{"id":37541,"date":"2021-05-07T09:56:26","date_gmt":"2021-05-07T13:56:26","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37541"},"modified":"2024-05-16T07:33:47","modified_gmt":"2024-05-16T11:33:47","slug":"conversion-rate-optimization-tips","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips","title":{"rendered":"20+ Conversion Rate Optimization Tips to Skyrocket Conversions"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"20_Conversion_Rate_Optimization_Tips_to_Skyrocket_Conversions\"><\/span><strong>20+ Conversion Rate Optimization Tips to Skyrocket Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d78f03b5dbd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d78f03b5dbd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#20_Conversion_Rate_Optimization_Tips_to_Skyrocket_Conversions\" title=\"20+ Conversion Rate Optimization Tips to Skyrocket Conversions\">20+ Conversion Rate Optimization Tips to Skyrocket Conversions<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#Conversion_Rate_Optimization_Tips_The_Use_of_Interactive_Content_to_Improve_Conversion_Rates\" title=\"Conversion Rate Optimization Tips: The Use of Interactive Content to Improve Conversion Rates\">Conversion Rate Optimization Tips: The Use of Interactive Content to Improve Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#How_to_Leverage_Color_Psychology_to_Improve_Conversions\" title=\"How to Leverage Color Psychology to Improve Conversions\">How to Leverage Color Psychology to Improve Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#Conversion_Rate_Optimization_Tips_How_to_Improve_Website_Copy_for_Better_Conversions\" title=\"Conversion Rate Optimization Tips: How to Improve Website Copy for Better Conversions\">Conversion Rate Optimization Tips: How to Improve Website Copy for Better Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#General_Conversion_Rate_Optimization_Tips\" title=\"General Conversion Rate Optimization Tips\">General Conversion Rate Optimization Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><em>Looking for some unusual and fresh conversion rate optimization tips? Then this blog won&#8217;t fail to surprise you!<\/em><\/p>\n<p>You may get tons of traffic to your site every single day. But if you are unable to convert that traffic into paying customers or <a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\">email signups<\/a>, ebook downloads, etc. then you are losing dollars faster than you think! <em>Nothing is more expensive than a missed opportunity.<\/em><\/p>\n<p>So, how can you do justice to the tons of traffic you get every day? Well, the answer is simple &#8211; <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">Conversion Rate Optimization<\/a>. Today in this blog we will give some pro conversion rate optimization tips that can help you <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">improve your macro<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/micro-conversion-cro?nonamp=1\">micro conversions<\/a> (sales and signups).<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"895\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization_Tips_The_Use_of_Interactive_Content_to_Improve_Conversion_Rates\"><\/span><strong>Conversion Rate Optimization Tips: The Use of Interactive Content to Improve Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>What is interactive content?<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> is a type of content that demands users to directly interact with the content piece. Unlike static content, interactive content encourages a two-way conversation at all times, thus making it very engaging and attractive.<\/p>\n<p><strong>Examples of<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content types<\/a>: quizzes, assessments, polls, calculators, chatbots, surveys, giveaways, etc.<\/p>\n<p>Here\u2019s a <strong>Holiday Destination Finder quiz<\/strong> to tell you which place you should visit next depending on your preferences, traits, etc. We don\u2019t think any travel enthusiast can miss this one! <em>Are you one?<\/em> \ud83d\ude09<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52753 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/holidaY-new-300x168.gif\" alt=\"holidaY-new\" width=\"511\" height=\"286\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/holidaY-new-300x168.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/holidaY-new-1024x572.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/holidaY-new-768x429.gif 768w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<h3><strong>How does interactive content improve conversions?<\/strong><\/h3>\n<p>As we just said, interactive content is both attractive and engaging. First, it catches the user\u2019s attention with its attractive design and instant value proposition then keeps them hooked by constantly engaging with them.<\/p>\n<p><strong>But how does it improve conversions?<\/strong><\/p>\n<p>Well, interactive content generally delivers a result at the end, which is intended to solve the user\u2019s problem or add value to their experience. This lures the user to complete the experience and they willingly give their information (lead details) to find the results. It is basically a combination of attractiveness, interactivity, and <a href=\"https:\/\/nethunt.com\/blog\/6-psychological-tricks-for-interactive-marketing\/\" rel=\"\u201dnofollow\u201d\">psychological factors<\/a> that contribute to the <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\">success of interactive content<\/a>, i.e., <em>improving conversions<\/em>.<\/p>\n<p>For example, this <strong>Tesla Price calculator<\/strong> efficiently lures a prospect by telling them how much they can save by buying a Tesla. Now that\u2019s a foolproof way of beating your competitors, securing lead details, and improving conversions. Fantastic!<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52726 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new-300x139.jpg\" alt=\"Tesla-new\" width=\"600\" height=\"278\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new-1536x714.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Tesla-new.jpg 1884w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>How to Use Interactive Content for Conversion Rate Optimization?<\/strong><\/h3>\n<p>We have already given you examples of interactive content, but here are some more real-life ideas on how you can use interactive content for your conversion rate optimization campaign.<\/p>\n<h4><strong>a. Try interactive landing pages<\/strong><\/h4>\n<p>Interactive content is extremely flexible, so you can embed it in a lot of different places on your website. One such example is the landing page. Unlike static landing pages, <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\">interactive landing pages<\/a> keep the audience entertained and engaged.<\/p>\n<p>People just don\u2019t like static landing pages anymore, they are boring. But when you add <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\">interactivity to your landing pages<\/a>, things change, and you can convert your traffic way better than normal landing pages.<\/p>\n<p>Just <a href=\"https:\/\/app.outgrow.co\/signup\">create interactive content<\/a> like quizzes or surveys (without any coding) and <a href=\"https:\/\/support.outgrow.co\/docs\/embedding-basics\">embed them anywhere on your webpage<\/a>. Moreover, you can use <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\/\">interactive landing pages<\/a> to improve the user experience as well.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>Here\u2019s an example of how Outgrow uses an interactive landing page to help their audience find the right content in case they stumble upon a 404 page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52755\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-interactive-landing-page-new-300x129.gif\" alt=\"Example\" width=\"726\" height=\"312\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-interactive-landing-page-new-300x129.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-interactive-landing-page-new-1024x441.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-interactive-landing-page-new-768x331.gif 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-interactive-landing-page-new-1536x661.gif 1536w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<h4><strong>b. Replace static lead forms with interactive content<\/strong><\/h4>\n<p>Again, static lead forms are boring and users don\u2019t like filling them up. But if you use <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">interactive content for lead generation,<\/a> you can improve your conversion many folds. And I guess we have already explained why interactive content is capable of converting traffic into <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">qualified leads<\/a>.<\/p>\n<p><strong>Case Study:<\/strong><\/p>\n<p>Bar\u00f5es Digital Publishing, a Brazilian company, used Outgrow\u2019s interactive content creation platform to create an outcome quiz \u2018 <a href=\"https:\/\/baroesdigitalpublishing.outgrow.us\/baroesdigitalpublishing-23\">Which City Should You Move To In 2020?<\/a>\u2019. They wanted to improve their client\u2019s conversion rate and lead generation through the quiz. And as it turned out, they were able to get <a href=\"https:\/\/outgrow.co\/case-studies\/#baroes\">64k leads and a 48% conversion rate<\/a>. Isn\u2019t that terrific?<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52756 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/replace-static-post-new-300x149.jpg\" alt=\"replace-static-post-new\" width=\"445\" height=\"221\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/replace-static-post-new-300x149.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/replace-static-post-new-1024x507.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/replace-static-post-new-768x381.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/replace-static-post-new.jpg 1536w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/p>\n<h4><strong>c. Create product recommendation tools<\/strong><\/h4>\n<p><a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">Product recommendation tools<\/a> can prove very useful to <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\">eCommerce<\/a> websites. It\u2019s a tool that encourages the user to answer a set of questions and based on that it recommends the products that are best for them.<\/p>\n<p>Often, customers face the<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Paradox_of_Choice\" rel=\"\u201dnofollow\u201d\"> paradox of choice<\/a> and fail to decide on which product to go for. As a result, they bounce off from the product pages. So, if you can help your customers solve this problem with a product recommendation tool, then your <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">conversions are bound to increase<\/a>.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>Here\u2019s an example of a product recommendation tool built on <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a>. The tool takes input from the audience on their preferences and recommends the shades that would fit them best.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52747 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/google-forma-new-300x150.gif\" alt=\"google-forma-new\" width=\"634\" height=\"317\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/google-forma-new-300x150.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/google-forma-new-1024x512.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/09\/google-forma-new-768x384.gif 768w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<h4><strong>d. Use interactive chatbots<\/strong><\/h4>\n<p>We all know about chatbots, don\u2019t we? But <a href=\"https:\/\/outgrow.co\/blog\/chatbot-builder\">interactive chatbot<\/a> is something that has been making a lot of buzz in recent years. These chatbots can drive human-like conversations with customers in real-time. It has a unique interactive flow that can ask the user for more information before giving them an answer.<\/p>\n<p>As a result, interactive chatbots give more accurate answers and improve the user experience. Also, in the process, it can seamlessly capture leads and other information about the audience. It is easier to extract information from users when there\u2019s two-way communication.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>This chatbot helps the audience determine if they need to raise venture capital for their startup. As we said, it&#8217;s like two-way communication and the conversation has a logical flow that guides the user to the result.<\/p>\n<p>Also, if you notice the chatbot generates the lead before the result page is displayed. The audience has already been tempted by the outcome and will willingly share the details to get to the result page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52757 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/chatbot-new-300x209.gif\" alt=\"chatbot-new\" width=\"464\" height=\"323\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/chatbot-new-300x209.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/chatbot-new-1024x713.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/chatbot-new-768x535.gif 768w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Leverage_Color_Psychology_to_Improve_Conversions\"><\/span><strong>How to Leverage Color Psychology to Improve Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The advertising and marketing industry has been playing around with human psychology for a long long time! Ever noticed big brands like Mcdonald\u2019s, KFC, Cocacola, etc. have the color red on their logos and advertisements? Well, that\u2019s because the color Red is associated with excitement, passion, energy, and action.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37553 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/color.jpg\" alt=\"conversion rate optimization tips: color psychology\" width=\"722\" height=\"372\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/color.jpg 722w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/color-300x155.jpg 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.tastyad.com\/color-psychology-in-billboard-advertising\/\" rel=\"\u201dnofollow\u201d\">TastyAd<\/a><\/p>\n<p>So here are some actionable tips on how you can leverage color psychology to improve your conversions:<\/p>\n<ul>\n<li><strong>Red<\/strong> is one of the most intensive colors and it can provoke strong emotions. It also creates a sense of urgency and you can use it for your \u2018clearance sales\u2019 or \u2018limited time offer\u2019 banners.<\/li>\n<li><strong>Orange<\/strong> projects creativity, adventure, enthusiasm, success, and balance. And marketers use it on call-to-action buttons like \u2018order now\u2019, \u2018subscribe\u2019, etc.<\/li>\n<li><strong>Yellow<\/strong> evokes excitement, happiness, positivity, and summer. And it resonates best with the youth. You can use it as a background or border color of your website.<\/li>\n<li><strong>Pink<\/strong> revolves around femininity, playfulness, love, sweetness, etc. You can use it as your background color if you cater to a female audience. Also, if you are selling something sweet like ice creams, and candies, pink can be your color.<\/li>\n<li><strong>Green<\/strong> is associated with nature, money, growth, health, etc. So if you are serving the health &amp; <a href=\"https:\/\/wellyx.com\/blog\/fitness-industry-trends-a-complete-discussion\/\" target=\"_blank\" rel=\"noopener\">fitness industry trends<\/a>, then green will suit you best. Try adding green to your <a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\">home page<\/a> banner and logo.<\/li>\n<li><strong>Blue<\/strong> symbolizes trust, security, stability, and relationship. A perfect theme color if you belong to the financial industry.<\/li>\n<li><strong>Purple<\/strong> represents power, nobility, luxury, wisdom, etc. However, the color has limited use on websites and is mainly used as an accent color. You can use it on your top navigation bar or as a background color to highlight specific products like premium cosmetics, diamond jewelry, etc.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization_Tips_How_to_Improve_Website_Copy_for_Better_Conversions\"><\/span><strong>Conversion Rate Optimization Tips: How to Improve Website Copy for Better Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-52758 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/ezgif.com-gif-maker-new-240x300.gif\" alt=\"ezgif.com-gif-maker-new\" width=\"240\" height=\"300\" \/><\/p>\n<p>Well, there\u2019s no magic formula for this, but we can give some tips that may help you improve your conversion rate.<\/p>\n<ul>\n<li>Try using <a href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/\" rel=\"\u201dnofollow\u201d\">power words<\/a>.<\/li>\n<li>Maintain a consistent writing style throughout your website. Not only that, but also maintain consistency in font size, color, fonts, etc.<\/li>\n<li>Format (italics, bold, etc.) specific keywords that you want to highlight.<\/li>\n<li>Use more bullet points, it helps the user skim through your content easily (like we did here).<\/li>\n<li>Instead of writing facts and figures in plain text, create infographics with the same information.<\/li>\n<li>Keep your content short and crisp. If you can convey your message in 50 words, try not to increase it to 100.<\/li>\n<li>Add humor to your write-ups.<\/li>\n<li>Use ample paragraph breaks, quotes, etc. on your copy. It makes the layout clear and easy to read.<\/li>\n<li>Try to write in the second person.<\/li>\n<li>Avoid writing in a passive voice.<a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\"><img decoding=\"async\" class=\"aligncenter wp-image-37563 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/CRO-stat.gif\" alt=\"conversion rate optimization statistics\" width=\"800\" height=\"200\" \/><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"General_Conversion_Rate_Optimization_Tips\"><\/span><strong>General Conversion Rate Optimization Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We talked about some key tips and strategies you can implement for boosting your conversion rate. But that\u2019s not all we\u2019ve got! Have a look at these tried and tested conversion rate optimization tips that each and every business should try out.<\/p>\n<h3><strong>a. Use pop-ups<\/strong><\/h3>\n<p>Pop-ups are a great way to promote offers, contests, newsletter signups, etc. However, pop-ups can sometimes be very annoying and can decrease conversions. So, use them very carefully. Set delay timers and use cookies to limit pop-up displays per user.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52759 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/Pop-Ups-GCR-new-300x225.gif\" alt=\"Pop-Ups-GCR-new\" width=\"380\" height=\"285\" \/><\/p>\n<h3><strong>b. A\/B test your headlines and CTAs<\/strong><\/h3>\n<p>If you have read about the<a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\"> conversion rate optimization process<\/a>, then you must be aware that A\/B testing is quintessential before implementing any change. While testing your headlines and CTAS, check the tone, placement, length, color, <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">use of statistics<\/a> and numbers, etc.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37543 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/animated_abtesting.gif\" alt=\"A\/B testing\" width=\"761\" height=\"386\" \/><\/p>\n<h3><strong>c. Trim your form fields<\/strong><\/h3>\n<p>Having too many fields on your form can decrease your conversion rate. So, remove any unnecessary form fields that you have. In case you want to extract more information from your audience, try using interactive content instead of your normal lead forms.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-52760\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-trim-your-landing-page-new-300x129.jpg\" alt=\"outgrow-trim-your-landing page\" width=\"574\" height=\"247\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-trim-your-landing-page-new-300x129.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-trim-your-landing-page-new-1024x439.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-trim-your-landing-page-new-768x329.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/outgrow-trim-your-landing-page-new.jpg 1536w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/p>\n<h3><strong>d. Remove distractions<\/strong><\/h3>\n<p>Distractions are one of the primary causes of <a href=\"https:\/\/www.convertcart.com\/blog\/why-is-my-conversion-rate-dropping\">low conversion rates<\/a>. Your landing pages, product pages, cart pages, etc. should be clean and easy to navigate. Show your users what they need and nothing else. Keeping it clean will help your users stay focused and they will convert easily.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52761 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/distraction-new-300x169.gif\" alt=\"distraction-new\" width=\"696\" height=\"392\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/distraction-new-300x169.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/distraction-new-768x432.gif 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<h3><strong>e. Add testimonials and reviews<\/strong><\/h3>\n<p>Have you ever given a second thought before buying a product that has just come to the market? We\u2019d guess so! That\u2019s because we usually feel safe with the decisions that have been tried and tested. Hence, no one wants to buy products that don\u2019t have a review. Try adding product reviews and testimonials on your site to give your customers the confidence to go ahead with the purchase.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52763 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/reviews-testimonial-new-300x144.jpg\" alt=\"reviews-testimonial-new\" width=\"463\" height=\"222\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/reviews-testimonial-new-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/reviews-testimonial-new-1024x493.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/reviews-testimonial-new-768x370.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/reviews-testimonial-new.jpg 1536w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<h3><strong>f. Use social accounts to sign up<\/strong><\/h3>\n<p>Creating new accounts from scratch is really tiring and users don\u2019t love it. So, give them the liberty to sign up with one click using their social media or google accounts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37566 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial.jpg\" alt=\"conversion rate optimization tips: free trial\" width=\"1602\" height=\"769\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial-1024x492.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial-768x369.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/free-trial-1536x737.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<h3><strong>g. Improvise your CTA copy<\/strong><\/h3>\n<p>Generic CTAs like \u2018Sign up\u2019, \u2018Subscribe now\u2019, etc. have become less effective. On the contrary, improvised CTAs like \u2018Yes, I want the offer\u2019, \u2018No, I don\u2019t want the eBook, I know better\u2019 are proving to be more effective.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37558 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/yes-no-cta-2-e1496205920578.jpg\" alt=\"conversion rate optimization tips:CTA\" width=\"599\" height=\"323\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/yes-no-cta-2-e1496205920578.jpg 599w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/yes-no-cta-2-e1496205920578-300x162.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<h3><strong>h. Offer a money-back guarantee<\/strong><\/h3>\n<p>People are always wary about investing unless they are absolutely sure that they are going to get their money&#8217;s worth. Offering a money-back guarantee builds trust and customers get confidence to make the purchase.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52754 size-medium\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/money-back-new-287x300.gif\" alt=\"money-back guarantee\" width=\"287\" height=\"300\" \/><\/p>\n<h3><strong>i. Try different offers<\/strong><\/h3>\n<p>Offers have some of the biggest impacts on conversion rates. Moreover, your offer must be appealing and competing with other brands. If you have low conversion rates then test different offers and see what is working best. It may take time but eventually, your experiments will pay off.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-52762\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/offer-new-228x300.gif\" alt=\"offer-new\" width=\"278\" height=\"366\" \/><\/p>\n<h3><strong>j. Add a countdown timer<\/strong><\/h3>\n<p>People get anxious when they find that time is running out. And a sense of urgency provokes us to make a quick decision. Adding a countdown timer to your offers might just help you capitalize on this opportunity.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52764 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/Countdown-new-300x238.gif\" alt=\"Countdown-new\" width=\"468\" height=\"371\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\"><img decoding=\"async\" class=\"aligncenter wp-image-37542 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/04\/CRO-guide.gif\" alt=\"Conversion rate optimization guide\" width=\"800\" height=\"200\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pointing out all the conversion rate optimization tips or conversion rate optimization hacks in one blog is next to impossible. Therefore, we tried to give you some of the best tips we had. Did you enjoy them? Please show us some love and let us know if you got even one useful tip from this blog!<\/p>\n<p>But hey, don\u2019t start implementing these conversion rate optimization tips blindly on your website. You must find out what works for you best. So remember to follow the conversion rate optimization process thoroughly. <strong>And if you found this blog useful, we have made a complete guide on CRO. Why not check it out next?<\/strong><\/p>\n<p>Just to remind you again, interactive content is one of the best ways to improve conversions. We just showed that through real-life examples and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/\">case studies<\/a>. So, give it a <a href=\"https:\/\/app.outgrow.co\/signup\">try for free<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>20+ Conversion Rate Optimization Tips to Skyrocket Conversions Looking for some unusual and fresh conversion rate optimization tips? Then this blog won&#8217;t fail to surprise you! You may get tons of traffic to your site every single day. But if you are unable to convert that traffic into paying customers or email signups, ebook downloads,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[95,783,136],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20+ Conversion Rate Optimization Tips to Skyrocket Conversions<\/title>\n<meta name=\"description\" content=\"Want some fresh Conversion Rate Optimization Tips to boost conversions? 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