{"id":37798,"date":"2021-04-21T02:56:09","date_gmt":"2021-04-21T06:56:09","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37798"},"modified":"2026-02-11T08:56:23","modified_gmt":"2026-02-11T13:56:23","slug":"interactive-content-guide","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-guide","title":{"rendered":"What Is Interactive Content? &#8211; How to Use and Create It"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content_%E2%80%93_How_to_Use_and_Create_It\"><\/span><strong>What Is Interactive Content? &#8211; How to Use and Create It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d75367c9da9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d75367c9da9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#What_Is_Interactive_Content_%E2%80%93_How_to_Use_and_Create_It\" title=\"What Is Interactive Content? &#8211; How to Use and Create It\">What Is Interactive Content? &#8211; How to Use and Create It<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#What_Is_Interactive_Content\" title=\"What Is Interactive Content\">What Is Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#What_Makes_Interactive_Content_So_Powerful\" title=\"What Makes Interactive Content So Powerful\">What Makes Interactive Content So Powerful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#Types_of_Interactive_Content\" title=\"Types of Interactive Content\">Types of Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#How_to_Create_Interactive_Content\" title=\"How to Create Interactive Content\">How to Create Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#How_to_Use_Interactive_Content\" title=\"How to Use Interactive Content?\">How to Use Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#Tips_to_Create_Interactive_Content\" title=\"Tips to Create Interactive Content\">Tips to Create Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#How_Does_Interactive_Content_Add_Value_to_Content_Marketing\" title=\"How Does Interactive Content Add Value to Content Marketing?\">How Does Interactive Content Add Value to Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#How_to_Boost_Lead_Generation_by_Leveraging_Interactive_Content\" title=\"How to Boost Lead Generation by Leveraging Interactive Content\">How to Boost Lead Generation by Leveraging Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#Statistics_for_Interactive_Content\" title=\"Statistics for Interactive Content\">Statistics for Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/#Interactive_Content_FAQs\" title=\"Interactive Content FAQs\">Interactive Content FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Did you know that when people engage with interactive content, they retain almost twice as much information compared to when they read words alone? In fact, interactive content statistics show that 45% of B2B customers say that interactive content is one of the most preferred content types.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The reason for this is simple \u2013 people are willing to give more time, attention, and focus to engaging with interactive content. Moreover, it helps in solving business problems \u2013 51% of B2B clients say that interactive content is helpful in tackling business challenges.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">When used for marketing, interactive content improves your lead acquisitions, conversions, and engagements.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Need we say more?<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">So let&#8217;s dive right into this blog, where we will define what interactive content is, describe its benefits, popular types, use cases, and quick steps on how to create one without any coding!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content\"><\/span><b>What Is Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interactive content actively engages and involves the audience, allowing them to interact, participate, and make choices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of interactive content is to enhance user experience, capture attention, increase engagement, and provide personalized and dynamic interactions. It often encourages users to share opinions, <a href=\"https:\/\/newlyregddomains.com\/2023-08-07\/93\" target=\"_blank\" rel=\"noopener\">gather information<\/a>, receive tailored recommendations, or solve problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike static content, interactive content requires user input, response, or engagement, transforming the passive viewer into an active participant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s more like a two-way conversation between you and your audience. <\/span><i><span style=\"font-weight: 400;\">It requires active participation from both sides<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confusing? Let\u2019s break \u2018<\/span><b>Interactive Content<\/b><span style=\"font-weight: 400;\">\u2019 down to its last atom.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Interactive_Content_So_Powerful\"><\/span><b>What Makes Interactive Content So Powerful<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. It Attracts and Engages the User<\/span><\/h3>\n<p><a href=\"https:\/\/www.go-globe.com\/the-state-of-interactive-content-marketing-statistics-and-trends\/\"><span style=\"font-weight: 400;\">81% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> agree that interactive content grabs user attention more efficiently than static content. Not only that, the interactivity of the content keeps the audience engaged for a longer period of time. It can be personalized to a great extent even in real-time. Also, the dynamic nature of interactive content urges the user to interact with the content. And this <\/span><a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\"><span style=\"font-weight: 400;\">increases user engagement<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. It Helps in Lead Generation<\/span><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\"><span style=\"font-weight: 400;\">Interactive content is better at generating leads<\/span><\/a><span style=\"font-weight: 400;\"> than static content. Interactive experiences like calculators, quizzes, and assessments offer real value to the user. And users tend to give up their contact information willingly if they get something in return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.bankrate.com\/calculators\/mortgages\/mortgage-calculator.aspx\"><span style=\"font-weight: 400;\">Mortgage calculators<\/span><\/a><span style=\"font-weight: 400;\"> help users to calculate their monthly mortgage payments. So companies selling financial services can use this calculator to generate leads.<\/span><\/p>\n<p><b><i>Must Read: <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\"><i><span style=\"font-weight: 400;\">Interactive Lead Generation Techniques<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. It helps in lead nurturing and customer acquisition<\/span><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\"><span style=\"font-weight: 400;\">Lead nurturing <\/span><\/a>is the process of establishing and maintaining a relationship with the buyers at every stage of the sales funnel. It requires marketing and communication efforts personalized to the needs of every prospect. This helps to improve brand awareness, build trust, and maintain a steady relationship with buyers until they convert to paying customers.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You can customize your interactive content for every stage of a buyer&#8217;s journey and use it to nurture your leads effectively. Interactive content statistics reveal that personalized experiences significantly boost engagement and conversion rates. Also, you can use the data from your interactive experiences to better personalize your communication with your prospects.<\/p>\n<h3><span style=\"font-weight: 400;\">4. It helps in lead scoring and segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Modern interactive content builders like Outgrow come with high analytical and lead segmenting capabilities. You can <\/span><a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\"><span style=\"font-weight: 400;\">segment your leads<\/span><\/a><span style=\"font-weight: 400;\"> on the basis of demographics, location, customer behavior, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmented email campaigns are known to have <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/email-marketing-statistics-you-need-know-2023\/\"><span style=\"font-weight: 400;\">14.32% higher open rates.<\/span><\/a><span style=\"font-weight: 400;\"> Also, segmentation helps you to build more personalized communication.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Interactive content for SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As SEO continues to evolve rapidly, experts recommend <a href=\"http:\/\/www.uplers.com\/hire-seo-expert\/\" target=\"_blank\" rel=\"noopener\">hiring SEO consultants<\/a> to navigate these changes effectively. With every single update, and algorithm updates Google rolls out, it is becoming difficult to rank on SERP. And to add to this problem, we have the ever-changing user behavior as we have just discussed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what should be your future strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, you must <\/span><a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\"><span style=\"font-weight: 400;\">leverage interactive content for SEO<\/span><\/a><span style=\"font-weight: 400;\"> as well. Try using interactive quizzes, videos, infographics, etc. \u2013 anything that suits your brand. And share them on social media, run paid ads, emails, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will bring you more referral traffic and enhance your brand visibility. As a result, it will help in SEO. Also, always ensure your content is accurate, well-researched, and authored by experts. This approach will boost your <a href=\"https:\/\/www.semrush.com\/blog\/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content\/\">website&#8217;s E-E-A-T<\/a>, bolster your SEO efforts as well as solidify your online credibility and trustworthiness.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you use interactive content on your website\/landing pages, it will improve your time-on-page KPI and decrease the bounce rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since it is <\/span><a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\"><span style=\"font-weight: 400;\">highly shareable<\/span><\/a><span style=\"font-weight: 400;\">, you may end up getting more backlinks. Everything will add up to improving your SEO.<\/span><\/p>\n<blockquote>\n<p><b><i>Must Read: <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\"><i><span style=\"font-weight: 400;\">21 Ways You Can Use Outgrow Interactive Content<\/span><\/i><\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Interactive_Content\"><\/span><b>Types of Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now you would have understood what interactive content is and how it works. And now it\u2019s time to discuss the most important part \u2013 the <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\"><span style=\"font-weight: 400;\">types of interactive content<\/span><\/a><span style=\"font-weight: 400;\"> you can create:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Interactive Quizzes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive quizzes are one of the most common types of interactive content out there on the internet today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, an <a href=\"https:\/\/www.adhdadvisor.org\/adhd\/online-adhd-diagnosis\" target=\"_blank\" rel=\"noopener\">online ADHD diagnosis<\/a> quiz can help individuals better understand their symptoms and determine whether seeking a professional evaluation might be beneficial, making the process more accessible and informative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have seen companies like BuzzFeed built completely around interactive quizzes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there is a good reason behind it. Interactive quizzes have phenomenal stats to lure marketers. Did you know that <\/span><a href=\"https:\/\/www.proprofs.com\/quiz-school\/blog\/make-buzzfeed-style-quiz\/\"><span style=\"font-weight: 400;\">96% of users<\/span><\/a><span style=\"font-weight: 400;\"> who start BuzzFeed quizzes finish them?<\/span><\/p>\n<p><b>Example:<\/b> <a href=\"https:\/\/www.buzzfeed.com\/hypetrendy100\/can-you-ace-this-simpsons-trivia-bz77ve1008\"><span style=\"font-weight: 400;\">Do You Remember \u201cThe Simpsons\u201d As Well As You Think You Do?<\/span><\/a><span style=\"font-weight: 400;\"> by BuzzFeed<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This quiz will attract anyone who has spent their childhood watching The Simpsons. As a result, it will help BuzzFeed pull traffic to its website. And the examination is so interesting that users will stay on the site till the end of the quiz. Thus, it will improve the SEO factor for BuzzFeed.<\/span><\/p>\n<p>In a similar vein, interactive quizzes can be an excellent tool for educational purposes, offering a dynamic way to learn new topics. Recognizing this, different platforms use the quiz format to provide <a href=\"https:\/\/ca.edubirdie.com\/english-help\" target=\"_blank\" rel=\"noopener\">English homework help by EduBirdie<\/a>. This educational twist helps students tackle complex subjects interactively, making learning both effective and enjoyable.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg1.png\" alt=\"SEO factor\" width=\"602\" height=\"478\" \/><\/p>\n<blockquote>\n<p><b><i>Want more examples? Here you go \u2013 <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/favorite-21-marketing-quizzes\"><i><span style=\"font-weight: 400;\">Our Favorite 21 Marketing Quizzes of All Time!<\/span><\/i><\/a><\/p>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">2. Interactive Calculators<\/span><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">An interactive calculator is a tool that takes user information and performs calculations accordingly. It can be used anywhere in the buyer&#8217;s journey to provide a personalized experience and push the user down the sales funnel.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Interactive calculators offer great value to the user as they can offer solutions to their pain points in a jiffy. Interactive content statistics show that calculators are among the highest-performing content types for lead generation and engagement. Not to mention, interactive calculators are a great way to generate leads and establish your brand as an expert in the domain.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at this <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg2.png\" alt=\"AirBnb Case Study\" width=\"602\" height=\"313\" \/><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<p><b><br \/>Get Paid for Your Pad (GPYP)<\/b><span style=\"font-weight: 400;\"> helps property owners maximize their returns as expert Airbnb hosts. To boost its lead generation, GPYP turned to Outgrow for help. And they built an interactive calculator on Outgrow\u2019s interactive content builder. As a result, GPYP managed to score a stellar 41% conversion rate!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Interactive Assessments<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An Interactive Assessment is a type of interactive content where the user is given a score based on the number of correct answers he\/she has given.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to mention, it boosts user engagement and lead generation. Interactive assessments can be used throughout the sales funnel and are an excellent way to offer a personalized experience to the user. It also helps in gathering a lot of information about the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a case study on how an <\/span><a href=\"https:\/\/outgrow.co\/case-studies\/#Inventrom\"><span style=\"font-weight: 400;\">interactive assessment helped Inventrom generate 61k+ leads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg3.png\" alt=\"Inventrom case study\" width=\"602\" height=\"289\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Polls and Surveys<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They are some of the most commonly used interactive content on social media platforms. Nowadays you don\u2019t even need a third-party app to set them up. Facebook, Instagram, and YouTube are providing this feature by default. You simply need to select the option, edit your questions, and share!<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> This is how Netflix uses surveys to gain feedback on its content.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Why use Polls and Surveys?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">1. To get customer feedback on your products, services, content, etc.<\/span><\/p>\n<p>2. You can also get audience insights like names, addresses, locations, interests, etc.<\/p>\n<p>3. Also, you can <a href=\"https:\/\/ahaslides.com\/features\/live-word-cloud-generator\/\" target=\"_blank\" rel=\"noopener\">gauge market sentiments<\/a> like purchasing preferences, favorite brands, item categories, favored pricing, etc.<\/p>\n<h3><span style=\"font-weight: 400;\">5. Product Recommendation Quizzes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive product recommendations are a type of interactive tool that filters through a predefined catalog and recommends the most relevant item based on the user\u2019s choices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have purchased from any eCommerce portals like Amazon, then you must have used one. Did you know that <\/span><a href=\"https:\/\/www.spiceworks.com\/marketing\/customer-experience\/articles\/recommendation-engines-how-amazon-and-netflix-are-winning-the-personalization-battle\/\"><i><span style=\"font-weight: 400;\">35% of Amazon\u2019s revenue<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is generated by its recommendation engine?<\/span><\/i><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> Here\u2019s a popular one. Have a look at this <\/span><a href=\"https:\/\/premade.outgrow.us\/Which-makeup-set-suits-your-face-the-best\"><span style=\"font-weight: 400;\">makeup recommendation quiz<\/span><\/a><span style=\"font-weight: 400;\">. It not only asks relevant questions to give the best recommendations but also links the products on the results page to boost the eCommerce company\u2019s sales.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg5.png\" alt=\"Outgrow's makeup recommendation quiz\" width=\"602\" height=\"284\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">6. Interactive Infographics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know: <\/span><i><span style=\"font-weight: 400;\">Infographics receive <\/span><\/i><a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\"><i><span style=\"font-weight: 400;\">3X more likes<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and shares on social media than any other type of content?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now that explains why <\/span><a href=\"https:\/\/www.office.xerox.com\/latest\/COLFS-02UA.PDF\"><i><span style=\"font-weight: 400;\">65% of the brands<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> use infographics in their content marketing strategy<\/span><\/i><span style=\"font-weight: 400;\">! Having said that, you can already imagine the level of competition these days! So, publishing a simple static infographic won\u2019t give you enough traction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to stand out, you need to go interactive. This will not only attract your audience but also engage them. However, make sure to use a <a href=\"https:\/\/blog.pics.io\/best-cloud-storage-for-business-in-2024\/\">cloud storage tool<\/a> to save and backup all the infographics and creative assets you use in your inbound marketing efforts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Interactive Video<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is a type of video that takes user input and acts accordingly. In simpler terms, interactive videos have clickable areas designated for specific actions. They play like normal videos but at the same time are capable of performing actions based on user input.<\/span><\/p>\n<p><a href=\"https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2023.pdf\"><b>89% of people<\/b><\/a><b> agreed that they wanted to buy a product\/service after watching an interactive video.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the play, pause, and rewind features in traditional videos, interactive videos give you the liberty to directly interact and control the content of the video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of certain tools, you can add features like click, drag, scroll, hover, etc. to your videos. Although there are numerous types of interactive videos, here are some that might pique your interest:<\/span><\/p>\n<p>1. 360-degree view videos<\/p>\n<p>2. Video quizzes<\/p>\n<p>3. Movies with multiple narratives or paths to personalize the story<\/p>\n<p>4. Videos with clickable parts (hotspots) that show hidden pieces of information or in some cases can redirect the user to new web pages<\/p>\n<p>5. A <a href=\"https:\/\/blog.be.live\/what-is-shoppable-video\" target=\"_blank\" rel=\"noopener\">shoppable video<\/a> showcases products in action, offering a real-life view and enabling viewers to buy directly from the video.<\/p>\n<h3>8. Interactive Flip-Books<\/h3>\n<p><a href=\"https:\/\/www.flipsnack.com\/\" target=\"_blank\" rel=\"noopener\">Interactive flip-books<\/a> are PDFs that you can flip and offer an engaging experience to readers.<\/p>\n<p>They contain interactive elements like images, videos, links, and buttons.<\/p>\n<p>You can use a <a href=\"https:\/\/publuu.com\/flipbook-maker\/\">flipbook<\/a> maker to create flip-books and share them with readers or customers. Such tools offer the possibility to transform PDFs into digital catalogs where you sell products directly from the pages of magazines where you share engaging and easy-to-read news.<\/p>\n<p>You can also create interactive newsletters, portfolios, <a href=\"https:\/\/elements.envato.com\/learn\/what-is-a-brochure\">brochures<\/a>, reports, and other marketing materials to share with your audience. <span style=\"font-weight: 400;\">Just remember that <\/span><a href=\"https:\/\/www.canva.com\/brochures\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">effective brochure marketing<\/span><\/a><span style=\"font-weight: 400;\"> specifically means creating a compelling brand narrative.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Interactive_Content\"><\/span><b>How to Create Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have understood what is interactive content and the different types of content you can create. But how do you create one? Here&#8217;s a friendly step-by-step guide for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Define your goal and understand your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start creating interactive content, it&#8217;s important to determine your purpose. What do you hope to achieve with your content? Are you trying to educate your audience, entertain them, or <a href=\"https:\/\/essayservice.com\/blog\/informative-essay\">gather information<\/a> from them? Once you know your purpose, you can start to develop a plan for your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create interactive content that resonates with your audience, it is important to understand their preferences, interests, and pain points. This will help you create relevant and <a href=\"https:\/\/flippingbook.com\/blog\/guides\/how-to-create-engaging-content\">engaging content<\/a> for them. Interactive content statistics confirm that personalized content based on audience insights drives significantly higher engagement rates. There are various methods to do this but our recommendation is to use a tool like Outgrow. You can create polls\/surveys using Outgrow just by selecting a premade template or you can create your own from scratch.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Choose the Right Format<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider your goals and your audience when choosing an interactive content format. <\/span><a href=\"https:\/\/outgrow.co\/survey-maker\/\"><span style=\"font-weight: 400;\">Surveys<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/outgrow.co\/poll-maker\/\"><span style=\"font-weight: 400;\">poy are more likely to give up their contact information. And even ills<\/span><\/a><span style=\"font-weight: 400;\"> are great for gathering information from your audience. <\/span><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><span style=\"font-weight: 400;\">Calculators<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/outgrow.co\/chatbots\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> can help your audience by providing instant solutions to their queries. Interactive quizzes and videos can be fun and engaging.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plan the structure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plan the flow and structure of your interactive content. Decide what questions, choices, or steps your audience will interact with. Think about the logical progression that will keep them engaged and lead them toward the desired outcome<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Make sure your content is engaging, intuitive, and easy to navigate. Avoid complex navigation or too many steps that might confuse your audience. If you&#8217;re working with a large team, consider making use of a <a href=\"https:\/\/planable.io\/blog\/content-collaboration-tools\/\" target=\"_blank\" rel=\"noopener\">content collaboration tool<\/a> to keep everyone on the same page.<br \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create compelling content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create engaging and thought-inducing questions, scenarios, or challenges that will capture your audience&#8217;s attention. Make your interactive content visually appealing by adding images, GIFs, videos, or interactive elements. These elements enhance the user experience and make the content more engaging, aligning with different (<a href=\"https:\/\/paperbell.com\/blog\/coaching-styles\/\">coaching styles<\/a>) to effectively reach and resonate with your audience. Make sure your content is informative, entertaining, or valuable enough to encourage participation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to create interactive content is with the help of a tool like Outgrow. Outgrow offers a user-friendly, no-code platform that empowers you to create interactive content without the need for coding or technical expertise. With a variety of content types, customization options, and seamless integration capabilities, Outgrow makes it easy for businesses of all sizes to engage their audience and make them loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating interactive content with Outgrow is a very simple process.<\/span><\/p>\n<p>1. Sign up for a free account.<\/p>\n<p>2. Choose your content type. Outgrow offers many interactive content options, from quizzes and polls to calculators and assessments. Select the one that aligns with your goals.<\/p>\n<p>3. Choose your favorite <a href=\"https:\/\/outgrow.co\/examples\/\">pre-designed templates<\/a> and customize them or make your design from scratch.<\/p>\n<p>4. Now you can add interactive elements to your template such as questions, options, and choices for your audience to engage with. Depending on your content type, you can create branching logic, conditional messaging, and personalized outcomes based on user responses.<\/p>\n<p>5. Once you&#8217;re satisfied with your interactive content, publish the content. For increasing its visibility, <a href=\"https:\/\/outgrow.co\/embeds\/\">add it to your website<\/a>, landing page, or social media channels in different formats. <span data-preserver-spaces=\"true\">You can also take the help of <a href=\"https:\/\/www.emailvendorselection.com\/email-newsletter-software\/\" target=\"_blank\" rel=\"noopener\">email newsletters<\/a> to automate your work\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how easy it is to create interactive content with Outgrow. But if you are facing a crunch of time or resources, you can also let the <\/span><span style=\"font-weight: 400;\">Outgrow AI tool<\/span><span style=\"font-weight: 400;\"> make amazing interactive content for you. Just answer a few questions and you\u2019re done!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Test and Optimize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before sharing your interactive content with your audience, thoroughly test it to make sure it works smoothly and delivers the intended experience. <\/span><a href=\"https:\/\/outgrow.co\/blog\/customer-feedback\/\"><span style=\"font-weight: 400;\">Gather feedback<\/span><\/a><span style=\"font-weight: 400;\"> from a small group of users to identify areas for improvement. Outgrow also allows you to <\/span><a href=\"https:\/\/support.outgrow.co\/docs\/conducting-ab-testing-in-outgrow\"><span style=\"font-weight: 400;\">perform A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> on the content that you create so that you know what is performing well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Promote and distribute<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your interactive content is ready, promote it through your website, social media channels, email campaigns, or other relevant channels. <\/span><a href=\"https:\/\/support.outgrow.co\/docs\/embedding-basics\"><span style=\"font-weight: 400;\">Consider embedding<\/span><\/a><span style=\"font-weight: 400;\"> it in blog posts or sharing it with influencers to increase visibility. Outgrow offers multiple embed options using which you can promote your content piece as a part of your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyze and Iterate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Monitor the performance of your interactive content using analytics tools. Track engagement, completion rates, and user feedback. Use this data to identify what works well and make iterative improvements to enhance future creations. To ease up your work, consider an interactive content platform that comes with an inbuilt analytics tool.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use User-Friendly Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose easy-to-use tools and platforms that are specifically designed for creating interactive content. These tools often have pre-designed templates, drag-and-drop interfaces, and customization options to make the creation process easier. They even come with robust analytics, automation, and integration features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best platforms offering these features is <\/span><a href=\"https:\/\/outgrow.co\/\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg6.png\" alt=\"Outgrow's homepage\" width=\"602\" height=\"320\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Outgrow is a platform for interactive content marketing that simplifies the process of creating personalized quizzes, calculators, assessments, recommendations, polls, and chatbots. It enables you to enhance lead acquisition, qualification, and activation without the need for developers or designers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Interactive_Content\"><\/span><b>How to Use Interactive Content?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know what types of interactive content are there and how you can create them. But before you plan to include them in your marketing plan, let\u2019s reveal some of the ways in which you can use these powerful content types.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the flexibility of interactive content, it can be used to draw traffic and generate leads in a lot of different ways. Here are a few ways (best of the lot) to use it:<\/span><\/p>\n<h3><b>1. Interactive Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">They tend to encourage the user to physically interact with the advertisement. The engagement rate is quite higher than in passive ads. Because in static ads the viewer can only see, scroll, like, or comment on the ad piece.<\/span><\/p>\n<p><b>Example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mercedes Benz was looking to increase engagement on its social media pages. They created an interactive calculator and used it with their Facebook ad that allowed the users to determine their insurance premium cost.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This ad helped them gather 6.7k likes and numerous views within 7 days of going live.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg7.jpg\" alt=\"Mercedes-Benz's Facebook post\" width=\"602\" height=\"410\" \/><\/p>\n<h4><b>Why Should You Use Interactive Ads?<\/b><\/h4>\n<p><b>Interactive ads have the best engagement rates<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Studies show that interactive ads have 3 times more CTR (Click Through Rate) than non-interactive ads<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Interactive ads have better lead conversion capabilities<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It helps the user to make informed decisions. Suppose you are running an interactive ad for your new mobile game. The user can play a part of the game in the ad itself. And if they like the experience they will fill up your lead form which naturally has a better conversion rate.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Interactive video Ads have 3x the conversion rate compared to traditional video ads!<\/span><\/i><\/p>\n<p><b>Interactive ads can help you generate more user data than passive ads<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They can provide you with more user data than you can imagine! Say for example if you run this interactive content as an ad you can get information like budget, company size, and requirements.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg8.jpg\" alt=\"Outgrow's Interactive quiz\" width=\"602\" height=\"285\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All that extra data can help you in better segmentation leading to more personalized communication\/offers and ultimately will deliver better conversion rates.<\/span><\/p>\n<h3><b>2. Interactive Post for Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In recent years there has been an explosion of content on social media. Also, in recent years we have seen how organic reach has decreased on social media platforms. The only way to boost organic reach is by engaging your audience on your posts. More engagement, more reach. Hence, brands are shifting to interactive content because they can attract and engage better than static posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Branded Facebook pages only reach about <\/span><\/i><a href=\"https:\/\/www.socialpilot.co\/blog\/social-media-statistics\"><i><span style=\"font-weight: 400;\">2% of fans with organic posts<\/span><\/i><\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> This <\/span><a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/quiz\/2015\/apr\/11\/game-of-thrones-quiz\"><span style=\"font-weight: 400;\">GOT quiz<\/span><\/a><span style=\"font-weight: 400;\"> was shared <\/span><i><span style=\"font-weight: 400;\">4k+ times on social media<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg9.jpg\" alt=\"Game Of Thrones' Quiz\" width=\"1880\" height=\"1615\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Did you complete the quiz? Sure you did! That\u2019s interactive content for you!<\/span><\/i><\/p>\n<p><b>If you want to learn more about social media marketing with interactive content, then read this: 6 Ways Interactive Content Can Power Your Social Media Marketing<\/b><\/p>\n<h3><b>3. Interactive Landing Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An interactive landing page guides the user through an interactive experience toward the desired outcome. The user can directly interact with the content on the <a href=\"https:\/\/foundationinc.co\/lab\/saas-landing-pages\">landing page<\/a>. On the other hand, in static landing pages, users can only read, click on links, and in some cases fill out a lead form.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Have a look at this interactive landing page created by Bank of America:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg10.jpg\" alt=\"Bank Of America's Interactive landing page\" width=\"602\" height=\"271\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This will definitely attract and engage the user because it is solving their problem without even asking for contact information. The audience can choose whether or not to share their personal info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, the company has not only managed to keep the user engaged for a longer span of time but also developed a sense of trust. And most importantly, they might as well get the lead (a more qualified lead, that is).<\/span><\/p>\n<p><b><i>Must Read: <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\"><i><span style=\"font-weight: 400;\">10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators<\/span><\/i><\/a><\/p>\n<h4><b>Why should you use Interactive landing pages?<\/b><\/h4>\n<p><b>\u2013 Increases time-on-page:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of interactive landing pages is that they improve the time-on-page KPI. Simply speaking, these landing pages keep the user engaged and encourage them to stay on the page for a longer span of time. As a result, brands get more exposure and awareness. Also, better time-on-page figures add up to better SEO.<\/span><\/p>\n<p><b>\u2013 More user data:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As we discussed earlier, interactive content provides more data that you can use for better segmentation, personalized <a href=\"https:\/\/visme.co\/blog\/communication-plan-templates\/\">communication<\/a>, etc.<\/span><\/p>\n<p><b>\u2013 More leads:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Interactive landing pages are more attractive, engaging, and most importantly helpful. And users tend to give up their information willingly when they find something useful.<\/span><\/p>\n<h3><b>4. Interactive Emails<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">They are nothing but interactive content like quizzes, assessments, etc. embedded in an email. Not to mention, by using interactive emails you can leverage all the benefits of interactive content.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<p><b>\u2013 Handy<\/b><span style=\"font-weight: 400;\"> is an online marketplace for residential cleaning, installations, etc. And they ran this interactive email campaign to generate more user data, improve brand loyalty, etc. It is nothing but an interactive experience embedded in an email where the user can vote and win.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg11.jpg\" alt=\"Handy's Interactive poll email\" width=\"455\" height=\"759\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 This is a classic example of an interactive email by <\/span><b>Maybelline New York<\/b><span style=\"font-weight: 400;\">. It\u2019s an interactive poll embedded in the email. The campaign helped Maybelline increase its <\/span><a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\"><span style=\"font-weight: 400;\">customer engagement<\/span><\/a><span style=\"font-weight: 400;\">, gauge customer satisfaction, and above all, build a loyal customer base.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg12.png\" alt=\"Maybelline's Interactive poll email\" width=\"256\" height=\"300\" \/><\/p>\n<h4><b>Why Should You Use Interactive Emails?<\/b><\/h4>\n<p><b>\u2013 Interactive emails improve click-through-rate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">According to Campaign Monitor, interactive email content <\/span><\/i><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/why-interactive-email-is-great-for-your-marketing\/\"><i><span style=\"font-weight: 400;\">increases the click-to-open rate by up to 73%<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><b>\u2013 More user data resulting in better personalization<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the user proceeds with the interactive experience in the email, you can use the data to personalize the content in real-time.<\/span><\/p>\n<p><b><i>Must Read: <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-promotion-practices\"><i><span style=\"font-weight: 400;\">9 Interactive Content Promotion Best Practices<\/span><\/i><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Create_Interactive_Content\"><\/span><b>Tips to Create Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Think before you create<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start to create your interactive experience, take some time to think about your target audience.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Figure out your audience persona.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">According to your findings, decide what type of interactive content suits your audience. Try <a href=\"https:\/\/www.brafton.com\/graphic-design\/interactive-infographics\/\">using interactive infographics<\/a> if you have a busy audience with very little attention span. Or if you are dealing with products that are visually appealing (like tourism packages) you can try out interactive videos and images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you have a broad audience from different backgrounds, try creating interesting quizzes, assessments, polls, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create content that adds value to the users rather than making a sales pitch. Do not use marketing tools in the content. Rather, it should entertain, engage and provide value so that the users can learn about your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify your audience and gather as much information about them as possible. Then, create content that is aligned with their interests and outlook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are certain tools available that can provide the required information and <\/span><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400;\">BuzzSumo<\/span><\/a><span style=\"font-weight: 400;\"> is a good source.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create content that provides information and showcases your expertise in the area. The focus should be on <\/span><a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\"><span style=\"font-weight: 400;\">shareable media<\/span><\/a><span style=\"font-weight: 400;\"> that users can share with their friends and create brand awareness.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Think long term<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the key advantages of interactive content is that it is reusable. So, fix your future goals and plan your entire interactive content accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not plan ahead and create content just for your short-term goals, you will have to keep creating the entire content over and over again. On the other hand, with a set long-term goal, you simply need to <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\"><span style=\"font-weight: 400;\">modify one or two aspects of your content<\/span><\/a><span style=\"font-weight: 400;\"> as you move forward.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Maintain your brand aesthetics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Appearances do matter sometimes. Since interactive content relies on visuals, the content needs to be well-presented and visually pleasing. It makes the posts more attractive and eye-catching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining a synergy between your brand aesthetics and content is quintessential for building a better brand identity. <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\"><span style=\"font-weight: 400;\">Design your content<\/span><\/a><span style=\"font-weight: 400;\"> according to the style, color scheme, and typography of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, create content that goes with <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\"><span style=\"font-weight: 400;\">your line of business<\/span><\/a><span style=\"font-weight: 400;\"> and speaks the tone of your brand.<\/span><\/p>\n<p><b><i>Must Read: <\/i><\/b><a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\"><i><span style=\"font-weight: 400;\">How to Create Kickass Interactive Content<\/span><\/i><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Interactive_Content_Add_Value_to_Content_Marketing\"><\/span><b>How Does Interactive Content Add Value to Content Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Well, unless you\u2019ve been in hibernation for the last decade, you must have heard the phrase \u2013 <\/span><b>Content is king<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the problem lies with the decreasing attention span of users. There\u2019s no denying the fact that we are being exposed to a sea of information every single day on the web.<\/span><\/p>\n<p><b>\u201c<\/b><a href=\"https:\/\/firstsiteguide.com\/blogging-stats\/\"><b><i>In 2023, over 7 million blog posts are being published <\/i><\/b><b>daily<\/b><\/a><b>.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And social media platforms like Instagram are constantly bombarded with promotional content. Nowadays users simply scroll away from brand posts in the blink of an eye if they don\u2019t find them attractive enough.<\/span><\/p>\n<p><b>\u201c<\/b><a href=\"https:\/\/earthweb.com\/how-many-pictures-are-on-instagram\/\"><b><i>95 million photos and videos are being uploaded every day on Instagram<\/i><\/b><\/a><b><i>.<\/i><\/b><b>\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how do you stand out in this mess? The answer is interactive content. You must add interactivity to your content marketing strategy.<\/span><\/p>\n<h3><b>Adding interactive content to your content marketing strategy will help you in:<\/b><\/h3>\n<p><b>\u2013 Grabs users\u2019 attention<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Static content only allows users to passively look at your content. Whereas interactive content will encourage them to interact and spend some time on it while retaining their attention for a longer span of time.<\/span><\/p>\n<p><b>\u201c <\/b><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/06\/Ion_CMI_InteractiveContent_Final.pdf\"><b><i>81% of marketers<\/i><\/b><\/a><b><i> say that interactive content grabs more attention than static content<\/i><\/b><b> \u201d<\/b><\/p>\n<p><b>\u2013 Provides instant value<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Take for example this <\/span><a href=\"https:\/\/premade.outgrow.us\/ROI-of-your-Email-Marketing-Strategy\"><span style=\"font-weight: 400;\">interactive calculator<\/span><\/a><span style=\"font-weight: 400;\"> that lets customers analyze the ROI of their email marketing strategy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg13.jpg\" alt=\"Outgrow's Interactive ROI calculator\" width=\"602\" height=\"284\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is <\/span><b>suitable for today\u2019s customers<\/b><span style=\"font-weight: 400;\"> because the content <\/span><b>provides valuable insights in real time within minutes<\/b><span style=\"font-weight: 400;\">. This makes your content marketing really effective and worthy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg15.jpg\" alt=\"Outgrow's Interactive ROI calculator\" width=\"602\" height=\"298\" \/><\/p>\n<p><b>\u2013 Delivers personalized answers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Interactive content is a super tool because it provides personalized answers to each query. This way, you can gain more insight into your user\u2019s activities and preferences than normal static content. You can use this information to better<\/span><b> personalize your content marketing strategy for future follow-ups.<\/b><\/p>\n<p><b>\u201c <\/b><a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/the-campaign-confidence-gap\"><b><i>88% of marketers<\/i><\/b><\/a><b><i> say that 10% of their static content will be updated to interactive content within 2 years\u201d<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s just update the statement \u2018Content Is King\u2019 to \u2018<\/span><b>Interactive Content Is The New King<\/b><span style=\"font-weight: 400;\">\u2019.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg16.jpg\" alt=\"Interactive Content Best Practices\" width=\"903\" height=\"752\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Boost_Lead_Generation_by_Leveraging_Interactive_Content\"><\/span><b>How to Boost Lead Generation by Leveraging Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Awareness stage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we know, marketing is no longer only about generating leads for the sales team. The sales team no longer needs to educate the buyers. Most buyers perform research online before they approach the sales team. Hence, they are already qualified and informed. One research indicates that more than half of a buyer\u2019s journey is completed online. They only approach the sales team when they are ready to buy. Hence, the role of the marketing team has changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, marketers must <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\"><span style=\"font-weight: 400;\">optimize<\/span><\/a><span style=\"font-weight: 400;\"> every stage of a customer\u2019s journey through the funnel to deliver results. This is where interactive content can play a very important role. Since it creates a two-way interaction, interactive content can help in all <\/span><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/how-to-guide-your-customers-through-the-marketing-funnel-with-interactive-content\/\"><span style=\"font-weight: 400;\">three stages of a consumer\u2019s path<\/span><\/a><span style=\"font-weight: 400;\"> but has the greatest advantage in the early stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here the consumer is likely to research and educate himself\/herself. This is the first stage where the consumers discover a need that has to be fulfilled. They search around and learn about products that can provide a solution. At this stage, brand awareness does not matter. They just want to find a suitable solution to the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Information is crucial at this stage. Marketers should aim to provide as much information as possible. Also, this is the stage where it is most easy to gather information about the users. At this stage, <\/span><a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\"><span style=\"font-weight: 400;\">use interactive content<\/span><\/a><span style=\"font-weight: 400;\"> like quizzes, polls, assessments, <\/span><a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\"><span style=\"font-weight: 400;\">interactive infographics<\/span><\/a><span style=\"font-weight: 400;\">, contests, polls, eBooks, etc. to provide as much information to the customers as possible. At the same time, <\/span><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><span style=\"font-weight: 400;\">create content<\/span><\/a><span style=\"font-weight: 400;\"> that will help to collect information about consumer needs and expectations. Consumers are likely to give the information happily at this stage as they believe they are getting real value out of the exercise.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Example<\/span><\/h4>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg17.png\" alt=\"Outgrow's facebook marketing expert quiz\" width=\"602\" height=\"258\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at <\/span><a href=\"https:\/\/premade.outgrow.us\/facebook-marketing-expert-quiz\"><span style=\"font-weight: 400;\">this graded quiz<\/span><\/a><span style=\"font-weight: 400;\"> by Outgrow. This interests the prospects and informs them about a problem that may not be apparent to them. Moreover, you can collect leads by putting your lead generation form before the results page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Evaluation Stage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, the consumers evaluate the products available to decide whether they fulfill their needs or not. By now, the users know what will help to solve their problem. They have already shortlisted a list of brands that can provide what they are looking for. They are evaluating the shortlisted products and comparing them for greater clarity on pricing, approaches, and options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage of the consumer\u2019s path, the content needs to be product-centric. The content should throw light on the understanding of the problem while providing the best solution through the product. The type of interactive content that works best at this stage includes calculators, <a href=\"https:\/\/blog.kotobee.com\/how-create-interactive-ebook-guide\/\">interactive eBooks<\/a>, white papers, wizards, etc. This type of content helps to explain the product, its uses, features, and its cost. Also, it presents an opportunity for the consumer to make comparisons between the products.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Example<\/span><\/h4>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg18.png\" alt=\"Outgrow's Yoga type quiz\" width=\"602\" height=\"263\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at this <\/span><a href=\"https:\/\/premade.outgrow.us\/yoga\"><span style=\"font-weight: 400;\">quiz by Outgrow<\/span><\/a><span style=\"font-weight: 400;\">. Such quizzes are perfect for the evaluation stage because they are product-centric and provide the prospect with a solution\/suggestion in real-time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Decision stage<\/span><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This is the last and perhaps, the most critical stage of a consumer&#8217;s journey. This is the time when they commit to buying the product. They have studied the solutions available to them. Also, they know which solution will work best.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At this stage, they need reassurance and convincing that they are making the right decision. They are, literally, sitting on the fence and just need a little nudge to make them commit. Now is the time to produce hard facts to support your claims. Interactive content statistics demonstrate that decision-stage content like configurators and calculators can increase conversion rates by up to 40%. The interactive content that is most likely to work at this stage includes configurators, cost analysis, testimonials, etc.<\/p>\n<h4><span style=\"font-weight: 400;\">Example<\/span><\/h4>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg19.png\" alt=\"Outgrow's ROI calculator\" width=\"602\" height=\"251\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of an <\/span><a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\"><span style=\"font-weight: 400;\">interactive calculator<\/span><\/a><span style=\"font-weight: 400;\"> that is a perfect fit for this stage. This product-centric calculator is fun, fast, and super friendly. It highlights what the prospect has to gain if s\/he chooses that particular product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the feedback from marketers and what we can see above, interactive content is most effective in the first stage of the funnel. It has proven to be an invaluable resource for educating and <\/span><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\"><span style=\"font-weight: 400;\">qualifying the leads<\/span><\/a><span style=\"font-weight: 400;\">. It is the least effective at the last stage, where human factor or static content may work best. Despite its limitations at the later stages of the funnel, it still provides great value to marketers in pulling them into the funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Statistics_for_Interactive_Content\"><\/span><b>Statistics for Interactive Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, interactive content had a share of <\/span><a href=\"https:\/\/www.marketresearchfuture.com\/reports\/interactive-advertising-market-3985\"><span style=\"font-weight: 400;\">$35.2 billion in the advertising industry<\/span><\/a><span style=\"font-weight: 400;\">. It is inclusive, exciting, disruptive, and profitable. It makes the buyer feel a part of the process, hence its growing popularity. <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\"><span style=\"font-weight: 400;\">Looking at the statistics<\/span><\/a><span style=\"font-weight: 400;\">, it is pretty clear that marketers believe in its potential as a marketing channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual content is <\/span><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\"><span style=\"font-weight: 400;\">40 times more likely to be shared<\/span><\/a><span style=\"font-weight: 400;\"> on social media and is twice as effective in conversions, especially in the early funnel stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Customers who utilized interactive content experienced a <\/span><a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\"><span style=\"font-weight: 400;\">94% rise in content views<\/span><\/a><span style=\"font-weight: 400;\"> compared to those who relied on conventional, non-interactive content.<\/span><\/p>\n<p>2. <a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\"><span style=\"font-weight: 400;\">88% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> agree that it helps in brand differentiation and advocated that up to 30% of all content should be interactive.<\/span><\/p>\n<p>3. Interactive content outperforms static content, providing <a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\">52.6% higher engagement rates<\/a>.<\/p>\n<p>4. Buyers tend to spend an average of 8.5 minutes on static content items, whereas their engagement <a href=\"https:\/\/www.mediafly.com\/blog\/state-of-interactive-content-in-2022\/\">increases to 13 minutes when engaging with interactive content<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">The figures clearly state the importance of interactive content and marketing. Businesses that ignore this growing trend may find themselves lagging behind competitors. Whereas, marketers can use it to improve acquisitions and reduce ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">By harnessing the power of interactive content, you can build a positive relationship with your audience by providing them with an outlet for creativity and decision-making. It also allows you to connect and target a more personalized user base, drawing attention to what is most important to them.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The ultimate objective of interactive content marketing strategy should be to engage your customers with the most valuable information to them at a point when they are ready to make an informed decision. Interactive content statistics consistently show that audiences spend 2-3 times longer with interactive formats compared to static content, making it a powerful tool for meaningful engagement.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Interactive content is the future of engaging with audiences, and keeping up with the trends that will drive tomorrow&#8217;s marketing. Understanding what is interactive content and how to implement it effectively on your own website will help your business reach more users and engage your audience on a deeper level.<\/p>\n<p><span style=\"font-weight: 400;\">And before that, try Outgrow\u2019s <\/span><a href=\"https:\/\/app.outgrow.co\/signup\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> to create your own interactive content for free!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_FAQs\"><\/span><b>Interactive Content FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id37798_1a88ef-a1 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id37798_1a88ef-a1 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid 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body:not(.hide-focus-outline) .kt-accordion-id37798_1a88ef-a1 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id37798_1a88ef-a1 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id37798_1a88ef-a1 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id37798_1a88ef-a1 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane37798_457adb-68\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. Why do you need an interactive content tool?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<ul>\n\n<li><strong>Easy to use<\/strong>: Leading interactive content tools like Outgrow, are built on a no-code platform or drag-and-drop technology. Hence anyone can create interactive experiences like calculators, quizzes, chatbots, etc. without any coding knowledge.<\/li>\n\n\n<li><strong>Superfast<\/strong>: Traditionally, IT professionals were hired to create interactive experiences like calculators, quizzes, etc. through coding. That was really time-consuming. But, with the introduction of interactive content creation platforms, developing a robust interactive experience became a matter of hours. With the simple drag-and-drop features and the pre-built templates, you can now <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create interactive content<\/a> in a jiffy.<\/li>\n\n\n<li><strong>Chea<\/strong>p: As interactive content creation tools eliminated the need for hiring programmers, the cost of creating these experiences was reduced drastically. With monthly subscriptions to these tools, anyone from your organization can create interactive content.<\/li>\n\n\n<li><strong>Attractive design templates<\/strong>: Interactive content tools like Outgrow offer pre-built templates that are built according to modern design best practices. Therefore, you don\u2019t need to worry about the designs or aesthetics of the experience.<\/li>\n\n\n<li><strong>Robust analytics support<\/strong>: These tools also come with a pre-built analytics setup. You can measure key KPIs of your content through the interactive content tool itself.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane37798_afdda8-ea\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. What are the most promising tools for authoring interactive content?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<h3 class=\"wp-block-heading\"><strong>Outgrow<\/strong> <\/h3>\n\n\n<p>It is one of the most promising tools to create interactive content. It lets you create quizzes, assessments, polls, contests, recommendations, calculators, chatbots, etc.<\/p>\n\n\n<p>And it is super easy to use. Anyone even without coding knowledge can create interactive experiences using Outgrow\u2019s interactive content builder.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane37798_fc01ec-cb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>3. How can I use interactive content for lead generation?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Always try to build interactive content that addresses the problems of your audience.<\/p>\n\n\n<p>Now, interactive content is proven to attract users better than any other static content. But attracting your audience is the first step. The next step is to keep your audience engaged. And due to its interactivity, users keep on engaging with the content for a considerable span of time.<\/p>\n\n\n<p>Since your content has added value to your audience, they are more likely to give up their contact information. And even if they don\u2019t, you can always use the data from your content to retarget them and squeeze out leads in the future.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/icg20.png\" alt=\"Smart Asset\"\/><\/figure><\/div>\n\n<p><strong>Example:<\/strong> This <a href=\"https:\/\/smartasset.com\/checking-account\/savings-calculator\">Savings calculator by SmartAsset<\/a> lets the user find out their future savings in a jiffy. It helps them in their financial planning process. And even if the calculator doesn\u2019t have a lead form, SmartAsset can retarget the visitors using cookies.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane37798_5958aa-0a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>4. What are the top effective ways to use interactive content in today&#8217;s marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<h3 class=\"wp-block-heading\">Interactive Content<\/h3>\n\n\n<p>Thanks to its flexibility, you can <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive content<\/a> in a lot of ways. Let&#8217;s talk about the best few. Try embedding interactive experiences in:<\/p>\n\n\n<ul>\n\n<li>Ads<\/li>\n\n\n<li>Emails<\/li>\n\n\n<li>Landing Pages<\/li>\n\n\n<li>Social media posts<\/li>\n\n<\/ul>\n\n\n<p>You can also create interactive videos as we mentioned earlier.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane37798_2eb9ed-b0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>5. Why interactive content? \/ Why is interactive content important?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Well, this is what we have discussed so far in this blog. Here\u2019s a list:<\/p>\n\n\n<ul>\n\n<li>It attracts users more than static content.<\/li>\n\n\n<li>Higher engagement rate.<\/li>\n\n\n<li>Improved CTR<\/li>\n\n\n<li>Better lead conversion rate. (You can get more qualified leads through interactive content)<\/li>\n\n\n<li>Reusable content (You can only do minor changes and use the same content over and over again)<\/li>\n\n\n<li>It can provide a lot of user data that helps you better define your audience<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane37798_8c6914-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>6. Does interactive content perform better than regular content?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>As we have already discussed, Interactive Content performs way better than Static Content. And these are the reasons at a glance:<\/p>\n\n\n<ul>\n\n<li>Interactive content performs better when it comes to grabbing your user\u2019s attention.<\/li>\n\n\n<li>It increases brand awareness. In comparison to static content, interactive content has 79% more retention.<\/li>\n\n\n<li>Leads generated through interactive content have a better conversion rate than static content.<\/li>\n\n\n<li>You can collect more data on your users through interactive content rather than static content.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interactive content is the future of content marketing. Here&#8217;s a complete guide on interactive content with case studies, examples and more!<\/p>\n","protected":false},"author":20,"featured_media":47251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90,267,1084],"tags":[86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Interactive Content? - How to Use and Create It<\/title>\n<meta name=\"description\" content=\"Interactive content is the future of content marketing. 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