{"id":37383,"date":"2021-04-01T04:14:30","date_gmt":"2021-04-01T08:14:30","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37383"},"modified":"2025-02-17T23:26:41","modified_gmt":"2025-02-18T04:26:41","slug":"lead-generation-guide","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/what-is-lead-generation","title":{"rendered":"What Is Lead Generation &#8211; Complete Process, Strategies &#038; Tools"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"What_Is_Lead_Generation_%E2%80%93_Complete_Process_Strategies_Tools\"><\/span><strong>What Is Lead Generation &#8211; Complete Process, Strategies &amp; Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79ad51864f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79ad51864f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#What_Is_Lead_Generation_%E2%80%93_Complete_Process_Strategies_Tools\" title=\"What Is Lead Generation &#8211; Complete Process, Strategies &amp; Tools\">What Is Lead Generation &#8211; Complete Process, Strategies &amp; Tools<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#What_Is_Lead_Generation\" title=\"What Is Lead Generation?\">What Is Lead Generation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Statistics_on_Lead_Generation\" title=\"Statistics on Lead Generation\">Statistics on Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#What_Does_the_Lead_Generation_Process_Look_Like\" title=\"What Does the Lead Generation Process Look Like?\">What Does the Lead Generation Process Look Like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Best_Practices_for_Generating_Qualified_Leads\" title=\"Best Practices for Generating Qualified Leads\">Best Practices for Generating Qualified Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Top_Lead_Generation_Strategies_to_Try_Out\" title=\"Top Lead Generation Strategies to Try Out\">Top Lead Generation Strategies to Try Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Outgrow_Lead_Generation_Case_Study\" title=\"Outgrow Lead Generation Case Study\">Outgrow Lead Generation Case Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Lead_Generation_Tools_That_You_Should_Definitely_Try_Out\" title=\"Lead Generation Tools That You Should Definitely Try Out!\u00a0\">Lead Generation Tools That You Should Definitely Try Out!\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#What_Makes_Outgrow_a_Good_Lead_Generation_Software\" title=\"What Makes Outgrow a Good Lead Generation Software?\">What Makes Outgrow a Good Lead Generation Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>They say every drop makes up an ocean. Well, every qualified lead makes up a business and we\u2019d love to be swimming in the pool of leads. But how do these leads magically appear in the first place? Through a little trick called &#8211; lead generation. But, what is lead generation? It\u2019s the first and most important of generating a customer and we\u2019re here to tell you all about it.\u00a0<\/p>\n<p>Brace yourself for interesting lead generation strategies, statistics, best practices, case studies, and more coming your way!\u00a0<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"885\" height=\"183\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Lead_Generation\"><\/span><strong>What Is Lead Generation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead generation is the process of <a href=\"https:\/\/systeme.io\/blog\/lead-magnet\">attracting leads<\/a> (potential customers) into a <a href=\"https:\/\/www.bigcontacts.com\/blog\/best-contact-management-software\/\" target=\"_blank\" rel=\"noopener\">contact management system<\/a> or marketing software system. This is done with the hope of nurturing leads throughout the buying process to help convince them about your offerings and then convert them into paying customers.<\/p>\n<p>Lead information could consist of a name, email address, <a href=\"https:\/\/www.datanyze.com\/blog\/find-anyones-phone-number-online\">phone number<\/a>, etc. However, a good marketer should always try to offer a user something of value in exchange for this information.\u00a0<\/p>\n<p>But in this era of cut-throat competition, do you think a regular lead generation process is enough? Naah! Hence, today we\u2019re going to talk about something even more important &#8211; <strong>qualified lead generation<\/strong> through <a href=\"https:\/\/outgrow.co\/blog\/beethoven-approves-inbound-marketing\/\">inbound marketing<\/a>.\u00a0<\/p>\n<p>Long gone are the days of random cold calling. Customers today are more informed and mindful of what information they want to consume. You cannot reach out to a 16-year-old girl with offers on investment and banking. Hence, businesses today need to invest in the process of qualified lead generation through efficient data collection. And, we\u2019re here to help you with it all.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Statistics_on_Lead_Generation\"><\/span><strong>Statistics on Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><a href=\"https:\/\/funneloverload.com\/lead-generation-statistics\/\" rel=\"nofollow\">53% of marketers<\/a> allocate at least half of their budget allocated to lead generation.\u00a0<\/li>\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/50-must-know-statistics-improve-lead-generation-strategy\/\" rel=\"nofollow\">85% of B2B marketers<\/a> say lead generation is their most important content marketing goal.\u00a0<\/li>\n<li>Interactive content <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">generates 2x more lead conversions<\/a> than passive content does.<\/li>\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/50-must-know-statistics-improve-lead-generation-strategy\/\" rel=\"nofollow\">93% of B2B companies<\/a> say content marketing generates more leads than traditional marketing strategies.<\/li>\n<li><a href=\"https:\/\/www.slideshare.net\/zanderson2003\/smb-lead-generation-strategy-lead-generation-stats-basics-75192230\" rel=\"nofollow\">42% of organizations<\/a> believe that email is one of their most effective lead generating strategies.\u00a0<\/li>\n<li><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/50-must-know-statistics-improve-lead-generation-strategy\/\" rel=\"nofollow\">68% of companies<\/a> are still struggling with <a href=\"https:\/\/outgrow.co\/blog\/b2b-lead-generation\">B2B lead generation<\/a>.\u00a0<\/li>\n<li><a href=\"https:\/\/blog.zoominfo.com\/b2b-lead-generation-statistics\/\" rel=\"nofollow\">68% of companies<\/a> use strategic landing pages to acquire qualified leads.\u00a0<\/li>\n<li>Outbound leads<a href=\"https:\/\/blog.zoominfo.com\/b2b-lead-generation-statistics\/\" rel=\"nofollow\"> cost 39% more<\/a> than inbound leads.\u00a0<\/li>\n<li>The average <a href=\"https:\/\/belkins.io\/blog\/b2b-cost-per-lead\">cost of a B2B lead<\/a> is highest for the healthcare industry, followed by finance. The cost of a lead for marketing is low <a href=\"https:\/\/blog.zoominfo.com\/b2b-lead-generation-statistics\/\" rel=\"nofollow\">at $32<\/a>.\u00a0<\/li>\n<li>B2B companies with mature lead generation processes enjoy 133% more revenue compared to average companies.<\/li>\n<li>Companies using <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\">lead generation tactics<\/a> have sales reps that spend 73% of their time selling while sales reps at companies without lead generation only <a href=\"https:\/\/financesonline.com\/key-lead-generation-statistics-for-b2b-marketers-analysis-of-data-and-market-share\/\" rel=\"nofollow\">spend 57%<\/a> of their time on sales.\u00a0<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37427\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/smb-lead-generation-strategy-lead-generation-stats-basics-18-638-1.jpg\" alt=\"Complete Lead Generation Guide - The Beginning, Middle, and End\" width=\"640\" height=\"481\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/smb-lead-generation-strategy-lead-generation-stats-basics-18-638-1.jpg 640w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/smb-lead-generation-strategy-lead-generation-stats-basics-18-638-1-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/smb-lead-generation-strategy-lead-generation-stats-basics-18-638-1-600x450.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.slideshare.net\/zanderson2003\/smb-lead-generation-strategy-lead-generation-stats-basics-75192230\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_the_Lead_Generation_Process_Look_Like\"><\/span><strong>What Does the Lead Generation Process Look Like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">The lead generation process isn\u2019t a <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-challenges\/\">one-step solution to all your problems<\/a>. It has a start, middle, and end. You don\u2019t only need to generate leads but also use them well. Good thing &#8211; we\u2019ll cover all of it for you.\u00a0<\/span><\/p>\n<h3><strong>1. Identifying a buyer persona:<\/strong><\/h3>\n<p>Before you attempt to <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-tools\">collect leads<\/a>, you need to know who you\u2019re trying to target. Deciding on the right buyer for your product is the first step. Otherwise, it\u2019s just like shooting blanks in the dark. Your buyer persona can be defined by demographics, requirements, budget, etc. You can <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-tools\">use tools<\/a> like Hubspot\u2019s \u2018<a href=\"https:\/\/www.hubspot.com\/make-my-persona\" rel=\"nofollow\">Make My Persona<\/a>\u2019 interactive quiz in order to create the right buyer persona for your product\/service.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-51984 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1.jpg\" alt=\"Developing a lead generation database\n\" width=\"1024\" height=\"493\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-768x370.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\u00a0<\/p>\n<h3><strong>2. Developing a lead generation medium:<\/strong><\/h3>\n<p>Once you have identified the right audience, you need to <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-freebies\">choose your lead magnet<\/a>. Strategies ranging from content to social to interactive marketing (which we will talk about in detail later) can help you do that. You need to focus on adding value to your audience through these media and getting their information in return.\u00a0<\/p>\n<h3><strong>3. Developing a lead generation database:\u00a0<\/strong><\/h3>\n<p>It is a common misconception that the lead generation process ends with generating leads. Well, that\u2019s where the most important part comes. Unless you handle those leads well, it\u2019s all futile. You need to develop a database for your leads where you can study them, filter them, and segment them. And, an automated system is the best way to go about it if you want to nurture your leads well.\u00a0<\/p>\n<p>Below you can see how the Outgrow platform allows for a database where you can access and analyze the leads that you\u2019ve collected. You can also have a look at all the possible <a href=\"https:\/\/outgrow.co\/blog\/outgrow-hubspot-integration\">CRM integrations<\/a> for your data in this tab.<\/p>\n<p>\u00a0<img decoding=\"async\" class=\"size-full wp-image-52368 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-1.jpg\" alt=\" Developing a lead generation database: \n\" width=\"1024\" height=\"493\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-1.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-1-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-2-1024x493-1-1-768x370.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>4. Qualifying and scoring leads:<\/strong><\/h3>\n<p>All leads cannot be treated the same. Even after having defined your <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-funnel\">buyer persona<\/a>, you need to qualify and score your leads. You may need to prioritize some leads over others. This way, you will be able to target them through different channels and with different content depending on their preference, usage, interest, etc. So, before you transfer your leads to the next step, it\u2019s always better to qualify them using your prescribed parameters.<\/p>\n<p><strong>Thinking about how to score your leads? Here\u2019s a quick example:<\/strong><\/p>\n<p>Usually, lead scoring is measured between 1 and 100. Say if a \u2018Lead X\u2019 fills out the \u201cFree Trial\u201d form on your landing page (20 points), engages on your social media page (10), and opens and reads your newsletter (15), their final score would be 45. On the other hand, if \u2018Lead Y\u2019 clicks on your blog (5), visits your homepage (5), and follows your Facebook page (5), their final score would be 15.<\/p>\n<p>You can also <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive content<\/a> like calculators, quizzes, assessments, etc. to gather lead information. This will help you in <a href=\"https:\/\/support.outgrow.co\/docs\/lead-scoring-how-to-score-a-lead-while-transferring-it-from-outgrow-to-your-tool\">scoring and qualifying your leads<\/a> better. Furthermore, it enables you to gauge the level of interest, responsiveness, and <a href=\"https:\/\/outgrow.co\/blog\/demand-generation\">engagement a particular lead shows in your product\/service<\/a>. You can then focus more on the leads that have a higher probability of converting into paying customers.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37424\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-1-1.jpg\" alt=\"Complete Lead Generation Guide - The Beginning, Middle, and End\" width=\"923\" height=\"134\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-1-1.jpg 923w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-1-1-300x44.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-1-1-768x111.jpg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/p>\n<h3><strong>5. Creating lead-ready channels:\u00a0<\/strong><\/h3>\n<p>Your leads need to be collected through optimized channels and used in your <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-campaign\">marketing campaigns<\/a> in order to get the best out of them. These channels could be social media (ads and various lead magnets), emails, landing pages, webinars, etc. Create such channels that you can connect with different CRM tools in order to export your leads and handle them better.\u00a0<\/p>\n<h3><strong>6. Invest in an analytics engine:<\/strong><\/h3>\n<p>Tracking your <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\">conversions<\/a> can be a headache if you don\u2019t have an analytics engine that tracks it all for you. A lot of leads do not end up converting but it is important to understand where you lose your maximum leads to recognize the leakage points in your cycle.\u00a0<\/p>\n<p>For example, if you notice that your prospects drop out majorly at the lead form step, then you might consider simplifying the form, reducing the number of fields, or making the form more interactive and appealing.\u00a0<\/p>\n<p>You can work to improve your strategy based on this feedback in order to nurture those dicey prospects and<a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\"> increase your conversion rates<\/a> even further.\u00a0<\/p>\n<p>Now that you\u2019ve been equipped with the process of lead generation and conversion, we\u2019ll tell you how to master it. (<em>We don\u2019t do the bare minimum at Outgrow here!<\/em>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Generating_Qualified_Leads\"><\/span><strong>Best Practices for Generating Qualified Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we take you to the honeypot &#8211; our lead-generating strategies, there\u2019s a lot more you can take care of to ensure that you gain and convert maximum leads. These practices are focused which you can systemize with<a href=\"https:\/\/www.highgear.com\/\"> enterprise workflow solutions<\/a>, on offering your users a better experience that accelerates and motivates the lead-generating process.\u00a0<\/p>\n<h3><strong>1. Conduct A\/B tests\u00a0<\/strong><\/h3>\n<p>A\/B testing is the method of comparing two variants of the same web page, app, etc. in order to determine which one performs better. It is essentially an experiment where one variant is shown to one set of customers, and the other to the next set. This allows you to offer your users the experience they want. The more optimized your landing page is, the more likely they are to engage with your content and become a lead.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37423\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/ab-testing.jpg\" alt=\"Complete Lead Generation Guide - The Beginning, Middle, and End\" width=\"828\" height=\"489\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/ab-testing.jpg 828w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/ab-testing-300x177.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/ab-testing-768x454.jpg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<h3><strong>2. Define buyer persona\u00a0<\/strong><\/h3>\n<p>As we\u2019ve said earlier, defining a buyer persona is the first step to a good lead generation process. You can use parameters such as age, gender, nationality, company size, willingness to spend, etc. in order to choose the characteristics of your ideal customer. This helps save a lot of trouble for your sales team. Having a buyer persona helps you avoid customers with nil chances of converting and saves a lot of time and effort.\u00a0<\/p>\n<h3><strong>3. Focus on lead qualification<\/strong><\/h3>\n<p>Another trick to saving effort for your sales team is right here! Even after defining a buyer persona, it\u2019s better to qualify your leads in order to focus on more high-priority leads. You can concentrate your efforts on leads that have a higher chance of <a href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\">converting into paying customers<\/a>.\u00a0<\/p>\n<h3><strong>4. Align your sales and marketing\u00a0<\/strong><\/h3>\n<p>Your sales and marketing teams cannot work in silos. They need to work together in order to offer your leads the best experience there is. Having an aligned sales and marketing team ensures that the right content reaches the right user at the right time. It also avoids duplicity of effort and content to ensure that your leads have better chances of converting.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51982 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic-1024x1024.jpg\" alt=\"Align your sales and marketing \n\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic-1024x1024.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic-768x768.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/5db20a9c83dd4a38a1e50fe6_Sales-and-Marketing-Alignment-Infographic.jpg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>5. Improve user experience<\/strong><\/h3>\n<p>For your users to give out their lead information, you need to make sure that they are comfortable with your interface. You should <a href=\"https:\/\/elements.envato.com\/lp\/create\/\">use attractive and engaging visuals<\/a> on your website. There should be enough white space and your website mustn&#8217;t seem too cluttered.\u00a0<\/p>\n<p>&#8220;<em>Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience<\/em>&#8221; &#8211; Eric Bower<\/p>\n<p>For example, suppose you\u2019re a health services organization. You can embed a <a href=\"https:\/\/premade.outgrow.us\/premadepremade2019Patient-Satisfaction-survey\">patient satisfaction survey<\/a> on your website to gather leads and engage your audience.\u00a0<\/p>\n<h3><strong>6. Build a road map for your users\u00a0<\/strong><\/h3>\n<p>You need to be clear about what you want your leads to do. Your website should have clear navigation and instructions for your audience (<em>Your audience ain\u2019t a maze runner, don\u2019t make it one<\/em>). From the moment they come onto your website, till they reach<a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\"> your lead magnet<\/a> and give their information, they should have a seamless experience. Guide them with clear and bold CTA buttons throughout the journey.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51981 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/35d29f7047fb11e9878459362d344563_3-1024x624.jpg\" alt=\"Build a road map for your users \n\" width=\"1024\" height=\"624\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/35d29f7047fb11e9878459362d344563_3-1024x624.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/35d29f7047fb11e9878459362d344563_3-300x183.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/35d29f7047fb11e9878459362d344563_3-768x468.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/35d29f7047fb11e9878459362d344563_3.jpg 1283w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>7. Provide personalized content\u00a0<\/strong><\/h3>\n<p>Last, but definitely not least &#8211; personalize your content. If you\u2019re a marketer in 2021 and you\u2019re still only using generic, static content, you need to step up your game. One-size-fits-all content doesn\u2019t work anymore as your users are different from each other. Personalized content adds value and helps your users in ways generic content can\u2019t. It keeps them engaged and accelerates conversions.\u00a0<\/p>\n<p>&#8220;<em>Content is the fuel for your lead generation efforts<\/em>&#8221; &#8211; Dayna Rothman<\/p>\n<p>It\u2019s now time to show all the best practices to you in action! Let\u2019s dive right into the top lead generation strategies and show you some <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-examples\/\">amazing examples<\/a> we\u2019ve got on the plate.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Lead_Generation_Strategies_to_Try_Out\"><\/span><strong>Top Lead Generation Strategies to Try Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wait no longer. Jump ahead quickly to see how you can use the best marketing strategies for efficient lead generation.\u00a0<\/p>\n<h3><strong>1. Content Marketing\u00a0<\/strong><\/h3>\n<p>Content marketing is an essential part of any good marketing strategy. But the question is, how do you use it to gain qualified leads? Your content gains hundreds and thousands of users every day. They read about you, learn from you, and get to know about your brand. But what if you could channel that traffic to come across other kinds of content?\u00a0<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">Content marketing<\/a> is much more than non-gated blogs. There are e-books, courses, infographics, checklists &#8211; the list is endless. There is a wide variety of gated content that you can exchange in order for lead information.\u00a0<\/p>\n<p>Your content must be SEO optimized and attractive in order to get you leads. It should be relevant enough to incite a user to give out their lead information. It should be educational and value-adding and can include blog posts, infographics, and <a href=\"https:\/\/surferseo.com\/blog\/topic-clusters\/\">topic clusters<\/a>. Here are a few examples of e-books, checklists, and courses from Outgrow to show you how you can best leverage your <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">content marketing for lead generation<\/a>.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51985 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-1024x514.jpg\" alt=\"Content Marketing \n\" width=\"1024\" height=\"514\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-1024x514.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-300x151.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-768x385.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-1536x771.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<blockquote>\n<p><em><strong>Also Read: Interactive Content Whitepapers for your Industry<\/strong><\/em><\/p>\n<\/blockquote>\n<h3><strong>2. Interactive Content\u00a0<\/strong><\/h3>\n<p>We generally don\u2019t say this for anything, but there isn\u2019t a lot that <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> cannot do. That is exactly how good it is. Interactive content refers to any kind of quiz, <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\">calculator<\/a>, assessment, survey, etc. that requires two-way participation from the customer. It requires a user to actively engage with it in order to get the results promised like the \u201c<a href=\"https:\/\/premade.outgrow.us\/which-friends-character-are-you\"><em>Which FRIENDS Character Are You<\/em><\/a>\u201d quiz. Now, who wouldn\u2019t want to participate in this?<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51987 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/whichfriendscharacterareyou-1024x484.gif\" alt=\"Interactive Content \n\" width=\"1024\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/whichfriendscharacterareyou-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/whichfriendscharacterareyou-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/whichfriendscharacterareyou-768x363.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Interactive content can be easily used in emails, social media, landing pages, display ads, etc. in order to <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">generate qualified leads<\/a>. It aims to add value to a user by offering personalized information.\u00a0<\/p>\n<p>It can be used in any industry and any size of a business. In fact, it can be used for any user, no matter which stage of the buyer\u2019s journey they are at.\u00a0<\/p>\n<blockquote>\n<p><em><strong>Also Read: <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">Best Interactive Lead Generation Techniques<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n<h4><strong>Automobile Industry<\/strong><\/h4>\n<p>Suppose if you\u2019re an automobile dealer and you want to <a href=\"https:\/\/outgrow.co\/blog\/generate-more-leads\">generate qualified leads<\/a>, you can create a quiz like \u201c<a href=\"https:\/\/premade.outgrow.us\/what-car-should-you-go-for\">What Kind of Car Should You Buy<\/a>\u201d. It is a great way of helping your customers better understand their requirements and preference when it comes to buying an automobile.\u00a0<\/p>\n<p>Moreover, the leads that you generate through this quiz will definitely be more qualified than the leads you gain through other channels. You know that these are people who are acquainted with the idea of purchasing a car and want to make more informed decisions.\u00a0<\/p>\n<p>In fact, interactive content gives you a bonus benefit! Along with lead information, you will also be able to know more about their preferences and choices. This data will help you immensely in <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">nurturing your leads<\/a> and retargeting them with personalized offers to boost conversions.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51986 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1024x502.jpg\" alt=\"Automobile Industry\n\" width=\"1024\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1024x502.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-768x377.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1536x754.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><strong>Health and Lifestyle Industry<\/strong><\/h4>\n<p>Now let\u2019s assume that you are the owner of a health and fitness company that provides people with diet and exercise regimes and personal training. You get a lot of visitors to your website but you are not able to gather any leads from them. Well, one <a href=\"https:\/\/premade.outgrow.us\/calories-calc\">Calories Calculator<\/a> and all your problems have been solved. People love getting personalized solutions and are more likely to give away lead information in exchange.\u00a0<\/p>\n<p>This calculator, on the basis of the age, gender, height, etc. of a user gives them customized answers to how many calories they should consume in a day. This interactive content not only helps you generate but also <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">segment qualified leads<\/a> and target them with better content.\u00a0<\/p>\n<p>So isn\u2019t that a win-win?\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51988 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/caloriescalculator-1024x484.gif\" alt=\"one Calories Calculator and all your problems have been solved.\" width=\"1024\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/caloriescalculator-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/caloriescalculator-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/caloriescalculator-768x363.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>3. Social Media Marketing<\/strong><\/h3>\n<p>Facebook, Instagram, LinkedIn &#8211; we spend hours and hours of our day on these, right? Well, you and other businesses like yours can definitely leverage that to gain more leads from social media! It is a great way of increasing your reach and interacting with your audience in a more direct manner. To take your social media presence to the next level, consider using <a href=\"https:\/\/www.qrcode-tiger.com\/\" target=\"_blank\" rel=\"noopener\">best QR code generator<\/a>. By incorporating a <a href=\"https:\/\/medium.com\/@monikaadarsh\/best-qr-code-generators-in-2020-i-tried-all-15-of-them-eb206b859d9\" target=\"_blank\" rel=\"noopener\">personalized QR code<\/a> into your posts and profiles, you can easily share your existing gated content far and wide, attracting a larger audience and gathering more leads.<\/p>\n<p>You can share your existing gated content far and wide to gather more audience on it. You can run contests, giveaways, and promotions to incentivize your audience to give out lead information. These have a high shareability and help you expand your audience base. The only downside to using contests and giveaways can be that they don\u2019t always give you the most qualified leads. But considering how time and cost-effective they are, we\u2019d say it\u2019s a risk we\u2019d be willing to take.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51989 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/acbb6cc0200d11ebbf3287793b063887-1024x640.gif\" alt=\"Social Media Marketing\n\" width=\"1024\" height=\"640\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/acbb6cc0200d11ebbf3287793b063887-1024x640.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/acbb6cc0200d11ebbf3287793b063887-300x188.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/acbb6cc0200d11ebbf3287793b063887-768x480.gif 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/acbb6cc0200d11ebbf3287793b063887-1536x960.gif 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Social media platforms also offer \u2018Lead Generation Ads\u2019 that help you directly collect leads through ads on them. These make the process simple by offering a pop-up lead gen form, without directing a user to a third-party landing page.\u00a0<\/p>\n<blockquote>\n<p><em><strong>Also Read: 70+ Lead Generation Tips To Boost Your Marketing<\/strong><\/em><\/p>\n<\/blockquote>\n<p>You can also use the concept of live videos and stories on social media to promote your gated content. This could be registration for an event, or a special e-book, or a special template!\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-37412\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/image3-154.jpg\" alt=\"Complete Lead Generation Guide - The Beginning, Middle, and End\" width=\"654\" height=\"369\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/image3-154.jpg 654w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/image3-154-300x169.jpg 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Adweek<\/p>\n<h3><strong>4. Podcasts and Webinars<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/marketer-of-the-month-podcast\/\">Podcasts<\/a> and webinars are a great way to build a community for your brand. It is a space for like-minded people to get together and learn from each other. And at the same time, they are also great generators of leads. These leads are extremely valuable and qualified because you know that these people are genuinely interested in what you want to talk about.\u00a0<\/p>\n<p>You should create attractive and SEO-optimized landing pages for your podcasts and webinars and share them through social media, on your website, through newsletters, and much more. You may not get the same number of attendees as your responses but you sure do generate a good number of leads.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-52367 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1024x499.jpg\" alt=\"Podcasts and Webinars\" width=\"1024\" height=\"499\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1024x499.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-768x374.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1536x748.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/webinars\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3><strong>5. Email Marketing\u00a0<\/strong><\/h3>\n<p>Stats say that the overall average <a href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\">open rate for email marketing<\/a> is 22.86%. And it would just be silly not to make the best use of that, right? The best way to make use of email marketing would be through a value-packed newsletter &#8211; including reports, PDFs, checklists, interactive content, all of it! Talk about your new blog posts, your offers, your discounts, give your audience the best! Encourage people to sign up for your newsletter by offering them the content of value.\u00a0<\/p>\n<p>And isn\u2019t that the beauty of <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-vs-lead-generation-vs-inbound-marketing\">inbound marketing<\/a> after all?<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-52366 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-7-1-1-1024x683.jpg\" alt=\"Email Marketing\u00a0\" width=\"1024\" height=\"683\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-7-1-1-1024x683.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-7-1-1-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-7-1-1-768x512.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-7-1-1.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/preview.mailerlite.com\/l7z5m2\/1603688475557628372\/z0j9\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h3><strong>6. Offer Coupons and Discounts <\/strong><\/h3>\n<p>Well, who doesn\u2019t love <a href=\"https:\/\/www.dontpayfull.com\/explore\/birthday-freebies\" target=\"_blank\" rel=\"noopener\">free gifts<\/a>? Coupon and promo codes are a great incentive for users to give out their lead information to businesses. Here is an example by Joker &amp; Witch, an accessories company. Every time you open their website, you come across a side pop-up with a \u2018Spin The Wheel\u2019 game that grants you a coupon code prize. To receive that code, you need to give your email address so that you can buy your favorite watch at the best price, you can also run a scan to win contests with a <a href=\"https:\/\/www.uniqode.com\/blog\/qr-code-management\/bulk-qr-code\/\">bulk QR code generator<\/a>.<\/p>\n<p>This not only generates qualified leads but also incentivizes people to make a purchase. Smart right?<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51990 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1-1024x495.jpg\" alt=\"Offer Coupons and Discounts\n\" width=\"1024\" height=\"495\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1-1024x495.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1-768x372.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1-1536x743.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-6-1-1.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/jokerandwitch.com\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h3><strong>7. Free Trials <\/strong><\/h3>\n<p>Just like coupon codes, free trials are also a great way to lure qualified leads. Free trials and freemium products attract qualified, interested prospects who aren\u2019t just ready to buy. Once free trial users are done signing up, you can convert them into paying customers later by offering paid features and delivering drip email <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-lead-generation-campaigns\">campaigns<\/a> that promote the benefits of upgraded accounts.\u00a0<\/p>\n<blockquote>\n<p><em><strong>Also Read: 51 Dos and Don\u2019ts of creative Interactive Experiences<\/strong><\/em><\/p>\n<\/blockquote>\n<p>Here is an example of how we generate qualified leads by offering free trials. Do take note of the clear and bold \u201cSTART FREE TRIAL\u201d CTA button and the \u201cNo Credit Card Required\u201d benefit highlighted to reduce barriers and boost signups (and lead generation).\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-51991 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2-1024x499.jpg\" alt=\"Free Trials\n\" width=\"1024\" height=\"499\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2-1024x499.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2-768x374.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2-1536x748.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-8-2.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/\">Source<\/a><\/p>\n<h3><strong>8. Online Ads\u00a0<\/strong><\/h3>\n<p>There are various kinds of ads that are perfect ways of generating leads; namely, PPC ads, display ads, remarketing, native and social media ads.\u00a0<\/p>\n<p>PPC or pay-per-click advertising is a great way to get noticed. They are highly focused on the keywords you select, which is why the leads you generate through them are qualified. It&#8217;s useful to focus more on the leads that are obtained through your <a href=\"https:\/\/sixgun.com.au\/google-ads-bidding-on-branded-keywords\/\">PPC ad having branded keywords<\/a>, as it proves that they searched for your business by name. When you create PPC ads, be sure to use short and crisp language to stand out in the crowd.\u00a0<\/p>\n<p>Display ads make the use of attractive visuals like images and GIFs to target their audience. You can use these ads with lead generation forms or even direct your users to optimized landing pages for increased lead generation.\u00a0<\/p>\n<p>Remarketing ads are a great way to get your dropped visitors back in the loop. And native ads, while completely non-disruptive, are a great way to extend the reach of your content marketing efforts. Have a look at this Facebook ad <a href=\"https:\/\/adespresso.com\/blog\/facebook-lead-ads\/\" rel=\"nofollow\">here<\/a>.<\/p>\n<h3><strong>9. Video Marketing<\/strong><\/h3>\n<p>Can we ever ignore this? <a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" rel=\"nofollow\">77% of people<\/a> watch online videos every week, and 55% view online videos every day. Videos attract attention like nothing else and they are a great way of capturing qualified leads. You can gate your videos in order to capture email addresses. You can also include lead generation forms at the end of the videos in order to allow them to download the video or other forms of content. Moreover, you should make sure to add a call to action at the end of your video to direct your audience to more lead generating forms of content.\u00a0<\/p>\n<p>Videos are engaging and capture the attention of the user. Hence, people are more likely to finish watching a video than they are to finish reading a blog. Well, given how fun videos can be, can we blame them?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52364 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1-1024x476.jpg\" alt=\"Videos are engaging\" width=\"1024\" height=\"476\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1-1536x714.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-10-1-1.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/invideo.io\/blog\/youtube-statistics\/?utm_source=google&amp;utm_medium=cpc&amp;keyword=video%20marketing%20statistics&amp;device=c&amp;gclid=Cj0KCQiAnKeCBhDPARIsAFDTLTIl6zX6QHvLEe1zQQr_-MleWbAAbHEPs8OqT5aJJFXN-Y9jmIauRBQaAjmEEALw_wcB\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outgrow_Lead_Generation_Case_Study\"><\/span><strong>Outgrow Lead Generation Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve talked so much about how you can generate leads, let\u2019s show you a case study of a company that actually practiced what we preached!\u00a0<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/inventrom-case-study\">Inventrom<\/a>, a cloud platform, is one of our favorite clients. They needed a tool that would not only help them generate leads but also qualify them. Inventrom used the <strong>assessment<\/strong> content type, with the Chicago layout for its experience \u2013 the \u2018<a href=\"https:\/\/inventromprivatelimited.outgrow.us\/IoTandMLTrainingScholarshipFacebookADs\" rel=\"nofollow\">IoT &amp; ML Training Scholarship<\/a>\u2019 test. And then, simply embedded that on their website.<\/p>\n<p><strong>Results &#8211;<\/strong> This assessment helped Inventrom gain<strong> a whopping number of <\/strong><a href=\"https:\/\/outgrow.co\/case-studies\/#Inventrom\"><strong>61000+ leads and 98000+ visits<\/strong><\/a><strong>. Moreover, the conversion rate for the experience is over 62%.<\/strong>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37406 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1.jpg\" alt=\"Videos are engaging\" width=\"1602\" height=\"745\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-10-1-1-1536x714.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>Want to see more such amazing case studies? Click <a href=\"https:\/\/outgrow.co\/case-studies\/\">here<\/a>!\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Generation_Tools_That_You_Should_Definitely_Try_Out\"><\/span><strong>Lead Generation Tools That You Should Definitely Try Out!<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead generation can be done in a lot of ways. And in today\u2019s world, it is even easier than it seems. That\u2019s because today there are a million tools that help you automate parts of your lead generation process. Some of these tools are &#8211;\u00a0<\/p>\n<ul>\n<li><strong>Outgrow<\/strong> &#8211; for interactive content creation\u00a0<\/li>\n<li><strong>Constant Contact<\/strong> &#8211; for integrating forms on your website\u00a0\u00a0<\/li>\n<li><strong>MailChimp<\/strong> &#8211; for integrating your email marketing strategy\u00a0<\/li>\n<li><strong>Hubspot<\/strong> &#8211; for automating your lead generation<\/li>\n<li><strong>Sumo<\/strong> &#8211; for enhancing your email list\u00a0\u00a0<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Outgrow_a_Good_Lead_Generation_Software\"><\/span><strong>What Makes <\/strong><strong>Outgrow<\/strong><strong> a Good Lead Generation Software?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, it is definitely a mammoth task that we have undertaken. But we shall try to give you a glimpse of what makes Outgrow a wonderful <a href=\"https:\/\/outgrow.co\/blog\/best-lead-generation-tools\">lead generation software<\/a>.\u00a0<\/p>\n<p>Outgrow is a platform that allows you to create various <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">types of interactive content<\/a> like quizzes, calculators, surveys, etc. without coding. It gives you a wide collection of premade templates and layouts that makes your job 10x easier. You can choose from any of these and customize them to your needs and liking. It lets you choose fonts, images, gifs, backgrounds, colors, and much more. Our users say that it has a very easy-to-use interface. Hundreds of embeds and integrations are just one of the many reasons Outgrow is such a technically powerful tool.\u00a0<\/p>\n<p>You can choose where you want to add your lead generation form, which fields you want to include, etc. Outgrow also offers complicated features like logic jumps in your calculators, quizzes, etc.\u00a0<\/p>\n<p>You can allow for social media sharing and subscription too via your interactive content, thus increasing traffic to your platforms.\u00a0<\/p>\n<p>There are a thousand other reasons why you should use Outgrow but for today we\u2019ll just leave it here.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-52363 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2-1024x498.jpg\" alt=\"What Makes Outgrow a Good Lead Generation Software?\n\" width=\"1024\" height=\"498\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2-1024x498.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2-768x373.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2-1536x747.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-3-1-2.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope that by now you feel that lead generation isn\u2019t as tough as you thought it would be. There are some great strategies out there to help you out, interactive content being our favorite (<em>blame us for being biased<\/em>). Do you have more tips and tricks on what is lead generation and how to do it? Well, you know where to find us! Try <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s free trial<\/a> today to generate some of those qualified leads for your platform!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id37383_56900d-75 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id37383_56900d-75 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id37383_56900d-75 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id37383_56900d-75 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id37383_56900d-75 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id37383_56900d-75 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id37383_56900d-75 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id37383_56900d-75 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id37383_56900d-75 kt-accordion-has-8-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane37383_216de2-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is lead generation?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Lead generation is the process of <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing\">attracting leads<\/a> (potential customers) into a contact management or marketing software system. This is done with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into paying customers. Lead information could consist of a name, email address, phone number, etc.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane37383_a8e6c9-b3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you generate leads online?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can use strategies like content marketing, social media, email marketing, interactive content, and many more to <a href=\"https:\/\/www.agentadvice.com\/real-estate-lead-generation-ideas\/\">generate qualified leads<\/a>.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane37383_52c948-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you use interactive content to generate qualified leads?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can use calculators, quizzes, assessments, surveys, etc. to provide valuable insights to your users and generate leads in exchange.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane37383_19234d-fc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Which is a good lead generation software?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Outgrow is one of the best and most effective lead generation software. It helps you create interactive content that lets you offer value-based solutions to users. This allows you to gather qualified leads in exchange.&nbsp;&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane37383_901bbd-bb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you generate leads using social media?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can use interactive content like <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\">calculators<\/a>, quizzes, <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-chatbots\/\">chatbots<\/a>, etc., and promote other lead magnets like e-books, infographics, etc. on your social media. Create highly engaging gated content and use the power of social media to reach your audience.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane37383_8ff5ba-da\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you generate leads in the real estate industry?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can create relevant gated content like e-books, checklists, blogs, <a href=\"https:\/\/peepstrategy.com\/launch-an-online-course\/\">launch an online course<\/a> and other consultative gated content to generate qualified leads. You can also create interactive content like these to engage your audience and generate leads.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane37383_ebbf34-a8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What makes Outgrow a great lead generation software?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Outgrow is an easy-to-use platform that helps you create interactive content without any kind of code. It is user-friendly and lets you share content on different platforms in an efficient way. It is technically powerful and offers a wide range of premade templates.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane37383_c69dec-77\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the lead generation process?\u00a0<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The lead generation process starts with identifying your buyer persona. After that, you need to segment your audience on the basis of different parameters and choose your target. Then, in order to generate qualified leads, you can create relevant content and motivate them to give out lead information.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What Is Lead Generation &#8211; Complete Process, Strategies &amp; Tools They say every drop makes up an ocean. Well, every qualified lead makes up a business and we\u2019d love to be swimming in the pool of leads. But how do these leads magically appear in the first place? Through a little trick called &#8211; lead&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[120,78,76,780,144],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Lead Generation - Complete Process, Strategies &amp; Tools<\/title>\n<meta name=\"description\" content=\"Looking to up your lead generation game? 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