{"id":38384,"date":"2021-06-13T09:41:23","date_gmt":"2021-06-13T13:41:23","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=17293"},"modified":"2026-02-13T02:05:46","modified_gmt":"2026-02-13T07:05:46","slug":"how-to-build-a-roi-calculator-2-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps","title":{"rendered":"How to Build an ROI Calculator in Just 4 Easy Steps?"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Build_an_ROI_Calculator_in_Just_4_Easy_Steps\"><\/span><strong>How to Build an ROI Calculator in Just 4 Easy Steps?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7aa4d889d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7aa4d889d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#How_to_Build_an_ROI_Calculator_in_Just_4_Easy_Steps\" title=\"How to Build an ROI Calculator in Just 4 Easy Steps?\">How to Build an ROI Calculator in Just 4 Easy Steps?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#Why_Should_You_Create_an_ROI_Calculator\" title=\"Why Should You Create an ROI Calculator?\">Why Should You Create an ROI Calculator?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#The_ROI_Calculation_Formula_%E2%80%93\" title=\"The ROI Calculation Formula &#8211;\u00a0\">The ROI Calculation Formula &#8211;\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#How_to_Create_a_More_Complex_ROI_calculator\" title=\"How to Create a More Complex ROI calculator?\">How to Create a More Complex ROI calculator?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#How_to_Use_Outgrow_Builder_to_Build_an_ROI_Calculator\" title=\"How to Use Outgrow Builder to Build an ROI Calculator?\u00a0\">How to Use Outgrow Builder to Build an ROI Calculator?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#How_to_Embed_Your_Calculator_on_Your_Website\" title=\"How to Embed Your Calculator on Your Website?\">How to Embed Your Calculator on Your Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/roi-calculator-in-4-steps\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Imagine investing headfirst into a very expensive digital marketing tool without knowing what you\u2019re gonna get out of it. Seems tricky, right? Wouldn\u2019t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it?<\/p>\n<p>Well, the answer to it couldn\u2019t be simpler &#8211; ROI calculator!<\/p>\n<p>An ROI calculator is a calculator with a predetermined formula that uses inputs from a user to calculate the ROI they would generate by using a tool. If you\u2019re wondering how to build an ROI calculator, you\u2019re in the right place. But first, let\u2019s understand why creating one is so powerful for your business.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-38420\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/tech-daily-dr9Dp1RVYgQ-unsplash.jpg\" alt=\"How to Build an ROI Calculator in Just 4 Easy Steps?\" width=\"1602\" height=\"1069\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Create_an_ROI_Calculator\"><\/span><strong>Why Should You Create an ROI Calculator?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s the psychology of getting maximum returns on investment.<\/p>\n<p>Human emotions play a huge role in investments. One dominant emotion that impacts investment decisions the most is fear. Fear plays a large role in the risk-avoidance behavior of us humans as concluded by Baba Shiv, professor of marketing at Stanford GSB.<\/p>\n<p>This fear encourages buyers to evaluate their chances of returns before putting their hard-earned money at stake. This explains why tools like a saas roi calculator have become extremely popular among software companies.<\/p>\n<p>An ROI calculator is not just a tool, it\u2019s an interactive calculator that builds trust and confidence.<\/p>\n<h3><strong>1. Lead Generation\u00a0<\/strong><\/h3>\n<p>Using an ROI calculator with a lead generation form will help you <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">generate qualified leads<\/a>. The people who go through the effort of using your calculator and giving in lead information will have a greater potential of turning into paid customers. So, here\u2019s your low-cost and quick lead magnet.<\/p>\n<p>For SaaS businesses, a saas roi calculator acts as a powerful lead magnet because it directly connects product value to business outcomes.<\/p>\n<h3><strong>2. Customer Engagement\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> such as a interactive calculator is a great way of <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\">increasing customer engagement<\/a>. It requires two-way participation from the user and keeps them actively involved.<\/p>\n<p>Unlike static blog posts, an interactive calculator creates a dynamic relationship between your brand and your audience.<\/p>\n<h3><strong>3. Adding Value Through Personalized Results<\/strong><\/h3>\n<p>What do you think adds more value &#8211; a generic blog about the benefits of using your tool, or a calculator? If you\u2019ve guessed the latter, you\u2019re absolutely right. And if you choose the former, allow us to change your mind. An ROI calculator provides highly customized results that users can directly apply to their own situation. A saas roi calculator especially helps decision-makers justify budgets with real numbers. This develops brand trust among your users and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">boosts your conversion rate<\/a>.<\/p>\n<h3><strong>4. Increase Traffic<\/strong><\/h3>\n<p>An interactive calculator has a certain <a href=\"https:\/\/outgrow.co\/blog\/viral-calculator\">virality<\/a> attached to it. They tend to generate more social shares and engagement than static content. This allows you to reach a wider audience. Outgrow calculators allow you to share your end results on social media efficiently. This leads to more and more people getting to know about you. Your brand gets noticed and you receive greater traffic.<\/p>\n<p>Now that you understand why an ROI calculator matters, let\u2019s explore how to build an ROI calculator easily using Outgrow.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_ROI_Calculation_Formula_%E2%80%93\"><\/span><strong>The ROI Calculation Formula &#8211;\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An RoI calculator usually requires a simple calculation along the lines of:<\/p>\n<p style=\"text-align: center;\"><strong>RoI (%) = Net Gain ($) \/ Total Cost of Investment ($) * 100\u00a0<\/strong><\/p>\n<p><em>Note: This can also be written as\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><strong><em>RoI = (Total Gain from Investment \/ Total Investment &#8211; 1 ) x 100<\/em>\u00a0<\/strong><\/p>\n<p>While the formula is simple, estimating net gain isn\u2019t always obvious for users. That\u2019s why structuring your calculator properly is crucial when learning how to build an roi calculator effectively.<\/p>\n<p>Let\u2019s break down this calculation with an example of calculating the ROI of buying a subscription to the Outgrow platform.<\/p>\n<p>The first input we need is the Net Profit or simply put, how much money can one make by using Outgrow after adjusting for the money invested for getting the subscription. In formula terms:<\/p>\n<p style=\"text-align: center;\"><strong>Net Gain ($) = Marginal Gross Profit from Investment ($) &#8211; Total Investment ($)\u00a0<\/strong><\/p>\n<p>While total investment is an easy number to discern (since you are the seller you already know that answer), calculating Marginal Gross Profit can be slightly tricky and needs to be broken down further:<\/p>\n<p style=\"text-align: center;\"><strong>Marginal Gross Profit ($) = New Customers (#) x Marginal Gross Profit Per Customer ($)\u00a0<\/strong><\/p>\n<p><strong>Note:<\/strong> Marginal Gross Profit per customer is sometimes referred to as Customer Lifetime Value. The customer will usually know the revenue per customer but might need help calculating the number of new customers he can get from calculators. That will not be obvious upfront.<\/p>\n<p style=\"text-align: center;\"><strong>New Customers (#) = Number of New Prospects x Sales Conversion Rate\u00a0<\/strong><\/p>\n<p>For Outgrow, we know that our calculators <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase conversions on landing pages by 28%<\/a> on average. Hence, the number of prospects or leads generated will be 28% more.<\/p>\n<p style=\"text-align: center;\"><strong>New Customers From Calculators (#) = (Current Number of Prospects x 28%) x Sales Conversion Rate\u00a0<\/strong><\/p>\n<p>The current number of prospects and the sales conversion rates are both numbers that our users should know without any further breakdown. So our final formula breakdown will be:<\/p>\n<p>So the entire calculator requires 3 simple inputs from the user and can calculate ROI.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-38415\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/FinTech-or-Financial-Technology-refers-to-any-technology-that-influences-traditional-financial-processes-including-tax-filings-paymentsbank-processes-and-all-other-transactions-that-involve-finances..jpg\" alt=\"How to Build an ROI Calculator in Just 4 Easy Steps?\" width=\"1922\" height=\"1082\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_More_Complex_ROI_calculator\"><\/span><strong>How to Create a More Complex ROI calculator?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to make your saas roi calculator more accurate, you can factor in higher conversion rates.<\/p>\n<p>Our data shows that the sales conversion rate is higher by about 12% when a lead comes through a calculator. This is because the calculator gives the sales rep more information and they are able to target and nurture the lead better. The result is an <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increased conversion rate<\/a> for the salesperson and satisfaction for the customer.<\/p>\n<p>If you would like to incorporate this factor in your ROI calculator as well, just add 12% to the original sales conversion rate.<\/p>\n<p>The formula then looks like this &#8211;<\/p>\n<p style=\"text-align: center;\"><strong>RoI (%) = ((28% of Current Number of Prospects) x (Original Sales Conversion Rate + 12%) x (Marginal Gross Profit Per Customer ($)) &#8211; Total Investment ($)) \/ Total Investment ($) x 100\u00a0<\/strong><\/p>\n<p>However, when deciding how to build an roi calculator, balance simplicity with accuracy. Too many questions may increase bounce rates.<\/p>\n<blockquote>\n<p><em><strong>Read Next: <\/strong><a href=\"https:\/\/outgrow.co\/blog\/create-a-calculator\">How to Create a Calculator for Your Website<\/a><\/em><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Outgrow_Builder_to_Build_an_ROI_Calculator\"><\/span><strong>How to Use Outgrow Builder to Build an ROI Calculator?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let us create a calculator on \u201c<a href=\"https:\/\/influencers.outgrow.us\/roi-outgrow\">How to calculate ROI of using Outgrow<\/a>\u201d.<\/p>\n<h3><strong>1 &#8211; Login to your Outgrow account<\/strong><\/h3>\n<p>Don&#8217;t have an account yet? <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up here for free<\/a> &#8211; no credit card required. Once you&#8217;re inside the builder, choose \u2018Calculator\u2019 as the content type.<\/p>\n<h3><strong>2 &#8211; Enhance Your Welcome Screen<\/strong><\/h3>\n<p>The Welcome Screen is the first screen that your user sees when they access your quiz. You can choose to add your lead generation form on the Welcome Screen.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38416 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/roi1.jpg\" alt=\"Enhance Your Welcome Screen\" width=\"1060\" height=\"572\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<p>Outgrow allows you to place your lead gen form anywhere in your quiz &#8211; in between questions, before results, or after results!<\/p>\n<h3><strong>3 &#8211; It\u2019s time to frame the questions<\/strong><\/h3>\n<p>Once you\u2019re directed to the Outgrow builder, start creating questions that are relevant to your calculator. Click on ADD from the left panel and create new questions. As you can see, we have added 4 questions here. This is the practical implementation of how to build an roi calculator inside the builder.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-38417\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/roi2.jpg\" alt=\"How to build an ROI calculator?\" width=\"221\" height=\"425\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<h3><strong>4 &#8211; Create a formula in the formula builder<\/strong><\/h3>\n<p>So, to calculate ROI {R1}, you need new leads {R2}, new sales conversion rate {R3}, and marketing budget invested in Outgrow {R4}. Remember any percentages in the Outgrow builder will need to be divided by hundred.<\/p>\n<p>So, the formula will look like &#8211; RoI (%) = ((0.28 of Current Number of Prospects) x (Original Sales Conversion Rate + 0.12) x (Marginal Gross Profit Per Customer ($)) &#8211; Total Investment ($)) \/ Total Investment ($) x 100<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38418 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/roi3.jpg\" alt=\"Create a formula\" width=\"1157\" height=\"618\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<p>And there you have your ROI calculator ready within minutes!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Embed_Your_Calculator_on_Your_Website\"><\/span><strong>How to Embed Your Calculator on Your Website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have completed creating your calculator, you need to present it to your audience. The best way to do that is to embed your calculator on your website.<\/p>\n<p>On your Outgrow builder, you will find the \u2018Configure\u2019 tab. Under that, look for the \u2018Embed on a Webpage\u2019 option on the left panel. You will find multiple ways in which you can <a href=\"https:\/\/outgrow.co\/embeds\/\">embed a calculator on your website<\/a>, some of which are in-page, full-page, pop-up, chat-style, etc. You can even embed your saas roi calculator in email campaigns to nurture prospects and increase engagement.<\/p>\n<p>In fact, that\u2019s not all Outgrow can do for you. You can even embed your ROI calculator in your email newsletters to nurture your prospects and get them to try your tool. Just head to the \u201cLaunch in an Email\u201d section under the Configure tab and copy-paste the code.<\/p>\n<\/div>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-38419\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/10\/Screenshot-3-1.jpg\" alt=\"How to Build an ROI Calculator in Just 4 Easy Steps?\" width=\"1602\" height=\"769\" \/><\/h2>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope this guide made it easy to understand how to build an roi calculator step-by-step.<\/p>\n<p>An ROI calculator isn\u2019t just a tool; it\u2019s a conversion engine. Whether you\u2019re building a simple ROI estimator or a full-fledged saas roi calculator, the goal remains the same: show value before asking for commitment.<\/p>\n<p>And when built as an interactive calculator, it transforms passive visitors into engaged prospects. If you don\u2019t have time to build one yourself, Outgrow\u2019s customer success team can help you set it up.<\/p>\n<p>For now, how about you check out Outgrow\u2019s own ROI calculator and see why you should choose Outgrow. And if you want to create your own calculator, here is <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> for you!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770965494912\"><strong class=\"schema-faq-question\">Which platforms offer ROI calculator templates for marketers?<\/strong> <p class=\"schema-faq-answer\">Platforms like Outgrow offer ready-made ROI calculator templates. It stands out with customizable, conversion-focused calculators designed specifically for marketers and SaaS businesses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770965954831\"><strong class=\"schema-faq-question\"><strong>How can you develop an online ROI calculator without coding?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can use a no-code builder like Outgrow, select a calculator template, add input fields, create formulas in a visual editor, customize the design, and embed it directly on your website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770966302831\"><strong class=\"schema-faq-question\">Which software options are best for building a custom ROI calculator for business?<\/strong> <p class=\"schema-faq-answer\">Outgrow is particularly effective for marketing and SaaS ROI calculators due to its advanced formula and lead generation features.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to easily create and embed a custom ROI calculator with Outgrow&#8217;s step-by-step guide. Start maximizing your returns today!<\/p>\n","protected":false},"author":20,"featured_media":57471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[107,93,84],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROI Calculator: Learn How to Create and Embed in 4 Easy Steps!<\/title>\n<meta name=\"description\" content=\"Learn how to easily create and embed a custom ROI calculator with Outgrow&#039;s step-by-step guide. 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