{"id":37997,"date":"2021-05-03T09:08:56","date_gmt":"2021-05-03T13:08:56","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=37997"},"modified":"2025-06-25T06:11:15","modified_gmt":"2025-06-25T10:11:15","slug":"boost-ecommerce-sales-using-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content","title":{"rendered":"How to Boost eCommerce Sales Using Interactive Content"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Boost_eCommerce_Sales_Using_Interactive_Content\"><\/span><strong>How to Boost eCommerce Sales Using Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dedc9e3e1f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dedc9e3e1f9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#How_to_Boost_eCommerce_Sales_Using_Interactive_Content\" title=\"How to Boost eCommerce Sales Using Interactive Content\">How to Boost eCommerce Sales Using Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#Firstly_Why_Should_You_Use_Interactive_Content_in_eCommerce\" title=\"Firstly, Why Should You Use Interactive Content in eCommerce?\">Firstly, Why Should You Use Interactive Content in eCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#Interactive_Content_and_Understanding_Your_Buyer\" title=\"Interactive Content and Understanding Your Buyer\">Interactive Content and Understanding Your Buyer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#How_to_Boost_eCommerce_Sales_With_Interactive_Content\" title=\"How to Boost eCommerce Sales With Interactive Content?\">How to Boost eCommerce Sales With Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#What_Happens_After_Creating_Interactive_Content\" title=\"What Happens After Creating Interactive Content?\">What Happens After Creating Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#Which_Tool_Will_You_Use\" title=\"Which Tool Will You Use?\">Which Tool Will You Use?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Interactive content elevates content marketing. It&#8217;s a tool that accelerates the buyer\u2019s journey, leading to an increase in your eCommerce sales.<\/p>\n<p>Along with being powerful, it plays a strong supporting role &#8211; helping frame buyer needs in a way that portrays brands as value-driven and solution-oriented instead of sales-y.<\/p>\n<p>And results have proven it to be highly effective too. <a href=\"https:\/\/outgrow.co\/why-interactive\/\" data-abc=\"true\">Conversion rates are nearly 30% higher<\/a> and bounce rates are 45% lower when you use interactive content as compared to standard landing pages.<\/p>\n<p>Like various other industries, interactive content has managed to work its magic in the e-commerce sector as well. Want to see how? Well, here are all the reasons why you should use interactive content to boost your e-commerce sales.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"885\" height=\"183\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Firstly_Why_Should_You_Use_Interactive_Content_in_eCommerce\"><\/span><strong>Firstly, Why Should You Use Interactive Content in eCommerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">Interactive content<\/a> is useful because it pinpoints exactly what buyers need. It helps identify specific pain points buyers have along their customer\u2019 journey.<\/p>\n<p>When you\u2019ve clearly defined a pain point, you can deliver relief. Interactive content is a mechanism that not only helps you in identifying those pain points but delivers immediate relief too.<\/p>\n<p>Interactive content is essential in the eCommerce business\u2019s sales process because:<\/p>\n<h3><strong>1. Buyers Want Personalized Content<\/strong><\/h3>\n<p><a href=\"https:\/\/blog.zoominfo.com\/26-personalization-statistics-b2b-marketer\/\" rel=\"nofollow\" data-abc=\"true\">77% of consumers<\/a> have picked, recommended, or paid more for a brand that prioritizes personalized service or experience. While having <a href=\"https:\/\/onlinemediamasters.com\/slow-wordpress-site\/\" rel=\"nofollow\" data-abc=\"true\">a speedy website with great UX<\/a> is essential for increasing your prospects, offering personalized content can position your brand for more paying customers.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">I<\/a><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">nteractive content types<\/a> such as calculators and personalization quizzes recommend your customers the products that fit them the best, thus helping them escape the paradox of choice.<\/p>\n<h3><strong>2. Buyers Put Skin in the Game<\/strong><\/h3>\n<p>Buyers move from a passive to an active role when interacting with tools. They become engrossed in the process of finding a solution to a pressing pain point. Hence, interactive tools like quizzes provide more stimulation than static content, making the process of shopping online more enjoyable.<\/p>\n<blockquote><p>Want some inspiration? Check this out! &#8211; <a href=\"https:\/\/outgrow.co\/blog\/favorite-21-marketing-quizzes\" data-abc=\"true\"><b>Our Favorite 21 Marketing Quizzes of All Time<\/b><\/a><\/p><\/blockquote>\n<p>Research by Salesforce shows that <a style=\"font-size: 16px;\" href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/state-of-the-connected-customer-2nd-edition\/?nc=7010M000002MllG\" rel=\"nofollow\" data-abc=\"true\">45% of consumers <\/a>will switch brands if brands do not actively anticipate their needs. And, interactive content offers a tangible transformation that is immediately visible.<\/p>\n<h3><strong>3. Instant Gratification Is a Major Driver<\/strong><\/h3>\n<p>For example, a calculator can make a problem easier to understand for a buyer by offering quantitative data like <a href=\"https:\/\/dealavo.com\/en\/retail-pricing\/\" data-abc=\"true\">retail pricing<\/a>, ROI, savings, etc. &#8211; an intervention that goes a long way for buyers who don\u2019t know what to purchase or why one product is better than another. Real-time value addition to users is one of the key benefits of using interactive content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53036 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/instant-gratification-new-300x166.jpg\" alt=\"instant-gratification-new\" width=\"495\" height=\"274\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/instant-gratification-new-300x166.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/instant-gratification-new-1024x566.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/instant-gratification-new-768x425.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/instant-gratification-new.jpg 1536w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/premade.outgrow.us\/Car-Lease-Calculator\" data-abc=\"true\">Preview this calculator example<\/a><\/p>\n<h3><strong>4. Earns Authority Faster<\/strong><\/h3>\n<p>Instant gratification positions brands as solutions providers and trusted authorities. With value quickly realized, the buyer\u2019s journey accelerates too. Hence, interactive content helps you <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\" data-abc=\"true\">generate more qualified leads<\/a> &#8211;\u00a0 a relationship that has a greater chance of leading to a sale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_and_Understanding_Your_Buyer\"><\/span><strong>Interactive Content and Understanding Your Buyer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you use interactive content to boost eCommerce sales, you must understand your buyer. Like all things marketing, a deep appreciation for what your buyer goes through along their journey will help you use your interactive content in a more strategic way.<\/p>\n<p>This way, you\u2019ll be able to bring ideas and interactive content tools to life in ways that make buyers attracted and engaged with your brand.<\/p>\n<p>Here\u2019s what you must do to know your buyer:<\/p>\n<h3><strong>1. Explore Your Buyer Persona<\/strong><\/h3>\n<p>Understanding your buyer starts with the development of a persona. You need to know what their pain points are. And because pain points, needs, and challenges evolve throughout the buyer&#8217;s journey, documenting what your buyer experiences is crucial.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38008 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bp1.jpg\" alt=\"Buyer Persona\" width=\"602\" height=\"466\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bp1.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bp1-300x232.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\">Image: <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" rel=\"nofollow\" data-abc=\"true\">DigitalMarketer<\/a><\/p>\n<p>DigitalMarketer\u2019s customer avatar is an easy-to-use tool to help you narrow down your buyers\u2019 challenges. As you consider what your buyers\u2019 challenges are, turn to the buyers\u2019 journey. Use the awareness, consideration, and decision stages to assign what you know about your buyers\u2019 needs in order.<\/p>\n<p>Remember: buyers want solutions to their challenges. Thus, you should design your interactive content keeping that in mind.<\/p>\n<p>This brings us to the different states of the buyer.<\/p>\n<h3><strong>2. Know Your Buyer States<\/strong><\/h3>\n<p>You also need to understand what your buyer\u2019s before and after states are in relation to addressing a specific pain point. The Before and After Grid is developed by DigitalMarketer as a smart and simple way to deliver true value to buyers.<\/p>\n<p>It works by helping marketers identify buyer emotional states, challenges, needs, and desires before and after they interact with your interactive content.<\/p>\n<p>Here\u2019s an example of DigitalMarketer\u2019s grid for their flagship product, DigitalMarketer HQ.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-38009\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/dm1.jpg\" alt=\"boost ecom sales\" width=\"602\" height=\"380\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/dm1.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/dm1-300x189.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/dm1-600x380.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\">Image: <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-value-optimization\/\" rel=\"nofollow\" data-abc=\"true\">DigitalMarketer<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Boost_eCommerce_Sales_With_Interactive_Content\"><\/span><strong>How to Boost eCommerce Sales With Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using interactive content is all about context. When using it to boost eCommerce sales, interactive content is useful for framing buyer pain points. Then, you can present your <a href=\"https:\/\/www.varusteleka.com\/en\/category\/military-surplus\/1754\" data-abc=\"true\">surplus military<\/a> product as a solution for those concerns.<\/p>\n<p>Here\u2019s how to do that in 5 steps:<\/p>\n<h3><strong>1. Identify Obstacles<\/strong><\/h3>\n<p>Clearly define a pain point and assign a weight to it. Pain points are the obstacles your customers may face. You can identify those by doing\u00a0<a href=\"https:\/\/www.globalapptesting.com\/how-we-help\/usability-testing\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globalapptesting.com\/how-we-help\/usability-testing&amp;source=gmail&amp;ust=1725090068466000&amp;usg=AOvVaw1xJoXZQ0MgxUUo3TgRvV3z\" data-abc=\"true\"><b>usability test<\/b><b>ing<\/b><\/a> with various <a href=\"https:\/\/www.uxtweak.com\/usability-testing\/tools-and-software\/\" data-abc=\"true\">usability testing tools<\/a>. The bigger the obstacle you can remove from your buyer\u2019s path, the easier it will be for them to continue along their journey faster.<\/p>\n<p>Assigning a weight to a list of pain points is a matter of listing them. Next, prioritize your list in order, identifying which come first or in sequence.<\/p>\n<h4><strong>PROBLEM:<\/strong><\/h4>\n<p>For example, let\u2019s assume that your buyer is in the market for a golf training program. Pain points your buyer might experience could be:<\/p>\n<ul>\n<li>Overwhelmed by the sheer amount of information to remember before taking a swing<\/li>\n<li>Concerned about their equipment and whether it needs an upgrade<\/li>\n<li>Doubtful about whether this program is the right choice<\/li>\n<li>&#8211; Afraid that they might not be physically fit for the sport<\/li>\n<\/ul>\n<h4><strong>SOLUTION:<\/strong><\/h4>\n<p>How would you prioritize this list? Here\u2019s what it would look like and how you can tackle them with the right interactive content:<\/p>\n<ul>\n<li>Remove the overwhelming feeling caused by the sheer amount of information with an <strong>outcome quiz<\/strong> on what they need to know before taking a swing.<\/li>\n<li>Address the doubt about whether this program is the right choice with an <strong>ROI calculator<\/strong> to help them understand the value they can get out of your product.<\/li>\n<li>Cover the fear that they might not be physically fit for the sport with a <strong>fitness quiz<\/strong> and follow up with recommendations of exercises to help improve their physical fitness.<\/li>\n<li>Speak to the concern about their equipment and whether it needs an upgrade with an <strong>assessment <\/strong>to gauge the quality of their equipment and give <strong>product recommendations<\/strong> if they need it.<\/li>\n<\/ul>\n<p>As you explore your list, go deeper. Determine what the cause of pain is. You can even make a <a href=\"https:\/\/venngage.com\/blog\/flowchart-in-word\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">flowchart in Word<\/a> or Google Docs to map out all the different factors that may be contributing to your pain. Knowing what and why a problem exists helps you better frame a solution and later pick a type of interactive content to use.<\/p>\n<h3><strong>2. Identify Before and After States<\/strong><\/h3>\n<p>We explored \u2018before\u2019 and \u2018after\u2019 states earlier. They help address the pain and deliver relief. Take the example of the \u2018before\u2019 state of prospective online yoga students. It involves a feeling of uncertainty about the value of the yoga classes and skepticism about pricing.<\/p>\n<p>The after state is about certainty. This includes knowing they got a good deal, what their fitness routine will look like, and how much value they\u2019ll get in the form of on-demand and live classes.<\/p>\n<p>Bulldog Online is a company that offers online yoga classes. They also use an advanced <a href=\"https:\/\/www.muvi.com\/one\/\">OTT platform provider<\/a> to deliver their content seamlessly to users. They chose to incentivize buyers by offering an interactive spin wheel and a chance to win a discount or an extra month off their monthly subscription to their <a href=\"https:\/\/www.uscreen.tv\/blog\/ott-platforms\/\" data-abc=\"true\">yoga OTT platform<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53038 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/identify-new-300x139.jpg\" alt=\"identify-new\" width=\"466\" height=\"216\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/identify-new-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/identify-new-1024x473.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/identify-new-768x355.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/identify-new.jpg 1536w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<h3><strong>3. Pick the Right Tool<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-all-types-of-marketing\" data-abc=\"true\">There are different types of interactive content<\/a>, but not all are suitable for every pain point. Choose a tool that aligns with addressing the pain point in your first step.<\/p>\n<p>For example, you\u2019re trying to sell more of your new book. The book helps entrepreneurs manage their expenses, helping them save more money each month. Then your best bet is to provide quantitative value.<\/p>\n<p>Using a calculator that gives them an idea of their expenses and savings is better suited than, maybe, a giveaway. The calculator can show the potential value of future savings based on the education your book provides.<\/p>\n<p>On the other hand, a quiz or an assessment would be ideal when helping buyers uncover a less obvious or more qualitative solution like which dress to wear to a summertime dinner party.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53040 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/which-sun-new-300x142.gif\" alt=\"which-sun-new\" width=\"845\" height=\"400\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/which-sun-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/which-sun-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/which-sun-new-768x363.gif 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<h3><strong>4. Map-out Your Interactive Content Experience<\/strong><\/h3>\n<p>Create a map of interactions your buyer will experience with the tool. For instance, if it\u2019s a calculator, what information will your buyer enter? What questions will you ask?<\/p>\n<p>Take for example CareOf, an online store that sells supplements. To sell their products, CareOf helps buyers figure out what they need through a series of questions.<\/p>\n<p>CareOf\u2019s questionnaire is a little complex but saves time. It delivers insights that buyers would otherwise have to spend hours searching for online.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38012 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1.jpg\" alt=\"how to boost eCommerce sales\" width=\"1848\" height=\"817\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1.jpg 1848w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1-300x133.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1-1024x453.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1-768x340.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/careof1-1536x679.jpg 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/p>\n<p>There are tons of interactive content options to choose from. Whichever you opt for, make your tool as engaging as possible and ensure it is aligned with your buyer\u2019s problem.<\/p>\n<p>Need some inspiration?<\/p>\n<p>Read \u201c<a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">Boost Audience Engagement With These 21 Types of Interactive Content<\/a>\u201d. It\u2019s filled with 21 examples of interactive tools in action to help you find yours.<\/p>\n<h3><strong>5. Design the Next Step<\/strong><\/h3>\n<p>Interactive content can be used at <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\" data-abc=\"true\">any stage of the buyer\u2019s journey<\/a>. During awareness, your goal is to capture leads; in the consideration stage, to educate; and in the decision stage, to convert. As you create your map, establish what your buyer\u2019s next step is along the way and create interactive content for each stage.<\/p>\n<p>For eCommerce stores, you have the chance to offer solution-based interactive content engagement. BullDog Yoga\u2019s <a href=\"https:\/\/www.uscreen.tv\/blog\/ott-marketing-strategy\/\" data-abc=\"true\">OTT marketing strategy<\/a> continues with an email sequence designed to get you to watch your first class once you\u2019ve spun the wheel. CareOf makes recommendations on supplements that buyers can purchase after completing a questionnaire.<\/p>\n<p>Wondering how you can make such interactive content for your website too? Check out Outgrow\u2019s <a href=\"https:\/\/app.outgrow.co\/\" data-abc=\"true\">free trial<\/a> today!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Happens_After_Creating_Interactive_Content\"><\/span><strong>What Happens After Creating Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growth is the goal, be it more leads or conversions. But what happens when buyers don\u2019t bite? When a key action is not performed by a buyer, there\u2019s still an opportunity to help buyers along their journey.<\/p>\n<p>When using interactive content to boost eCommerce sales, you can leverage retargeting. Retargeting can be part of <a href=\"https:\/\/moosend.com\/blog\/marketing-tools\/\" rel=\"nofollow\" data-abc=\"true\">an email marketing strategy<\/a>. In fact, you can add engaging interactive content like <a href=\"https:\/\/outgrow.co\/blog\/insights-from-customer-surveys\" data-abc=\"true\">surveys<\/a>, polls, <a href=\"https:\/\/outgrow.co\/blog\/interactive-quizzes\" data-abc=\"true\">quizzes<\/a> here as well. These tools can be embedded into email sequences, picking up from where buyers left off.<\/p>\n<p>Read more about <a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\" data-abc=\"true\">interactive emails<\/a> here.<\/p>\n<p>Where buyers fail to become leads, using retargeting ads will help drive more interest in what you have to offer.<\/p>\n<p>This <a href=\"https:\/\/venngage.com\/features\/concept-map-maker\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">concept map<\/a> visually represents the key components and relationships associated with the concept of retargeting. Always align your retargeting campaign with the next step in the buyer&#8217;s journey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Tool_Will_You_Use\"><\/span><strong>Which Tool Will You Use?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we wrap up this post, we hope that you got some interesting ideas on how to boost eCommerce sales. But while you find <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\" data-abc=\"true\">different ways to use interactive content<\/a> to up your eCommerce game, remember that buyers want personalized experiences. Hence, smartly choose the content type that would fetch you the desired results.<\/p>\n<p>Make your brand\u2019s experience more endearing by delivering relief and providing real-time value with different interactive content. When you get that right, you\u2019ll be well on your way to creating transformative experiences for your buyers. So, which interactive tool are you going to use? Let us know!<\/p>\n<h3><strong>Author&#8217;s Bio<\/strong><\/h3>\n<p><strong><img decoding=\"async\" class=\"alignleft wp-image-38017\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio.jpg\" alt=\"Amir\" width=\"132\" height=\"132\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio.jpg 1200w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio-1024x1024.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/05\/bio-768x768.jpg 768w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/><\/strong><\/p>\n<p><strong>Amir Shahzeidi<\/strong><br \/>\nAmir is the SEO Lead at Uscreen, an all-in-one video monetization and <a href=\"https:\/\/www.uscreen.tv\/ott-platform\/\" rel=\"nofollow\" data-abc=\"true\">OTT platform provider<\/a> that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Boost eCommerce Sales Using Interactive Content Interactive content elevates content marketing. It&#8217;s a tool that accelerates the buyer\u2019s journey, leading to an increase in your eCommerce sales. Along with being powerful, it plays a strong supporting role &#8211; helping frame buyer needs in a way that portrays brands as value-driven and solution-oriented instead&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[270],"tags":[795,167,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost eCommerce Sales Using Interactive Content<\/title>\n<meta name=\"description\" content=\"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost eCommerce Sales Using Interactive Content\" \/>\n<meta property=\"og:description\" content=\"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T13:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T10:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"How to Boost eCommerce Sales Using Interactive Content\",\"datePublished\":\"2021-05-03T13:08:56+00:00\",\"dateModified\":\"2025-06-25T10:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/\"},\"wordCount\":2058,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"boost ecommerce sales\",\"ecommerce\",\"Interactive Content\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/\",\"url\":\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/\",\"name\":\"How to Boost eCommerce Sales Using Interactive Content\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2021-05-03T13:08:56+00:00\",\"dateModified\":\"2025-06-25T10:11:15+00:00\",\"description\":\"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Boost eCommerce Sales Using Interactive Content","description":"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997","og_locale":"en_GB","og_type":"article","og_title":"How to Boost eCommerce Sales Using Interactive Content","og_description":"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2021-05-03T13:08:56+00:00","article_modified_time":"2025-06-25T10:11:15+00:00","og_image":[{"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"How to Boost eCommerce Sales Using Interactive Content","datePublished":"2021-05-03T13:08:56+00:00","dateModified":"2025-06-25T10:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/"},"wordCount":2058,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["boost ecommerce sales","ecommerce","Interactive Content"],"articleSection":["E-Commerce"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/","url":"https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/","name":"How to Boost eCommerce Sales Using Interactive Content","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2021-05-03T13:08:56+00:00","dateModified":"2025-06-25T10:11:15+00:00","description":"Interactive content is like a gift that keeps on giving! Learn how to boost eCommerce sales and more with interactive content in this blog.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/boost-ecommerce-sales-using-interactive-content\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=37997"}],"version-history":[{"count":26,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997\/revisions"}],"predecessor-version":[{"id":62833,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/37997\/revisions\/62833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=37997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=37997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=37997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}