{"id":36420,"date":"2021-02-12T12:24:11","date_gmt":"2021-02-12T17:24:11","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=36420"},"modified":"2023-11-22T05:57:41","modified_gmt":"2023-11-22T10:57:41","slug":"intercative-case-study","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-grays-international","title":{"rendered":"How Grays International Generated 19k+ Leads: Outgrow Interactive Case Study"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_Grays_International_Generated_19k_Leads_Engagement_and_More_Outgrow_Interactive_Case_Study\"><\/span><strong>How Grays International Generated 19k+ Leads, Engagement and More: <\/strong><strong>Outgrow Interactive Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d21d0753886\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d21d0753886\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-grays-international\/#How_Grays_International_Generated_19k_Leads_Engagement_and_More_Outgrow_Interactive_Case_Study\" title=\"How Grays International Generated 19k+ Leads, Engagement and More: Outgrow Interactive Case Study\">How Grays International Generated 19k+ Leads, Engagement and More: Outgrow Interactive Case Study<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-grays-international\/#What_Led_Grays_International_to_Outgrow_Problem\" title=\"What Led Grays International to Outgrow? [Problem]\">What Led Grays International to Outgrow? [Problem]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-grays-international\/#How_Did_Grays_International_Use_Outgrow_Solution\" title=\"How Did Grays International Use Outgrow? [Solution]\">How Did Grays International Use Outgrow? [Solution]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-grays-international\/#Benefits_of_Using_Interactive_Content\" title=\"Benefits of Using Interactive Content\">Benefits of Using Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-grays-international\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The saying \u2018back with a bang\u2019 has never been more right. We know it\u2019s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it\u2019s a big one! We\u2019ve always been a believer of delivering our promises. And our amazing long time clients have helped us throughout.<\/p>\n<p>Let us introduce to you <a href=\"https:\/\/www.grays-int.com\/\">Grays International<\/a> &#8211; one of our favorite clients. Grays International, founded in 1855, is a British sporting goods company. The company is based in England and produces equipment for cricket, field hockey, netball, and rugby. Today, they have expanded into clothing and accessories as well.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-36431\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4.jpg\" alt=\"Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More\" width=\"1602\" height=\"791\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4-1024x506.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4-768x379.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-4-1536x758.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Led_Grays_International_to_Outgrow_Problem\"><\/span><strong>What Led Grays International to Outgrow? [Problem]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grays International was in a fix. They needed a solution to <strong>engage their customers<\/strong> better. They were looking for a way not just to <strong>generate leads<\/strong>, but also to segment them. Their team wanted to better target their leads with personalized and relevant content. And <strong>segmenting leads <\/strong>on the basis of their needs and preferences was the best way to do that. After a deep research, they realized that in order to understand their users better, <strong>interactive content was the right way to go<\/strong>.<\/p>\n<p>And that\u2019s how they stumbled upon Outgrow. They chose Outgrow for its <strong>ease of use and online implementation<\/strong> (<em>their words, not ours!<\/em>). Outgrow, as you know, allows you to create a large variety of interactive content in order to generate qualified leads, engage your audience, capture data, and offer them personalized solutions.<\/p>\n<p>So, let\u2019s have a look at how exactly they ended up using Outgrow!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Grays_International_Use_Outgrow_Solution\"><\/span><strong>How Did Grays International Use Outgrow? [Solution]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grays International has created so many successful interactive content pieces with Outgrow that it got difficult to choose one! So, we have narrowed it down to a couple of our favorites.<\/p>\n<h3><strong>Quiz-cum-Giveaway<\/strong><\/h3>\n<p>Grays International created an <a href=\"https:\/\/grays.outgrow.us\/Copy-of-Copy-of-grays-296-1-1\">outcome quiz-cum-giveaway<\/a> using Outgrow. Users could enter their details into the quiz, answer a quiz question and win a \u00a3250 Gilbert gift card!<\/p>\n<p>They also encouraged users to sign up for their newsletter, occasional coupons, and discounts by requesting their email information. Moreover, in the lead generation form, they also asked users for their role in the game and their birthday apart from the name and email. Guess why that could be? Well, to send them more personalized content, of course!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-36430\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11.jpg\" alt=\"Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More\" width=\"1602\" height=\"772\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11-1024x493.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11-768x370.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-11-1536x740.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-36429\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12.jpg\" alt=\"Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More\" width=\"1602\" height=\"785\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12-1024x502.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12-768x376.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-12-1536x753.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>Have a look at the perfect incentive they put on the result page in order to motivate people to shop for their premiere cricket collection. They also added their social media links in order to engage with these users on the platforms they are most active on.<\/p>\n<h3><strong>Outcome Quiz<\/strong><\/h3>\n<p>Next up is our favorite kind of interactive content &#8211; the outcome quiz. They created a quiz on \u2018<a href=\"https:\/\/grays.outgrow.us\/grays-hockey-stickwizard\">Find Your Perfect Hockey Stick Now<\/a>\u2019. Grays International makes more than 50 models of hockey sticks. And, so they built this quiz with the aim to help their users find the right fit for their game. This is a perfect example of the \u2018personalized solutions\u2019 we keep raving so much about!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36428 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7.jpg\" alt=\"Quiz\" width=\"1602\" height=\"828\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7-300x155.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7-1024x529.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7-768x397.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-7-1536x794.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>Based on a great set of relevant questions, such as the kind of player, bow shape, the height of the player, etc., the quiz recommends the perfect hockey stick to the users. The final result page gives product recommendations on the basis of the answers and links the product for added convenience (<em>and conversions<\/em>). So, users can directly go to the purchasing page or learn more about the product.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36427 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8.jpg\" alt=\"Outcome Studio\" width=\"1602\" height=\"802\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8-1024x513.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8-768x384.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-8-1536x769.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>Grays International really hit it out of the park with these interactive content experiences. Now let\u2019s see how they benefited from them!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Interactive_Content\"><\/span><strong>Benefits of Using Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Increased Engagement<\/strong><\/h3>\n<p>Grays International promoted their quizzes and giveaways through social media, brand ambassadors, and their e-commerce site. This led to an <strong>increase in their online presence<\/strong> and helped them <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">engage their customers better<\/a>. Their customers were able to interact with them through this content instead of just being sold to.<\/p>\n<h3><strong>2. Increased Leads and Visits<\/strong><\/h3>\n<p>The quiz-cum-giveaway got a whopping <strong>37000 visits and 19000+ leads<\/strong>, giving a conversion rate of almost 53%. These were <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">qualified leads<\/a> that they were further able to use to generate more revenue. Even the outcome quiz got over <strong>21000+ visits<\/strong>. They garnered a lot of traffic for these interactive experiences and their website at the same time. Moreover, their <strong>email database grew<\/strong> and thus, they were also able to generate more revenue from this channel.<\/p>\n<h3><strong>3. Better Data on Leads<\/strong><\/h3>\n<p>Through the outcome quiz, Grays International was able to gather better data on its leads. The company got a <strong>detailed report <\/strong>on what kind of players were interested in them. They also were able to gauge what their users preferred and prioritized while buying equipment. This allowed them to improve their marketing strategy and retarget users with content that would suit their needs more.<\/p>\n<h3><strong>4. Better Segmentation<\/strong><\/h3>\n<p>The primary aim of Grays International was to be able to <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\"><strong>segment their leads better<\/strong><\/a>. And through interactive content, they were able to segment their leads according to users\u2019 budgets, game preferences, experiences, etc. This led them to develop a marketing strategy that focused on delivering specific solutions rather than generic content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well that was fun, wasn\u2019t it? Grays International surely made the best out of Outgrow and increased their customer engagement and generated qualified leads at the same time. And don\u2019t they say that practice makes perfect? This Outgrow interactive case study is definitely proof of that. So why don\u2019t you take the <a href=\"https:\/\/app.outgrow.co\/\">Outgrow tool<\/a> out for a spin and let us know your thoughts?<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"924\" height=\"191\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Grays International Generated 19k+ Leads, Engagement and More: Outgrow Interactive Case Study The saying \u2018back with a bang\u2019 has never been more right. We know it\u2019s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it\u2019s a big one! We\u2019ve always been a believer of delivering&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,106,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Case Study: Grays International<\/title>\n<meta name=\"description\" content=\"Have a look at this Outgrow interactive quiz case study to know how Grays International made the best of interactive content to generate 19k+ leads.\" \/>\n<meta name=\"robots\" content=\"index, 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