{"id":40196,"date":"2021-11-02T08:05:30","date_gmt":"2021-11-02T12:05:30","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=40196"},"modified":"2024-02-02T02:26:29","modified_gmt":"2024-02-02T07:26:29","slug":"podcast-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/podcast-marketing","title":{"rendered":"The Ultimate Guide to Podcast Marketing [+Tips for First-Timers]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"The_Ultimate_Guide_to_Podcast_Marketing_Tips_for_First-Timers\"><\/span><strong>The Ultimate Guide to Podcast Marketing [+Tips for First-Timers]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d482c24561d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d482c24561d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#The_Ultimate_Guide_to_Podcast_Marketing_Tips_for_First-Timers\" title=\"The Ultimate Guide to Podcast Marketing [+Tips for First-Timers]\">The Ultimate Guide to Podcast Marketing [+Tips for First-Timers]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#1_Actively_Reach_Out_to_Influencers_and_Industry_Experts\" title=\"1. Actively Reach Out to Influencers and Industry Experts\">1. Actively Reach Out to Influencers and Industry Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#2_Optimize_Your_Podcast_Landing_Page\" title=\"2. Optimize Your Podcast Landing Page\u00a0\">2. Optimize Your Podcast Landing Page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#3_Create_a_Transcript_of_the_Podcast\" title=\"3. Create a Transcript of the Podcast\u00a0\">3. Create a Transcript of the Podcast\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#4_Share_Your_Podcast_Episodes_in_Your_Newsletter\" title=\"4. Share Your Podcast Episodes in Your Newsletter\u00a0\">4. Share Your Podcast Episodes in Your Newsletter\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#5_Promote_on_Social_Media_Platforms\" title=\"5. Promote on Social Media Platforms\u00a0\">5. Promote on Social Media Platforms\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#6_Choose_a_Good_Podcast_Hosting_Platform\" title=\"6. Choose a Good Podcast Hosting Platform\">6. Choose a Good Podcast Hosting Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#7_Conduct_Giveaways_and_Contests\" title=\"7. Conduct Giveaways and Contests\">7. Conduct Giveaways and Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#8_Be_a_Guest_on_Other_Podcasts\" title=\"8. Be a Guest on Other Podcasts\">8. Be a Guest on Other Podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#Podcast_Production_Tips_for_First-Timers\" title=\"Podcast Production Tips for First-Timers\u00a0\">Podcast Production Tips for First-Timers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#Pro-Tips_From_Marketers_and_Podcasters\" title=\"Pro-Tips From Marketers and Podcasters\u00a0\">Pro-Tips From Marketers and Podcasters\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>While churning out new podcast episodes every week or month is tough enough, what gets all the more nerve-wracking is the humongous task of podcast marketing and promotion.<\/p>\n<p>As <a href=\"https:\/\/outgrow.co\/blog\/podcast-ross-simmonds\">Ross Simmonds<\/a>, founder of Foundation Marketing, talked about in one of the episodes of the <a href=\"https:\/\/outgrow.co\/marketer-of-the-month-podcast\/\">Marketer of the Month podcast<\/a>, we need to transition from the CREAM ideology that says Content Rules Everything Around Me to the DREAM approach, Distribution Rules Everything Around Me. <em>We couldn\u2019t have agreed more!<\/em><\/p>\n<p>So, in this blog, we talk about how you can promote your podcast, share some advice that we gathered from some marketers and podcasters, and finally offer some tips to those of you who are contemplating starting a podcast.<\/p>\n<p><em>Let\u2019s get started!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Actively_Reach_Out_to_Influencers_and_Industry_Experts\"><\/span><strong>1. Actively Reach Out to Influencers and Industry Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know, we know, you\u2019re probably thinking you don\u2019t need advice on this but hear us out. We are talking about getting people who can genuinely make a difference to your numbers. These can be <a href=\"https:\/\/outgrow.co\/blog\/influencer-marketing-microinfluence\">influencers<\/a> and industry experts.<\/p>\n<p>This will involve consistent efforts at your end like regular follow-ups, outreach on social media platforms, tagging them on your posts, or creating something useful for them. Mind you, we are not suggesting that you become a stalker!<\/p>\n<p>We got some of the most renowned personalities across domains and leveraged their audience. To name a few, we had <a href=\"https:\/\/premade.outgrow.us\/the-unbearable-rightness-of-truth\">Dr. Larry Sanger, the co-founder of Wikipedia<\/a>, Patt Flynn, author of Superfans, Rand Fishkin, and many more industry experts on board.<\/p>\n<p>In fact, when Forbes announced their 30 under 30 for the marketing and advertising space, we jumped on the opportunity and got some of the <a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/forbes-30-under-30-offering-personalized-solutions\/id1481977557?i=1000514048006\">Forbes 30 under 30 awardees<\/a> on our podcast for the Forbes series! Basically, grab every opportunity you get!<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51545 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Tune-in-Now-new-300x300.jpg\" alt=\"Tune NEW\" width=\"645\" height=\"645\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Tune-in-Now-new-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Tune-in-Now-new-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Tune-in-Now-new.jpg 768w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Podcast_Landing_Page\"><\/span><strong>2. Optimize Your Podcast Landing Page\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you ask us, this is by far the toughest step of the podcast marketing checklist. In fact, we have <a href=\"https:\/\/outgrow.co\/blog\/interactive-landing-pages\">optimized our landing page<\/a> a dozen times before and we keep doing it at regular intervals.<\/p>\n<p>Here\u2019s an actionable step to start with. Make an SEO-optimized and eye-catching headline.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40201 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-6.jpg\" alt=\"kyle kuhns podcast\" width=\"693\" height=\"445\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-6.jpg 693w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-6-300x193.jpg 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p>This episode we did with<a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/forbes-30-under-30-the-digital-marketing-revolution\/id1481977557?i=1000507675256\" rel=\"nofollow\"> Kyle Kuhns, a Forbes 30 under 30<\/a> awardee is a specimen of how a suitable and eye-catching title is a must. <strong>This landing page<\/strong><strong> saw a conversion rate of 10%.<\/strong><\/p>\n<p>We have got another trick up our sleeves. (<strong>Hint<\/strong>: <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content!<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40202 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Copy-of-end-of.jpg\" alt=\"interactive content\" width=\"752\" height=\"377\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Copy-of-end-of.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Copy-of-end-of-300x150.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>Of course, when we are talking about engaging and SEO-optimized landing pages, interactive content like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a>, and <a href=\"https:\/\/outgrow.co\/chatbots\/\">chatbots<\/a>, cannot be too far behind.<\/p>\n<p>Add quizzes to your landing page to make the experience more fun for your listeners!<\/p>\n<p>You can also add a <a href=\"https:\/\/outgrow.co\/poll-maker\/\">poll<\/a> like this on your landing page to determine your next guest based on audience choice!<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51551 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/VOTE-NEW-300x148.jpg\" alt=\"Vote new\" width=\"734\" height=\"362\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/VOTE-NEW-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/VOTE-NEW.jpg 768w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Create_a_Transcript_of_the_Podcast\"><\/span><strong>3. Create a Transcript of the Podcast\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podcast transcripts are a great podcast marketing technique as they essentially optimize your podcast episode for the search engine. Check out this podcast we created for our guest Morgan Norman. And within a couple of weeks, we saw it rank number 1.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40204 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-8.jpg\" alt=\"top podcast \" width=\"722\" height=\"529\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-8.jpg 722w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-8-300x220.jpg 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Share_Your_Podcast_Episodes_in_Your_Newsletter\"><\/span><strong>4. Share Your Podcast Episodes in Your Newsletter\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Find any and every platform where you can <a href=\"https:\/\/castos.com\/how-to-promote-a-podcast\/\">promote your podcast<\/a>. And what better way to market your podcast than to share it with your email list?<\/p>\n<p>Check out this episode that we shared in our newsletter. It has all the information your email audience needs before deciding whether they\u2019d want to listen to the podcast. And as we mentioned before, an irresistible and search engine optimized title goes a long way!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40205 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-9.jpg\" alt=\"podcast marketing in newsletter\" width=\"435\" height=\"585\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-9.jpg 435w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-9-223x300.jpg 223w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Promote_on_Social_Media_Platforms\"><\/span><strong>5. Promote on Social Media Platforms\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media marketing is a step that you simply cannot skip. It is your best shot at getting your audience talking about your latest episode. In fact, it is through <a href=\"https:\/\/outgrow.co\/blog\/social-media-hacks\">social media marketing<\/a> that you reach audiences that are not your own (yet!). This is where you leverage your guest\u2019s audience.<\/p>\n<p>When we had <a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/wharton-marketing-professor-and-new-york-times-best\/id1481977557?i=1000500939643\" rel=\"nofollow\">Jonah Berger<\/a> as a guest on our show, we decided to cut snippets from the show, including quotes, some anecdotes, and responses from the rapid-fire round that we conducted. We shared these assets across all social media platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40206 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-10.jpg\" alt=\"podcast jonah berger\" width=\"781\" height=\"498\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-10.jpg 781w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-10-300x191.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-10-768x490.jpg 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<p>Dr. Berger\u2019s huge following helped boost the episode and it was one of our best ranking episodes to that date.<\/p>\n<p>To give you an example, the image shown below is one of the posts we shared.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51547 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Desktop-new-300x142.png\" alt=\"DESKTOP\" width=\"860\" height=\"407\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Desktop-new-300x142.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Desktop-new-768x364.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Desktop-new.png 1024w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<p>Notice that we included the Wharton logo \u2013 this adds credibility. People are likely to stop and take notice due to the logo. Additionally, we shared logos of all the platforms where our podcast was streaming. This makes it convenient for the viewers to choose whichever channel they prefer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Choose_a_Good_Podcast_Hosting_Platform\"><\/span><strong>6. Choose a Good Podcast Hosting Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podcast aggregators or hosting platforms essentially help you to stream your podcast across multiple channels. But the benefits of podcast hosting have gone far beyond just that. If you\u2019re a podcaster who is either doing it as a hobby or to make money in the future, then <a href=\"https:\/\/www.hostinger.com\/tutorials\/best-podcast-hosting\"><span style=\"font-weight: 400;\">podcast hosting platforms<\/span><\/a>\u00a0even offer an entire website.<\/p>\n<p>That\u2019s not all, post-production activities will no longer be a pain as the whole process is made smoother and easier by these hosting platforms.<\/p>\n<p><a href=\"https:\/\/www.podcastinsights.com\/best-podcast-hosting\/\" rel=\"nofollow\">Most of these platforms<\/a> also offer a dashboard where you can <a href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\">monitor your performance<\/a> across all channels.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40209 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-11.jpg\" alt=\"Monitor Performance\" width=\"838\" height=\"623\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-11.jpg 838w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-11-300x223.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-0-11-768x571.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Conduct_Giveaways_and_Contests\"><\/span><strong>7. Conduct Giveaways and Contests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there is one podcast marketing trick that works like a magic wand, it\u2019s <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">contests and giveaways<\/a>. After all, who doesn\u2019t like free gifts? To make this podcast promotion idea successful, share a giveaway alert on all your social platforms.<\/p>\n<p>Highlight that the giveaway will take place in one of your upcoming podcast episodes. By doing this, you can ensure that those who participate listen to the entire episode. But for this to work, the viewers must feel that the gift is worth the effort. So keep your audience\u2019s interest in mind.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51548 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-new-300x222.jpg\" alt=\"PASTED\" width=\"626\" height=\"463\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-new-300x222.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/pasted-image-new.jpg 738w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: center;\">Source: easypromosapp<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Be_a_Guest_on_Other_Podcasts\"><\/span><strong>8. Be a Guest on Other Podcasts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, nothing beats this podcast <a href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\">marketing technique<\/a>. This is incredibly crucial to ensure access to newer audiences. And when you present yourself as a thought leader, you can rest assured that you\u2019re gonna get those sweet social media followers in no time!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_Production_Tips_for_First-Timers\"><\/span><strong>Podcast Production Tips for First-Timers\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the folks who are venturing into podcasting, fear not as we have got you covered! In this section, we will share some important tips and tricks to set you up for a <a href=\"https:\/\/porch.com\/advice\/upgrading-podcast-home-studio\">successful podcast launch<\/a>. Read on to find out more!<\/p>\n<h3>Decide on a Unique Format for the Show<\/h3>\n<p>There are thousands of podcast episodes going live every day. How do you ensure someone listens to your podcast by cutting through the clutter?<\/p>\n<p>Short answer: Make it fun.<\/p>\n<p>Long answer: Add sections to your podcast that are <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing?amp\">super interesting and engaging<\/a>. How about a section where you answer questions shared by your audience? This might be difficult when you\u2019re starting out, but it\u2019s definitely worth a shot.<\/p>\n<p>In our Marketer of the Month Podcast, we start the podcast episode with a rapid-fire round. It\u2019s super fun and also gets people comfortable for the rest of the interview!<\/p>\n<p>Glimpse from our interview with Ross Simmonds!<\/p>\n<h3><strong>Ensure Good Video and Audio Quality<\/strong><\/h3>\n<p>Let\u2019s just get this out of the way because this is the most important step and anything and everything else could wait. Ensure good quality audio and video. Period. You can do this by using some <a href=\"https:\/\/www.rollingstone.com\/culture\/culture-news\/podcast-how-to-start-best-equipment-804418\/\" rel=\"nofollow\">must-have tools<\/a> for your podcast.<\/p>\n<p>While podcasts are traditionally meant to be audio-only, using a video may be the best thing you can do to <a href=\"https:\/\/castos.com\/how-to-promote-a-podcast\/\" target=\"_blank\" rel=\"noopener\">promote your podcast<\/a> better and make it stand out.<\/p>\n<p>We transitioned from audio-only podcasts to audio + video and we have started to see increased viewership.<\/p>\n<p>Investing in <a href=\"https:\/\/riverside.fm\/blog\/best-podcast-recording-software\" target=\"_blank\" rel=\"noopener\">reliable podcast recording software<\/a> is crucial to maintaining excellent audio quality, ensuring clear communication, and providing a seamless recording experience. Choose software that suits your needs and supports features like noise reduction and editing capabilities to enhance the overall production quality of your podcast.<\/p>\n<h3><strong>Ensure Consistency\u00a0<\/strong><\/h3>\n<p>When <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">marketing strategies<\/a> fail to work, it\u2019s often consistency that is lacking and not the strategy. Ensuring consistency often takes care of every other aspect of podcast marketing.<\/p>\n<p>If you want an episode to go live every week, you will have to make sure to reach out to a bunch of guests beforehand, get the podcast questions ready, make the recording edits, prepare the social media content, and basically every other step of the process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pro-Tips_From_Marketers_and_Podcasters\"><\/span><strong>Pro-Tips From Marketers and Podcasters\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know you\u2019re thinking of Googling a bit more to find what approach did the successful podcasters follow. Well, we read your mind in advance &#8211; and got a bunch of insider tips straight from some podcasters who\u2019ve nailed it. Thank us later!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40245 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/1.jpg\" alt=\"Ray Blakney\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/1.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/1-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>\u201cAttending <strong>network events<\/strong> is a huge help for spreading the word about your podcast and connecting with great potential guests. Our team attends events in the affiliate marketing industry that are related to our podcast topic, including Affiliate Summit and Traffic Conversion Summit. But we also go to \u201ccreator\u201d conferences like FinCon.\u201d &#8211; <strong>Daniel Thrasher, Content Manager<\/strong>, <a href=\"https:\/\/www.clickbank.com\/\" rel=\"nofollow\">ClickBank<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40246 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/2.jpg\" alt=\"Richard\" width=\"752\" height=\"177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/2-300x71.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>\u201cThe best way to <strong>monetize a podcast<\/strong> is to have a business or product tied to the show. Don\u2019t try to monetize the podcast itself, as that rarely works. <strong>If you get to 50,000 downloads an episode, you may be able to charge $1000 US for an ad spot.<\/strong> However, if you instead were selling a $1000 course and sold that to even 1% of your audience, you would make $50,000 US per episode. At Learn Spanish with Live Lingua podcast, I sell the Spanish tutoring we offer at our website.\u201d &#8211; <strong>Ray Blakney, CEO &amp; Co-Founder,<\/strong> <a href=\"https:\/\/www.livelingua.com\/\" rel=\"nofollow\">Live Lingua<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All the tips and tricks are important but remember why you started this. You might love the idea of sharing your views or you could be doing to expand the reach of your business. Whatever the reason, it\u2019s important to stay true to your objectives for doing this.<\/p>\n<p>Cut the clutter around you and focus on creating and distributing consistently. That\u2019s it. That\u2019s the final tip, folks! We hope this article helped you to get started with podcast marketing and promotion. We would love for you to try Outgrow, in case you\u2019re looking to use interactivity to promote your podcast! <a href=\"https:\/\/app.outgrow.co\/signup\">Start your free trial now<\/a>!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Ultimate Guide to Podcast Marketing [+Tips for First-Timers] While churning out new podcast episodes every week or month is tough enough, what gets all the more nerve-wracking is the humongous task of podcast marketing and promotion. As Ross Simmonds, founder of Foundation Marketing, talked about in one of the episodes of the Marketer of&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[299,298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Podcast Marketing [+Tips for First-Timers]<\/title>\n<meta name=\"description\" content=\"Wondering how to market your podcast? Podcast marketing need not be a pain! 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