{"id":40574,"date":"2021-12-12T09:55:29","date_gmt":"2021-12-12T14:55:29","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=40574"},"modified":"2024-02-08T02:13:08","modified_gmt":"2024-02-08T07:13:08","slug":"saas-content-marketing-strategy-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/saas-content-marketing","title":{"rendered":"SaaS Content Marketing Strategy &#8211; The Ultimate Guide"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"SaaS_Content_Marketing_Strategy_%E2%80%93_The_Ultimate_Guide\"><\/span><strong>SaaS Content Marketing Strategy &#8211; The Ultimate Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d946150dc97\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d946150dc97\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#SaaS_Content_Marketing_Strategy_%E2%80%93_The_Ultimate_Guide\" title=\"SaaS Content Marketing Strategy &#8211; The Ultimate Guide\">SaaS Content Marketing Strategy &#8211; The Ultimate Guide<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#What_Is_SaaS_Marketing\" title=\"What Is SaaS Marketing?\">What Is SaaS Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#What_Is_B2B_SaaS_Marketing\" title=\"What Is B2B SaaS Marketing?\">What Is B2B SaaS Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#SaaS_Marketing_vs_Traditional_Marketing\" title=\" SaaS Marketing v\/s Traditional Marketing\"> SaaS Marketing v\/s Traditional Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#SaaS_Content_Marketing_%E2%80%93_The_Strategy\" title=\"SaaS Content Marketing &#8211; The Strategy\">SaaS Content Marketing &#8211; The Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that\u2019ll get you started!<\/p>\n<p>From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_SaaS_Marketing\"><\/span><strong>What Is SaaS Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to creating awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, and infographics that aid in creating a resource hub around their product.<\/p>\n<p>This helps build a repository of content for different stages of the buyer\u2019s journey. Just like in any other business, customers are more likely to purchase a SaaS product if they have been acquainted with the brand or have used its resources in the past.<\/p>\n<p>Thus, SaaS content marketing is aimed at attracting the relevant audience with an aim to convert them into paying customers.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_B2B_SaaS_Marketing\"><\/span><strong>What Is B2B SaaS Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B SaaS marketing as the name suggests involves marketing products that are meant for use by businesses. <a href=\"https:\/\/www.designrush.com\/agency\/software-development\/trends\/b2b-saas-marketing\" target=\"_blank\" rel=\"noopener\">B2B Saas marketing<\/a> tries to appeal to SMBs as well as bigger accounts using different SaaS content marketing strategies. The key difference is the end-user. Since businesses are the end-users here, the content marketing platforms are chosen carefully with the end-user in mind.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"SaaS_Marketing_vs_Traditional_Marketing\"><\/span><img decoding=\"async\" class=\" wp-image-50418 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/b2b-Saas-lead-new-300x50.gif\" alt=\"B2b saas lead\" width=\"654\" height=\"109\" \/><br \/><strong>SaaS Marketing v\/s Traditional Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional marketing involved selling either a product or a service. The differentiations were clear. And there were models like the 4Ps and the 5Cs, Porter\u2019s 5 forces, etc. that clearly laid down the rules that could be taken as Gospel truths.<\/p>\n<p>However, as times changed, the line started to blur. Selling software as a service meant that you needed to provide access to a product through an interface and yet control its backend. And so, SaaS marketers had to focus a lot on trust, continuous communication, and most of all, a kickass product that takes care of all the good and bad (read: bizarre) needs of their clients.<\/p>\n<p>Hence, SaaS marketing got far removed from the clich\u00e9 ideas of traditional marketing. We started adopting growth-oriented marketing that hinges on the core purpose behind the marketing efforts &#8211; an increase in the bottom line.<\/p>\n<p>Periodic improvements and upgrades in the product opened doors for novel marketing opportunities even as it increased the workload of marketers (sigh!).<\/p>\n<p>But as they say, you gotta do what you gotta do!<\/p>\n<p>And so, here we\u2019re helping you solve your SaaS content marketing bugbears one blog at a time!<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"SaaS_Content_Marketing_%E2%80%93_The_Strategy\"><\/span><strong>SaaS Content Marketing &#8211; The Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This section lays out the steps involved in SaaS content marketing.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Content Marketing Essentials<\/strong><\/h3>\n<p>To see any success in your SaaS content marketing efforts you need to have your basics taken care of. This involves one very important aspect, search engine optimization. You need to have your SEO steps in place.<\/p>\n<p>There is no way to sugarcoat this. Think about SEO like the structure that\u2019s going to help you build a beautiful house. We understand there are multiple components of SEO, like technical SEO, keyword research, <a href=\"https:\/\/startupresources.io\/best-saas-link-building-services\/\" target=\"_blank\" rel=\"noopener\">link building<\/a>, PPC, competitor analysis, and so on. But we would suggest using canonical pieces on SEO to understand the nitty-gritty of it. One such guide is that of <a href=\"https:\/\/systeme.io\/blog\/backlinko-blog-review\">Backlinko<\/a>.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Target Audience<\/strong><\/h3>\n<p>Next up, is identifying your target audience and creating a buyer persona. Your target audience is the people of a certain demographic, working in a certain role, or interested in certain activities that are suited to your product.<\/p>\n<p>To give you an example, Outgrow is a B2B SaaS company that offers quizzes, calculators, chatbots, and other <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> experiences. Our target audience not only includes businesses but also professionals like teachers, lawyers, tax officials, etc.<\/p>\n<p>A lawyer can have a legal fees calculator on their website. Or a teacher could use Outgrow quizzes to make engaging class tests for their students.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-50420 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/legal-fee-calculator-new-300x141.jpg\" alt=\"legal fee\" width=\"666\" height=\"313\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/legal-fee-calculator-new-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/legal-fee-calculator-new-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/legal-fee-calculator-new.jpg 1024w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/p>\n<p>The scope is endless and so, it is really important to have a clear understanding of your product\u2019s use case for different audiences.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50431 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/target-audience-new-1-300x50.gif\" alt=\"target audience\" width=\"594\" height=\"99\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Types of Content<\/strong><\/h3>\n<p>This step of your content marketing efforts is completely under your control. Types of content involve the content for various stages of the buyer\u2019s journey. Let\u2019s deep dive into it.<\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(a) Top of the Funnel<\/h4>\n<p>The top-of-the-funnel content is to attract a relevant audience for your product. The idea is to educate your audience and aid them. Some of the top-of-the-funnel content includes blogs, ebooks, industry reports, content calendar templates, or any free tool that they can use to grow their business or move up the ladder in their jobs.<\/p>\n<p>These are a great way to get your target audience interested. If they like what you have to offer, they are most likely to come back for more. Top of the funnel content can also include starting a YouTube channel where you talk about your industry and niche. Neil Patel\u2019s YouTube videos are a fantastic example of how videos can act as a top-of-the-funnel content marketing strategy.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40618 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/7.jpg\" alt=\"top of the funnel\" width=\"878\" height=\"419\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/7.jpg 878w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/7-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/7-768x367.jpg 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(b) Middle of the Funnel<\/h4>\n<p>Middle-of-the-funnel strategies are aimed at nurturing the folks that got interested in your content in the previous stage. Here, the content should not only help the prospect but also give a hint about your company. It is essentially a bridge between acquaintances and acquisition. Middle-of-the-funnel content ideas include webinars, <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/newsletter-builder\" rel=\"dofollow\">email newsletters<\/a>, case studies, and interactive content.<\/p>\n<p>Your middle-of-the-funnel audience may not just be your leads but also the existing clients that you want to nurture and ensure repeat purchases.<\/p>\n<p>Take a look at this small poll we shared in our newsletter this week.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40619 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/8.jpg\" alt=\"outgrow newsletter\" width=\"645\" height=\"277\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/8.jpg 645w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/8-300x129.jpg 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<p>The responses were huge and suggested but divided. Some were interested in infographics and a lot in listicles. This, for example, is a great way to use interactive content types like surveys, polls, and quizzes for your middle-of-the-funnel audience.<\/p>\n<p>In fact, SaaS marketers are increasingly adopting interactive content for their content marketing needs. So, why don\u2019t you get started? Start your free trial today!<\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(c) Bottom of the Funnel<\/h4>\n<p>The last, and probably the most crucial stage for your SaaS content marketing strategy is the <a href=\"https:\/\/www.growandconvert.com\/seo\/bottom-of-the-funnel-keywords\/\">bottom of the funnel<\/a>. At this stage, the content types that you can bank upon include case studies, recommendation quizzes, how-to-use videos, etc.<\/p>\n<p>The bottom of the funnel is the stage where your prospects might turn into paying customers if you give the right kind of nudge and assurance.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Frequency<\/strong><\/h3>\n<p>Well, the frequency can be a tough nut to crack. But, if you have a well-laid-out content plan, this might be taken care of. The idea is to find a sweet spot between churning volumes of low-quality content and offering too few high-quality blogs. You don\u2019t want either of the ends.<\/p>\n<p>Focus on your content plan and decide on a frequency that works best for you. This can be dependent on the number of writers in your team and the content goal you want to target each month.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Distribution<\/strong><\/h3>\n<p>While <a href=\"https:\/\/www.jasper.ai\/templates\">content creation<\/a> is an important and creative part of the SaaS content marketing journey, distribution is the real deal. If you are creating good quality content but it doesn\u2019t reach your audience the whole process will not yield the kind of results you are expecting.<\/p>\n<p>So, promote your content in the right places. Pick and choose social media platforms where a certain type of content performs better than the other. Say suppose a quick marketing tips carousel works in Instagram, stick to such top-of-the-funnel topics in that platform.<\/p>\n<p>However, if you see that your LinkedIn community responds better to case studies or product pages then stick that on LinkedIn. Experiment, and find the right platform for the right content type.<\/p>\n<p>In fact, you can also look to promote your SaaS content on emerging social audio platforms and also your podcasts. Have an interesting update to share? Talk about it in the first few minutes of your podcast and then continue with the conversion as usual.<\/p>\n<p>Additionally, creating courses can also be a great way to distribute content around your product and in your industry. Most SaaS businesses today, like HubSpot, MailerLite, and Asana, offer courses around their product. Courses can additionally be a great bottom-of-the-funnel strategy for your SaaS content marketing.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\"><img decoding=\"async\" class=\"size-full wp-image-40620 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/9.jpg\" alt=\"saas content marketing\" width=\"752\" height=\"377\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/9.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/9-300x150.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>6. Analytics<\/strong><\/h3>\n<p>Your work doesn\u2019t end at distribution. Analyzing and tracking the results of your content marketing efforts is as important as the other steps we took so far. So have your metrics in place. Some of the metrics that you can look into to monitor your SaaS performance include the following &#8211;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40621 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/10.jpg\" alt=\"content marketing metrics\" width=\"752\" height=\"377\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/10.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/10-300x150.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>7. SaaS Content Marketing Examples<\/strong><\/h3>\n<p>The following examples may be a good place to start if you\u2019re looking for some inspiration.<\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(a) CoSchedule<\/h4>\n<p>This content marketing strategy page on CoSchedule\u2019s website is a fantastic example to take inspiration from. It is an in-depth resource and a beginner\u2019s heaven!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40622 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/11.jpg\" alt=\"mareting strategy course\" width=\"913\" height=\"378\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/11.jpg 913w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/11-300x124.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/11-768x318.jpg 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(b) Wistia<\/h4>\n<p>Wistia\u2019s Wistia studio is a place where they offer fun conversations, podcasts, and interviews around video production, marketing, successful brand, and whatnot! If you are in the business of video production, AI in videos, interactive videos, and the like, this is a place you need to begin with.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50421 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/wistia-new-300x128.jpg\" alt=\"wistia\" width=\"1008\" height=\"430\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/wistia-new-300x128.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/wistia-new-768x328.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/wistia-new.jpg 1024w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(c) Ahrefs<\/h4>\n<p>Ahrefs academy is also a great place to start if you\u2019re looking to build a course around your product. They offer an in-depth guide on using their tool as well as some lessons on getting started with blogging for your business!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40624\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/13.jpg\" alt=\"ahrefs\" width=\"1254\" height=\"424\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/13.jpg 1254w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/13-300x101.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/13-1024x346.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/13-768x260.jpg 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(d) Groove<\/h4>\n<p>If you\u2019re a founder, you must check out Groove\u2019s Founder\u2019s Journey page on their website. Groove\u2019s founder, Alex Turnball, shares insights from his journey that are a must-read for any founder. This is a fantastic content marketing technique for not just SaaS business owners but all founders and owners looking to help others from their experience.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-50425 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/fonders-journey-new-300x154.jpg\" alt=\"founders\" width=\"731\" height=\"375\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/fonders-journey-new-300x154.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/fonders-journey-new-1024x527.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/fonders-journey-new-768x395.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/fonders-journey-new.jpg 1160w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<h4 class=\"sitechecker_casdrwead_11wsd\">(e) Moz<\/h4>\n<p>Moz\u2019s SEO guide acts as a one-stop destination for all your SEO needs. To make canonical content like that takes a lot of effort, for sure. But that\u2019s a kind of effort that bears fruit.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-50422 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/moz-new-300x103.png\" alt=\"moz-new\" width=\"911\" height=\"313\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/moz-new-300x103.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/moz-new-768x264.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/moz-new.png 869w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SaaS content marketing is an inevitable part of your SaaS business. Refer to the blog and get started today with your content marketing journey. And while you\u2019re at it, how about you make use of interactive content for your SaaS business?<\/p>\n<p>\u00a0<\/p>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Cta-6th-generation.png\" alt=\"Cta-6th-generation\" class=\"wp-image-54378\" width=\"1000\" height=\"205\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Cta-6th-generation.png 512w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Cta-6th-generation-300x62.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>SaaS Content Marketing Strategy &#8211; The Ultimate Guide As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that\u2019ll get you started! From target audience selection to content creation for various stages of&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90,497],"tags":[112,901],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SaaS Content Marketing Strategy - The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"SaaS content marketing strategy - the ultimate guide to help you boost your lead generation efforts. 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