{"id":41204,"date":"2022-02-14T09:46:32","date_gmt":"2022-02-14T14:46:32","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41204"},"modified":"2024-08-08T01:53:36","modified_gmt":"2024-08-08T05:53:36","slug":"cohort-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/cohort-marketing","title":{"rendered":"What Is Cohort Marketing and How to Do It the Right Way"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"What_Is_Cohort_Marketing_and_How_to_Do_It_the_Right_Way\"><\/span><strong>What Is Cohort Marketing and How to Do It the Right Way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d786414a6e9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d786414a6e9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#What_Is_Cohort_Marketing_and_How_to_Do_It_the_Right_Way\" title=\"What Is Cohort Marketing and How to Do It the Right Way\">What Is Cohort Marketing and How to Do It the Right Way<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#What_Is_a_Cohort\" title=\"What Is a Cohort?\">What Is a Cohort?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#7_Ways_to_Segment_Your_Audience\" title=\"7 Ways to Segment Your Audience\">7 Ways to Segment Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Uncovering_Audience_Motivations_and_Behaviors\" title=\"Uncovering Audience Motivations and Behaviors\u00a0\">Uncovering Audience Motivations and Behaviors\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Benefits_of_Customer_Interviews_and_Surveys\" title=\"Benefits of Customer Interviews and Surveys\u00a0\">Benefits of Customer Interviews and Surveys\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Tips_for_Analyzing_User_Behavior\" title=\"Tips for Analyzing User Behavior\u00a0\">Tips for Analyzing User Behavior\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Examples_of_Companies_Doing_Cohort_Marketing_Well\" title=\"Examples of Companies Doing Cohort Marketing Well\">Examples of Companies Doing Cohort Marketing Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Applying_Learnings_From_Cohorts\" title=\"Applying Learnings From Cohorts\">Applying Learnings From Cohorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#How_SparkToro_Can_Help_With_Cohort_Marketing\" title=\"How SparkToro Can Help With Cohort Marketing\">How SparkToro Can Help With Cohort Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Application_of_Cohort_Data\" title=\"Application of Cohort Data\u00a0\">Application of Cohort Data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/cohort-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If marketing jargon leaves you confused, you&#8217;re in the right place. This blog aims to demystify cohort marketing by breaking down key insights from Rand Fishkin\u2019s SparkToro \u201cOffice-hours\u201d live stream.<\/p>\n<p><strong>In this blog, you&#8217;ll find key takeaways from Rand Fishkin\u2019s video on cohort marketing, including its meaning, uses, types, examples, and more.<\/strong><\/p>\n<p>So if you\u2019d like to see some useful insights from this <a href=\"https:\/\/sparktoro.com\/resources\/office-hours\/cohort-marketing-demystified\" rel=\"nofollow\">interesting session<\/a>, read on. Here you\u2019ll find out the meaning of cohort marketing, its uses, types, examples, and more.<\/p>\n<p>Let\u2019s get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Cohort\"><\/span><strong>What Is a Cohort?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A cohort, simply put, is a group. In marketing, cohorts are used to segment an audience based on shared characteristics such as buying behavior, using patterns, demographics, or even self-description.<\/p>\n<p>For example, Nintendo Switch users can be divided into cohorts based on their major buying motivations, such as gaming enthusiasts, family users, and fitness-focused users.<\/p>\n<p>Here, he identifies three major buying motivations among the users of the Nintendo Switch.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41209 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-What-Should-You-Do.jpg\" alt=\" cohort marketing case study\" width=\"1252\" height=\"802\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-What-Should-You-Do.jpg 1252w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-What-Should-You-Do-300x192.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-What-Should-You-Do-1024x656.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-What-Should-You-Do-768x492.jpg 768w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p>He uses this as a basis for identifying cohorts and the scope for cohort-based marketing for this product. He does this by segmenting 3 different audience categories.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41210 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-What-Should-You-Do.jpg\" alt=\"cohort analysis\" width=\"1252\" height=\"802\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-What-Should-You-Do.jpg 1252w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-What-Should-You-Do-300x192.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-What-Should-You-Do-1024x656.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-What-Should-You-Do-768x492.jpg 768w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<h3><strong>Cohort-Based Marketing Strategy<\/strong><\/h3>\n<p>The goal of creating cohorts is to tailor a marketing strategy for each group. This means unique messaging, graphics, and channels for each cohort, making cohort marketing a powerful strategy centered on <a href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\">personalization<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Ways_to_Segment_Your_Audience\"><\/span><strong>7 Ways to Segment Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, Rand extends the conversation on cohorts and highlights 7 different cohorts that SMBs can use to segment their target audience. These are listed in order of preference.<\/p>\n<h3><strong>Motivation\u00a0<\/strong><\/h3>\n<p>What\u2019s an intrinsic motivator that pushes your prospects to buy your product? What\u2019s the essential problem that you are trying to solve? These are some questions that Rand encourages you to ask yourself about your client.<\/p>\n<p>Motivations can be a key differentiating factor between two sets of cohorts. I may be buying an email marketing tool to start a newsletter as a freelancer. But a competitor of the tool may just be trying it out to understand the selling features and fill the gaps in their product. Thus, the motivations starkly vary.<\/p>\n<h3><strong>Behavior\u00a0<\/strong><\/h3>\n<p>This involves the behavior that a prospect shows on your website. It includes ways in which your target audience engages with your product. The most important aspect of this segmentation is to find concrete, measurable data around this behavior. This can be in the form of <a href=\"https:\/\/outgrow.co\/blog\/b2b-intent-data\">intent data<\/a> on your website or 3rd party intent data.<\/p>\n<p>Moreover, capturing prospect behavior becomes easy with <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> tools like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendations.<\/p>\n<p>So, suppose you run an ecommerce business. You can have a <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">recommendation tool<\/a> on your website that asks a couple of questions before recommending a product to a user. This way, you can <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">boost your conversions<\/a> by as much as 30%.<\/p>\n<p>Moreover, you can reach out to them with personalized emails, notifications, and offers. Even if you haven&#8217;t captured the lead data, you can simply run retargeting ads based on this information. The scope is endless.<\/p>\n<h3><strong>Self-Concept<\/strong><\/h3>\n<p>Simply put, this segmentation asks people &#8211; \u201chow do you define yourself?\u201d This information is often gathered through public profiles of individuals. It includes but is not limited to social media platforms where they actively engage, communities and groups that they are a part of, etc. This information can help businesses identify what\u2019s most important to their prospects and what matters to them.<\/p>\n<h3><strong>Role\/Title\u00a0<\/strong><\/h3>\n<p>Role or title can be an important differentiator since most businesses want to target people in certain positions in an organization. Businesses can get access to this data using tools like Clearbit to get access to their social profiles like Linkedin via their emails.<\/p>\n<h3><strong>Media Consumption\u00a0<\/strong><\/h3>\n<p>For any business, the media consumption patterns of users can be a great insight into their motivations, personality, and value systems. This can be the publications or magazines they read, the YouTube channels they subscribe to, podcasts they listen to, etc. So, if they have subscribed to a gaming magazine, you know that they can be reached out to if you\u2019re a Nintendo or any other gaming website.<\/p>\n<h3><strong>Financial Status\u00a0<\/strong><\/h3>\n<p>Family income and financial status also form an important part in creating cohorts for some businesses. It may even be useful for your <a href=\"https:\/\/support.outgrow.co\/docs\/lead-scoring-how-to-score-a-lead-while-transferring-it-from-outgrow-to-your-tool\">lead scoring<\/a> process.<\/p>\n<h3><strong>Demographics\u00a0<\/strong><\/h3>\n<p>This includes information about the age, gender, geographies, etc. of the target audience. Many large companies use demographic information to segment their audience and implement cohort marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uncovering_Audience_Motivations_and_Behaviors\"><\/span><strong>Uncovering Audience Motivations and Behaviors\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rand discusses his motivation discovery process to better understand this step of cohort marketing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41211 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-What-Should-You-Do-1.jpg\" alt=\"cohort marketing\" width=\"1252\" height=\"802\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-What-Should-You-Do-1.jpg 1252w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-What-Should-You-Do-1-300x192.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-What-Should-You-Do-1-1024x656.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-What-Should-You-Do-1-768x492.jpg 768w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<h3><strong>Step 1 &#8211; Interview the right customers\u00a0<\/strong><\/h3>\n<p>\u201cRight customers\u201d may include people who have already purchased from you or those who are very close to the bottom of the funnel.<\/p>\n<p>In fact, this can be done even if you don&#8217;t have a product ready. Find a bunch of early adopters and get on a call with them or meet them <a href=\"https:\/\/maze.co\/guides\/user-interviews\/\" target=\"_blank\" rel=\"noopener\">for an interview<\/a>. This is done in order to closely understand the problems and pain points to solve them better.<\/p>\n<h3><strong>Step 2 &#8211; Survey a broad group of people with similar attributes\u00a0<\/strong><\/h3>\n<p>The focus here is to understand the differentiation in the core problem. So someone in the 6-16 age group of Nintendo may be facing a different problem or may have a different motivation vis-a-vis someone in the age group 31 and above.<\/p>\n<h3><strong>Step 3 &#8211; Re-interview a few people from the surveyed cohorts\u00a0<\/strong><\/h3>\n<p>Again, here the aim is to understand better and reiterate the solutions and re-confirm the ideas and your point of view. This is important in order to be absolutely sure that you are going in the right direction.<\/p>\n<h3><strong>Step 4 &#8211; Apply the lessons\u00a0<\/strong><\/h3>\n<p>The most important aspect is to put these surveys and lessons to use and apply them in both your on-site and off-site marketing. The idea is to give more depth to marketing strategies &#8211; something that passive data collection won&#8217;t offer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Customer_Interviews_and_Surveys\"><\/span><strong>Benefits of Customer Interviews and Surveys\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interviewing multiple cohorts helps in getting a clear picture of the needs, motivations, and problems that clients are tackling. Moreover, <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">conducting surveys<\/a> allows us to capture accurate responses that can further help in marketing our tools to these cohorts. Plus, surveys give data at a large scale.<\/p>\n<p>As a result, better results can be achieved when we are able to use this cohort data to market and sell the products to them.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><img decoding=\"async\" class=\"size-full wp-image-41213 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-6.png\" alt=\"outgrow survey\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-6.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-6-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Analyzing_User_Behavior\"><\/span><strong>Tips for Analyzing User Behavior\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help you further, we have listed down some of Rand\u2019s tips on how you can analyze user behavior &#8211;<\/p>\n<ol>\n<li>Focus on people who have signed-up<\/li>\n<li>Choose a small number of actions to begin with, for example, personalized emails or ad campaigns targeting different cohorts<\/li>\n<li>Use behavior and attributes that you got access to, to identify gaps in creating value for the customers and the company<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Companies_Doing_Cohort_Marketing_Well\"><\/span><strong>Examples of Companies Doing Cohort Marketing Well<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rand gives the example of <a href=\"https:\/\/www.hotjar.com\/\" rel=\"nofollow\">Hotjar\u2019s signup form<\/a> that is well-curated to create multiple cohorts.<\/p>\n<p>For example, they not only ask you your role but also fetch information on the number of clients you manage, the size of your organization, etc. Thus, based on these useful details, they segment a new sign up into different buckets &#8211; agency, SMB, enterprise, etc.<\/p>\n<p>Another example highlighted by him is that of Hinge, the dating app. Hinge, as rightly pointed out by Rand, is less \u201ctransactional\u201d in nature compared to its competitor, Tinder. The focus is to get users to delete the app at some point. Interesting, isn\u2019t it? Check out Hinge\u2019s <a href=\"https:\/\/www.linkedin.com\/company\/app-fuel\/about\/\" rel=\"nofollow\">onboarding flow here.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Applying_Learnings_From_Cohorts\"><\/span><strong>Applying Learnings From Cohorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the step where we apply all the learnings from the different cohorts. At SparkToro, Rand does this by following the given steps &#8211;<\/p>\n<ol>\n<li>Identify the most salient motivations and customer segments in the audience.<\/li>\n<li>Build systems to collect the right data at signup, and analyze behaviors after signup.<\/li>\n<li>Create different flows based on behaviors and different messaging based on motivation.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_SparkToro_Can_Help_With_Cohort_Marketing\"><\/span><strong>How SparkToro Can Help With Cohort Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SparkToro can help with the <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">customer segmentation<\/a> that is essential for cohort marketing. With SparkToro, businesses can create cohorts based on &#8211;<\/p>\n<ol>\n<li>Topics of interest<\/li>\n<li>Sources of influence<\/li>\n<li>Demographics<\/li>\n<li>Self-reported descriptors<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Application_of_Cohort_Data\"><\/span><strong>Application of Cohort Data\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a bunch of different uses of the cohort data that can be categorized in the following ways according to Rand &#8211;<\/p>\n<ol>\n<li>Reach your target audience through their source of influence<\/li>\n<li>Research, learn from and interview different influential sources<\/li>\n<li>Uncover titles, descriptors, motivations, etc.<\/li>\n<li>Compare sizes and behaviors of audience segments before targeting them<\/li>\n<li>Use all this information to create a better user <a href=\"https:\/\/apiko.com\/blog\/mobile-onboarding-best-practices\/\">onboarding flow<\/a><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cohort marketing is a powerful strategy for segmenting and communicating with your audience effectively. By understanding and targeting the specific needs and behaviors of each cohort, you can optimize your messaging, channels, and onboarding processes for better engagement and conversions.<\/p>\n<p>The best way to get the right data from your cohorts is to conduct surveys with elaborate questions. These surveys will help you understand the pain points of each of the different cohorts. Hence, you\u2019ll be able to better serve these different cohorts and market your products to them differently.<\/p>\n<p><strong>Want to create surveys but without the hassle of coding? Use <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow surveys<\/a> today. They are FREE!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Cohort Marketing and How to Do It the Right Way If marketing jargon leaves you confused, you&#8217;re in the right place. This blog aims to demystify cohort marketing by breaking down key insights from Rand Fishkin\u2019s SparkToro \u201cOffice-hours\u201d live stream. In this blog, you&#8217;ll find key takeaways from Rand Fishkin\u2019s video on cohort&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[930],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Cohort Marketing and How to Do It the Right Way<\/title>\n<meta name=\"description\" content=\"Cohort marketing can help you create personalized strategies for your audience. 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