{"id":39424,"date":"2021-08-21T09:25:40","date_gmt":"2021-08-21T13:25:40","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=39424"},"modified":"2024-08-07T00:43:16","modified_gmt":"2024-08-07T04:43:16","slug":"social-audio","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/social-audio","title":{"rendered":"Clubhouse, Twitter Spaces and More: Social Audio Hath Risen!"},"content":{"rendered":"
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<\/span>Clubhouse, Twitter Spaces, and More: Social Audio Hath Risen!<\/strong><\/span><\/h1>
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Table of Contents<\/p>\n

  • Clubhouse, Twitter Spaces, and More: Social Audio Hath Risen!<\/a>
    • What Are Social Audio Platforms?<\/a><\/li>
    • Are Marketers Adopting Social Audio Apps and Should You?<\/a><\/li>
    • 6.<\/a><\/li>
    • How to Leverage These Platforms?<\/a><\/li>
    • How to Judge Your Performance on These Platforms\u00a0<\/a><\/li>
    • Challenges Associated With Adopting Social Audio Platforms<\/a><\/li>
    • The Way Forward: Are Social Audio Platforms Replacing Traditional Interviewing and Podcasting?<\/a><\/li>
    • Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n

      The pandemic has successfully crunched the lag time between the development of new technologies and their adoption. And, social audio apps and platforms are a case in point.<\/p>\n

      When people started staying home, the need for connectivity and a shared experience became pressing. This led to a mammoth increase in the number of social media users. As of January 2021, 53.6% of the global population<\/a> was using social media – a 13.2% increase from last year.<\/p>\n

      \"Statistics\"<\/p>\n

      The trends are even more mind-boggling for social audio apps in particular. Social audio platforms saw 20 million+ downloads<\/a> up until April 2021. And this trend was dominated by (yep, you guessed it right) <\/em>Clubhouse<\/strong>.<\/p>\n

      So we thought of taking you through a quick guide on the various social audio platforms that have people hooked. Further, we will discuss how you can leverage them.<\/p>\n

      We also got some marketers to talk about their experiences on these platforms and why they adopted social audio as part of their marketing strategy.<\/p>\n

      And lastly, we\u2019ll cover the challenges of using social audio platforms and the way forward. Let\u2019s get started!<\/em><\/strong><\/p>\n

      <\/span>What Are Social Audio Platforms?<\/strong><\/span><\/h2>\n

      Social audio apps and platforms are social media platforms that are predominantly audio-only. Think of this as a virtual conference or event where every \u201croom\u201d has a new discussion going on.<\/p>\n

      Just like we have breakout rooms in virtual conferences, these social audio apps such as Clubhouse<\/a>, Twitter Spaces, and Facebook Live Audio Rooms<\/a> allow you to host rooms, engage in conversations, or simply listen to ongoing discussions.<\/p>\n