{"id":36114,"date":"2021-02-25T09:47:01","date_gmt":"2021-02-25T14:47:01","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=36114"},"modified":"2024-05-07T23:29:10","modified_gmt":"2024-05-08T03:29:10","slug":"growth-hacking-strategies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/growth-hacking-strategies","title":{"rendered":"20 Effective Growth Hacking Strategies for the Growth Hacking Funnel"},"content":{"rendered":"<div class=\"new-blog-post-content\" style=\"text-align: left;\">\n<h1><span class=\"ez-toc-section\" id=\"20_Effective_Growth_Hacking_Strategies_for_the_Growth_Hacking_Funnel\"><\/span><strong>20 Effective Growth Hacking Strategies for the Growth Hacking Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0f467dcb93\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0f467dcb93\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-strategies\/#20_Effective_Growth_Hacking_Strategies_for_the_Growth_Hacking_Funnel\" title=\"20 Effective Growth Hacking Strategies for the Growth Hacking Funnel\">20 Effective Growth Hacking Strategies for the Growth Hacking Funnel<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-strategies\/#What_Is_Growth_Hacking\" title=\"What Is Growth Hacking?\">What Is Growth Hacking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-strategies\/#Growth_Hacking_Funnel\" title=\"Growth Hacking Funnel\">Growth Hacking Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-strategies\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIn of the world we&#8217;re exploring what Sean Ellis eventually came to call \u201cgrowth hacking\u201d. Or as he explained, \u201cgrowth, not with traditional advertising but rather with programming smarts on a shoestring budget&#8221;. Lo and behold came growth hacking strategies that EVERY marketer started talking about. It became the buzzword and we saw \u201cgrowth hackers\u201d cropping up left, right, and center.<\/p>\n<p>Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Growth_Hacking\"><\/span><strong>What Is Growth Hacking?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs.<\/p>\n<p>A growth hacker works at the intersection of product, marketing, and data. They indulge in continuous experimentation to arrive at growth hacking tactics that maximize the results.<\/p>\n<p>However, a <a href=\"https:\/\/www.hotjar.com\/grow-your-saas-startup\/product-market-fit\/\" rel=\"nofollow\">product-market fit<\/a> is necessary before jumping on to any of these growth hacking strategies. This means \u2014 your product should solve a critical pain point of a target audience.<\/p>\n<p>So, if you thought growth hacking will help you escape the tough questions? Maybe not.<\/p>\n<p>However, what growth hacking will do for you \u2014 is to provide ways of engaging and attracting your audience once you know they will find value in your product.<\/p>\n<p>Now that we know that a viable product is a prerequisite for any growth hack let\u2019s dive into different stages of the growth hacking funnel, or simply put, the user lifecycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Funnel\"><\/span><strong>Growth Hacking Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The growth hacking funnel chalks down the stages in the user lifecycle. Also known as the AAARRR funnel, it is one of the most widely used tools to bifurcate growth hacking strategies based on different stages. These comprise the <strong>Awareness, Acquisition, Activation, Retention, Revenue, and Referral<\/strong> stages. Each stage offers an opportunity for you to attain exponential growth. So, let\u2019s understand them in detail.<\/p>\n<h3><strong>I. Awareness<\/strong><\/h3>\n<p>This is the stage where you attract your target audience\u2019s attention by bringing your brand in front of them. This should essentially be the \u201cNorth Star\u201d of your growth hacking journey.<\/p>\n<p>And for this, you need growth hacking strategies that bring you to your target audience at the right time and in an effective way.<\/p>\n<p>Wondering what ways could you use it? We have some action-packed strategies for you!<\/p>\n<h4><strong>1. Pre-Launch Marketing<\/strong><\/h4>\n<p>The first strategy includes privately <a href=\"https:\/\/safetyculture.com\/checklists\/product-launch\/\">launching products<\/a> or services in closed groups or specialized forums with a focus audience that is most likely to be interested in your product offering.<\/p>\n<p><strong>Reddit groups<\/strong> and <strong>Product Hunt<\/strong> launches can give you a kickstart by bringing you in front of your target audience and helping you gauge the potential of your product. The best part? <strong>It\u2019s free of cost!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36149 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P2.jpg\" alt=\"Growth Hacking strategies \" width=\"678\" height=\"747\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P2.jpg 678w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P2-272x300.jpg 272w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Twitter<\/p>\n<p>Moreover, some early users may also provide feedback that can help you improve your product.<\/p>\n<p>Pre-launch marketing is highly product-led. If your product solves a real pain point, it\u2019ll drive qualified leads. Hence, in product-led growth, the product does all the <a href=\"https:\/\/productled.com\/product-led-growth-definition\/\" rel=\"nofollow\">heavy lifting<\/a>.<\/p>\n<h4><strong>2. Ad Campaigns and Retargeting Campaigns<\/strong><\/h4>\n<p>Ads are one of the <a href=\"https:\/\/www.cobloom.com\/blog\/the-three-engines-of-saas-growth\" rel=\"nofollow\">engines of growth<\/a> as talked about by Eric Ries, author of The Lean Startup. And, growth engines are essentially what drives your growth hacking strategy. Well-planned <a href=\"https:\/\/blog.linkody.com\/marketing\/growth-hacks-list#paid-ads\" rel=\"nofollow\">ad campaigns<\/a> aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV).<\/p>\n<p>Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in.<\/p>\n<p>You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc.<\/p>\n<p>Here\u2019s a quick example of the impact of ad campaigns as a growth hacking strategy &#8211;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36150 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P3.jpg\" alt=\"growth hacking strategies tweet\" width=\"758\" height=\"427\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P3.jpg 758w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P3-300x169.jpg 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/p>\n<p>How do you feel about having this exclusive insight into industry hacks? Read about this entire growth hacking case study <a href=\"https:\/\/www.marketingdive.com\/news\/norsemen-producer-swayed-netflixs-algorithm-with-targeted-facebook-campa\/560680\/\" rel=\"nofollow\">here<\/a>.<\/p>\n<h4><strong>3. Influencer Campaigns<\/strong><\/h4>\n<p>Did you know that <a href=\"https:\/\/outgrow.co\/blog\/top-instagram-influencers\">influencer marketing<\/a> is a multi-billion dollar industry? Or that <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\" rel=\"nofollow\">67% of marketers<\/a> are using influencer marketing to promote their products?<\/p>\n<p>Now, influencer marketing doesn\u2019t have to burn a hole in your pocket! If you have a strict budget, you can collaborate with micro or nano influencers in your industry that have a tight hold in that niche. These influencers can promote your products in exchange for affiliate offers, goodies, PR packages, etc.<\/p>\n<p>This will help you reach a wider but relevant audience. You will increase your brand authenticity and visibility, along with maintaining a better social media presence.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-49459 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/influencermarketing-1024x768.jpg\" alt=\"influencers marketing\" width=\"1024\" height=\"768\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/influencermarketing-1024x768.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/influencermarketing-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/influencermarketing-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/influencermarketing.jpg 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Business Insider<\/p>\n<h3><strong>II. Acquisition<\/strong><\/h3>\n<p>This is the stage when awareness grows into interest. The aim is to build touchpoints with your prospects by being in their line of sight. Here are a few helpful strategies for the acquisition stage of the funnel.<\/p>\n<h4><strong>4. Optimize Landing Pages for Different Accounts<\/strong><\/h4>\n<p>While ad campaigns and retargeting campaigns are incredible growth hacking strategies, they are incomplete if your landing page is not impressive. <a href=\"https:\/\/outgrow.co\/blog\/personalized-ads-landing-pages\">Dynamic and personalized landing pages<\/a> make use of UTM parameters to show different post-click experiences based on who is viewing them. These are proven techniques to <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\">maximize conversions<\/a>.<\/p>\n<p>This also helps a lot in your <a href=\"https:\/\/outgrow.co\/blog\/abm-marketing\">account-based marketing strategy<\/a> that industry experts vouch for. But how can you use ABM as a growth hacking strategy?<\/p>\n<p>Here\u2019s a <a href=\"https:\/\/unbounce.com\/campaign-strategy\/procurify-account-based-marketing-landing-pages\/\" rel=\"nofollow\">case study<\/a> of ABM-optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36152 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P5.jpg\" alt=\"Growth hacking strategy - A\/B testing \" width=\"752\" height=\"492\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P5.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P5-300x196.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Unbounce<\/p>\n<h4><strong>5. A\/B Testing<\/strong><\/h4>\n<p>Continuously A\/B testing your website is a proven growth hacking technique.<\/p>\n<p>This includes testing headlines, copy, images, color scheme, CTA, using more data in your copy, using the right words, or even considering minimalist landing pages.<\/p>\n<p>TheHOTH is an SEO service company that saw account sign-ups grow from a <a href=\"https:\/\/vwo.com\/success-stories\/thehoth\/\" rel=\"nofollow\">low 1.39% to 13.13%<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36153 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P6-e1612876574550.jpg\" alt=\"Conversion optimized landing page\" width=\"818\" height=\"335\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P6-e1612876574550.jpg 420w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P6-e1612876574550-300x123.jpg 300w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/p>\n<p style=\"text-align: center;\">Before<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36154 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P7-300x145.jpg\" alt=\"Growth hacking strategies - landing page\" width=\"751\" height=\"363\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P7-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P7-1024x496.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P7-768x372.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P7.jpg 1346w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p style=\"text-align: center;\">After<\/p>\n<p>The design focused on what was important &#8211; sign-ups and thus, the <a href=\"https:\/\/vwo.com\/success-stories\/thehoth\/\" rel=\"nofollow\">results skyrocketed<\/a>!<\/p>\n<h4><strong>6. Podcasting<\/strong><\/h4>\n<p>Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility.<\/p>\n<p>Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others.<\/p>\n<p>Do social media blasts and create hype around these episodes.<\/p>\n<p>These are some sure-shot ways to garner attention. Check out how we do it at Outgrow\u2019s Marketer Of the Month podcast <a href=\"https:\/\/outgrow.co\/marketer-of-the-month-podcast\/\">here<\/a>!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36155 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P8.jpg\" alt=\"Podcasting for growth\" width=\"1090\" height=\"617\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P8.jpg 1090w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P8-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P8-1024x580.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P8-768x435.jpg 768w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/p>\n<h4><strong>7. Email Marketing<\/strong><\/h4>\n<p>Did you know a $1 investment in email marketing can bring<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics#:~:text=For%20every%20%241%20spent%20on,more%20than%20once%20per%20week.\" rel=\"nofollow\"> $44 in revenue?<\/a><\/p>\n<p>Email marketing never went out of fashion. <a href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\">Believe us<\/a>!<\/p>\n<p>Through newsletters, you can acquaint your subscribers with your product offerings every now and then. You can provide industry insights or even valuable growth hacks from this blog all while building your email list.<\/p>\n<p>Moreover, you must attach relevant CTAs and always keep the channel open for feedback and communication. A No Reply email is a strict no.<\/p>\n<p>AppSumo leveraged email marketing in a way that the founder claims <a href=\"https:\/\/okdork.com\/get-first-100-email-subscribers\/\" rel=\"nofollow\">90% of their business<\/a> is due to this growth hack!<\/p>\n<blockquote><p><em><strong>Must Read: <\/strong><a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\">Want to optimize your email marketing growth hacking strategy?<\/a><\/em><\/p><\/blockquote>\n<h4><strong>8. Blogging<\/strong><\/h4>\n<p>As long as people are searching online, content marketing strategies like blogging will not die.<\/p>\n<p>In fact, for growth hacking via content marketing strategies, we can take a page from Buffer\u2019s playbook.<\/p>\n<p>Buffer leveraged content marketing so well that according to Leo Widrich, Buffer App\u2019s content manager, content marketing accounted for over <a href=\"https:\/\/blog.appvirality.com\/buffer-growth-hacked-reach-1-2-million-users-2m-3-years\/\" rel=\"nofollow\">70% of their daily signups.<\/a><\/p>\n<p>What did Buffer do? Here\u2019s their journey:<\/p>\n<ul>\n<li>It all started with guest posting.<\/li>\n<li>Then, they moved on to writing more on their blog.<\/li>\n<li>Their content predominantly included blog posts with <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/05\/05\/longform-content\" rel=\"nofollow\">in-depth research<\/a> and long-form content.<\/li>\n<li>They began sharing these blog posts on Twitter which gained heavy traction. Some of their blog posts reached more than 20,000 people<strong>.<\/strong><\/li>\n<\/ul>\n<h4><strong>9. Offer a Free Tool<\/strong><\/h4>\n<p>Offering a free tool and promoting it can act as a lead magnet. Free tools work because they can effortlessly lead prospects to your real product offering. For example, if you\u2019re providing content marketing services, you may consider creating a <a href=\"https:\/\/www.monsterinsights.com\/headline-analyzer\/\" target=\"_blank\" rel=\"noopener\">headline analyzer tool<\/a> or providing stock images for free.<\/p>\n<p>Here at Outgrow, we provide the idea generator tool to our users &#8211; a free tool to generate interactive content ideas for your industry. <a href=\"https:\/\/outgrow.co\/idea-generation\/\">Check it out for yourself!<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49465 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1-1024x406.jpg\" alt=\"idea generator tool of outgrow\" width=\"1024\" height=\"406\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1-1024x406.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1-300x119.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1-768x304.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1-1536x609.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/ideageneratortooloutgrow-1.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<h3><strong>III. Activation<\/strong><\/h3>\n<p>Now that your prospects have had some contact with your website and product offering, this is where you activate your charm! Turn them into paying customers.<\/p>\n<h4><strong>10. Frictionless Signups<\/strong><\/h4>\n<p>Did you know frictionless signups (amongst other incredible growth hacks) <a href=\"https:\/\/neilpatel.com\/blog\/dropbox-hacked-growth\/\" rel=\"nofollow\">led Dropbox<\/a> to earn one million users \u2014 7 months into their product launch?<\/p>\n<p>Dropbox just followed these 5 simple steps &#8211;<\/p>\n<ul>\n<li>A homepage communicating only the important details<\/li>\n<li>One-liner product introduction &#8211; \u201cStore, Sync and Share your files online\u201d<\/li>\n<li>A demo video to understand the product<\/li>\n<li>A simple sign-up procedure asking only for important details like name and password<\/li>\n<li>Providing a \u2018How to use&#8217; guide along with the installation<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36157 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P10.jpg\" alt=\"Dropbox growth hacking case study \" width=\"654\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P10.jpg 654w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/P10-300x230.jpg 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Neil Patel<\/p>\n<h4><strong>11. Gamifying User Onboarding Using Interactive Content<\/strong><\/h4>\n<p>Attention? Engagement? Leads? Growth? Voila! Interactive content for all your growth hacking needs!<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">Interactive content types<\/a> like quizzes, calculators, assessments, and giveaways have a virality attached to them. Moreover, interactive content leads to increased user engagement and greater brand loyalty. It also answers your prospects\u2019 most pressing questions and adds value, which results in a higher conversion rate.<\/p>\n<p>The influence of interactive content on marketing has been on a rise. In fact, <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">46% of content marketers<\/a> are already using interactive content as a part of their growth strategy.<\/p>\n<p>Here\u2019s a quick growth hacking case study on how interactive content can be your best bet as a growth hacking strategy.<\/p>\n<p>Castelazo Content is a B2B demand generation and sales acceleration firm. They wanted a robust tool that could help them with services like <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-tools\">demand generation<\/a>, influencer marketing, <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">lead generation<\/a>, inbound marketing, lead nurturing, and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-abm-strategy\">ABM<\/a> for their clients in a cost-saving, efficient, and timely manner.<\/p>\n<p>Hence, they used Outgrow to create a UX assessment &#8211; <strong>\u201cAre You Cost Efficiently Delivering a Great Experience for Your Users?\u201d<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36158 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-24.jpg\" alt=\"Interactive growth hacking strategies\" width=\"1137\" height=\"575\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-24.jpg 1523w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-24-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-24-1024x518.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-24-768x388.jpg 768w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<p>It allowed firms to see if they were offering their clients the best possible experience in a cost-efficient method.<\/p>\n<p>And guess what, nearly <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-castelazo\">30% of all the users<\/a> that visited the assessment turned into leads!<\/p>\n<h3><strong>IV. Retention<\/strong><\/h3>\n<p>By now, you must have provided various touchpoints to your qualified prospects who value your offerings and show the intent to stay connected. And you wouldn\u2019t want to lose them after spending months of effort into acquiring them and nurturing them.<\/p>\n<p>For this extremely crucial stage, here are the growth hacking strategies you need &#8211;<\/p>\n<h4><strong>12. Exit-Intent Pop-Ups<\/strong><\/h4>\n<p>Exit-intent pop-ups are the pop-ups that emerge on a page as the viewer shows an intent to exit the page by hovering on the close option.<\/p>\n<p>An exit intent pop-up with an option to download an ebook, sign up for a free trial, or avail of a discount offer is a great lead magnet to have your prospects stay a little longer on your website.<\/p>\n<p>Gr8fires discovered that one of their biggest customer pain points is the cost of installation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36159 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-25.jpg\" alt=\"Interactive growth hacking case study \" width=\"821\" height=\"683\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-25.jpg 821w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-25-300x250.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-25-768x639.jpg 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Gr8Fires<\/p>\n<p>And so, they installed an exit popup that offered an <a href=\"https:\/\/outgrow.co\/website-calculator\/\">installation calculator<\/a> for free in exchange for an email address.<\/p>\n<p>Result: a <a href=\"https:\/\/medium.com\/startup-grind\/top-10-proven-growth-hacking-ideas-for-2016-bcd3c126de63\" rel=\"nofollow\">300% increase<\/a> in monthly sales leads.<\/p>\n<p>The idea behind a good exit-intent pop-up is to provide an irresistible offer. Another example shows how you can make use of personalized offers in pop-ups to grasp more attention and increase your mailing list.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36160 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-26.jpg\" alt=\"Growth hacking strategies - pop up\" width=\"622\" height=\"512\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-26.jpg 622w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-26-300x247.jpg 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Optinmonster<\/p>\n<h3><strong>V. Revenue<\/strong><\/h3>\n<p>This is the stage in the growth hacking funnel where prospects start generating some sort of return on investment.<\/p>\n<p>So this is where you ask yourself &#8211; how do I transform my prospects into paying customers?<\/p>\n<p>Here are your revenue-generating strategies &#8211;<\/p>\n<h4><strong>13. Adopt a Freemium Model<\/strong><\/h4>\n<p>Freemiums act as a hook.<\/p>\n<p>You offer limited tools under the freemium model. Say &#8211; limited designs or limited APIs or integrations. And if a customer finds your product to be good enough, they will most likely upgrade to a higher plan without exploring many competitors. Because well, now they are acquainted with your product.<\/p>\n<p>In fact, Slack leveraged this to enjoy a <a href=\"https:\/\/www.nirandfar.com\/habit-forming\/\" rel=\"nofollow\">30% conversion rate<\/a> from its freemium model to its paid model.<\/p>\n<p>A crucial aspect of the freemium model is to keep reminding the customer to upgrade to higher plans through pop-ups and effectively placed CTAs.<\/p>\n<h4><strong>14. Increase the Price!<\/strong><\/h4>\n<p>Yes, we flipped faster than a pancake on a pan. But hear us out.<\/p>\n<p>Most often we think of reducing the price every time we think of increasing sales and attracting more customers. But what if a price increase was the solution?<\/p>\n<p>Slidebean did exactly that. It increased its prices by <a href=\"https:\/\/slidebean.com\/blog\/startups-a-tale-of-two-pivots\" rel=\"nofollow\">4 times<\/a>.<\/p>\n<p>Results:<\/p>\n<ul>\n<li>Churn rate dropped down from 25% to 6.53%.<\/li>\n<li>Lifetime value increased from $22 to $444.<\/li>\n<\/ul>\n<h3><strong>VI. Referral<\/strong><\/h3>\n<p>Ah, the <a href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\">good old referrals<\/a>. This is the stage where you want your prospects to talk about your product on social media, amongst their network, and to everyone who might potentially need your tool.<\/p>\n<h4><strong>15. Referral Models<\/strong><\/h4>\n<p>In Elon\u2019s words, PayPal\u2019s referral scheme was like \u201cbacteria growth in a petri dish\u201d. Under the referral scheme, PayPal gave $10 to those who referred and to those who opened an account after being referred.<\/p>\n<p>This strategy resulted in 7-19% daily growth (100 million new users).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36161 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-27.jpg\" alt=\"PayPal growth hacking strategy\" width=\"581\" height=\"288\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-27.jpg 581w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-27-300x149.jpg 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p style=\"text-align: center;\">Source: PayPal<\/p>\n<h4><strong>16. Giveaways<\/strong><\/h4>\n<p>Run <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">giveaways<\/a> and contests where you can ask clients to refer you as a prerequisite to getting an upgrade or discount.<\/p>\n<p>Tip: Gamify the process. This way, participation would be higher, leading to more engagement.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-49460 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample-1024x456.jpg\" alt=\"give away examples\" width=\"1024\" height=\"456\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample-1024x456.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample-300x134.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample-768x342.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample-1536x684.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/giveawayexample.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<h4><strong>17. Video Testimonials<\/strong><\/h4>\n<p>Video reviews and case studies work wonders as social proof!<\/p>\n<p><a href=\"https:\/\/boast.io\/20-statistics-about-using-testimonials-in-marketing\/\" rel=\"nofollow\">97% of B2B<\/a> customers cite testimonials and peer recommendations as to the most reliable type of content.<\/p>\n<p>Start using them to get more leads.<\/p>\n<h3><strong>VII. <\/strong><strong>New and Unconventional Growth Hacking Strategies<\/strong><\/h3>\n<h4><strong>18. Guerilla Marketing<\/strong><\/h4>\n<p>In the offline world, Guerilla Marketing was seen as notorious but something every marketer wanted to try once. From creating Graffiti to hijacking events, those were the days <em>(just kidding!)<\/em>.<\/p>\n<p>In fact, Twitter did something similar back in 2007 at the SXSW conference. During the event, the conference hallway saw screens displaying Tweets.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36163 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-29.jpg\" alt=\"Guerilla Marketing - unconventional growth hacking strategies \" width=\"702\" height=\"506\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-29.jpg 702w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-29-300x216.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Robbie Richards<\/p>\n<p>The company won the top award at the conference and became the talking point across some of the most well-known blogs. The company went from <a href=\"https:\/\/www.robbierichards.com\/growth\/growth-hacking-strategies\/#twitter\" rel=\"nofollow\">20,000 to 60,000<\/a> tweets a day post the conference.<\/p>\n<p>In the digital world, Guerilla marketing looks something like this &#8211;<\/p>\n<p>Influencers <a href=\"https:\/\/www.theshelf.com\/the-blog\/instagram-takeovers\" rel=\"nofollow\">taking over company profiles<\/a> on social media or vice versa.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36164 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-31.jpg\" alt=\"growth hacking strategies \" width=\"763\" height=\"612\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-31.jpg 763w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/pasted-image-0-31-300x241.jpg 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Twitter<\/p>\n<h4><strong>19. Webinars<\/strong><\/h4>\n<p>Did you know <a href=\"https:\/\/outgrow.co\/blog\/statistics-on-webinars\">73% of B2B marketers<\/a> say a webinar is the best way to generate high-quality leads?<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-49464 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/webinar-1024x477.jpg\" alt=\"webinar for high quality leads\" width=\"1024\" height=\"477\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/webinar-1024x477.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/webinar-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/webinar-768x358.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/webinar.jpg 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: GoToWebinar<\/p>\n<p>Conduct webinars with industry specialists on niche topics and promote the hell out of them.<\/p>\n<p>You can also consider running ads for your webinars apart from sharing links and creating hype around it on your social media handles and also on the panelists\u2019 social media handles.<\/p>\n<p>In fact, webinars provide an opportunity for partnerships with brands. Make use of these partnerships to mutually benefit from each other\u2019s audiences.<\/p>\n<h4><strong>20. Live Streams<\/strong><\/h4>\n<p>Professionals anticipate that <a href=\"https:\/\/www.dacast.com\/blog\/66-must-know-live-streaming-statistics\/\" rel=\"nofollow\">82% of internet<\/a> use will be for streaming video by 2022.<\/p>\n<p>The live-streaming industry saw a growth of 99% from April of last year to April of this year.<\/p>\n<p>But we understand conducting live streams may not be everyone\u2019s cup of tea.<\/p>\n<p>So, we will let you in on a hack!<\/p>\n<p>You can live stream pre-recorded videos &#8211; an Instagram growth hacking strategy. This hack will help you post videos as live streams with good quality (which sometimes gets compromised in live videos) and engage your audience.<\/p>\n<p>Remember, live streams keep you at the top of your target audience\u2019s mind. Consistently providing quality content will drive them to your product offering and even further down the funnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growth hacking strategies for each stage of the funnel- what a roller coaster! Hope you gained as much while reading it as we did while writing it. Take a trick or two (or more) from this guide and don\u2019t forget to let us know how you used them!<\/p>\n<p>Remember, this isn\u2019t an exhaustive list <em>(as much as we tried to make it one)<\/em>. You can always think out of the box and come up with your own new and unconventional growth hacks and boost your sales. Speaking of which, did you try our interactive experiences yet? They are one of the proven\u00a0growth hacking strategies! So, what\u2019s stopping you? Start your <a href=\"https:\/\/app.outgrow.co\/signup\">free trial<\/a> now!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>20 Effective Growth Hacking Strategies for the Growth Hacking Funnel The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIn of the world we&#8217;re exploring what Sean Ellis eventually came to call \u201cgrowth hacking\u201d. Or as he explained, \u201cgrowth, not with traditional advertising but rather with programming&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,102,141,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Effective Growth Hacking Strategies for the Growth Hacking Funnel<\/title>\n<meta name=\"description\" content=\"Tired of all the jargon around growth hacking? 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