways during the festive sale period. Users can pick from various quizzes. And all quizzes come with enticing giveaways from brands like Michael Kors to L\u2019Oreal. Users would be eligible for the giveaway by filling in 6 quick questions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This provided notable brands like Michael Kors, Amazon, and L\u2019Oreal benefits such as product promotions and social media visibility. It also ensured that customers were engaged, entertained and spread festive cheer everywhere!<\/span><\/p>\n<h3><strong>11. Masculine Style\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35427 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_17.jpg\" alt=\"interactive content examples\" width=\"843\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_17.jpg 843w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_17-300x167.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_17-768x426.jpg 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Masculine Style is a styling consultancy for men. They provided their users with a quiz titled <a href=\"https:\/\/masculinestyle.outgrow.us\/What-is-your-Style-Archetype\" rel=\"nofollow\">\u201cLearn Your Archetype\u201d<\/a>. This quiz aimed to help men learn how they could improve upon their dressing styles according to their personalities. The questions focused on various aspects of a user\u2019s personality that would provide a personalized answer as well as allow the brand to learn how to retarget their customers more accurately.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz was a success for the customers as well as the company. The customers were able to gain valuable insight into how to express themselves through their fashion and persona. And the company was able to increase its social media and website traffic by presenting such useful information in an engaging manner.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz also skyrocketed their conversion rates by 33%. These results strongly align with interactive content statistics that highlight higher conversion rates compared to static content. But that\u2019s not all, Masculine Style was also able to gain <a href=\"https:\/\/outgrow.co\/case-studies\/#Masculine\">33,000 new leads and 134,000 visits<\/a> through this quiz they built using Outgrow. co.<\/span><\/p>\n<h3><strong>12. Marvel<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52802\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/marvel-new-300x165.jpg\" alt=\"Marvels\" width=\"594\" height=\"327\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/marvel-new-300x165.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/marvel-new-1024x565.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/marvel-new-768x424.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/marvel-new.jpg 1536w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving back to fun quizzes, we have to include <a href=\"https:\/\/marvel.com\" rel=\"nofollow\">Marvel<\/a>! Marvel brings an avengers-themed quiz that allows users to pick from various aspects of their personality and preferences in 14 quick questions. Users can then find out which member of the Avengers they are most like. Marvel\u2019s outcome quiz here taps into our desires to gain deeper insight into ourselves. They also incorporate fun sound effects and animations to increase excitement whilst filling the quiz.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By providing this quiz, the brand was able to increase engagement with their fans, promote brand awareness, and create lasting hype. And the data allows segmentation of leads and customers based on their interests and outcomes that will be valuable for their<a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\"> future interactive marketing<\/a> campaigns.\u00a0\u00a0<\/span><\/p>\n<h3><strong>13. Zara<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35430 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_33.jpg\" alt=\"Zara\" width=\"956\" height=\"776\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_33.jpg 956w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_33-300x244.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_33-768x623.jpg 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35431 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_34.jpg\" alt=\"interactive content examples\" width=\"912\" height=\"698\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_34.jpg 912w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_34-300x230.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_34-768x588.jpg 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You gotta dress the part after figuring out your superhero mark of course! This is where <a href=\"https:\/\/www.zara.com\/us\/\" rel=\"nofollow\">Zara\u2019s<\/a> quiz comes in handy. Zara provided its users with a quiz to get rid of the hassle of guesstimating their size when shopping for new fits with their \u201c<a href=\"https:\/\/www.self.com\/story\/zara-clothing-size-tool\" rel=\"nofollow\">What\u2019s My Size<\/a>\u201d quiz. After all, the perfect fit can gloriously transform any and every outfit!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By providing a quiz of this sort, the company was able to gain data based on a user\u2019s preferences as well as their actual size, which would allow Zara to market better-suited products to customers in the future. This quiz would undoubtedly be extremely useful to Zara\u2019s customers, who would then be encouraged to share it further. In doing so, they would guarantee higher purchase rates and product promotion, creating a win-win situation for all.<\/span><\/p>\n<h3><strong>14. World Health Organization<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35432 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_29.jpg\" alt=\"WHO\" width=\"1069\" height=\"568\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_29.jpg 1069w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_29-300x159.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_29-1024x544.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_29-768x408.jpg 768w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35433 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_30.jpg\" alt=\"interactive content examples\" width=\"1137\" height=\"602\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_30.jpg 1137w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_30-300x159.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_30-1024x542.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_30-768x407.jpg 768w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The <a href=\"https:\/\/www.who.int\/countries\/usa\/\" rel=\"nofollow\">World Health Organization<\/a> (WHO) has also jumped on the interactive content bandwagon with an <a href=\"https:\/\/www.afro.who.int\/health-topics\/universal-health-coverage\/quiz\" rel=\"nofollow\">assessment quiz<\/a> that allows users to check how much they know about Universal Health Coverage. This was one of the most informative as well as enlightening <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">approaches to interactive content<\/a> we have seen so far. Kudos to them! After filling up the answers and clicking on \u201ccheck your answers\u201d, WHO provided a brief explanation for every answer you got right or wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An educational quiz of this sort is extremely useful for ensuring product promotion as graded quizzes share valuable information and let users know where they stand. A graded quiz from a brand as reputable as WHO is also more likely to be shared thus increasing traffic for WHO and satisfaction for its customers. It helps users take a greater interest in the topic and helps WHO\u2019s brand standing.<\/span><\/p>\n<h3><strong>15. Wizarding World<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35434 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_31.jpg\" alt=\"Wizarding\" width=\"1075\" height=\"536\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_31.jpg 1075w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_31-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_31-1024x511.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_31-768x383.jpg 768w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-35435 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_32.jpg\" alt=\"interactive content examples\" width=\"1102\" height=\"564\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_32.jpg 1102w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_32-300x154.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_32-1024x524.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_32-768x393.jpg 768w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The <a href=\"https:\/\/www.wizardingworld.com\/\" rel=\"nofollow\">Wizarding World<\/a> provides the most magical approach to interactive content bewitching all the wizards out there! The Wizarding World brings all Harry Potter, and specifically Remus Lupin fans together to keep his character alive by sharing a graded <a href=\"https:\/\/www.wizardingworld.com\/quiz\/complete-quote-quiz-lupin\" rel=\"nofollow\">quiz<\/a> that would allow users to check how well they know his quotes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Trendy quizzes of this sort are easily able to pick up immense numbers of shares and have high participation rates also.\u00a0 These quizzes encourage users to share their results which enables product promotion for the brand. It is also an effective method to segment leads based on their responses and outcomes for better retargeting in future newsletters and landing pages. Ready for a real-life magical duel?<\/span><\/p>\n<h3><strong>16. Game of Thrones<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52803\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Game-zone-new-300x143.jpg\" alt=\"Game of thrones\" width=\"660\" height=\"315\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Game-zone-new-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Game-zone-new-1024x488.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Game-zone-new-768x366.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Game-zone-new.jpg 1433w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The land of <a href=\"https:\/\/www.hbo.com\/game-of-thrones\" rel=\"nofollow\">Game of Thrones <\/a>has another trick up its sleeve! They provided an incredible way to interact with the setting and fictional locations of the novel through their landing page. Users can hover over and click on various icons throughout their map. Once clicked, the icons provide a short summary of the chosen locality. Truly another engaging and immersive way to utilize interactive content!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Landing pages like the one used by GOT are an excellent way to <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">incorporate interactive content<\/a> into your marketing strategies. They definitely leave the audience impressed and hooked to find out more about your brand, which would translate into more engagement and brand awareness. They can enable you to maximize your social media channels as they have high shareability. This is another great example of what is interactive content in an immersive format.<\/span><\/p>\n<h3><strong>17. Prophix<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.prophix.com\/\" rel=\"nofollow\">Prophix<\/a> is a virtual financial analysis company. Their approach to interactive content was bookish, but not in the way you\u2019re thinking right now! They provided their users with an interactive e-book that talks about the next evolution of finance. The e-book provided a compilation of textual and auditory material, which is an excellent way to keep your customers engaged!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive e-books are another fascinating approach to interactive content. They can be remarkably visually appealing for users. Providing an interactive ebook would also help establish your brand as reputable, and willing to solve your customer\u2019s problems with innovative solutions. Interactive e-books are also a great way to generate leads and educate your customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52804\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_profix-new-300x153.jpg\" alt=\"prophix\" width=\"654\" height=\"334\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_profix-new-300x153.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_profix-new-1024x521.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_profix-new-768x391.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_profix-new.jpg 1433w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<h3><strong>18. Thrive Business Solutions<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35438 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_25.jpg\" alt=\"Thrive\" width=\"1433\" height=\"689\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_25.jpg 1433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_25-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_25-1024x492.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_25-768x369.jpg 768w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Business consultants <a href=\"https:\/\/thrivebusinesssolutions.ca\/\">Thrive Business Solutions<\/a> used interactive content in the finance industry. They used Outgrow. co to build a <a href=\"http:\/\/thrivebusinesssolutions.outgrow.us\/accounting\">calculator<\/a> to help their customers generate an accountancy quote instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A benefit of using a calculator is that through the lead generation page, Thrive Business was able to collect qualified leads. In the screenshot, we can also see they include an option for customers to receive updates for other events along with their quote. This helps ensure only the people interested in their services will be interacting with the calculator, so, they would be <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">gathering only relevant leads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Their calculator consisted of various questions such as <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\">business type<\/a>, annual turnover, how often they run their <a href=\"https:\/\/peoplemanagingpeople.com\/tools\/best-payroll-software-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">payroll<\/a>, and details about their customer\u2019s pension scheme which allowed them to demographically segment their customers for better retargeting in their future <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing campaigns<\/a>. Through this calculator, they were able to gain a conversion rate of 23%.<\/span><\/p>\n<h3><strong>19. Connected Health<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35439 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_11.jpg\" alt=\"Sugo Sure\" width=\"1433\" height=\"668\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_11.jpg 1433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_11-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_11-1024x477.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_11-768x358.jpg 768w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/connhealth.com\/\">Connected Health<\/a> brought interactive content into the health and wellness industry. They built an <a href=\"https:\/\/connhealth.outgrow.us\/connhealth-39\">assessment quiz<\/a> using Outgrow. co to help their audience assess their knowledge of healthy food options for diabetes control.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An assessment quiz of this sort was immensely useful for the company and customers alike. The customers were presented with important information in an easily comprehensible and extremely engaging manner. And Connected Health was able to increase their conversion rates by 50% after embedding this quiz on their website. Assessment quizzes like these also help in increasing the trustworthiness of a company as well as brand loyalty.<\/span><\/p>\n<h3><strong>20. Outgrow ROI Calculator\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52805\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/outgrow-ROI-new-300x152.jpg\" alt=\"outgrow ROI\" width=\"588\" height=\"298\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/outgrow-ROI-new-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/outgrow-ROI-new-1024x518.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/outgrow-ROI-new-768x389.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/outgrow-ROI-new.jpg 1433w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Our next example is an <a href=\"https:\/\/influencers.outgrow.us\/roi-of-outgrow\">ROI calculator.<\/a> This calculator from Outgrow allows users to quickly calculate the ROI of using Outgrow\u2019s services. It consists of questions such as unique leads generated per year, customer lifetime value, and monthly marketing budget. And this calculator provides a clear bar graph illustrating just how much you can save by using Outgrow\u2019s interactive content platform.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We can all relate to the hassle of choosing which platform would be best suited for our interactive content marketing needs. But fear not, this calculator will let you know exactly how you can efficiently budget your marketing finances as well as all the savings you can generate by using our platform!<\/span><\/p>\n<h3><strong>21. Golf Avenue<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35441 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_12.jpg\" alt=\"interactive content examples\" width=\"840\" height=\"466\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_12.jpg 840w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_12-300x166.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_12-768x426.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Golf Avenue is an online retailer for golf equipment. They provided their customers with an interactive quiz titled \u201c<a href=\"https:\/\/golfavenue.outgrow.us\/guess-your-handicap-usa\">Guess Your Handicap\u201d<\/a>. It features questions numerous useful questions for the users such as the number of birdies, length of a hit, and how many golf balls lost to suggest an estimate of their handicap.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz was extremely useful for the users and the company alike. The quiz benefitted both sides as it allowed users to have an engaging and interactive experience, which echoes the company\u2019s own principles. And for the company, this was a great way to build on their brand awareness and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz also helped in the brand\u2019s lead segmentation strategies as users with different responses to the questions can be retargeted more appropriately. This quiz that they built using Outgrow. co helped them generate <a href=\"https:\/\/outgrow.co\/case-studies\/#Golf\">57,000 leads and a whopping 286,000 visits<\/a>!<\/span><\/p>\n<h3><strong>22. Bar\u00f5es Digital Publishing<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52806\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Digital-publishing-new-300x141.jpg\" alt=\"Digital publishing\" width=\"564\" height=\"265\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Digital-publishing-new-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Digital-publishing-new-1024x480.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Digital-publishing-new-768x360.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/Digital-publishing-new.jpg 1433w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bar\u00f5es Digital Publishing is a publishing house in Brazil. They provided their users with an outcome quiz titled \u201cWhich City Should You Move To In 2021? This quiz was an extremely useful tool for their client QuintoAndar.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz\u2019s engaging nature was the secret behind its success. It allowed QuintoAndar to improve upon their demographic segmentation strategies by learning about their user\u2019s preferences through their results and answers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. The outcome of this quiz was pretty positive for the publishing house too! It helped generate over <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\">22,000 leads and 63,000 visits<\/a>, thus enhancing their marketing strategies immensely.<\/span><\/p>\n<h3><strong>23. Maybelline<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35444 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_19.jpg\" alt=\"interactive content examples\" width=\"926\" height=\"444\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_19.jpg 926w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_19-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_19-768x368.jpg 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-35443 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_18.jpg\" alt=\"Maybelline\" width=\"907\" height=\"453\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_18.jpg 907w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_18-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/01\/btch-cnvrt_18-768x384.jpg 768w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here&#8217;s the last of our <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">interactive content examples<\/a>. Everyone has a different skin combination. And certain products may not be suitable for all, depending on their skin type. Now instead of providing a lengthy blog for their customers to find a suitable product, <a href=\"https:\/\/www.maybelline.com\/\" rel=\"nofollow\">Maybelline<\/a> chose a different approach. A much more aesthetic and interactive, as well as engaging approach &#8211; a <a href=\"https:\/\/www.maybelline.com\/collections\/fitme\/foundation-match-finder\" rel=\"nofollow\">recommendation quiz<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This recommendation quiz allowed users to find the foundation shade most appropriate for their individual skin type. Within 4 quick questions, users can find their perfect foundation shade\u2014something easily built using a quiz maker. The results from this quiz can be used to segment leads based on skin type. One can target those customers with more relevant products and offers in the future also.<\/span><\/p>\n<h3><strong>Before We Go!\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We hope this article helped you learn about the broad use cases of interactive content and how it can help brands and customers, as well as inspire other marketers like you to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create your own<\/a>! If you\u2019re still exploring what is interactive content, the examples above should give you a clear picture of its power. It used to require a lot of development work to build these content pieces, but we created Outgrow. co so that any marketer can build these powerful tools on their own.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do you have any amazing interactive content examples that you\u2019d like to share with us? Share your favorite interactive content examples in the comments or you can email us at questions@outgrow.co.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1774867833612\"><strong class=\"schema-faq-question\">What is interactive content?<\/strong> <p class=\"schema-faq-answer\">Interactive content is any content that requires user participation, like quizzes, polls, or calculators. It engages users actively and delivers personalized experiences instead of passive consumption.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774867726505\"><strong class=\"schema-faq-question\">How to create an engaging online quiz for lead generation?<\/strong> <p class=\"schema-faq-answer\">Focus on a clear goal, ask relevant and fun questions, and offer personalized results. Tools like Outgrow make it easy to add lead forms, customize quizzes, and capture user data effectively for higher conversions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774867760308\"><strong class=\"schema-faq-question\">What are the top interactive content platforms for small businesses?<\/strong> <p class=\"schema-faq-answer\">Popular platforms include Outgrow. It offers no-code tools to create quizzes, calculators, and other interactive experiences easily.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1774867850495\"><strong class=\"schema-faq-question\">Why is interactive content important for marketing?<\/strong> <p class=\"schema-faq-answer\">Interactive content boosts engagement, increases conversions, and helps collect valuable user data. It also makes your brand more memorable compared to static content.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>23 Best Interactive Content Examples We\u2019re living in the age where we are constantly bombarded with content wherever we go. And it\u2019s difficult to stand out. That&#8217;s why it\u2019s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Interactive content ensures that customers and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[86,524,566],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>23 Best Interactive Content Examples | Interactive Content | Outgrow |<\/title>\n<meta name=\"description\" content=\"Various brands have incorporated interactive content. 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