{"id":41500,"date":"2022-03-29T01:35:30","date_gmt":"2022-03-29T05:35:30","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41500"},"modified":"2025-05-05T08:54:26","modified_gmt":"2025-05-05T12:54:26","slug":"how-colors-affect-conversions","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions","title":{"rendered":"How Colors Affect Conversions- Examples &#038; Applications"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"How_Colors_Affect_Conversions-_Examples_Applications\"><\/span><strong>How Colors Affect Conversions- Examples &amp; Applications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d26b4e9b55d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d26b4e9b55d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#How_Colors_Affect_Conversions-_Examples_Applications\" title=\"How Colors Affect Conversions- Examples &amp; Applications\">How Colors Affect Conversions- Examples &amp; Applications<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#Some_Facts_About_Colors_and_Products\" title=\"Some Facts About Colors and Products\">Some Facts About Colors and Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#Case_Studies\" title=\"Case Studies\">Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#Applications\" title=\"Applications\">Applications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Audiences online have limited attention spans. They\u2019re powering through websites (and digesting information at 1,000,000 miles an hour). The sole means to grab their attention is to stand out among all the chaos. That&#8217;s where color comes in. This especially works in today&#8217;s world as companies seek to use this type of psychology to bring in more customers. So in this guide, we will talk about how colors affect conversions and help boost your business.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-41542 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/How-Conversions-are-affected-by-Colors.jpg\" alt=\"Infographics\" width=\"373\" height=\"1920\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/How-Conversions-are-affected-by-Colors.jpg 373w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/How-Conversions-are-affected-by-Colors-58x300.jpg 58w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/How-Conversions-are-affected-by-Colors-199x1024.jpg 199w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When colors are being chosen by a company for their website, a number of factors are considered by the marketers and designers. These factors can be anything ranging from culture to the person&#8217;s perspective and preferences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Facts_About_Colors_and_Products\"><\/span>Some Facts About Colors and Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>According to some surveys, when people buy a product, <a href=\"https:\/\/digitalsynopsis.com\/advertising\/psychology-of-colors-in-marketing\/\" rel=\"nofollow\"><strong>93%<\/strong><\/a> of them say that <strong>color is the biggest factor<\/strong> for them to choose a product.<\/li>\n<li>It takes only <strong>90 seconds<\/strong> to do a product assessment and <a href=\"https:\/\/brandminds.live\/color-psychology-in-marketing-and-its-importance-in-driving-sales\/\" rel=\"nofollow\"><strong>90%<\/strong><\/a><strong> of that evaluation is based on color alone<\/strong>.<\/li>\n<li>Using a reliable resource to <a href=\"https:\/\/picsart.com\/colors\/color-picker\/\" target=\"_blank\" rel=\"noopener\">find color codes<\/a> can help maintain consistency across product design and marketing materials.<\/li>\n<li><a href=\"https:\/\/instapage.com\/blog\/ultimate-guide-to-color-psychology\" rel=\"nofollow\"><strong>Two-thirds<\/strong><\/a> of the customers <strong>do not buy<\/strong> a needed appliance if it is <strong>not available in the color<\/strong> that they want.<\/li>\n<li>A study found that people who read magazines recognize <strong>col<\/strong><strong>or ads 26% more than they recognize black and white ads.<\/strong><\/li>\n<\/ul>\n<p><strong>PRO TIP-<br \/>\n<\/strong>If you want users to come to your website and increase your click-through rate and on-site time, you need to create colorful and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> that keeps your users engaged. Sign up with Outgrow\u2019s <a href=\"https:\/\/app.outgrow.co\/signup\">7-day free trial<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create interactive content<\/a> pieces using the colors of your choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span>Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some case studies that define how colors affect conversions-<\/p>\n<h3>1. Pizza Hut<\/h3>\n<p>Now we all know that Pizza Hut is one of the best places to get a pizza, because as soon as we see the logo or the outlet for this brand we start to feel hungry and happy. But do you know why? Because the color red is said to stimulate appetite and the urgency to consume, whereas the color yellow stimulates happiness and warmth.<\/p>\n<h3>2. Amazon.com<\/h3>\n<p>The logo of Amazon.com contains a yellow curving arrow. Now as in the case of the example of Pizza Hut, yellow stood from warmth and happiness. Here the arrow that moves from a to z, contains multiple meanings. The first one is obvious, that it contains every product from a to z. And the second one is a smile that shows the happy image that the company is going for.<\/p>\n<h3>3. Heinz Tomato Ketchup<\/h3>\n<p>So Heinz did a little experiment where they changed the color of their sauce from red to green, and believe it or not, it sold out like crazy. About 7 million units were sold and 23 million dollars were made in revenue. Because they changed from red to green, people thought that the sauce was much healthier and that is why it sold like crazy.<\/p>\n<p>Now Outgrow can\u2019t do anything crazy like Heinz, but we can help you out by asking about your project and color preferences and creating an <a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\">engaging interactive piece of content<\/a> with the colors you choose. This is not the best part though.<\/p>\n<p>The best part is that you can also check out the wide range of <a href=\"https:\/\/outgrow.co\/examples\/\">premade templates<\/a> available and customize them as per your branding guidelines!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Applications\"><\/span>Applications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s look at a few applications of how colors affect conversions and the psychology of people. In other words, let&#8217;s see what colors you can use on your website to target the audience.<\/p>\n<h3>1. If you Want to Target Women<\/h3>\n<p>There are <a href=\"https:\/\/www.theedigital.com\/blog\/the-color-differences-between-men-and-women-infographic\" rel=\"nofollow\">three main colors<\/a> that women love which are green, blue and purple and three that they absolutely hate which are: orange, gray and brown. If you want to target women specifically, we would recommend using the colors they love and avoiding those that they do not prefer.<\/p>\n<h3>2. If it\u2019s Men That Need Targeting<\/h3>\n<p><a href=\"https:\/\/www.theedigital.com\/blog\/the-color-differences-between-men-and-women-infographic\" rel=\"nofollow\">Three colors<\/a> that the men love are green, blue, and black and the three that they abhor are usually purple, orange, and brown. So if you want to target men specifically, you might want to stay away from the purple, orange, and brown colors on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Highly colorful quizzes are not the answer, but the careful selection of colors according to the target market is what you need.<\/p>\n<p><span style=\"font-size: revert;\">A correct choice of colors is just as important as catchy headlines, trendy keywords, and interactive content pieces. So if you want to improve your on-site time and click-through rate, you will have to use proper colors along with the right content to bring in more users.<\/span><\/p>\n<p>Now if you are determined to improve your website\u2019s on-site time, try out Outgrow\u2019s interactive content builder and create the most amazing and engaging content pieces with the most elegant color schemes. <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for their free trial<\/a> here.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Colors Affect Conversions- Examples &amp; Applications Audiences online have limited attention spans. They\u2019re powering through websites (and digesting information at 1,000,000 miles an hour). The sole means to grab their attention is to stand out among all the chaos. That&#8217;s where color comes in. This especially works in today&#8217;s world as companies seek to&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[629,135,945],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Colors Affect Conversions<\/title>\n<meta name=\"description\" content=\"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Calculators Every SaaS Company Should Really Consider\" \/>\n<meta property=\"og:description\" content=\"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T05:35:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T12:54:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"How Colors Affect Conversions- Examples &#038; Applications\",\"datePublished\":\"2022-03-29T05:35:30+00:00\",\"dateModified\":\"2025-05-05T12:54:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"conversion\",\"Conversion Optimization\",\"conversion through colors\"],\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/\",\"url\":\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/\",\"name\":\"How Colors Affect Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2022-03-29T05:35:30+00:00\",\"dateModified\":\"2025-05-05T12:54:26+00:00\",\"description\":\"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Colors Affect Conversions","description":"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500","og_locale":"en_GB","og_type":"article","og_title":"9 Calculators Every SaaS Company Should Really Consider","og_description":"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2022-03-29T05:35:30+00:00","article_modified_time":"2025-05-05T12:54:26+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"How Colors Affect Conversions- Examples &#038; Applications","datePublished":"2022-03-29T05:35:30+00:00","dateModified":"2025-05-05T12:54:26+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/"},"wordCount":829,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["conversion","Conversion Optimization","conversion through colors"],"articleSection":["Infographics"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/","url":"https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/","name":"How Colors Affect Conversions","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2022-03-29T05:35:30+00:00","dateModified":"2025-05-05T12:54:26+00:00","description":"In this guide we will talk about how colors affect conversions, some real world examples about conversion boost, and how you can apply them.\u00a0","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/how-colors-affect-conversions\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=41500"}],"version-history":[{"count":19,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500\/revisions"}],"predecessor-version":[{"id":62355,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41500\/revisions\/62355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=41500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=41500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=41500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}