{"id":40920,"date":"2022-01-06T02:29:07","date_gmt":"2022-01-06T07:29:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=40920"},"modified":"2024-03-20T08:08:44","modified_gmt":"2024-03-20T12:08:44","slug":"edm-marketing-for-smes-infographic","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/edm-marketing","title":{"rendered":"EDM Marketing For SMEs [Infographic]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"EDM_Marketing_For_SMEs_Infographic\"><\/span><strong>EDM Marketing For SMEs [Infographic]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d94604367cd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d94604367cd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#EDM_Marketing_For_SMEs_Infographic\" title=\"EDM Marketing For SMEs [Infographic]\">EDM Marketing For SMEs [Infographic]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#What_is_EDM_Marketing\" title=\"What is EDM Marketing?\">What is EDM Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#But_Why_EDM_Marketing\" title=\"But, Why EDM Marketing??\u00a0\">But, Why EDM Marketing??\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#EDM_Marketing_VS_Email_Marketing\" title=\"EDM Marketing VS. Email Marketing\">EDM Marketing VS. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#How_to_Get_Started_with_EDM_Marketing\" title=\"How to Get Started with EDM Marketing?\">How to Get Started with EDM Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/edm-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If you have never heard of EDM marketing for SMEs, trust us you are not the only one. It is still a vague term in digital marketing. But, we are here to give you some clarity.<\/p>\n<p>EDM is an acronym for Electronic Direct Mail. It is a digital marketing strategy that targets a large group of people (clients).<\/p>\n<p>EDM marketing is used by companies and brands to find leads, build relationships with potential customers, and boost sales.<\/p>\n<p>It\u2019s is more like email blasting but definitely not a part of spamming. To get over the confusion, let\u2019s dig out more about EDM marketing with this infographic guide.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52209 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new-84x300.png\" alt=\"EDM-MARKETING\" width=\"308\" height=\"1100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new-84x300.png 84w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new-287x1024.png 287w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new-430x1536.png 430w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new-573x2048.png 573w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/EDM-Marketing-new.png 768w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Electronic direct mail is definitely a new marketing strategy to most of us and digging our hands into this will definitely complement our traditional email marketing strategies.<\/p>\n<p>So, let\u2019s take a quick recap on EDM campaigns for small-medium enterprises-<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_EDM_Marketing\"><\/span><strong>What is EDM Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we stated above, EDM stands for Electronic Direct Mail. It is a digital marketing strategy used by companies or brands to target potential customers. It is primarily focused on building relationships, generating leads, and increasing sales.<\/p>\n<p>Although it\u2019s an email marketing strategy, it also uses other marketing platforms to fortify the campaign messages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_Why_EDM_Marketing\"><\/span><strong>But, Why EDM Marketing??\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EDM campaign is more like an email campaign blast. All the benefits that apply to <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\">email marketing<\/a> are also valid for EDM. Plus, a few extra ones.<\/p>\n<p>Many companies use this form of digital marketing to build customers\u2019 trust, boost lead generation, build brand awareness, and increase sales. It is easy to personalize and is cost-effective. Since almost everyone has their email addresses, it has a significant reach. You can also easily track and measure EDM campaigns&#8217; progress.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM_Marketing_VS_Email_Marketing\"><\/span><strong>EDM Marketing VS. Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although EDM marketing in its simpler form is just an email marketing campaign, it is much more complex. It starts with email blasts i.e., sending a single email to a large group of people(clients) at the same time and then follows up with <a href=\"https:\/\/kissflow.com\/videos\/workflow-automation\">automated workflow<\/a>.<\/p>\n<p>Unlike traditional email campaigns, EDM campaigns also use remarketing, PPC, <a href=\"https:\/\/outgrow.co\/blog\/social-media-trends\">social media<\/a>, offline advertising to communicate and reinforce the campaign message.<\/p>\n<p>A typical EDM campaign includes building a large email database of potential customers and directly communicating your offer to them via email.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/b2b-email-marketing-examples\"><img decoding=\"async\" class=\"size-full wp-image-40926 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-3.png\" alt=\"email marketing\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-3.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/01\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-3-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_EDM_Marketing\"><\/span><strong>How to Get Started with EDM Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you get started with your EDM campaign, the first step is for you to choose your email platform. While building a small list, small tools like Excel may work. But to build a bigger database, you need to find the <a href=\"https:\/\/www.notifyvisitors.com\/blog\/best-email-marketing-software\/\" target=\"_blank\" rel=\"noopener\">right email marketing software<\/a> to ease up the workflow.<\/p>\n<p>Once you have selected a suitable email platform, it is time to build the database and segment it accordingly. You can use e-books, free video courses, and online <a href=\"https:\/\/outgrow.co\/blog\/create-fun-interactive-quizzes\">interactive quizzes<\/a> to build your email database.<\/p>\n<p>After building the email database, you should work on creating your EDM campaign. Set up your autoresponders and send your first emails to the target audience.<\/p>\n<p>Did you know, the best day to send an email is Tuesday? If you send more than one email per week, you can send the second email on Thursday. Or you can also choose Wednesday to send your daily emails.<\/p>\n<p>Although EDM campaigns are mostly based on autoresponders and automated workflow, tracking the campaign and running complementary marketing campaigns are a must for a successful campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\">89%<\/a> of marketers choose email as the primary channel for generating leads?<\/p>\n<p>It\u2019s already proven that email marketing is still one of the most effective campaigns, with EDM campaigns you can complement your traditional email marketing and boost their success.<\/p>\n<p>So, why not sign up for\u00a0<a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s free trial<\/a>, create an interactive quiz to generate leads and subsequently build a large email database, and finally get started with EDM marketing now?!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EDM Marketing For SMEs [Infographic] If you have never heard of EDM marketing for SMEs, trust us you are not the only one. It is still a vague term in digital marketing. But, we are here to give you some clarity. EDM is an acronym for Electronic Direct Mail. It is a digital marketing strategy&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[96,910,222,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EDM Marketing For SMEs [Infographic]<\/title>\n<meta name=\"description\" content=\"Want to know about EDM marketing? Let&#039;s get started with a simple guide to EDM Marketing For SMEs [Infographic]!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDM Marketing For SMEs [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Want to know about EDM marketing? Let&#039;s get started with a simple guide to EDM Marketing For SMEs [Infographic]!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T07:29:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T12:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/edm-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/edm-marketing\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"EDM Marketing For SMEs [Infographic]\",\"datePublished\":\"2022-01-06T07:29:07+00:00\",\"dateModified\":\"2024-03-20T12:08:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/edm-marketing\/\"},\"wordCount\":656,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Digital Marketing\",\"EDM marketing\",\"email marketing\",\"Marketing Strategies\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/edm-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/edm-marketing\/\",\"url\":\"https:\/\/outgrow.co\/blog\/edm-marketing\/\",\"name\":\"EDM Marketing For SMEs [Infographic]\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2022-01-06T07:29:07+00:00\",\"dateModified\":\"2024-03-20T12:08:44+00:00\",\"description\":\"Want to know about EDM marketing? Let's get started with a simple guide to EDM Marketing For SMEs [Infographic]!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/edm-marketing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDM Marketing For SMEs [Infographic]","description":"Want to know about EDM marketing? Let's get started with a simple guide to EDM Marketing For SMEs [Infographic]!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920","og_locale":"en_GB","og_type":"article","og_title":"EDM Marketing For SMEs [Infographic]","og_description":"Want to know about EDM marketing? Let's get started with a simple guide to EDM Marketing For SMEs [Infographic]!","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2022-01-06T07:29:07+00:00","article_modified_time":"2024-03-20T12:08:44+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/edm-marketing\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/edm-marketing\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"EDM Marketing For SMEs [Infographic]","datePublished":"2022-01-06T07:29:07+00:00","dateModified":"2024-03-20T12:08:44+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/edm-marketing\/"},"wordCount":656,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["Digital Marketing","EDM marketing","email marketing","Marketing Strategies"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/edm-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/edm-marketing\/","url":"https:\/\/outgrow.co\/blog\/edm-marketing\/","name":"EDM Marketing For SMEs [Infographic]","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2022-01-06T07:29:07+00:00","dateModified":"2024-03-20T12:08:44+00:00","description":"Want to know about EDM marketing? Let's get started with a simple guide to EDM Marketing For SMEs [Infographic]!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/edm-marketing\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=40920"}],"version-history":[{"count":8,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920\/revisions"}],"predecessor-version":[{"id":57617,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/40920\/revisions\/57617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=40920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=40920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=40920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}