{"id":39255,"date":"2021-08-09T09:43:44","date_gmt":"2021-08-09T13:43:44","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=39255"},"modified":"2024-06-03T01:48:42","modified_gmt":"2024-06-03T05:48:42","slug":"how-to-create-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content","title":{"rendered":"How to Create Interactive Content: The Right Way"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Create_Interactive_Content_The_Right_Way\"><\/span><strong>How to Create Interactive Content: The Right Way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de033d2ff49\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de033d2ff49\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\/#How_to_Create_Interactive_Content_The_Right_Way\" title=\"How to Create Interactive Content: The Right Way\">How to Create Interactive Content: The Right Way<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\/#What_Is_Interactive_Content\" title=\"What Is Interactive Content?\">What Is Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\/#Step_by_Step_Process_How_to_Create_Interactive_Content\" title=\"Step by Step Process: How to Create Interactive Content\">Step by Step Process: How to Create Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\/#Why_Interactive_Content_Works_Real-Time_Reviews\" title=\"Why Interactive Content Works: Real-Time Reviews\u00a0\">Why Interactive Content Works: Real-Time Reviews\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Did you know &#8211; <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">81% of marketers<\/a> think that interactive content is much more effective at grabbing the audience\u2019s attention than static content. Well, if you didn\u2019t, this gives you all the more reason to learn how to create interactive content! So without wasting any time, let\u2019s tell you the best and simplest way to make highly engaging interactive content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content\"><\/span><strong>What Is Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In simple terms, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a> is a type of content that starts conversations between you and your prospects. It requires the audience to actively participate in order to generate value, hence, promoting two-way communication.<\/p>\n<p>What makes it better than static content, you ask? Well, interactive content gains <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">2x more engagement<\/a> than static content. Wanna know more about it? Click below!<\/p>\n<p>If you think you are an interactive content champ already, we\u2019ll take you straight to the steps on how to create interactive content. Read on!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_by_Step_Process_How_to_Create_Interactive_Content\"><\/span><strong>Step by Step Process: How to Create Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">B2B interactive content marketing<\/a> isn\u2019t easy, but hey, it isn\u2019t hard either. Today, we will tell you how to create digital content that actually works!<\/p>\n<h3><strong>Selecting the Template<\/strong><\/h3>\n<h4><strong style=\"font-size: 16px;\">1. Login to Your Outgrow Builder<\/strong><\/h4>\n<p>Well, that\u2019s it. That\u2019s the first step &#8211; and you can\u2019t go wrong with this. If you don\u2019t have an account, you can create one right now! Start your <a href=\"https:\/\/app.outgrow.co\/signup\">free trial here<\/a>.<\/p>\n<p>(<strong>Secret tip<\/strong>: If you want to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><strong>create surveys and forms<\/strong><\/a>, you can opt for our <a href=\"https:\/\/outgrow.co\/pricing\/\"><strong>free plan here<\/strong><\/a>!)<\/p>\n<h4><strong>2. Choose the Right Content Type<\/strong><\/h4>\n<p><span style=\"color: #000000;\">Interactive content has numerous <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" target=\"_blank\" rel=\"noopener\">content types<\/a>\u00a0and you have to make the right choice. Choose the type of content that fulfills your objectives, provides value to your audience, and goes well with your brand too. <span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">Whether it&#8217;s quizzes, polls, interactive videos, or even a <a href=\"https:\/\/www.slidescarnival.com\/tag\/swot-analysis\" target=\"_blank\" rel=\"noopener\">dynamic SWOT analysis<\/a>, selecting the right format is key to maximizing engagement and delivering value.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39256 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1.jpg\" alt=\"interactive content types\" width=\"852\" height=\"327\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1.jpg 852w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1-300x115.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1-768x295.jpg 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p>\n<h4><strong>3. Select the Template<\/strong><\/h4>\n<p>Now, it\u2019s time to choose the template. Outgrow offers you two routes here:<\/p>\n<p>First, you can start from scratch and choose from the <a href=\"https:\/\/support.outgrow.co\/docs\/templates-1\">various design layouts<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">interactive content examples<\/a> that Outgrow has to offer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39257 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-1.jpg\" alt=\"interactive content templates\" width=\"1382\" height=\"551\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-1.jpg 1382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-1-300x120.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-1-1024x408.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-1-768x306.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<p><strong>OR<\/strong><\/p>\n<p>Second, you can select one of the various premade templates under the \u2018Select a template\u2019 section. We have curated thousands of templates catering to different industries for you to choose from. Creating your own content piece is that quick and easy, especially when <a href=\"https:\/\/www.pixpa.com\/blog\/how-to-design-a-website\" target=\"_blank\" rel=\"noopener\">designing a website<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52792 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Template-library-new-300x138.jpg\" alt=\"Template-library-new\" width=\"707\" height=\"325\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Template-library-new-300x138.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Template-library-new-1024x471.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Template-library-new-768x353.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Template-library-new.jpg 1536w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<p><strong><em>MUST READ: <\/em><\/strong><a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\"><strong><em>23 Best Interactive Content Examples<\/em><\/strong><\/a><\/p>\n<h3><strong>Setting up Display Options<\/strong><\/h3>\n<h4><strong>4. Select a Color Scheme<\/strong><\/h4>\n<p>While it\u2019s important to create great content, it\u2019s equally important to make sure that the presentation is good and it aligns with your branding. Start with setting a color scheme for your content piece. You can either go with our predefined color palette or be experimental, totally up to you! Incorporating these color schemes into your\u00a0<a href=\"https:\/\/slidebazaar.com\/categories\/powerpoint-templates\/\">PowerPoint presentation<\/a>\u00a0can maintain brand consistency and enhance visual appeal, resonating effectively with your audience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39268 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-1.jpg\" alt=\"interactive content\" width=\"367\" height=\"337\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-1.jpg 367w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-1-300x275.jpg 300w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/p>\n<h4><strong>5. Pick a Background Image<\/strong><\/h4>\n<p>Your background image should be as impressive as it can be. After all, it\u2019s the first thing your audience will see. Choose something that goes with the topic of your content piece.<\/p>\n<h4><strong>6. Add Your Logo<\/strong><\/h4>\n<p>Adding <a href=\"https:\/\/www.logoai.com\/blog\/design-logo-with-midjourney-and-logoai\" target=\"_blank\" rel=\"noopener\">your logo<\/a> to your content piece is one of the best ways of branding your content! And Outgrow lets you do that even in its free and basic plans.<\/p>\n<h3><strong>Creating Your Content Piece<\/strong><\/h3>\n<h4><strong style=\"font-size: 16px;\">7. Creating Heading, Subheading, and Button Text<\/strong><\/h4>\n<p>This is one of the most important steps in learning how to make <a href=\"https:\/\/outgrow.co\/blog\/guide-to-interactive-content\">interactive content<\/a>! Ever seen those popular <a href=\"https:\/\/outgrow.co\/blog\/how-to-make-a-buzzfeed-quiz\">BuzzFeed quizzes<\/a>? If yes, you know what attracts you to take one &#8211; the catchy titles! That\u2019s the trick. Create headings that challenge your prospects and make an emotional appeal.<\/p>\n<p>However, ensure that it is clear and precise. If you want to give details, you can use the sub-heading. Also, don\u2019t forget to make the button text engaging, it\u2019s a CTA (Call-to-Action) for your content piece after all.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39259 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1.jpg\" alt=\"how to create interactive content\" width=\"1590\" height=\"422\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1.jpg 1590w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1-300x80.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1-1024x272.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1-768x204.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-1-1536x408.jpg 1536w\" sizes=\"(max-width: 1590px) 100vw, 1590px\" \/><\/p>\n<h4><strong>8. Creating Questions<\/strong><\/h4>\n<p>Before thinking about the questions, think about what you want in the answers. Create questions that add value to your audience as well as you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39260 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-1.jpg\" alt=\"how to create interactive content\" width=\"1441\" height=\"580\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-1.jpg 1441w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-1-300x121.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-1-1024x412.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-1-768x309.jpg 768w\" sizes=\"(max-width: 1441px) 100vw, 1441px\" \/><\/p>\n<h3><strong>Making Results Page<\/strong><\/h3>\n<h4><strong style=\"font-size: 16px;\">9. Planning Outcomes\/Results<\/strong><\/h4>\n<p>People want results &#8211; quick and value-adding. So give them what they want. If it\u2019s a <a href=\"https:\/\/outgrow.co\/blog\/create-a-calculator\">calculator<\/a>&#8211; give them the right numbers, if it\u2019s a <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">product recommendation quiz<\/a> &#8211; give them personalized recommendations, if it\u2019s a <a href=\"https:\/\/outgrow.co\/blog\/create-a-poll\">poll<\/a> &#8211; show them the figures at the end, and if it\u2019s an <a href=\"https:\/\/outgrow.co\/blog\/interactive-quizzes\">outcome quiz<\/a> &#8211; give them fun outcomes like the one below!<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52793 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Planning-outcome-new-300x132.jpg\" alt=\"Planning-outcome-new\" width=\"523\" height=\"230\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Planning-outcome-new-300x132.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Planning-outcome-new-1024x450.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Planning-outcome-new-768x338.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/Planning-outcome-new.jpg 1536w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p>\n<h4><strong>10. Adding Social Sharing<\/strong><\/h4>\n<p>Include your preferred social media handles where you want people to follow you. Add social sharing widgets to your results page so that people can directly <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">share your content piece<\/a> or their results on social media.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39262 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/8-1.jpg\" alt=\"how to create interactive content\" width=\"371\" height=\"745\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/8-1.jpg 371w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/8-1-149x300.jpg 149w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<h3><strong>Adding Lead Generation Form<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">Lead generation<\/a> through interactive content is easier than you expect. <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">Statistics<\/a> prove that interactive content generates twice <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">more customer conversions<\/a> than passive content.<\/p>\n<p>But, in order for it to work, your lead generation form should look good. It should ask for minimal details and be precise. A good lead generation form should ask not more than 3 questions. The details that you collect from the lead generation form can then be used to <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">segment and target leads<\/a>.<\/p>\n<p>Moreover, the point where you place your form also makes a lot of difference. Check out how we strategically placed our lead gen form right in the beginning:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39263 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/9-1.jpg\" alt=\"lead generation form\" width=\"1382\" height=\"649\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/9-1.jpg 1382w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/9-1-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/9-1-1024x481.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/9-1-768x361.jpg 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<h3><strong>Finally, Configure and Analyze\u00a0<\/strong><\/h3>\n<p>That\u2019s it! That was all there is to know about how to create interactive content. But wait, there are a few more things you need to know (that many won\u2019t tell you!).<\/p>\n<p>Once you have made your content piece, you need to <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">optimize and promote it<\/a>. And best interactive platforms like Outgrow give you plenty of rich features to explore (without any additional cost). Here\u2019s what all you can do with Outgrow:<\/p>\n<h4><strong>11. Configuring Content for SEO<\/strong><\/h4>\n<p>a. Explore our \u201cConfigure\u201d tab. Here, you\u2019d be able to configure the SEO settings for your content piece to rank well on the search engines and become visible to your prospects. Make sure that your target keywords are present in both the SEO title and the meta description.<\/p>\n<p><span style=\"font-weight: 400;\">Making sure your <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">content is SEO-friendly<\/a> is very important. But it can be difficult if you don\u2019t have the right strategies. You wouldn\u2019t want to spend hours on things that don\u2019t improve your SEO score. Or worse, you might end up doing the wrong things. Luckily, if you know what you\u2019re doing it\u2019s quite easy to <\/span><a href=\"https:\/\/flippingbook.com\/blog\/promoting-content-using-seo\"><span style=\"font-weight: 400;\">promote content using SEO<\/span><\/a><span style=\"font-weight: 400;\">. And the results will speak for themselves.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39264 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/10.jpg\" alt=\"how to create interactive content\" width=\"1123\" height=\"448\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/10.jpg 1123w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/10-300x120.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/10-1024x409.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/10-768x306.jpg 768w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/p>\n<h4><strong>12. Automating Email Marketing<\/strong><\/h4>\n<p><a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">Automate custom email<\/a> notifications to be sent to the users when they take your quiz, survey, or any other interactive experience you\u2019ve created with Outgrow. Email marketing is a great way to <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">nurture your leads<\/a> &#8211; so why miss it when you get it for free!<\/p>\n<h4><strong>13. Integrating to Collect and Store Data<\/strong><\/h4>\n<p>Integrate with as many tools as you like. Outgrow has <a href=\"https:\/\/support.outgrow.co\/docs\/integration\">1000+ integrations<\/a> for you to add. With these integrations, you can send the data that you collect from Outgrow to different platforms. Furthermore, you can then use this data for your marketing campaigns. Try them out.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39265 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/11.jpg\" alt=\"how to create interactive content\" width=\"1199\" height=\"725\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/11.jpg 1199w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/11-300x181.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/11-1024x619.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/11-768x464.jpg 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/p>\n<h4><strong>14. Embedding for Visibility<\/strong><\/h4>\n<p><a href=\"https:\/\/support.outgrow.co\/docs\/embedding-basics\">Embed your content piece<\/a> wherever you want. This can be done in many ways including in a page, email, pop-up, chatbot, greet bar, sidenote, or as a custom embed.<\/p>\n<h4><strong>15. Analyzing for Performance<\/strong><\/h4>\n<p>Lastly, analyze how your content piece is performing with our <a href=\"https:\/\/support.outgrow.co\/docs\/analyzing-your-data\">robust analytics feature<\/a>. You can see the number of visits, the number of leads generated, your conversion rate, and more such statistics. Under the performance tab, you\u2019ll also be able to see suggestions on how to improve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Interactive_Content_Works_Real-Time_Reviews\"><\/span><strong>Why Interactive Content Works: Real-Time Reviews\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>How did interactive content help you in your marketing campaigns?<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39273 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/3-2.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/3-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/3-2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p><em>\u201cSince the time we have started on this route, it has helped us enhance the content, improve metrics like more clicks on CTAs, decreased bounce rate, and more sign-ups for our newsletters.\u201d <\/em>&#8211; <strong>Shakun Bansal, CMO, <a href=\"https:\/\/mettl.com\/\" rel=\"nofollow\">Mercer | Mettl<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/financer.com\/\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-39271 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1-1.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1-1.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/1-1-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\n<h3><strong>What&#8217;s your favorite thing about interactive content?<\/strong><\/h3>\n<p><em>\u201cThe <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">interactive content engages the audience<\/a> quickly and doesn\u2019t fail to attract new eyeballs. It helps the audience in understanding a\u00a0 concept better and in a more interesting way. It ensures the new audience landing on your page comes back for fresh <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">content in the future<\/a>, helps us in maintaining our email subscriber&#8217;s interest and retention.\u201d\u00a0 <\/em>&#8211; <strong>Shakun Bansal, CMO, Mercer | Mettl<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39272 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-2.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/2-2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p><em>\u201cThe biggest advantage of this type of content is its instant appeal and better conversion-to-action ratio from the audience. No matter how good a blog, video, or advert is, the instant gratification that an interactive element or content provides a user is what makes it different from all others.\u201d &#8211; <\/em><strong>William Cannon, CEO of <a href=\"https:\/\/www.uplead.com\/\" rel=\"nofollow\">Uplead<\/a><\/strong><\/p>\n<h3><strong>On a scale of 1 to 10, how will you rate interactive content?<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39276 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-2.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/6-2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>\u201c<em>On a scale of one to ten, I would rate it 7.5 as i<\/em><em>t helps us develop a better understanding.\u201d &#8211; <\/em><strong>Mark, CondonOwner and Marketing Head at <a href=\"https:\/\/shotkit.com\/\">Shotkit<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39274 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-2.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/4-2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<h3><strong>Is interactive content a regular part of your strategy?<\/strong><\/h3>\n<p>\u201c<em>Our content strategy is hugely dependent on interactive content- be it website, reports, newsletters, blogs, or case studies. This is one reason why our content is appreciated by customers and the target audience alike and helps us convert leads faster.\u201c <\/em>&#8211; <strong>Shakun Bansal, CMO, Mercer | Mettl<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39275 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-2.jpg\" alt=\"how to create interactive content\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/08\/5-2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p><em>\u201cYes. We have our favorite and what I&#8217;d consider the most effective interactive content on our site, but we incorporate it into other marketing content such as emails and social media, as well.\u201d <\/em><strong>Mike Nemeroff, CEO &amp; Co-Founder at <a href=\"https:\/\/www.rushordertees.com\/\" rel=\"nofollow\">rushordertees.com<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wow, that was extensive, wasn\u2019t it? We love grabbing every chance at becoming a teacher. Hope you liked this lecture on \u201chow to create interactive content\u201d. See you next time!<\/p>\n<p>And don\u2019t forget to do your homework. Create your first interactive content piece now! Start your <a href=\"https:\/\/app.outgrow.co\/signup\">free trial here<\/a>!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Create Interactive Content: The Right Way Did you know &#8211; 81% of marketers think that interactive content is much more effective at grabbing the audience\u2019s attention than static content. Well, if you didn\u2019t, this gives you all the more reason to learn how to create interactive content! So without wasting any time, let\u2019s&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90,269],"tags":[838,86,536,839],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Interactive Content: The Right Way [+ Expert Reviews]<\/title>\n<meta name=\"description\" content=\"If you think you are an interactive content champ, we\u2019ll take you straight to the steps on how to create interactive content.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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