{"id":37027,"date":"2021-03-18T09:12:16","date_gmt":"2021-03-18T13:12:16","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37027"},"modified":"2024-08-21T01:17:18","modified_gmt":"2024-08-21T05:17:18","slug":"growth-hacking-course","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/growth-hacking-course","title":{"rendered":"What Is Growth Hacking? 20-Minutes Course for Beginners"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"What_Is_Growth_Hacking_20-Minutes_Course_for_Beginners\"><\/span>What Is Growth Hacking? 20-Minutes Course for Beginners<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e29932b04b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e29932b04b8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#What_Is_Growth_Hacking_20-Minutes_Course_for_Beginners\" title=\"What Is Growth Hacking? 20-Minutes Course for Beginners\">What Is Growth Hacking? 20-Minutes Course for Beginners<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_1\" title=\"Growth Hacking Course: Chapter 1 \">Growth Hacking Course: Chapter 1 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_2\" title=\"Growth Hacking Course: Chapter 2\">Growth Hacking Course: Chapter 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_3\" title=\"Growth Hacking Course: Chapter 3\">Growth Hacking Course: Chapter 3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_4\" title=\"Growth Hacking Course: Chapter 4\">Growth Hacking Course: Chapter 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_5\" title=\"Growth Hacking Course: Chapter 5\">Growth Hacking Course: Chapter 5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Growth_Hacking_Course_Chapter_6\" title=\"Growth Hacking Course: Chapter 6\">Growth Hacking Course: Chapter 6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>From the time <a href=\"https:\/\/www.seanellis.me\/\" rel=\"nofollow\">Sean Ellis<\/a> coined the term\u00a0growth hacking, interest in\u00a0growth hacking as a marketing\u00a0strategy has only seen an upward trend.<\/p>\n<p>Growth hacking is a legitimate strategy used by businesses to reach exponential growth on a limited budget.<\/p>\n<p>And, this growth hacking course is meant to cut through the clutter and set you up for a journey in understanding and implementing growth hacking strategies better.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-37033\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-1.jpg\" alt=\"Growth Hacking Trends\" width=\"999\" height=\"507\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-1.jpg 1442w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-1-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-1-1024x520.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-1-768x390.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Google Trends<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_1\"><\/span><strong>Growth Hacking Course: Chapter 1 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>What Is Growth Hacking?<\/strong><\/h3>\n<p>Sean suggested that companies that see \u201cgrowth\u201d as their north star are on the path to success.<\/p>\n<p>According to him, traditional marketing was qualitative in nature. And so, one couldn\u2019t see the impact of marketing efforts on the revenues. They just had to trust the process without questioning it.<\/p>\n<p>That\u2019s when\u00a0growth hacking\u00a0came into the picture.<\/p>\n<p>Growth hacking in its essence is acquiring as many users or customers as possible while spending as little as possible.\u00a0It\u00a0aims to show tangible results by keeping continuous experimentation and data at the heart of any strategy. This way every experiment brings us a step closer to growing the market for a product or service.<\/p>\n<p><strong><em>Growth hacking = Programming + Marketing + Data Analysis<\/em><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37034\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-2.jpg\" alt=\"Growth Hacking Course\" width=\"604\" height=\"454\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-2.jpg 604w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-2-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-2-600x450.jpg 600w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Omnikick<\/p>\n<p>Check out this video by Neil Patel to learn more about the basics of growth hacking for digital marketers.<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"What is Growth Hacking? (Drop Box Example)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/ccaKaPHrNa8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/outgrow.co\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><strong>Why Is Growth Hacking Important?<\/strong><\/h3>\n<p>Growth hacking\u00a0involves\u00a0<strong>data-driven experimentations<\/strong>\u00a0with\u00a0<strong>existing resources<\/strong>\u00a0and finalizing those experiments that show desired results. A specimen result can be \u2014 increased conversion rates due to smooth onboarding.<\/p>\n<p>Thus,\u00a0growth hacking techniques are more\u00a0reliable and less expensive. For startups that are on a \u201cshoestring\u201d budget,\u00a0growth hacking strategies\u00a0can be a savior.<\/p>\n<p>And this is where a growth hacker steps in. Which is the next chapter in this growth hacking course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_2\"><\/span><strong>Growth Hacking Course: Chapter 2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Who Is a Growth Hacker?<\/strong><\/h3>\n<p>A\u00a0growth hacker\u00a0is a person who strives to achieve growth. Their focus is solely on running experiments that can drive growth. Depending on the data that they derive from these experiments, they stick to the formula or hop on to the\u00a0<a href=\"https:\/\/outgrow.co\/blog\/top-growth-hacks\"><u>next growth hack<\/u><\/a>.<\/p>\n<p>So what makes a good <a href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\">growth hacker<\/a>?<\/p>\n<ul>\n<li><strong>An analytical mindset<\/strong>. Aspiring growth hackers must be comfortable with making sense of all the consumer insights available to them.<\/li>\n<li><strong style=\"font-size: revert;\">A penchant for continuous learning<\/strong><span style=\"font-size: revert;\">. Growth hackers essentially take a risk every time they experiment with a hack. This requires the grit to try and fail and be unafraid of the consequences.<\/span><\/li>\n<li><strong style=\"font-size: revert;\">The ability to take responsibility for the actions<\/strong><span style=\"font-size: revert;\">. It is imperative that a growth hacker not only test different hypotheses but also be accountable for the consequences of such testing.<\/span><\/li>\n<li><strong style=\"font-size: revert;\">A person with a creative bent of mind<\/strong><span style=\"font-size: revert;\">. Creativity is at the heart of marketing and so it is arguably the most important trait for someone working at the intersection of marketing and product.<\/span><\/li>\n<li><strong style=\"font-size: revert;\">Someone who can work on a tight budget<\/strong><span style=\"font-size: revert;\">.\u00a0This is very crucial since\u00a0growth hacking\u00a0is supposed to be a low-cost strategy and hence a better alternative to traditional marketing &#8211; which involves investing huge sums of money on a project that makes any experimentation nearly impossible.\u00a0So, if you want to know &#8211; \u201cWhat\u2019s the difference between growth hacking and traditional marketing?\u201d, then this is it.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37035\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-3.jpg\" alt=\"Growth Hacker\" width=\"882\" height=\"442\" \/><\/p>\n<p style=\"text-align: center;\">Source: GrowthHackers<\/p>\n<p>That pretty much sums up all the skills you need to become a successful growth hacker.<\/p>\n<p>Now that we have covered the basics, let\u2019s move on to some of the most crucial aspects of the growth hacking course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_3\"><\/span><strong>Growth Hacking Course: Chapter 3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>6-Step Plan for Each Stage of the User Funnel<\/strong><\/h3>\n<p>The growth hacking funnel divides the entire growth hacking process into different stages. For this, we use something known as the AAARRR metric. This metric lays down the typical progression of a buyer from being lead to a final consumer.<\/p>\n<p>It involves the following stages :-<\/p>\n<h4><strong>I. Awareness<\/strong><\/h4>\n<p>In this stage, your target audience is getting aware of your presence. This is a prerequisite for any further contact. The aim is to create significant awareness such that the relevant audience is pushed down the funnel and drop-outs at every stage are reduced.<\/p>\n<p>The awareness stage calls for growth hacking strategies that put you in front of your target audience.<\/p>\n<p>This includes the paid engine of growth.\u00a0<a href=\"https:\/\/brandcave.co\/blog\/engines-of-growth\/#:~:text=The%20concept%20of%20the%20engines,engine%20and%20the%20paid%20engine.\" rel=\"nofollow\"><u>Growth engines<\/u><\/a>\u00a0(a concept that Eric Reis talks about in his book \u201cThe Lean Startup\u201d are drivers of growth. Choosing an engine would determine the kind of growth you expect from your startup.<\/p>\n<p>The paid engine of growth is relevant in the awareness stage as though that you are buying and attracting relevant leads. These include &#8211;<\/p>\n<ul>\n<li><strong>Paid ads<\/strong> on social media, google display ads, or search ads that help in ensuring the top of the mind presence<\/li>\n<li><strong>Paid outdoor advertising<\/strong> &#8211; as they have high <a href=\"https:\/\/outgrow.co\/blog\/infographic-science-behind-virality\"><u>virality<\/u><\/a>\u00a0attached to them<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/influencer-marketing-microinfluence?amp\"><strong>Influencer marketing campaigns<\/strong><\/a> &#8211; as they engage your target audience<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/affiliate-marketing-truth\"><strong><u>Affiliate marketing campaigns<\/u><\/strong><\/a>\u00a0because they add credibility to your product offering<\/li>\n<li><strong>Events and conferences<\/strong> &#8211; as they are a great place to network and promote your product<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/interactive-landing-pages\"><strong><u>Personalized landing pages<\/u><\/strong><\/a> &#8211; as they allow you to show different landing pages to different accounts<\/li>\n<\/ul>\n<p>The awareness stage also includes unpaid strategies like &#8211;<\/p>\n<ul>\n<li><strong>Search engine optimization<\/strong>\u00a0and search engine marketing<\/li>\n<li><strong>Pre-launch marketing<\/strong> on platforms like ProductHunt to get hold of early adopters and be a part of a <a href=\"https:\/\/outgrow.co\/blog\/growth-hacking-communities\">community<\/a><\/li>\n<li><strong>Guest posting<\/strong>\u00a0to expand your reach and audience base<\/li>\n<\/ul>\n<h4><strong>II. Acquisition<\/strong><\/h4>\n<p>Now that your target audience knows that you exist, the idea is to have the first point of contact with them. This includes\u00a0<a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\"><u>providing value<\/u><\/a>\u00a0in exchange for contact information.<\/p>\n<p>Growth hacking strategies\u00a0in the acquisition stage include &#8211;<\/p>\n<ul>\n<li>Attractive <strong>newsletters\u00a0<\/strong>to engage with your email list regularly<\/li>\n<li><strong>Podcasts <\/strong>to offer value and to engage with renowned personalities in your niche<\/li>\n<li><strong>Retargeting ad campaigns<\/strong>\u00a0to stay on top of the minds of your target audience<\/li>\n<li>Lead magnets like <strong>interactive content<\/strong>\u00a0&#8211;\u00a0<a href=\"https:\/\/outgrow.co\/quiz-maker\/\"><u>quizzes<\/u><\/a>, and <a href=\"https:\/\/outgrow.co\/calculator\/\"><u>calculators<\/u><\/a> to get qualified leads<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\"><strong><u>Conversion optimized landing pages <\/u><\/strong><\/a>to see record signups<\/li>\n<\/ul>\n<h4><strong>III. Activation<\/strong><\/h4>\n<p>At this point, your target audience is acquainted with you. They have signed up for your newsletter or are clicking through on your retargeting ads. They are aware of your product offering. Now you want them to try it.<\/p>\n<p>For some businesses, this point may arrive early while for others it might take a while for their leads to reach this stage. Here are some growth hack ideas to combat that &#8211;<\/p>\n<p>1. Your target audience is using a competitor\u2019s product and doesn\u2019t know whether to switch. In this case, you can highlight why your product is better without putting the competitor down.<\/p>\n<ul>\n<li>Use <strong>interactive surveys to<\/strong>\u00a0understand the gaps left by your competitors<\/li>\n<li>Offer <strong>insights\u00a0<\/strong>on how you can better solve the needs of your user base.<\/li>\n<\/ul>\n<p>2. Your target audience needs your product and is not one of your competitors\u2019 clients. This is a great place to be in because you\u2019re sure that there is a need. All you have to do is develop a strong \u201cwant\u201d for your product in them.<\/p>\n<ul>\n<li><strong>Ebooks or blog posts <\/strong>that offer value and give a glimpse of your product offering<\/li>\n<li><strong>Send demo videos or<\/strong>\u00a0hop on a call and explain how your product can address their concerns<\/li>\n<li><strong>Gamify <\/strong>the onboarding process by making it seamless and engaging<\/li>\n<li>Make <strong>signups frictionless to<\/strong>\u00a0avoid drop-outs<\/li>\n<\/ul>\n<h4><strong>IV. Revenue<\/strong><\/h4>\n<p>The revenue stage in the\u00a0growth hacking funnel\u00a0is the one where you turn these qualified leads into active paying customers. Following growth hacking strategies will work in this stage &#8211;<\/p>\n<ul>\n<li><strong>Discounts <\/strong>&#8211; student, NPOs, small business<\/li>\n<li><strong>Freemium <\/strong>models<\/li>\n<li><strong>Customized <\/strong>pricing plans based on client needs. This can be done by offering a\u00a0<a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\"><u>recommendation quiz<\/u><\/a>\u00a0or\u00a0calculator\u00a0that suggests what plan your client should go for based on their unique needs.<\/li>\n<\/ul>\n<p>For example, have a look at this\u00a0<a href=\"https:\/\/premade.outgrow.us\/fitness-plan-quiz\"><u>Fitness Plan recommendation quiz<\/u><\/a>. It takes into account all the requirements of the customers to suggest the right plan suiting their preferences and budget.<\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<h4><strong>V. Retention<\/strong><\/h4>\n<p>Retention is of utmost importance since it\u2019s way more expensive to get a new lead than to\u00a0<a href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\"><u>retain an existing one<\/u><\/a>. In fact, the probability of selling to an existing customer is 60-70%. Whereas, it is 5-20% in the case of new prospects. So, make sure you <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\"><u>nurture the existing leads<\/u><\/a>\u00a0by getting all hands on deck.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37040 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-6-1.jpg\" alt=\"Retention\" width=\"764\" height=\"543\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-6-1.jpg 764w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-6-1-300x213.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Marketoonist<\/p>\n<p>Growth hacking strategies\u00a0for the retention stage will include &#8211;<\/p>\n<ul>\n<li><strong>Interactive content<\/strong>\u00a0&#8211; using\u00a0<u><a href=\"https:\/\/outgrow.co\/survey-maker\/\">surveys<\/a><\/u>\u00a0to gauge customer satisfaction\u00a0and\u00a0<u><a href=\"https:\/\/outgrow.co\/chatbots\/\">chatbots<\/a><\/u>\u00a0to resolve client queries 24*7<\/li>\n<li><strong>Extended trial<\/strong><\/li>\n<li><strong>Video testimonials<\/strong>\u00a0to add credibility<\/li>\n<li>Product <strong>walkthroughs<\/strong><\/li>\n<li>Open lines of <strong>communication\u00a0<\/strong>at all times<\/li>\n<\/ul>\n<p>Given below is a\u00a0<a href=\"https:\/\/premade.outgrow.us\/premadeSurvey-Funnel-Example\"><u>survey template<\/u><\/a>\u00a0by Outgrow that you can use to gauge customer satisfaction in the retention stage.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37041\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-7.jpg\" alt=\"Outgrow Survey\" width=\"958\" height=\"444\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-7.jpg 958w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-7-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-7-768x356.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<h4><strong>VI. Referral<\/strong><\/h4>\n<p>The importance of word-of-mouth marketing isn\u2019t hidden from us. 92% of consumers trust <a href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\"><u>referrals from people they know<\/u><\/a>. And so, your aim should be to build a community around your product. These are people who would recommend your product without a second thought.<\/p>\n<p>So how do you get referrals?<\/p>\n<ul>\n<li>Build a <strong>referral system<\/strong>.<\/li>\n<li>Conduct <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\"><strong><u>giveaways<\/u><\/strong><\/a>\u00a0in exchange for testimonials and referrals<\/li>\n<li>Offer <strong>discounts\u00a0<\/strong>or free services in exchange for referrals<\/li>\n<\/ul>\n<p>Want to read about these amazing strategies in further detail? We have covered it for you in a separate blog here:<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/growth-hacking-strategies\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-37185\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/20-Effective-Growth-Hacking-Strategies-for-the-Growth-Hacking-Funnel.gif\" alt=\"growth hacking startegies\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<p>While all these are great ways to boost growth, remember that a <u><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\">good product with a relevant market\u00a0<\/a><\/u>and remarkable service trumps all of these. So, strive to achieve that and you\u2019d be receiving referrals left, right, and center.<\/p>\n<p>How are you liking the growth hacking course so far? Next up are some incredible case studies that will set you up for your growth hacking journey!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_4\"><\/span><strong>Growth Hacking Course: Chapter 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Case Studies<\/strong><\/h3>\n<h4><strong>1. Tinder &#8211; Gamifying the Dating Scene<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49547 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene-1024x552.jpg\" alt=\"gamifying the dating scenes\" width=\"1024\" height=\"552\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene-1024x552.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene-300x162.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene-768x414.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene-1536x828.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Tinder-Gamifying-the-Dating-Scene.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Vietnam Insider<\/p>\n<p>The idea of meeting your potential partner through friends and family was common some\u00a0<u><a href=\"https:\/\/www.theatlantic.com\/family\/archive\/2018\/12\/tinder-changed-dating\/578698\/\" rel=\"nofollow\">20 years ago<\/a><\/u>. But today, it\u2019s all about swipe left and swipe right.<\/p>\n<p>Dating apps like Kiss.com and Match.com existed before Tinder took the industry by storm.<\/p>\n<p>But what did Tinder do differently?<\/p>\n<h5><strong>(a) Gamifying the \u201cmatching\u201d process<\/strong><\/h5>\n<p>Tinder through its iconic \u201cswipe left\u201d and \u201cswipe right\u201d made the entire process addictive.<\/p>\n<p>There was an adrenaline rush seconds before every swipe and every match which got people hooked. This led to a point where the very act of swiping became as rewarding (<em>maybe even more so if you have a bad dating experience, lol<\/em>) than what the app was originally meant for &#8211; going on dates.<\/p>\n<h5><strong>(b) Tackling rejection made easy<\/strong><\/h5>\n<p>Tinder\u2019s \u201cdouble-blind opt-in\u201d feature allows for someone to message only when both the parties \u201clike\u201d each other. This avoids the flood of messages on women\u2019s profiles &#8211; a problem that OkCupid or Match.com couldn&#8217;t tackle.<\/p>\n<p>Tinder was granted a patent in the dating category by the\u00a0<u><a href=\"https:\/\/www.axios.com\/tinder-patent-swipe-left-right-double-opt-in-bumble-merger-ab228141-bdf7-4477-9b2e-c7ec0891c0a8.html\" rel=\"nofollow\">US Patent &amp; Trademark Office<\/a><\/u>\u00a0as they found these\u00a0growth hacks\u00a0so innovative.<\/p>\n<h5><strong>(c) Network effects<\/strong><\/h5>\n<p>Network effects are basically the benefits that a growing network of people can create for a product or service. Tinder recognized this and introduced a mind-blowing growth hack &#8211; The Matchmaker.<\/p>\n<p>Through Matchmaker &#8211; existing Tinder users could introduce two friends by sharing an individual&#8217;s profile with their friends who can then continue the conversation on the app. Masterstroke!<\/p>\n<p>Tinder initially monetized on additional features such as correcting a wrong swipe, in-app purchases, and paid promotions. But eventually, they went on to launch a premium service &#8211; TinderPlus.<\/p>\n<h4><strong>2. Spotify<\/strong><\/h4>\n<p>Spotify showed up at a time when only Pandora and iTunes offered music streaming services. While being an early adopter worked, what helped more was how Spotify plugged the gaps left by these streaming platforms. It\u2019s their brilliant product, continuous innovation, and several big and small\u00a0growth hacks\u00a0that led them to become a market leader in the music streaming industry.<\/p>\n<h5><strong>(a) Product Features that Plugged the Gaps<\/strong><\/h5>\n<p>Spotify offered unlimited streaming for $10 a month. No need to pay to hear one album or one song again and again. All songs on your fingertips all day, every day. This was a no-brainer.<\/p>\n<p>Secondly, its users can add new songs to the app thereby creating their own playlists. No need to move out of the app to listen to your local college band.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37044\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-9.jpg\" alt=\"Spotify growth strategy\" width=\"752\" height=\"424\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-9.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-9-300x169.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Neil Patel<\/p>\n<h5><strong>(b) Growth hacking using data analysis<\/strong><\/h5>\n<p>Yes, that\u2019s how Spotify surprises you with songs that you end up loving. It offers these recommendations using <u><a href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/spotify-the-machine-using-machine-learning-to-create-value-and-competitive-advantage\/#:~:text=Spotify%27s%20strategy%20has%20consistently%20focused%20on%20machine%20learning.&amp;text=While%20collaborative%20filtering%20and%20NLP,with%20very%20little%20user%20awareness.\" rel=\"nofollow\">machine learning algorithms<\/a><\/u>.<\/p>\n<h5><strong>(c) Freemium model<\/strong><\/h5>\n<p>A freemium model has been a game-changer for Spotify. And rightly so. This model allows you to listen to unlimited songs albeit with ads in between which can bug you enough to get a premium plan for $9.99. Making it a great hook. Spotify also offers a student plan, a duo plan, and a family plan which also consists of a separate kids app (<em>how adorable????)<\/em>.`<\/p>\n<p>Spotify is spread across 92 markets today. And it offers plans that work best for those audiences. For example &#8211; In India, Spotify offers an INR7 (~ 10 cents) plan for a day. That\u2019s an interesting way to penetrate a market that has historically never paid for music.<\/p>\n<h5><strong>(d) Spotify Wrapped<\/strong><\/h5>\n<p>Spotify playlists could be shared on Facebook, thus allowing people to see what their friends and acquaintances were listening to. This created a desire to join the bandwagon and tell everyone what you\u2019re listening to at a point. \u00a0So while their real growth hacking strategy was allowing cross-sharing, the growth hacking strategy that really added to that was the network effect. As more and more people shared their favorite songs on social media &#8211; more and more people felt the FOMO &#8211; leading to more downloads.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49548 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped-1024x684.jpg\" alt=\"Spotify wrapped\" width=\"1024\" height=\"684\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped-1024x684.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped-768x513.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped-1536x1026.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/spotify-wrapped.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Awario.com<\/p>\n<p>Spotify consistently pops up every year for its marketing campaigns. They launched campaigns like &#8211; Music for Every Mood, 2018 Goals, Cosmic Playlist, and many more.<\/p>\n<h4><strong>3. Bar\u00f5es Digital Publishing<\/strong><\/h4>\n<p><u><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a><\/u>\u00a0creates\u00a0<u><a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">twice the engagement<\/a><\/u> as static content. And so, this is one growth hacking strategy that should definitely be on your 2021 list.<\/p>\n<p><u><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-baroes\">Bar\u00f5es Digital Publishing is a Brazilian company<\/a><\/u> that offers digital publishing strategies for brands. They were looking for a tool that could offer them better conversion rates. Enter &#8211; interactive Outgrow quizzes!<\/p>\n<p>Bar\u00f5es Digital Publishing used Outgrow to create an outcome quiz for \u201c<u>Which city should you move to in 2020?<\/u>\u201d They developed this quiz for one of their clients QuintoAndar \u2013 one of Brazil\u2019s unicorn startups.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49549 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing-1024x506.png\" alt=\"Digital publishing\" width=\"1024\" height=\"506\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing-1024x506.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing-300x148.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing-768x380.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing-1536x759.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Baroes-Digital-Publishing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<p>The quiz contains the right number of questions and uses attractive images to make it visually appealing. You can either enter your email address or log in through Facebook to start the quiz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37048\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12.png\" alt=\"Outgrow case study\" width=\"1600\" height=\"791\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12-300x148.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12-1024x506.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12-768x380.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-12-1536x759.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<p style=\"text-align: center;\"><strong>Results:<\/strong>\u00a0<strong>22,000 leads and almost 63,000 visits + a conversion rate of almost 35%<\/strong><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\"><img decoding=\"async\" class=\"aligncenter wp-image-37187 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/20-Effective-Growth-Hacking-Strategies-for-the-Growth-Hacking-Funnel-1.gif\" alt=\"GROWTH HACKING COURSE\" width=\"750\" height=\"100\" \/><\/a><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<h4><strong>4. Airbnb<\/strong><\/h4>\n<p>Airbnb was founded as 2 designers couldn\u2019t afford their San Francisco apartment rental. They decided to let out their lodge by building a website &#8211; Air Bed and Breakfast (Airbnb). Given below are\u00a0growth hacking strategies\u00a0that led to Airbnb\u2019s huge success.<\/p>\n<h5><strong>Piggy-backing<\/strong><\/h5>\n<p>What turned out to be a pivotal moment in Airbnb\u2019s journey to becoming a household name was a \u201chack\u201d that integrated Airbnb listings with Craiglist\u2019s listings.<\/p>\n<p>Craigslist is an advertisement website with listings under multiple categories, houses for sale, jobs, gigs, etc. Airbnb used an internal loophole and started listing their properties on Craigslist.<\/p>\n<p>With that, people who listed on Airbnb had the opportunity to post them to Craigslist as well\u2014even though there was no authorized way from Craigslist to do so.<\/p>\n<p>Airbnb, basically, is piggy-backed on the huge reach and consumer base of Craigslist by a small albeit unethical growth hack.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49550 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/piggy-backing.png\" alt=\"piggy backing \n\" width=\"794\" height=\"600\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/piggy-backing.png 794w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/piggy-backing-300x227.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/piggy-backing-768x580.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/p>\n<p style=\"text-align: center;\">Source: GrowthHackers<\/p>\n<h5><strong>Product offering<\/strong><\/h5>\n<p><u><a href=\"https:\/\/www.growthmanifesto.com\/airbnb-growth-strategy\" rel=\"nofollow\">Airbnb changed the travel experience<\/a><\/u>. Their focus became to provide a local experience &#8211; understanding cultures, and traditions by living with the families and the local population.<\/p>\n<p>They understood the risks involved in letting a stranger stay in someone&#8217;s home and so they introduced a Host Guarantee that every property would be insured up to $1,000,000 for damages.<\/p>\n<p>Airbnb also provides professional photography services so the images are visually appealing raising the probability of them getting rented out.<\/p>\n<h5><strong>User-generated content<\/strong><\/h5>\n<p>Traveling is a very attractive industry. Airbnb\u2019s social handles thrive on <a href=\"https:\/\/outgrow.co\/blog\/user-generated-content\">user-generated content<\/a> that work best for this $ 200 bn industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49551 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/user-generated-content-1024x579.jpg\" alt=\"user generated content\n\" width=\"1024\" height=\"579\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/user-generated-content-1024x579.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/user-generated-content-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/user-generated-content-768x434.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/user-generated-content.jpg 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Instagram<\/p>\n<p><strong>While we are discussing Airbnb-ing, <\/strong><strong><u><a href=\"https:\/\/premade.outgrow.us\/premadehow-much-can-you-make-by-airbnbing-your-property\">how about you check out this calculator on how much you\u2019d make by Airbnb-ing your property<\/a><\/u><\/strong><strong>.<\/strong><\/p>\n<p>Hold on tight as we move on to the next chapter of this growth hacking course. (<em>we are spilling the tea here!)<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_5\"><\/span>Growth Hacking Course: Chapter 5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Growth Hacking Tactics You Can Start Using Today<\/strong><\/h3>\n<p>In this chapter, we offer some tactics that have shown proven results and that you can start applying today!<\/p>\n<h4><strong>1. Limit Cart Steps<\/strong><\/h4>\n<p>The cart step comes closest to converting a lead. One\u00a0growth hacking tactic\u00a0that works wonders in this stage is to limit the information a buyer has to provide on this step. So if you provide a physical product &#8211; make the address section intuitive to fill in the city automatically on inserting the pin code.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37052\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-15.jpg\" alt=\"Growth Hacking Course strategy\" width=\"752\" height=\"552\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-15.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-15-300x220.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p style=\"text-align: center;\">\n<h4><strong>2. Gamify Social Media Stories<\/strong><\/h4>\n<p>Instagram, Facebook, and now LinkedIn stories are incredible growth hacking tools to be in your audience\u2019s line of sight at all times. Besides, it is also a useful growth hacking technique for startups and budding entrepreneurs.<\/p>\n<p>Did you know 500m people use Instagram Stories <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/#Instagram_Stories_stats\" rel=\"nofollow\"><u>every day<\/u><\/a>? You can post surveys, and quizzes on stories to engage them with your stories. Make it interactive!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37054\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-16.jpg\" alt=\"Social Media Growth Hacking Course\" width=\"885\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-16.jpg 885w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-16-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-16-768x436.jpg 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Later.com<\/p>\n<h4><strong>3. Engaging With Your Audience<\/strong><\/h4>\n<p>Today, there are dozens of platforms to connect with your ideal target audience. Be it social media platforms or communities on platforms like Discord, ProductHunt, and Clubhouse.<\/p>\n<p>Clubhouse, for example, was shot to fame by its \u201cinvite-only\u201d feature. This created a <u><a href=\"https:\/\/www.entrepreneur.com\/article\/362353\" rel=\"nofollow\">FOMO<\/a><\/u> among people and that\u2019s exactly what creators, marketers, and entrepreneurs leverage.<\/p>\n<p>Startup founders can take a trick or two from the books of folks who joined the Clubhouse bandwagon.<\/p>\n<ul>\n<li>Build your product <u><a href=\"https:\/\/thenextweb.com\/dd\/2014\/04\/21\/build-product-public\/\" rel=\"nofollow\">in front of your audience<\/a><\/u>.<\/li>\n<li>Don\u2019t be a laggard when adopting new technologies and platforms.<\/li>\n<\/ul>\n<p>When you share your experiences, both good and bad, with your audience, you essentially show your vulnerable side to them. As you grow and learn from your mistakes in front of this community, the chances of them supporting you with your initiative increase manifolds.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37056\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-18.jpg\" alt=\"social media hacks\" width=\"756\" height=\"517\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-18.jpg 756w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-18-300x205.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-18-220x150.jpg 220w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Twitter<\/p>\n<h4><strong>4. Deep Link Social Accounts<\/strong><\/h4>\n<p>Deep links are a great way to reduce bounce rates from your social media accounts, landing pages, in-app pages, and web pages.<\/p>\n<p>Simply put, if you add a YouTube video link to your Instagram bio it\u2019ll route to the web version of YouTube &#8211; requiring the viewer to signup to drop a comment, like a video, or subscribe.<\/p>\n<p>A deep link on the other hand will lead to an in-app video &#8211; making the entire process frictionless.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37057\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-20.jpg\" alt=\"Deep linking\" width=\"760\" height=\"556\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-20.jpg 760w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-20-300x219.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Business Insider<\/p>\n<h4><strong>5. Build a Negative Keyword list<\/strong><\/h4>\n<p>A wrong keyword in your ad copy can lead to unqualified leads; costing you a lot on your retargeting campaigns. For example, if you sell an online calendar, you wouldn\u2019t want people looking for an offline calendar to click on your PPC ads. Adding words like &#8211; table calendar as a\u00a0<em><u><a href=\"https:\/\/www.practicalecommerce.com\/adwords-3-ways-find-negative-keywords\" rel=\"nofollow\">negative keyword\u00a0<\/a><\/u><\/em>on your AdWords\u00a0will tell Google what you\u2019re not ranking for.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37058\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-21.jpg\" alt=\"negative keywords\" width=\"929\" height=\"434\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-21.jpg 929w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-21-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-21-768x359.jpg 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/p>\n<p style=\"text-align: center;\">Source: PracticalCommerce.com<\/p>\n<h4><strong>6. Email Drip Course<\/strong><\/h4>\n<p>Did you know? Companies that excel at drip campaigns generate\u00a0<u><a href=\"https:\/\/email.uplers.com\/infographics\/drip-email-marketing\/\" rel=\"nofollow\">80 percent more sales<\/a><\/u> at 33 percent lower costs. Now that&#8217;s not a figure you can easily ignore. Email drip campaigns essentially help you to automate your email marketing by setting up a campaign that sends a series of emails over a period of time. Ideally, till a point where the customer gets interested enough to start a trial or get on a call.<\/p>\n<p>An email drip campaign idea that has been working like magic off late is starting a course on your email marketing. Say suppose you offer a <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\">content marketing<\/a> service, your email drip campaign can cover one chapter a week (or day, depending on the frequency of your emails) explaining your niche and how you can help them. This will hook the readers to see the campaign through to the end.<\/p>\n<p>As the campaign reached its end, you can repurpose these emails in the form of an ebook, or encourage them to start a free trial or get on a call.<\/p>\n<p>This tactic works very well compared to a standard email or course because it is difficult to stick to the end of an ebook or a course. On the other hand, we check our emails every day, so one email a day is not burdensome.<\/p>\n<h4><strong>7. Celebrate User Milestones<\/strong><\/h4>\n<p>Celebrating client wins is a great\u00a0growth hacking tactic\u00a0for the retention stage of the growth hacking funnel. Suppose, you\u2019re a landing page tool &#8211; celebrate the client&#8217;s first published landing page. Remind them how far they have come. Incorporate pop-up messages that are triggered on the first or 10th publish and see the results.<\/p>\n<h4><strong>8. Pre-Launch Campaigns<\/strong><\/h4>\n<p>This growth hacking tactic is especially for startups. Pre-launch campaigns and invite-only campaigns for the beta version of a product is a timeless growth hacking techniques. It creates FOMO as it is only for a select few and at the same time &#8211; it allows the creators to make any necessary changes that may arise during this testing phase.<\/p>\n<p>Pre-launches can be done on ProductHunt, Reddit, and other such platforms.<\/p>\n<h4><strong>9. In Stock Reminder Mail<\/strong><\/h4>\n<p>One of the best growth hacks for eCommerce platforms is a mail that is triggered once a product viewed by a potential customer which was initially out of stock is in stock again.<\/p>\n<p>This works as a reminder &#8211; almost luring the customer back to purchase the item they once wanted. Also, don\u2019t forget to add an enticing CTA to take them directly to your buying page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37059\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-22.jpg\" alt=\"email marketing\" width=\"725\" height=\"795\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-22.jpg 725w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-22-274x300.jpg 274w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p style=\"text-align: center;\">Source: UNIQLO<\/p>\n<h4><strong>10. Page Loading Speed<\/strong><\/h4>\n<p>Stop and pay attention to this because this growth hacking tactic could be your savior.<\/p>\n<p>53% of mobile users leave a site that takes longer than <u><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" rel=\"nofollow\">three seconds to load<\/a><\/u>. Do not take this for granted. You must optimize your page for all devices because a faster page load implies &#8211; more pages are viewed which in turn leads to a good user experience. This also increases the chances of them dropping by again.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37060\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-23.jpg\" alt=\"Visual content\" width=\"902\" height=\"206\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-23.jpg 902w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-23-300x69.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-23-768x175.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/GH-23-900x206.jpg 900w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/p>\n<p>Folks, you have done it! You have reached the last leg of this growth hacking course. Here, you&#8217;ll find some fantastic tools that you can start using today to hack your growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_Hacking_Course_Chapter_6\"><\/span><strong>Growth Hacking Course: Chapter 6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Growth Hacking Tools<\/strong><\/h3>\n<p>With the growing demand for growth hackers, the need for intuitive growth hacking tools is also on the rise. We give you some super useful growth hacking tools that you should invest in, today.<\/p>\n<h4><strong>1. Outgrow<\/strong><\/h4>\n<p>Among the list of incredible growth hacking tools, how could we have missed Outgrow? For those of you who are unaware, Outgrow offers interactive experiences such as quizzes, calculators, chatbots, eCommerce recommendations, surveys, assessments, and forms. <u><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">Interactive content<\/a><\/u>\u00a0boosts engagement, gets you\u00a0<u><a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">qualified leads<\/a><\/u>, and provides a unique and valuable user experience.<\/p>\n<p>Interactive content on landing pages, as part of ad campaigns, and on website embeds, inherently increases your chances of being chosen against your competitors. Still not sure? Check out this <u><a href=\"https:\/\/premade.outgrow.us\/ROI-of-your-Email-Marketing-Strategy\">ROI calculator<\/a><\/u>\u00a0we created.<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-37027-1\" width=\"1200\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Untitled-1-1.mp4?_=1\" \/><a href=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Untitled-1-1.mp4\">https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Untitled-1-1.mp4<\/a><\/video><\/div>\n<p style=\"text-align: center;\">Source: Outgrow<\/p>\n<h4><strong>2. Leadfeeder<\/strong><\/h4>\n<p>This growth hacking tool shows you the companies visiting your website, how they found you, and what they\u2019re interested in. It\u2019s a great way to stay ahead of your competitors by reaching out to high-value clients first once they\u2019ve visited your profile. Additionally, you get to know what they are looking at so you can retarget them or create a funnel to trigger a personalized email highlighting exactly that.<\/p>\n<h4><strong>3. Expand.io<\/strong><\/h4>\n<p>If you are a B2B business we have a\u00a0growth hacking tool\u00a0for you that\u2019s going to blow your mind.<\/p>\n<p>Expand.io is a tool for Linkedin automation. Through this, you can automate the process of warming up your leads and create a funnel for your retargeting campaigns. It offers a bunch of other features including personalized gifs. Head over to their website to learn more.<\/p>\n<h4><strong>4. Crystalknows<\/strong><\/h4>\n<p>This growth hacking tool is a personality analyzer that can be used for your next company pitch, hiring process, or even to beat your competitors.<\/p>\n<p>With generic information from search engines, there is only so much you can impress your clients with. But with Crystal\u2019s Linkedin extension, you get deeper insights into what the person is like and how they\u2019d react to certain words. They even give you an email template based on the person\u2019s personality that has a better chance of converting. <em>How insane is that!<\/em><\/p>\n<h4><strong>5. Similarweb<\/strong><\/h4>\n<p>Similarweb allows you to keep a close watch on your competitors. From what keywords they are ranking for to keywords in their ads to their growth pattern and where most of their audience is coming from. You can get insights into everything and plan your next course of action.<\/p>\n<p>It\u2019s all the website intelligence packed in one tool.<\/p>\n<h4><strong>6. Sentione<\/strong><\/h4>\n<p>This growth hacking tool helps you to listen to what customers are talking about you on various platforms. You get to know the consumer sentiment around your brand. Additionally, it offers crisis management services by providing instant responses, personalized workflows, etc.<\/p>\n<p>It has some renowned clients in its bucket including brands like Nivea and Ogilvy.<\/p>\n<h4><strong>7. IFTTT<\/strong><\/h4>\n<p>This growth hacking tool sets automation that triggers one action after another.<\/p>\n<p>They have some built-in solutions segmented by industry. So, a solution for a fintech company would be to trigger an investment whenever you make a purchase. Here, the act of purchasing forms the basis for triggering the act of investing. IFTTT helps you set up this automation.<\/p>\n<p>Now that we have covered some magical growth hacking tools that are going to make your life as a marketer a little easy, we have come to the end of this mini growth hacking course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This growth hacking mini-course is meant to get you started on your growth hacking journey. Be unafraid and chalk down your priorities. Take a keen look at the data and experiment till you find a hack that lays you golden eggs! But before that, go drop a comment and let us know which growth hack you are going to try out first thing today! And, since you\u2019re here, how about you <a href=\"https:\/\/app.outgrow.co\/signup\"><u>take a free trial<\/u><\/a>\u00a0and start your journey with Outgrow&#8217;s interactive content to skyrocket your sales?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What Is Growth Hacking? 20-Minutes Course for Beginners From the time Sean Ellis coined the term\u00a0growth hacking, interest in\u00a0growth hacking as a marketing\u00a0strategy has only seen an upward trend. Growth hacking is a legitimate strategy used by businesses to reach exponential growth on a limited budget. And, this growth hacking course is meant to cut&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[102,769,771,142],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Growth Hacking? 20-Minutes Course for Beginners<\/title>\n<meta name=\"description\" content=\"This 20-minute growth hacking course is a beginner&#039;s guide to growth hacking strategies for social media, startups, the user funnel with tools and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37027\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Growth Hacking? 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