{"id":40443,"date":"2021-12-01T06:27:02","date_gmt":"2021-12-01T11:27:02","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=40443"},"modified":"2025-05-27T08:03:17","modified_gmt":"2025-05-27T12:03:17","slug":"link-building-for-seo","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/link-building-for-seo","title":{"rendered":"A Guide to B2B Link Building for SEO [Infographic]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"A_Guide_to_B2B_Link_Building_for_SEO_Infographic\"><\/span><strong>A Guide to B2B Link Building for SEO [Infographic]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de9c0232bf5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de9c0232bf5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#A_Guide_to_B2B_Link_Building_for_SEO_Infographic\" title=\"A Guide to B2B Link Building for SEO [Infographic]\">A Guide to B2B Link Building for SEO [Infographic]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#What_is_Link-Building\" title=\"What is Link-Building?\">What is Link-Building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#Why_are_Links_Important\" title=\"Why are Links Important?\">Why are Links Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#What_are_Good_Links\" title=\"What are Good Links?\u00a0\">What are Good Links?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#How_to_Get_High-Quality_Links\" title=\"How to Get High-Quality Links?\">How to Get High-Quality Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#White_Hat_vs_Black_Hat\" title=\"White Hat vs Black Hat\u00a0\">White Hat vs Black Hat\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#Email-Outreaches\" title=\"Email-Outreaches\">Email-Outreaches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Everyone is constantly looking for ways to boost their search ranking. (So are we :p) So, we have come up with a blog to tell you how you can use B2B link building for your SEO. Why link building, you say? Let\u2019s tell you!<\/p>\n<p>Search engines like Google use the \u201cPageRank algorithm\u201d to decide which webpage to display in SERPs. But instead of just analyzing the content of the page, Google also looks at how many backlinks the page has in order to break the tie between pages.<\/p>\n<p>The more pages are linked to yours, the more likely you are to be placed on the first spot of the SERP page. So, if you have a website and you\u2019re looking to increase your backlinks and domain authority, link building is your key.<\/p>\n<p>So, without further ado, let\u2019s dive into this simple guide to B2B link building for SEO to help you build an effective link-building campaign for your website.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40444\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building.png\" alt=\"link building for SEO\" width=\"1400\" height=\"5000\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building.png 1400w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building-84x300.png 84w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building-287x1024.png 287w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building-768x2743.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/link-building-430x1536.png 430w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make it clearer, let\u2019s take you through the process again.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Link-Building\"><\/span><strong>What is Link-Building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To put it simply, link building is a process of getting <a href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\">other websites<\/a> to link back to yours. Google decides the value and authority of a website and its content by how many industry-relevant links are attached to the site. Therefore, link building is efficient in both improving SEO rankings and increasing conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_Links_Important\"><\/span><strong>Why are Links Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Link-building is an <a href=\"https:\/\/outgrow.co\/blog\/seo-trends-infographics\/\">effective SEO tactic<\/a> that increases referral traffic, the authority of a website, trust among customers, search engine ranking, and conversion opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Good_Links\"><\/span><strong>What are Good Links?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some important metrics that will help you identify links that are worth building:<\/p>\n<ol>\n<li>The link should have higher domain sitewide authority.<\/li>\n<li>The link should be relevant to your website and industry.<\/li>\n<li>Your link&#8217;s position should be in the upper or middle part of the page.<\/li>\n<li>Link anchor text should neither be more keyword specific nor should be any stranger to your website.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_High-Quality_Links\"><\/span><strong>How to Get High-Quality Links?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some tips to get high-quality links:<\/p>\n<ol>\n<li>Use content marketing strategies. Add visual assets, and research data to your content.<\/li>\n<li>Manage reviews and mentions of your website by influencers.<\/li>\n<li>Ask friends and partners for industry-relevant links.<\/li>\n<li>Go for guest-posting. Checkout different websites and go to their <a href=\"https:\/\/thehotskills.com\/write-for-us\/\" target=\"_blank\" rel=\"noopener\">write for us<\/a> page to know the writing guidelines.<\/li>\n<li>Hire a <a href=\"https:\/\/searchengineland.com\/link-building-companies-to-watch-in-2024-443313\">reputable link building agency<\/a><\/li>\n<\/ol>\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\"><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"White_Hat_vs_Black_Hat\"><\/span><strong>White Hat vs Black Hat\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While most people are working hard on their SEO strategies to improve user experience, some use SEO strategies to manipulate Google <a href=\"https:\/\/outgrow.co\/blog\/seo-knowledge-test\">SEO algorithms<\/a>. Such SEO tactics are called black hat SEO.<\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<p>Black hat link building\u00a0<a href=\"https:\/\/outgrow.co\/blog\/kissmetrics-seo\">increases website traffic<\/a> by showing false website rankings. Since they are most likely to get penalized, one should use honest white hat link-building strategies to increase website ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email-Outreaches\"><\/span><strong>Email-Outreaches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email outreaches are still the best effective way to get started with a white hat link-building strategy. And along with Email validation , it can bring in unimaginable results. <a href=\"https:\/\/www.accuwebhosting.com\/blog\/top-10-bulk-email-list-verification-validation-services-compared\/\" target=\"_blank\" rel=\"noopener\">Email validation<\/a> into your B2B link building strategy is a fundamental step to ensure the success and effectiveness of your outreach efforts. It <a href=\"https:\/\/glockapps.com\/blog\/improve-email-deliverability\/\" target=\"_blank\" rel=\"noopener\">improves deliverability,<\/a> sender reputation, engagement metrics, and overall campaign efficiency.<\/p>\n<p>Let&#8217;s just find some key steps and kickstart your link-building through email marketing:<\/p>\n<ol>\n<li>Find links that are likely to link to you.<\/li>\n<li>Find their email address.<\/li>\n<li>Send them a personalized script.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It may be a tedious task to get world-class backlinks for your website in the beginning! You can start by guest posting as it is still the most effective link-building strategy. But first, focus on <a href=\"https:\/\/outgrow.co\/blog\/does-blogging-help-seo\/\">building high-quality content<\/a>.<\/p>\n<p>You can enhance your content by adding interactive content to it. With\u00a0<a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s free trial<\/a>, you can not only make your content personalized but also increase your <a href=\"https:\/\/prposting.com\/services\/seo-backlinks\" target=\"_blank\" rel=\"noopener\">SEO backlinks<\/a> to achieve your link-building goals!<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\"><img decoding=\"async\" class=\"size-full wp-image-40063 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.png\" alt=\"Interactive content\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Guide to B2B Link Building for SEO [Infographic] Everyone is constantly looking for ways to boost their search ranking. (So are we :p) So, we have come up with a blog to tell you how you can use B2B link building for your SEO. Why link building, you say? Let\u2019s tell you! Search engines&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[96,198,388],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to B2B Link Building for SEO [Infographic]<\/title>\n<meta name=\"description\" content=\"Want to boost your search engine ranking? Let&#039;s get started with our guide to B2B link building for SEO [Infographic]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40443\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to B2B Link Building for SEO [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Want to boost your search engine ranking? 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