{"id":41403,"date":"2022-03-17T09:43:57","date_gmt":"2022-03-17T13:43:57","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41403"},"modified":"2025-08-08T08:42:25","modified_gmt":"2025-08-08T12:42:25","slug":"content-marketing-and-public-relations","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations","title":{"rendered":"How Content Marketing and Public Relations Go Hand-in-Hand?"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_Content_Marketing_and_Public_Relations_Go_Hand-in-Hand\"><\/span><strong>How Content Marketing and Public Relations Go Hand-in-Hand?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9957f854d1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9957f854d1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#How_Content_Marketing_and_Public_Relations_Go_Hand-in-Hand\" title=\"How Content Marketing and Public Relations Go Hand-in-Hand?\">How Content Marketing and Public Relations Go Hand-in-Hand?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#Why_do_Content_Marketing_and_Public_Relations_Go_Together\" title=\"Why do Content Marketing and Public Relations Go Together?\">Why do Content Marketing and Public Relations Go Together?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#How_Does_PR_Support_Content_Marketing_Key_Formulas\" title=\"How Does PR Support Content Marketing: Key Formulas\">How Does PR Support Content Marketing: Key Formulas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#How_Is_Digital_PR_Different_From_Traditional_PR\" title=\"How Is Digital PR Different From Traditional PR?\">How Is Digital PR Different From Traditional PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#How_Can_PR_Amplify_Your_Content_Initiatives\" title=\"How Can PR Amplify Your Content Initiatives?\u00a0\">How Can PR Amplify Your Content Initiatives?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#What_Are_Journalists_Looking_For\" title=\"What Are Journalists Looking For?\">What Are Journalists Looking For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#Choosing_Who_to_Target_With_Your_Pitch\" title=\"Choosing Who to Target With Your Pitch\">Choosing Who to Target With Your Pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#Tactical_Ways_How_Content_Marketing_and_PR_Teams_Can_Work_Together\" title=\"Tactical Ways How Content Marketing and PR Teams Can Work Together\">Tactical Ways How Content Marketing and PR Teams Can Work Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#Content_Marketing_and_Public_Relations_and_Social_Media\" title=\"Content Marketing and Public Relations and Social Media\">Content Marketing and Public Relations and Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-and-public-relations\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. In this blog, we\u2019ll talk about how <strong>content marketing and public relations together set a strong foundation for your marketing goals<\/strong>.<\/p>\n<p>Taking all our learnings from <strong>PR expert Michelle Garrett\u2019s<\/strong> talk on the recent edition of <strong>#<\/strong><a href=\"https:\/\/sparktoro.com\/resources\/office-hours\/connecting-the-dots-between-pr-and-content\" rel=\"nofollow\"><strong>SparkToroHours<\/strong><\/a>, we bring to you this guide on <strong>public relations and <\/strong><strong>content marketing\u2019s<\/strong><strong>\u00a0friendship<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_Content_Marketing_and_Public_Relations_Go_Together\"><\/span><strong>Why do Content Marketing and Public Relations Go Together?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you cook food, you\u2019d want to serve it to someone. Otherwise, it will go bad. Similarly, if you create content, you\u2019d want people to see it. <a href=\"https:\/\/outgrow.co\/blog\/saas-content-marketing\">Content marketing<\/a> is like setting the base and PR outreach is like building an escalation.<\/p>\n<p><strong>Outreach helps you generate backlinks the right way<\/strong>. These backlinks from articles, blogs, or opinion pieces place your blog in front of the right audience. So, for your blog to rank well, links from contextually relevant third-party sites are crucial. It not only increases your visibility but also helps boost your credibility.<\/p>\n<p><span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">Partnering with a <a href=\"https:\/\/onelittleweb.com\/\" target=\"_blank\" rel=\"noopener\">link building agency<\/a> can further streamline the process and ensure you\u2019re getting high-quality, relevant links that drive real results.<\/span><\/p>\n<p>Google says that in order to improve your keyword ranking, you should work on<\/p>\n<p><strong>1. Creating high-quality content<\/strong><\/p>\n<p><strong>2. Linking it to relevant sites<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41405\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content.jpg\" alt=\"content marketing and public relations\" width=\"1082\" height=\"1082\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content.jpg 1082w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content-1024x1024.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/1.-High-Quality-Content-768x768.jpg 768w\" sizes=\"(max-width: 1082px) 100vw, 1082px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_PR_Support_Content_Marketing_Key_Formulas\"><\/span><strong>How Does PR Support Content Marketing: Key Formulas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. Strong Content + Pitching = Results<\/h3>\n<p><a href=\"http:\/\/moz.com\" rel=\"nofollow\">Statistics<\/a> say that<strong> content marketing that generates mainstream press is likely to be 2x more effective than the original thought<\/strong>. And, the long-term ROI is many times higher. So, it\u2019s only valid that pitching strong content is key to bringing in good results.<\/p>\n<h3><strong>2. Content + PR = The Perfect Duo<\/strong><\/h3>\n<p><strong>Data-driven, newsworthy content + highly tailored outreach = High-authority link building and brand coverage. <\/strong>We think that\u2019s enough said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_Digital_PR_Different_From_Traditional_PR\"><\/span><strong>How Is Digital PR Different From Traditional PR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many mistake digital PR to be limited to just link building, but that is not the case. While traditional PR is all about generating media coverage through different means, digital PR comes with a by-product. It brings along good authoritative links from relevant sites. Digital PR is less about spammy links and <strong>more about expertise, authority, and trust.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_PR_Amplify_Your_Content_Initiatives\"><\/span><strong>How Can PR Amplify Your Content Initiatives?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41406\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives.jpg\" alt=\"content marketing and public relations\" width=\"942\" height=\"790\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives.jpg 942w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-300x252.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-768x644.jpg 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/p>\n<h3><strong>Create Newsworthy Content<\/strong><\/h3>\n<p>Content is everywhere. Everyone is trying their best to offer something of value to readers. But <strong>differentiating your brand from others is extremely important<\/strong> if you want to boost your reach.<\/p>\n<p>So, there comes the question, how to create newsworthy content? Ask yourself a few questions:<\/p>\n<p><strong>1. What are your primary areas of expertise?<\/strong><\/p>\n<p><strong>2. What will your audience find interesting?<\/strong><\/p>\n<p><strong>3. What content has gotten maximum engagement from your audience?<\/strong><\/p>\n<p><strong>4. Can you survey your audience and get immediate feedback?<\/strong><\/p>\n<p>Analyze these responses and then work towards creating magical content.<\/p>\n<h3><strong>Consider Tangential Content<\/strong><\/h3>\n<p>What is tangential content? Well, <strong>it is content that\u2019s created around a broad topic in the form of some niche and relevant sub-topics<\/strong>. Tangential content helps you widen your audience while retaining the initial prospects. Let\u2019s look at a very simple example. If you sell beauty products, you can create tangential content around areas like skincare trends, different skin types, makeup tips, etc.<\/p>\n<p>Of course, that\u2019d sound like a very basic example. Collecting the right data might seem like a huge task. But hey, we are here to help you.<strong> You can find accurate data through <\/strong><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><strong>surveys<\/strong><\/a><strong>, internal data, <\/strong><a href=\"https:\/\/outgrow.co\/blog\/social-media-hacks\"><strong>social media<\/strong><\/a><strong>, APIs, government sources, lab testing, and <\/strong><a href=\"https:\/\/outgrow.co\/blog\/google-trends-content-marketing\"><strong>Google Trends<\/strong><\/a><strong>.<\/strong><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-39617\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/09\/surveycta.gif\" alt=\"content marketing and public relations \" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3><strong>Think Before Your Pitch<\/strong><\/h3>\n<p>When you\u2019ve decided the content for your pitch and the objective behind it, you need to think about <strong>\u2018who\u2019 you are going to pitch<\/strong>. Think from their perspective. Consider that they\u2019d be receiving a lot of pitches and make sure that yours stands out. Because if they don\u2019t read your pitch, you aren\u2019t getting any coverage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Journalists_Looking_For\"><\/span><strong>What Are Journalists Looking For?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. Press Releases<\/h3>\n<p>According to Cision, <strong>78% of journalists look for press releases<\/strong>. You don\u2019t need one every time you pitch, but you should certainly consider having one occasionally. Journalists are primarily looking for the who, what, when, where, how related information. They want all the important information through links and other data forms.<\/p>\n<h3><strong>2. Original Research<\/strong><\/h3>\n<p>Cision says that<strong> 68% of journalists look for research<\/strong>. Basically, try to give them all data up front. Firstly, giving data through original sources provides authenticity. Journalists love that. Secondly, it makes the process more convenient for you and them. Win-win!<\/p>\n<h3><strong>3. Multimedia Elements<\/strong><\/h3>\n<p>We\u2019ll make it as simple as we can. <strong>Create assets like images, videos, etc. and share them with the journalists<\/strong>. Don\u2019t expect them to find the right images. Instead, create content that portrays your brand and adds some value. If you have compelling imagery to go with your story, it can even sway the journalists a little bit.<\/p>\n<h3><strong>4. Interviews with Experts<\/strong><\/h3>\n<p><strong>Adding quotes and messages from experts is a huge plus point<\/strong>. Anyone who is an expert in the field you are writing about can be contacted and asked for an opinion. You can then include their opinion in your story. Authentic, real, and value-adding.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_Who_to_Target_With_Your_Pitch\"><\/span><strong>Choosing Who to Target With Your Pitch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41407\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-1.jpg\" alt=\"content marketing and public relations\" width=\"942\" height=\"790\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-1.jpg 942w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-1-300x252.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/How-can-PR-Amplify-Your-Content-Initiatives-1-768x644.jpg 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/p>\n<h3><strong>#1 Think About Your Audience<\/strong><\/h3>\n<p>The first step is to think about the <strong>readers\/viewers\/listeners<\/strong> you want to reach out to with your content. Then think about <strong>which media outlets and journalists can help you reach that audience<\/strong>. Tools like <a href=\"https:\/\/sparktoro.com\/\" rel=\"nofollow\">Sparktoro <\/a>can help you see what kind of content your audience is engaging in.<\/p>\n<h3><strong>#2 Figure Out the Strategy<\/strong><\/h3>\n<p>The next step is to figure out how you want to reach these media outlets. You have to determine the right path to connect with them. LinkedIn and Twitter are great ways, to begin with.<\/p>\n<h3><strong>#3 Tailor Your Pitch<\/strong><\/h3>\n<p>Generalizing content for journalists isn\u2019t a great idea. Not everyone caters to the same areas. Make sure that your pitch isn\u2019t a copy-pasted template. <strong>Make it personalized on the basis of the journalist\u2019s preferences<\/strong>. Choose angles that\u2019ll be appealing to them. You can do this by reading the content that they write. Be specific to the needs of journalists and the audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tactical_Ways_How_Content_Marketing_and_PR_Teams_Can_Work_Together\"><\/span><strong>Tactical Ways How Content Marketing and PR Teams Can Work Together<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Though <strong>public relations and content marketing<\/strong> aren\u2019t completely alike, one needs to understand the overlap that comes between them. How? Let\u2019s tell you!<\/p>\n<p><strong>1. Both involve content curation<\/strong><\/p>\n<p><strong>2. Both require you to build relationships<\/strong><\/p>\n<p><strong>3. Both involve <\/strong><a href=\"https:\/\/outgrow.co\/blog\/content-distribution-strategy\"><strong>reaching out to audiences<\/strong><\/a><\/p>\n<p><strong>4. Both require thought leadership<\/strong><\/p>\n<p>Now, coming to how both teams can work together. You can try different approaches that seem fit for your use-case. For example, say press releases, cross-linking can be a huge element. You can link your press releases to your existing content. You can also release your press releases as blog posts on your company website.<\/p>\n<p>Moreover,<strong> case studies are a great way to link PR with content marketing<\/strong>. You can showcase success stories from <a href=\"https:\/\/www.agilitypr.com\/resources\/pr-glossary\/publicity-tools-and-techniques\/\" target=\"_blank\" rel=\"noopener\">Public Relations<\/a> through your blogs. In addition to that, you can also turn talks and webinars into blog posts and articles.<\/p>\n<p>And of course, you should absolutely <strong>repurpose your content from PR articles to blogs and vice versa<\/strong>. If you don\u2019t get a press release, you can always self-publish your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Marketing_and_Public_Relations_and_Social_Media\"><\/span><strong>Content Marketing and Public Relations and Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>None of the above-mentioned areas can work in silos. And, the more you link each one of them, the more effective they get. Michelle Garrett calls this the \u201c<strong>Holy Trinity<\/strong>\u201d. She says that it\u2019s extremely beneficial to cross-share within these areas.<\/p>\n<p>Look at the image below to see how the three teams can work together:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41408\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/sas.jpg\" alt=\"content marketing and public relations\" width=\"1362\" height=\"629\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/sas.jpg 1362w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/sas-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/sas-1024x473.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/03\/sas-768x355.jpg 768w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/sparktoro.com\/resources\/office-hours\/connecting-the-dots-between-pr-and-content\" rel=\"nofollow\">Sparktoro Office Hours<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope you now have a better understanding of how public relations and content marketing work together. You should note that forming a <strong>stabilized relationship takes time and it\u2019s not a one-and-done effort<\/strong>. You have to be consistent. Remember that it\u2019s going to be fruitful in the long run!<\/p>\n<p>Till then, why not create some <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> for your next blog and\/or press release. Start your<a href=\"https:\/\/app.outgrow.co\/signup\"> free trial<\/a> now!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. In this blog, we\u2019ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. Taking all&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,940],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Content Marketing and Public Relations Go Hand-in-Hand?<\/title>\n<meta name=\"description\" content=\"In this blog, we\u2019ll talk about how content marketing and public relations together set a strong foundation for your marketing goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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