{"id":36098,"date":"2021-02-09T06:44:57","date_gmt":"2021-02-09T11:44:57","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=36098"},"modified":"2023-09-06T10:53:15","modified_gmt":"2023-09-06T14:53:15","slug":"404-page","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/404-page","title":{"rendered":"How to Make Your 404 Page Interactive With Outgrow\u00a0"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Make_Your_404_Page_Interactive_With_Outgrow\"><\/span><strong>How to Make Your 404 Page Interactive With Outgrow\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d92c8e2748f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d92c8e2748f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#How_to_Make_Your_404_Page_Interactive_With_Outgrow\" title=\"How to Make Your 404 Page Interactive With Outgrow\u00a0\">How to Make Your 404 Page Interactive With Outgrow\u00a0<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#How_Can_You_Personalize_Your_404_Page\" title=\"How Can You Personalize Your 404 Page?\">How Can You Personalize Your 404 Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#How_to_Create_Your_Custom_404_Page_With_Outgrow\" title=\"How to Create Your Custom 404 Page With Outgrow\">How to Create Your Custom 404 Page With Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#How_to_Build_a_Recommendation_Tool_Using_the_Outgrow_Builder\" title=\"How to Build a Recommendation Tool Using the Outgrow Builder\u00a0\u00a0\">How to Build a Recommendation Tool Using the Outgrow Builder\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#Benefits_of_Using_Interactive_Content_on_Your_404_Page\" title=\"Benefits of Using Interactive Content on Your 404 Page\u00a0\">Benefits of Using Interactive Content on Your 404 Page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/404-page\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">404 pages &#8211; sounds like a nightmare, right? All the lost traffic and engagement is the last thing you want on a Monday. In fact, <a href=\"https:\/\/www.impactplus.com\/blog\/intelligent-404-pages#:~:text=In%20fact%2C%2073.72%25%20of%20people,your%20website%20and%20not%20return.\" rel=\"nofollow\">73.72% of people<\/a> who reach a 404 error page will leave your website and not return. But, no matter how much you try, you can\u2019t escape 404 pages. One small glitch or a typo &#8211; and a potential customer can land on a 404 page. But what if you could turn that 404 page into a gold mine for added interaction? You heard it right!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We at Outgrow did just that. We used interactive content to turn our <a href=\"https:\/\/outgrow.co\/404\/\">404 pages into a lead generating instrument<\/a>. And well, we believe in sharing everything good. So we created an entire blog post about how you can customize your 404 page with Outgrow. Read on to find out!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52668 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giphy-404-new-300x180.gif\" alt=\"giphy-404-new\" width=\"475\" height=\"285\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Personalize_Your_404_Page\"><\/span><strong>How Can You Personalize Your 404 Page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Creating <a href=\"https:\/\/outgrow.co\/blog\/404-error-pages\">the perfect 404 page<\/a> isn\u2019t easy. But we have a few tricks that might help you get on the right track.<\/span><\/p>\n<h3><strong>1. Use attractive images and visuals to appeal to your audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use images that resonate with your brand and communicate with your audience. Check out this 404 page by <a href=\"http:\/\/www.disney.com\/404\" rel=\"nofollow\">Disney<\/a> to get a better idea of how you can use appealing images on your 404 page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52670 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/killer-404-page-disney-5f3d563a47cff-new-300x161.jpg\" alt=\"killer-404-page-disney-5f3d563a47cff-new.jpg\" width=\"654\" height=\"351\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/killer-404-page-disney-5f3d563a47cff-new-300x161.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/killer-404-page-disney-5f3d563a47cff-new-768x412.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/killer-404-page-disney-5f3d563a47cff-new.jpg 1024w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<h3><strong>2. Tell a story<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your 404 page is a blank canvas. Use it to tell your audience a story and engage them with your content. For example, Red Bull designed its 404-page jam-packed with videos on the recent events, achievements, and awards. This could be a smart way to build brand image and trust on an error page where usually the opposite happens.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-36109\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0.jpg\" alt=\"How to Make Your 404 Page Interactive With Outgrow\" width=\"953\" height=\"477\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-1024x513.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-768x384.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-1536x769.jpg 1536w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/p>\n<h3><strong>3. Interact with your audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use toggles, interactive content, and search bars on your 404 error pages to give your audience the space to speak to you. We\u2019ll give you our 404 page example here. We designed a blog recommendation tool to offer different types of content a user would probably want to read on our blog.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52673 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/interact-with-your-audience-new-300x151.jpg\" alt=\"interact-with-your-audience-new.j\" width=\"584\" height=\"294\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/interact-with-your-audience-new-300x151.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/interact-with-your-audience-new-768x387.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/interact-with-your-audience-new.jpg 1024w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<h3><strong>4. Direct them to your showstopper<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use your customized 404 page to direct your audience to the page of your choice. It could be a blog, your homepage, ebooks, courses, a campaign landing page, etc. Here\u2019s an example of <a href=\"https:\/\/sproutsocial.com\/404\" rel=\"nofollow\">Sprout Social<\/a> that showcases its demo trial on its 404 page. Smart, right?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52671 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/farout-new-300x148.jpg\" alt=\"farout-new\" width=\"746\" height=\"368\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/farout-new-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/farout-new-768x378.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/farout-new.jpg 1024w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<h3><strong>5. Give them a reason to stay and fetch leads<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use your 404 page to bring any discounts, offers, courses, episodes, etc. to your audience\u2019s attention. Take a look at this 404 page from Land\u2019s End. They smartly use a pop-up to offer a 40% discount to users that would otherwise exit the page annoyed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52672 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Fetch-new-300x144.jpg\" alt=\"Fetch-new\" width=\"506\" height=\"243\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Fetch-new-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Fetch-new-768x368.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Fetch-new.jpg 1024w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that we\u2019ve given you some awesome ideas on custom 404 pages, let\u2019s tell you how you can create one using Outgrow in some very simple steps.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Your_Custom_404_Page_With_Outgrow\"><\/span><strong>How to Create Your Custom 404 Page With Outgrow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Outgrow is a platform that lets you create interactive content like calculators, quizzes, e-commerce recommendations, etc. without the need for coding. Now, interactive content is a great way of generating leads and engaging customers at the same time. And this is precisely what you can leverage to customize your 404 page.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Outgrow gives you multiple possibilities. For ourselves, we created a <strong>blog recommendation tool<\/strong>. Every time we get a user on one of our 404 pages, we ask them what kind of content they\u2019d be interested in. And based on that input, we recommend them a bunch of our blogs from our resources. This helps us not only avoid a high bounce rate but also increase traffic on our blogs.<\/span><\/p>\n<h3><strong>What Should You Do?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now you can create that for yourself too. Or, if you don\u2019t have a blog, you can also create a <strong>plan recommendation tool<\/strong>. Based on the requirements of the user, you can use the Outgrow tool to suggest to them which of your service plans they should buy. Or, if not that either, you can create a <strong>calculator or quiz<\/strong> to demonstrate any of your services and direct them to the right page! The possibilities are endless with interactive content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you have decided on your idea, you can head over to the Outgrow builder to create your interactive tool. Here\u2019s a step-by-step guide on how you can do that.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52674 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/marketing-buzz-new-300x146.jpg\" alt=\"marketing-buzz-new\" width=\"501\" height=\"244\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/marketing-buzz-new-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/marketing-buzz-new-768x373.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/marketing-buzz-new.jpg 1024w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_a_Recommendation_Tool_Using_the_Outgrow_Builder\"><\/span><strong>How to Build a Recommendation Tool Using the Outgrow Builder\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Before you can access your Outgrow builder, make sure you have logged on to the Outgrow dashboard using your account credentials.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">On your Outgrow dashboard, you will find the option for an \u2018Outcome quiz\u2019. Click on that and you\u2019ll be guided to the Outgrow builder.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Your Outgrow builder will be divided into three panels. The left panels will allow you to customize the number of questions you want to add to your quiz. You will also be able to change their order, duplicate them, etc. The middle panel is your workspace where you will see all your changes being made in real-time. And the right panel is where you can add and change your text, visuals, fonts, colors, backgrounds, and all other possible settings.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Once you have created the questions you want to ask your user, head over to the \u2018Outcome\u2019 section on the left panel. Here, you can create all your possible outcomes and map your options to their respective outcomes. This is what will direct the user to the right answer based on their input.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Optimize your interactive content for SEO, subscribe to social media feeds, and set up your email notifications.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And guess what, once you hit \u2018Live\u2019, you\u2019re done with your interactive quiz!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, head over to the \u2018Configure\u2019 tab on the top of the page. Move to \u2018Embed on a webpage\u2019. You will find multiple options for embedding your content on your webpage. Once you\u2019ve chosen the one you want, copy the embed code and paste it into the HTML code of your 404 page.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Viola! You have your recommendation quiz exactly the way you want it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Interactive_Content_on_Your_404_Page\"><\/span><strong>Benefits of Using Interactive Content on Your 404 Page\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, you already know how you can use interactive content to customize your 404 page. But why should you even use it in the first place? Well, we\u2019ve got you covered.<\/span><\/p>\n<h3><strong>1. Lead Generation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content provides value to your users. This encourages them to divulge lead information that they normally would not. This makes interactive content a great <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">lead magnet<\/a> for your 404 error pages. Moreover, these leads are more qualified and thus more likely to convert into paying customers.<\/span><\/p>\n<h3><strong>2. Customer Engagement &amp; Retention<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can easily personalize your customers\u2019 experiences using interactive content. It is specific to each user rather than generic common-to-all content. Moreover, it is dynamic and requires participation from the user. This engages them and gives them a voice to speak to you even on a dead-end spot like a 404 page. Statistically, interactive content offers twice the engagement that static content does.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This also helps you cater their sales journey to their needs, which in turn helps retain them as customers. So instead of losing users due to 404 errors, you can rather nurture and retain them!<\/span><\/p>\n<h3><strong>3. Traffic &amp; Education<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is more appealing to users because it is personal. It has a high shareability (<a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">38% shareability rate<\/a> as compared to 17% for static content) and gains more attention than static content. This can help you drive traffic not just on your interactive 404 page but also on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, you can also use interactive content to educate your users about your brand and services in general. You can create assessments, quizzes, calculators, polls, etc. to help customers derive value from your 404 page.<\/span><\/p>\n<h3><strong>4. Data Collection<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The role of interactive content extends beyond lead collection. It\u2019s also about getting to know the taste, preferences, and choices of your users. Embedding interactive content on 404 pages can help you collect useful data, avoid guessing and save time and effort.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And, what could be better than your 404 pages helping you improve your marketing strategy and overall user experience?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Are you ready to create that recommendation tool for your 404 page? Well, we\u2019ve always got a lot more in store for you when it comes to the benefits of interactive content. And we sure set the right example for you! So take Outgrow\u2019s <a href=\"https:\/\/app.outgrow.co\/signup\">free trial<\/a> today and create that interactive tool your 404 page is longing for!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make Your 404 Page Interactive With Outgrow\u00a0 404 pages &#8211; sounds like a nightmare, right? All the lost traffic and engagement is the last thing you want on a Monday. In fact, 73.72% of people who reach a 404 error page will leave your website and not return. But, no matter how much&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[759,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your 404 Page Interactive With Outgrow<\/title>\n<meta name=\"description\" content=\"Wondering how you can make your 404 page interactive? Well, don&#039;t worry - we have the best ideas for you! 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