{"id":41124,"date":"2022-02-04T09:09:24","date_gmt":"2022-02-04T14:09:24","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41124"},"modified":"2026-02-26T00:44:36","modified_gmt":"2026-02-26T05:44:36","slug":"b2b-intent-data","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/b2b-intent-data","title":{"rendered":"Your Guide to B2B Intent Data in 2023"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Guide_to_B2B_Intent_Data_in_2023\"><\/span>Guide to B2B Intent Data in 2023<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0750d332be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0750d332be\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#Guide_to_B2B_Intent_Data_in_2023\" title=\"Guide to B2B Intent Data in 2023\">Guide to B2B Intent Data in 2023<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#What_Is_Intent_Data\" title=\"What Is Intent Data?\">What Is Intent Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#What_Are_Some_Examples_of_Intent_Data\" title=\"What Are Some Examples of Intent Data?\">What Are Some Examples of Intent Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#First-Party_Intent_Data\" title=\"First-Party Intent Data\">First-Party Intent Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#Third-Party_Intent_Data\" title=\"Third-Party Intent Data\">Third-Party Intent Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#How_Do_You_Leverage_Intent_Data\" title=\"How Do You Leverage Intent Data?\">How Do You Leverage Intent Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#Why_Is_Intent_Data_Marketing_Useful_For_B2B_Marketing\" title=\"Why Is Intent Data Marketing Useful For B2B Marketing?\">Why Is Intent Data Marketing Useful For B2B Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#List_of_Intent_Data_Providers\" title=\"List of Intent Data Providers\">List of Intent Data Providers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer&#8217;s heaven as it has the potential to transform the way you interact with your prospects. So, what are you waiting for? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Intent_Data\"><\/span><strong>What Is Intent Data?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply put, <strong>intent data is the information gathered from an internet user\u2019s behavior<\/strong>. We all make hundreds of searches every day and it is these searches that offer marketers and businesses valuable information on user intent. Based on the searches, one can gauge the intent behind it and whether it will lead to a specific action.<\/p>\n<p><strong>This essentially also serves as an insight into the <\/strong><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\"><strong>buyer\u2019s journey<\/strong><\/a><strong>. <\/strong>Considering how buyers these days make decisions before even contacting customer support, this is a goldmine of information that every marketer would want to get their hands on.<\/p>\n<p><strong>Extending this logic to B2B is easy, business executives are searching for solutions to problems that you can solve.<\/strong> Getting access to this data can help you stand a chance to score a great client.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Some_Examples_of_Intent_Data\"><\/span><strong>What Are Some Examples of Intent Data?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Intent data also comes in different types. <strong>There\u2019s the data that you can access through your own website and another type that you can access through alternative channels that are not directly under your control.<\/strong> The data from those channels may also not be easily accessible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"First-Party_Intent_Data\"><\/span><strong>First-Party Intent Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketers and business owners have been making use of first-party intent data since the inception of data. The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. This includes but is not limited to &#8211;<\/p>\n<ol>\n<li>Time spent on the website<\/li>\n<li>Heatmaps<\/li>\n<li>IP Addresses<\/li>\n<li>Lead magnets<\/li>\n<\/ol>\n<p>While first-party intent data is considered limited, it does not have to be. There are multiple ways to get more information through first-party data. <strong>This is where <\/strong><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\"><strong>interactive content<\/strong><\/a><strong> types like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendation quizzes come to your rescue.\u00a0<\/strong><\/p>\n<p>Let\u2019s discuss these types here to help you leverage your first-party data better.<\/p>\n<h3><strong>1. Quizzes<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/quiz-maker\/\">Quizzes<\/a> are fun interactive content types that ask users questions based on their interests and offer marketers great insights into their needs and preferences. For example, take this interactive <a href=\"https:\/\/premade.outgrow.us\/what-car-should-you-go-for\">quiz on our website <\/a><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41129 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/2.gif\" alt=\"outgrow quiz \" width=\"1349\" height=\"637\" \/><\/p>\n<p>Suppose, someone from the automobile industry lands on our website and sees this quiz. It is a relevant lead magnet for them to have on their website. Accompanied with the results section of this quiz, is a lead generation form, that helps us get lead information of people who have visited and taken the quiz.<\/p>\n<p><strong>With the data submitted by the user, we can retarget them with more quizzes, calculators in the auto industry or send a personalized email with relevant offers and discounts that would help with boosting conversions.\u00a0<\/strong><\/p>\n<p>This is our go-to source of intent data because this points in the right direction, exactly what our prospects are looking for.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-fun-interactive-quizzes\"><img decoding=\"async\" class=\"size-full wp-image-41130 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/3.jpg\" alt=\"how to create fun quiz\" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/3.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/3-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/3-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<h3><strong>2. Calculators<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/website-calculator\/\">Calculators<\/a> act as a fantastic source for first-party intent data. VenturePact, a software development marketplace, built an interactive calculator on Outgrow for their website for improving their lead generation and customer interaction. The calculator proved to be high converting with a click-through rate of 66%. Moreover, it generated <a href=\"https:\/\/outgrow.co\/case-studies\/#vp\"><strong>87,381 qualified leads<\/strong><\/a> and lots of intent data to understand their prospects and leads better.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-a-calculator\"><img decoding=\"async\" class=\"size-full wp-image-41132 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/5.jpg\" alt=\"outgrow create a calculator\" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/5.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/5-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/5-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<h3>3. <strong>Chatbots<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/chatbots\/\">Chatbots<\/a> are the customer support popups that you see on almost every website these days. These act as a saving grace as they are available 24\/7 which might not be possible with only human resources. Prospects can simply drop a message or their email address on the <a href=\"https:\/\/www.wpbeginner.com\/showcase\/7-best-live-chat-support-software-for-your-wordpress-site\/\">live chat<\/a> window to get real-time responses. In fact, these bots could be built conversational in nature in order to give a human-like experience. Hence, chatbots act as a great source of first-party intent data.<\/p>\n<p>You can also add resource or product links to your chatbot to track which ones were clicked by prospects. This will give you access to what they were looking for even if they don\u2019t end up providing their contact information.<\/p>\n<p>Check out<a href=\"https:\/\/premade.outgrow.us\/Pricing-Bot\"> this website pricing bot<\/a> we created for our website.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/Pricing-Bot\"><img decoding=\"async\" class=\"size-full wp-image-41133 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/6.gif\" alt=\"outgrow chatbot\" width=\"1200\" height=\"600\" \/><\/a><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-a-chatbot\"><img decoding=\"async\" class=\"size-full wp-image-41134 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/7.jpg\" alt=\"outgrow create chatbot\" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/7.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/7-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/7-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<h3><strong>4. <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">Ecommerce Recommendations<\/a><\/strong><\/h3>\n<p>Big brands like Maybelline and Amazon use <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">ecommerce recommendations<\/a> on their website. Ecommerce recommendations are quizzes used by ecommerce platforms to combat choice paralysis among their users. It helps customers decide what to buy with the help of a quiz that asks relevant questions based on their needs and preferences.<\/p>\n<p>Thus, ecommerce recommendation quizzes can be a huge source of first-party data. They not only tell us what the prospects are interested in but also give away exactly what they would like to buy. With this, you can send them <a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\">personalized emails<\/a> offering discounts on these products or suggesting that they should add this product to their cart.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55142 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/calc-gif-300x150.gif\" alt=\"Ecommerce Rec\" width=\"856\" height=\"428\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/calc-gif-300x150.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/calc-gif-1024x512.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/calc-gif-768x384.gif 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-ecommerce-recommendation-quizzes\"><img decoding=\"async\" class=\"size-full wp-image-41136 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/9.jpg\" alt=\"ecommerce recommendation \" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/9.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/9-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/9-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Third-Party_Intent_Data\"><\/span><strong>Third-Party Intent Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Third-party intent data as the name suggests is data collected from platforms other than your website<\/strong>. This can be intent data from other websites where you have your links placed.\u00a0 For example, data from review sites is a good example of third-party intent data. Platforms like G2, Source Forge have valuable insights on users who are dropping reviews and prospects who are searching for a product. Check out\u00a0 <a href=\"https:\/\/sell.g2.com\/data\" rel=\"nofollow\">G2 intent data<\/a> for more insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Leverage_Intent_Data\"><\/span><strong>How Do You Leverage Intent Data?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Leveraging B2B intent data is not a cakewalk but definitely worth the try.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41138 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10.jpg\" alt=\"leverage intent data\" width=\"1202\" height=\"632\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10.jpg 1202w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10-300x158.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10-1024x538.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10-768x404.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/10-1200x632.jpg 1200w\" sizes=\"(max-width: 1202px) 100vw, 1202px\" \/><\/p>\n<p style=\"text-align: center;\">Source: MarketingProfs<\/p>\n<h3><strong>1. Personalize the user experience\u00a0<\/strong><\/h3>\n<p>If you know what your prospective customers are looking for, you can create a personalized user experience on your website. This can be done with the help of the IP addresses that your Google Analytics has saved or with the help of interactive content tools like Outgrow. Interactive content offers <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">21 different ways<\/a> that give you access to lead information even if the prospects haven&#8217;t dropped their emails.<\/p>\n<h3><strong>2. Identify potential new geographies<\/strong><\/h3>\n<p>With the help of both third-party and first-party intent data, you get new information on your prospects. For example, you thought that your target audience is from the European region or the US. But getting access to data highlighted that you also have prospects and interested parties from the Asia Pacific region. Now, this can be a great insight to work with as there was the whole geography that you were missing out on.<\/p>\n<h3><strong>3. Create more relevant content\u00a0<\/strong><\/h3>\n<p>Having more information on your audience makes intent marketing easier. This directly adds to your content marketing efforts because now you know what sort of content to create for your target audience.<\/p>\n<p>With more well-developed buyer personas, you can frame CTAs that actually work. You can also use more effective content marketing tools like interactive content to better leverage your intent marketing efforts.<\/p>\n<h3><strong>4. Run personalized and contextual ads\u00a0<\/strong><\/h3>\n<p>Running ads on your desired social media platforms might just have gotten easier. With the help of intent data, you can frame ad messaging, graphics, and CTAs around what your prospective audience is looking for.<\/p>\n<p>Moreover, tools like <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences\" rel=\"nofollow\">Linkedin\u2019s Matched User<\/a> feature and G2 intent data can just make your performance marketing efforts bear fantastic results.<\/p>\n<p>So, if you are not leveraging these tools yet, you might want to rethink your decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Intent_Data_Marketing_Useful_For_B2B_Marketing\"><\/span><strong>Why Is Intent Data Marketing Useful For B2B Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If it isn\u2019t already clear, intent data is going to <strong>determine your potential to transform prospective clients to final sales<\/strong>. It is going to help marketers so that they don&#8217;t lose prospects just because they weren\u2019t \u201clooking\u201d or \u201chearing\u201d.<\/p>\n<p><strong>Intent data collection leads to intent marketing<\/strong>. With all the information in your armor, creating marketing strategies for your ideal buyer persona has never been easier. For B2B businesses it also opens doors for<a href=\"https:\/\/outgrow.co\/blog\/abm-statistics\"><strong> account-based marketing<\/strong><\/a><strong> and other personalized marketing efforts<\/strong> for enterprise clients and big businesses. And well, 99% of marketers <a href=\"https:\/\/blog.hubspot.com\/marketing\/data-personalize-marketing-li\" rel=\"nofollow\">in a study<\/a> say personalization aids in building customer relationships.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41139 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11.jpg\" alt=\"third party data\" width=\"1602\" height=\"1417\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11-300x265.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11-1024x906.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11-768x679.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/11-1536x1359.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p>The image above by Gartner shows how businesses are willing to pay to get intent information from multiple sources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"List_of_Intent_Data_Providers\"><\/span><strong>List of Intent Data Providers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.cognism.com\/blog\/data-vendors\" target=\"_blank\" rel=\"noopener\">Data providers<\/a> use various sources to collect intent data such as website traffic, social media activity, email interactions, search behavior and more.<\/p>\n<p>We have your first-party intent data vows sorted. You just need to take Outgrow\u2019s free trial and see for yourself the impact that interactive content has on your number of qualified leads.<\/p>\n<p>But for your third-party intent data needs, here\u2019s a list of tools you can use.<\/p>\n<h3><strong>1. G2<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-41140 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/12.jpg\" alt=\"G2\" width=\"1285\" height=\"444\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/12.jpg 1285w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/12-300x104.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/12-1024x354.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/12-768x265.jpg 768w\" sizes=\"(max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<p><a href=\"https:\/\/sell.g2.com\/data\">G2<\/a> is a peer-to-peer review site for businesses. It is a go-to platform for clients to find company reviews and select a suitable product for their use-case across industries. G2 has access to huge amounts of intent data on companies owing to the reviews dropped by people on its website. It also has integrations with CRM platforms making use of intent data super easy and effective.<\/p>\n<h3>2. <strong>ZoomInfo<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-41141 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/13.jpg\" alt=\"zoominfo\" width=\"811\" height=\"452\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/13.jpg 811w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/13-300x167.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/13-768x428.jpg 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/p>\n<p><a href=\"https:\/\/www.zoominfo.com\/\">Zoominfo<\/a> is an all-in-one insights software that gives you access to information and intent data on your target audience. With its intelligence feature, you get access to intent data as well as website visitor tracking. Using this information, you can use their in-house sales automation and integration features to set up a workflow.<\/p>\n<div>Many businesses also explore <a href=\"https:\/\/www.clodura.ai\/blog\/zoominfo-competitors\/\">ZoomInfo competitors<\/a> to compare features, pricing, and data accuracy before choosing the right fit for their sales and marketing needs.<b><\/b><\/div>\n<div><\/div>\n<h3><strong>2. 6sense<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-41142 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14.jpg\" alt=\"6sense\" width=\"1602\" height=\"753\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14-1024x481.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/14-1536x722.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><a href=\"https:\/\/6sense.com\/\">6sense<\/a> offers you access to the \u201chidden\u201d buyer behavior through their intent data. This data, they claim, can be used to \u201clighten\u201d the dark funnel and to use buyer data to its optimum potential. It offers a bunch of features for you to consolidate all your 1st and 3rd party data in one place. This makes analysis easier and you will be able to use this data in your sales automation channels. 6sense also uses AI-driven models for historical and real-time data to make comparisons and draw interpretations.<\/p>\n<h3><strong>4. DemandBase<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-41143 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/15.jpg\" alt=\"Demandbase\" width=\"1133\" height=\"507\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/15.jpg 1133w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/15-300x134.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/15-1024x458.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/15-768x344.jpg 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/p>\n<p><a href=\"https:\/\/www.demandbase.com\/\">Demandbase<\/a> specializes in ABM &#8211; account-based marketing strategies and GTM- Got-to market strategies. It again acts as an important addition to your marketing stack. From finding the right accounts, engaging with them, and converting them, the entire process can be taken care of on Demandbase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, intent data is here to stay, and for B2B businesses it is going to be a future full of intent data and intent marketing. So, how about you join the bandwagon today and get the first-mover advantage? And if you\u2019re looking for ways to <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">2x your lead generation and conversion potential<\/a>, you got to try interactive content NOW! Here\u2019s your chance &#8211; sign up for a free trial.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1084\" height=\"224\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Guide to B2B Intent Data in 2023 We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer&#8217;s heaven as it has the potential to transform the way you&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[329,924],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to B2B Intent Data in 2023<\/title>\n<meta name=\"description\" content=\"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Calculators Every SaaS Company Should Really Consider\" \/>\n<meta property=\"og:description\" content=\"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T14:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T05:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/2.gif\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Your Guide to B2B Intent Data in 2023\",\"datePublished\":\"2022-02-04T14:09:24+00:00\",\"dateModified\":\"2026-02-26T05:44:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/\"},\"wordCount\":1808,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"data driven marketing\",\"intent data\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/\",\"url\":\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/\",\"name\":\"Your Guide to B2B Intent Data in 2023\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2022-02-04T14:09:24+00:00\",\"dateModified\":\"2026-02-26T05:44:36+00:00\",\"description\":\"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/b2b-intent-data\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Guide to B2B Intent Data in 2023","description":"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124","og_locale":"en_GB","og_type":"article","og_title":"9 Calculators Every SaaS Company Should Really Consider","og_description":"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2022-02-04T14:09:24+00:00","article_modified_time":"2026-02-26T05:44:36+00:00","og_image":[{"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/2.gif"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/b2b-intent-data\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/b2b-intent-data\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Your Guide to B2B Intent Data in 2023","datePublished":"2022-02-04T14:09:24+00:00","dateModified":"2026-02-26T05:44:36+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/b2b-intent-data\/"},"wordCount":1808,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["data driven marketing","intent data"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/b2b-intent-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/b2b-intent-data\/","url":"https:\/\/outgrow.co\/blog\/b2b-intent-data\/","name":"Your Guide to B2B Intent Data in 2023","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2022-02-04T14:09:24+00:00","dateModified":"2026-02-26T05:44:36+00:00","description":"Intent data can be your sure shot to getting access to consumer insights and what your prospects are looking for. Learn how here!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/b2b-intent-data\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=41124"}],"version-history":[{"count":21,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124\/revisions"}],"predecessor-version":[{"id":65160,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41124\/revisions\/65160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=41124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=41124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=41124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}