{"id":37266,"date":"2021-03-27T09:56:25","date_gmt":"2021-03-27T13:56:25","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37266"},"modified":"2023-06-08T01:26:03","modified_gmt":"2023-06-08T05:26:03","slug":"startup-strategy","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/startup-gambit-quiz","title":{"rendered":"Which Chess Opening Best Captures Your Startup Strategy [Quiz]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Which_Chess_Opening_Best_Captures_Your_Startup_Strategy_Quiz\"><\/span><strong>Which Chess Opening Best Captures Your Startup Strategy [Quiz]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d958e53afa0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d958e53afa0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Which_Chess_Opening_Best_Captures_Your_Startup_Strategy_Quiz\" title=\"Which Chess Opening Best Captures Your Startup Strategy [Quiz]\">Which Chess Opening Best Captures Your Startup Strategy [Quiz]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Interactive_Content\" title=\"Interactive Content\u00a0\">Interactive Content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Appealing_Visuals\" title=\"Appealing Visuals\">Appealing Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Comprehensive_Questions\" title=\"Comprehensive Questions\u00a0\">Comprehensive Questions\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Results_That_Stir_up_a_Conversation\" title=\"Results That Stir up a Conversation\">Results That Stir up a Conversation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Optimized_for_Sharing\" title=\"Optimized for Sharing\">Optimized for Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#Targeted_Audience\" title=\"Targeted Audience\">Targeted Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/startup-gambit-quiz\/#The_Final_Move\" title=\"The Final Move\">The Final Move<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong><em>&#8220;It&#8217;s an entire world of just 64 squares.&#8221;<\/em><\/strong><\/p>\n<p>To say that The Queen\u2019s Gambit had us glued to our screens for 7 episodes straight would be an understatement. To date, more than 62 million households have watched the show. In fact, inquiries for chess sets are up by 250% on eBay and Google search queries for \u2018how to play chess\u2019 have hit an all-time high in 9 years. The original novel \u201cThe Queen\u2019s Gambit\u201d is now a New York Times Bestseller 37 years after its release. Additionally, players on platforms like Chess.com have increased by 5x. Those are some radical numbers!<\/p>\n<p>And so, a bunch of smart folks here at Outgrow <em>had<\/em> to do something to get a chunk of this attention pie. So we created a quiz &#8211; <strong>\u201cThe Tech Unicorn\u2019s Gambit\u201d<\/strong>. This quiz targets startup owners and chess enthusiasts by drawing parallels between the founders\u2019 startup strategy and their chess opening moves. So, your chess moves decide what your startup strategy should be!<\/p>\n<p>It is engaging, intuitive, and fun! And guess what? <strong>We ranked 1, 2, and 3 on Product Hunt<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-37270 size-large aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9222-1-620x1024.jpg\" alt=\"Startup Strategy\" width=\"620\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9222-1-620x1024.jpg 620w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9222-1-182x300.jpg 182w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9222-1-768x1269.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9222-1.jpg 830w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-37269 size-large aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9221-1-612x1024.jpg\" alt=\"Startup Strategy\" width=\"612\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9221-1-612x1024.jpg 612w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9221-1-179x300.jpg 179w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9221-1-768x1285.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9221-1.jpg 830w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>And that\u2019s not all, we got featured on Product Hunt&#8217;s newsletter too!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37271 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9223.jpg\" alt=\"product hunt newsletter\" width=\"830\" height=\"433\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9223.jpg 830w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9223-300x157.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/IMG_9223-768x401.jpg 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<p>So how did this quiz become so popular? <em>We spill the tea, here!\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content\"><\/span><strong>Interactive Content\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, of course, no surprises there. <strong>We went interactive!<\/strong><\/p>\n<p>Interactive content like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a> is highly <strong>personalized experiences<\/strong> that act as incredible lead magnets. They have an inherent <strong>virality <\/strong>attached to them. That\u2019s not it, they are twice as <strong>engaging<\/strong> as static content. They reduce <strong>bounce rates<\/strong>, increase <strong>conversions <\/strong>and have a considerable positive impact on <strong>social shares<\/strong>.<\/p>\n<p>So many benefits! No wonder, our clients see <a href=\"https:\/\/outgrow.co\/case-studies\/#Golf\">incredible results<\/a> using our quizzes, calculators, assessments, chatbots, etc. Moreover, in the age of falling attention spans, almost <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">81% of marketers<\/a> think that interactive content grabs the readers&#8217; attention. Well, those statistics aren\u2019t something you can ignore easily.<\/p>\n<p>In fact, Outgrow offers dozens of templates optimized for engagement and conversion. How about you try it for yourself? Click on the image below.<\/p>\n<figure id=\"attachment_37272\" aria-describedby=\"caption-attachment-37272\" style=\"width: 752px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-37272 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-36.png\" alt=\"Outgrow Interactive Content Types\" width=\"752\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-36.png 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-36-300x200.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><figcaption id=\"caption-attachment-37272\" class=\"wp-caption-text\">Types of Interactive Content<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Appealing_Visuals\"><\/span><strong>Appealing Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The quiz makes use of some stellar visuals that get people hooked. Visuals are a great way to make a quiz go <a href=\"https:\/\/outgrow.co\/blog\/infographic-science-behind-virality\">viral<\/a>. They have the power to aid imagination. As people proceed with the quiz they look forward to not just the questions but the visuals that come with it. Hence, always pay keen attention to visuals in your interactive experiences to make them anything but dull and boring.<\/p>\n<p><a href=\"https:\/\/chess24.outgrow.us\/the-startup-unicorns-gambit\"><img decoding=\"async\" class=\"alignnone size-full wp-image-37279\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30.jpg\" alt=\"startup's gambit\" width=\"1602\" height=\"745\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-30-1536x714.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comprehensive_Questions\"><\/span><strong>Comprehensive Questions\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You know the quiz-maker has skin in the game when the questions are comprehensive enough to drive accurate results. Every question brings the viewer closer to the results and so, a good set of questions is a great motivation to complete the entire quiz. Did you know BuzzFeed quizzes see a <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">completion rate of 96%<\/a>?<\/p>\n<p>BuzzFeed owes this incredible conversion rate to not just its fascinating visuals but also to the engaging set of questions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results_That_Stir_up_a_Conversation\"><\/span><strong>Results That Stir up a Conversation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another powerful move involves the results section. You can do everything to make your quiz appealing but if the results don\u2019t show the right set of outcomes, then your efforts may go in vain.<\/p>\n<p>Furthermore, you do want them to share it with their audience because only that will help your quiz go viral. So, make the results so compelling that they have no choice but to share the quiz on their social accounts! In fact, that\u2019s what happened when we launched this quiz on Product Hunt. People couldn\u2019t stop talking about the opening moves they got as a result!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37280 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-33.jpg\" alt=\"Product Hunt review\" width=\"615\" height=\"289\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-33.jpg 615w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-33-300x141.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>See? That\u2019s how accurate the results were!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimized_for_Sharing\"><\/span><strong>Optimized for Sharing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Outgrow offers social share buttons on the results page that encourages people to share their experiences with others on their social handles.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37281 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-34.jpg\" alt=\"social share feature Outgrow\" width=\"660\" height=\"771\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-34.jpg 660w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-34-257x300.jpg 257w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>Look how it encouraged one of the users to share the quiz!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37283 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-32-1.jpg\" alt=\"Startup Strategy\" width=\"697\" height=\"153\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-32-1.jpg 697w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-32-1-300x66.jpg 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Targeted_Audience\"><\/span><strong>Targeted Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The critical acclaim around The Queen\u2019s Gambit was at its peak around the time we made this quiz. But the reason behind our product\u2019s rankings is not just the topical marketing. The quiz talks about the chess opening move that relates to the quiz-taker&#8217;s startup strategy. This was a fun way to drive engagement from startup owners, making Product Hunt the ideal platform to launch it.<\/p>\n<p>We must bring interactive experiences in front of people who can derive the most value from them. And so, Product Hunt proved to be the best place to find tech unicorns and startup owners.<\/p>\n<p>We leveraged this platform\u2019s audience and got <a href=\"https:\/\/www.producthunt.com\/posts\/the-startup-s-gambit\" rel=\"nofollow\">great reviews<\/a> from them!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-37282 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-35-1.jpg\" alt=\"Product Hunt review\" width=\"703\" height=\"772\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-35-1.jpg 703w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-35-1-273x300.jpg 273w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p>Now that we have talked so much about the quiz\u2026are all of you startup owners ready to give it a shot and find out which chess opening strategy best describes your startup strategy?<\/p>\n<p><strong><em>\u201cLet\u2019s play.\u201d<\/em><\/strong><\/p>\n<div>\n<div id=\"5ffd55e535287e481abe42c9\" class=\"op-interactive\" data-title=\"The Startups Gambit\" data-url=\"https:\/\/premade.outgrow.us\/5ffd55e535287e481abe42c9?vHeight=1\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/nloader.js\"><\/script><script>initIframe('5ffd55e535287e481abe42c9');<\/script><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Final_Move\"><\/span>The Final Move<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Folks, we have reached the end of this article on your award-winning product &#8211; The Tech Unicorn\u2019s Gambit. We have reiterated time and again <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">how to use interactive content in multiple ways<\/a> for your content marketing strategy. And, now we have also shown you how launching your interactive content pieces on platforms like Product Hunt can help you get noticed by your target audience!<\/p>\n<p>So there\u2019s just one last move left now, a <a href=\"https:\/\/app.outgrow.co\/signup\">free trial<\/a>! Try creating your interactive content without any coding and any cost. <em>Are you game?<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Which Chess Opening Best Captures Your Startup Strategy [Quiz] &#8220;It&#8217;s an entire world of just 64 squares.&#8221; To say that The Queen\u2019s Gambit had us glued to our screens for 7 episodes straight would be an understatement. To date, more than 62 million households have watched the show. In fact, inquiries for chess sets are&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[178,778,779],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Chess Opening Best Captures Your Startup Strategy [Quiz]<\/title>\n<meta name=\"description\" content=\"This Startup Strategy Outgrow quiz ranked #1, #2 and #3 on Product Hunt Gaining huge participation. So what did we do right? 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