{"id":40634,"date":"2021-12-08T02:05:08","date_gmt":"2021-12-08T07:05:08","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=40634"},"modified":"2023-10-18T09:55:26","modified_gmt":"2023-10-18T13:55:26","slug":"lead-magnets-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use","title":{"rendered":"9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"9_Tried-And-Tested_Lead_Magnets_You_Need_To_Use_Infographic\"><\/span><strong>9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663340931a306\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663340931a306\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use\/#9_Tried-And-Tested_Lead_Magnets_You_Need_To_Use_Infographic\" title=\"9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]\">9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use\/#What_is_a_Lead_Magnet\" title=\"What is a Lead Magnet?\">What is a Lead Magnet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use\/#9_Lead_Magnets_That_you_Cant-Miss_Offering_at_Every_Stage_of_Your_Buyers_Journey\" title=\"9 Lead Magnets That you Can\u2019t-Miss Offering at Every Stage of Your Buyer\u2019s Journey\">9 Lead Magnets That you Can\u2019t-Miss Offering at Every Stage of Your Buyer\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-you-need-to-use\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\">Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes into the picture. Or to put it in marketing terms, you can use lead magnets in return for email addresses.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A Lead Magnet can be a free trial\/demo, toolkit, white papers, e-book, or any piece of content that is relevant to your brand. Their main objective is to compel users to give out their personal information. They do this by providing useful information and building up the audience\u2019s interest and trust in your product or service.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hence, in this article, we will walk you through the 9 tried-and-tested lead magnets you need to use at every stage of your buyer\u2019s journey.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40643\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1.png\" alt=\"lead magnets\" width=\"1400\" height=\"5500\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1.png 1400w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1-76x300.png 76w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1-261x1024.png 261w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1-768x3017.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1-391x1536.png 391w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/12\/Lead-magnets-1-521x2048.png 521w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Did you know that <a href=\"https:\/\/clickydrip.com\/lead-magnet-statistics\/\">50%<\/a> of the marketers who start using lead magnets notice higher conversion rates? This is because lead magnets make a great impact by providing helpful insights directly to the target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So, without wasting much time, let\u2019s go through a quick summary to understand lead magnets better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Lead_Magnet\"><\/span><strong>What is a Lead Magnet?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">To put it simply, a lead magnet can be any piece of information or content that is relevant and sufficiently immersive to compel audiences to share their email address or any other personal information.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It boosts the conversion rate and helps improve the <a href=\"https:\/\/outgrow.co\/blog\/best-lead-generation-tools\">lead generation<\/a> strategy. It\u2019s important to understand the types of lead magnets that you can offer at different stages of the buyer\u2019s journey.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Lead_Magnets_That_you_Cant-Miss_Offering_at_Every_Stage_of_Your_Buyers_Journey\"><\/span><strong>9 Lead Magnets That you Can\u2019t-Miss Offering at Every Stage of Your Buyer\u2019s Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>1) White papers:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">These in-depth pieces of content are used to share research, unique data, advice, and to address your brand as an answer to all of your audience\u2019s problems.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>2) Webinars:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Webinars are live video events or pre-recorded <a href=\"https:\/\/www.accelevents.com\/virtual-events\">virtual events<\/a>. They provide personal Q&amp;A sessions to your audience. <a href=\"https:\/\/clickydrip.com\/lead-magnet-statistics\/\">51%<\/a> of B2B marketers are willing to share their information in exchange for webinar registrations.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>3) E-books:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E-books are used to address broader and specific topics to the audience. They are highly visual, educational, and entertaining and can also comprise 100+ pages.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>4) Checklists:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">With the help of checklists, you can condense big blog posts into simple to-do lists. You can also add these actionable lists to the end of your blogs.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>5) Case-Studies:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">These days websites showcase their review or feedback section on their landing pages or in their emails. These become case studies that act as social proofs to instill visitors\u2019 interest based on other user recommendations.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>6) Interactive Content:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> like quizzes, calculators, <a href=\"https:\/\/visme.co\/blog\/create-animated-infographic\/\" target=\"_blank\" rel=\"noopener\">infographics<\/a>, videos, etc is extremely easy to create. They are also highly engaging and immersive. Did you know, the interactive quiz has an average of <a href=\"https:\/\/clickydrip.com\/lead-magnet-statistics\/\">31.6%<\/a> lead capture rate?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>7) Coupons:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Discount coupons have always been very popular in attracting more customers. Whether it is Black Friday Discount or any other festive sales, people love getting discounts while purchasing. Discounts and coupons are capable of boosting conversion rates drastically.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>8) Toolkits:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Toolkits are whitepapers, e-books, <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\">infographics<\/a>, coupons, etc combined in one big resource that users can adopt in their buyer&#8217;s journey. They are highly customizable and hence add a greater impact on users\u2019 decisions at the final stage.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>9) Free Demo\/Trial:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">More than coupons, people love to have free demo\/trials. It is a great way to let users assess your product before actually buying it. Moreover, it adds personal experience to their decision-making.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Lead Magnets can skyrocket your conversion rates and lead generation strategies. But offering a suitable lead magnet at each stage of the buyer\u2019s journey is extremely important for improving your lead generation.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So, what are you waiting for? Sign up for<a href=\"https:\/\/app.outgrow.co\/signup\"> Outgrow\u2019s free trial<\/a>, and create interactive and personalized content that no one can say no to!\u00a0<\/span><\/p>\n<\/div>\n<div class=\"new-blog-post-content\">\n<p><a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-40063 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.png\" alt=\"Interactive content\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>9 Tried-And-Tested Lead Magnets You Need To Use [Infographic] Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes&#8230;<\/p>\n","protected":false},"author":38,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[96,144,198,388],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]<\/title>\n<meta name=\"description\" content=\"Want to boost your lead generation strategy? Let&#039;s get started with the top 9 Tried-And-Tested Lead Magnets you need to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Want to boost your lead generation strategy? 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