{"id":41711,"date":"2022-09-29T00:15:31","date_gmt":"2022-09-29T04:15:31","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41711"},"modified":"2026-03-18T23:06:42","modified_gmt":"2026-03-19T03:06:42","slug":"instagram-marketing-strategy","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy","title":{"rendered":"Instagram Marketing Strategy- Everything You Need to Know"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Instagram_Marketing_Strategy-_Everything_You_Need_to_Know\"><\/span><strong>Instagram Marketing Strategy- Everything You Need to Know<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7ba27623bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7ba27623bc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#Instagram_Marketing_Strategy-_Everything_You_Need_to_Know\" title=\"Instagram Marketing Strategy- Everything You Need to Know\">Instagram Marketing Strategy- Everything You Need to Know<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#Some_Facts_About_Instagram_and_Marketing\" title=\"Some Facts About Instagram and Marketing\">Some Facts About Instagram and Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#What_Is_Instagram_Marketing\" title=\"What Is Instagram Marketing?\">What Is Instagram Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#7_Best_Ways_to_Improve_Your_Instagram_Marketing_Strategy\" title=\"7 Best Ways to Improve Your Instagram Marketing Strategy?\">7 Best Ways to Improve Your Instagram Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#Some_Instagram_Marketing_Best_Practices\" title=\"Some Instagram Marketing Best Practices\">Some Instagram Marketing Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/instagram-marketing-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram.<\/p>\n<p>But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements.<\/p>\n<p>The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way.<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 250.0000%; padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFNU-SXLjs\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p>Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website sees over <a href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/\" rel=\"nofollow\" data-abc=\"true\">one billion active monthly users and 500 million daily Instagram Stories<\/a>.<\/p>\n<p>While videos and photos are great content for an Instagram marketing strategy, the content that you post and how often you post is what really decides the number of followers a brand has on social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Facts_About_Instagram_and_Marketing\"><\/span><strong>Some Facts About Instagram and Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.oberlo.com\/blog\/instagram-stats-every-marketer-should-know\" rel=\"nofollow\" data-abc=\"true\">71%<\/a> of businesses in the U.S. use Instagram as a means to advertise their product<\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"nofollow\" data-abc=\"true\">90%<\/a> of Instagram users follow a business. And out of that percentage, <a href=\"https:\/\/startupbonsai.com\/instagram-marketing-statistics\/\" rel=\"nofollow\" data-abc=\"true\">84%<\/a> of the users have found a new product through ads on Instagram<\/li>\n<li>Almost 45% of Instagram\u2019s users are <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"nofollow\" data-abc=\"true\">between the age of 18 and 44<\/a>. The largest age group is 18-34 years old, consisting of 62.2% of all users.<\/li>\n<li>The number of Instagram users is increasing at a very fast rate. As of January 2022, <a href=\"https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/\" rel=\"nofollow\" data-abc=\"true\">the United States had 159.75 million Instagram users<\/a>.<\/li>\n<\/ul>\n<h3><strong>Pro Tip<\/strong><\/h3>\n<p>If you want to improve the engagement of your website and your Instagram page, try creating engaging and enticing <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">interactive content<\/a> pieces. Sign up with Outgrow\u2019s <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">7-day free trial<\/a> to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\" data-abc=\"true\">create interactive content<\/a> pieces and see how engagement on your website and social media platforms increases rapidly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Instagram_Marketing\"><\/span><strong>What Is Instagram Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram marketing is a type of social media marketing that allows brands to use Instagram to connect with their target audiences and market their offerings. The content that you post in the form of photos, videos, reels, and how often you post determines the number of Instagram followers a brand has. Additionally, <strong>it makes brands more visible, <a href=\"https:\/\/facts.net\/sites-to-boost-your-tiktok-and-instagram-following\/\" target=\"_blank\" rel=\"noopener\">increases brand awareness<\/a>, and <\/strong><a href=\"https:\/\/outgrow.co\/blog\/latest-ecommerce-trends\" data-abc=\"true\"><strong>boosts sales<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Now, let\u2019s dive into some of the ways through which you can improve your Instagram marketing strategy, starting with data\u2011driven insights from <a href=\"http:\/\/socialpilot.co\/free-tools\/instagram-competitor-analysis\" target=\"_blank\" rel=\"noopener\">Instagram competitor analysis<\/a> and then moving into content and engagement tactics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Best_Ways_to_Improve_Your_Instagram_Marketing_Strategy\"><\/span><strong>7 Best Ways to Improve Your Instagram Marketing Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Stick to a Product-focused Calendar<\/strong><\/h3>\n<p>The first thing that comes to your mind while creating an <a href=\"https:\/\/vistasocial.com\/insights\/instagram-for-business\/\">effective Instagram marketing strategy<\/a> is <strong>what to post.<\/strong> Product-related posts are among the most popular types of content on Instagram.<\/p>\n<p><strong>Posting bland images of products is not the right way for brands to promote their products. <\/strong>Instead, they should highlight them in a more organized manner. And beyond photos, videos should also be part of your Instagram marketing strategy. <strong>Eye-catching and entertaining, anything from mini-commercials to loop-able, boomerang-style product videos are fair game. After all<\/strong>, it\u2019s the wave of short-form videos.<\/p>\n<h3><strong>2. Utilize the Right Hashtags<\/strong><\/h3>\n<p>Instagram and hashtags are inseparable. <strong>With the right hashtags, you can expand your reach, get more engagement, and <a href=\"https:\/\/www.pathsocial.com\/free-instagram-followers\/\" data-abc=\"true\">attract more followers on Instagram<\/a>.<\/strong> Moreover, in order to reach out to a wider audience, you should always <strong>use the top Instagram hashtags that are relevant to your audience and industry.<\/strong><\/p>\n<p>For example, a brand-specific hashtag is a must-have for eCommerce brands. You should look at what hashtags your audience, competitors, and industry leaders are already using on Instagram. The narrower the scope of the hashtag, the more engaged the users tend to be.<\/p>\n<h3><strong>3. Promote User-generated Content<\/strong><\/h3>\n<p>It is no secret that user-generated content (UGC) is the key to Instagram marketing success. It helps you get images and videos to post without lifting a finger.<\/p>\n<p>Moreover, user-generated content has a positive effect on Instagram promotions. <strong>It <\/strong><a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimzation\" data-abc=\"true\"><strong>increases the conversion rate<\/strong><\/a><strong> by <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/marketing\/10-instagram-statistics-keep-mind-when-planning-your-2018-strategy\" rel=\"nofollow\" data-abc=\"true\"><strong>4.5%<\/strong><\/a><strong>, boosts engagement, and improves cost-per-click metrics and click-through rates for paid advertisements.<\/strong><\/p>\n<p>This is because user-generated content <strong>works just like word-of-mouth and social proof<\/strong>. Besides, people are more likely to believe in the recommendations of other customers than paid advertising. To get user-generated content for your account, <strong>encourage your audience to share their photos and videos with your branded hashtag<\/strong>. Keep the best pieces, but refrain from overusing UGC &#8211; it is better used alongside original branded content.<\/p>\n<h3><strong>4. Create Quizzes &amp; Polls on IG Stories<\/strong><\/h3>\n<p>Data from Instagram shows that <a href=\"https:\/\/business.instagram.com\/blog\/how-to-plan-for-holidays-on-instagram\/\" rel=\"nofollow\" data-abc=\"true\">62%<\/a> of people have become more interested in a brand or product after seeing it on Instagram stories.<\/p>\n<p><strong>The use of stories can help you engage your customers with your brand and offering.<\/strong> <strong>Instagram stories are suitable for <\/strong><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\"><strong>interactive content<\/strong><\/a><strong>, such as <\/strong><a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\"><strong>quizzes<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/outgrow.co\/polls\/\" data-abc=\"true\"><strong>polls<\/strong><\/a>. In addition to that, they are also a format for posting comprehensive product reviews with shopping links. The cherry on top is that you can keep your stories forever. All you need to do is add them to a special section on your page called Highlights.<\/p>\n<p>But how will you create interactive quizzes and polls for your Instagram audience? Outgrow has got you covered! Here\u2019s a blog that lets you <a href=\"https:\/\/outgrow.co\/blog\/instagram-quiz\" data-abc=\"true\">create interactive Instagram quizzes<\/a> with Outgrow in just 5 minutes.<\/p>\n<h3><strong>5. Promote Through IG Ads<\/strong><\/h3>\n<p>Instagram advertising may not be as popular as Facebook advertising. However, with organic reach declining on Instagram, it might be a good idea to <strong>start investing in boosting Instagram posts to grow your following.<\/strong><\/p>\n<p>You don\u2019t need to create complicated Instagram ads in the Facebook business manager. It&#8217;s as simple as creating an Instagram post and clicking the &#8220;promote&#8221; button once it&#8217;s posted. You can easily create your own audience or select the &#8216;similar audience&#8217; option in the app by choosing an interest, age range, and gender you want to promote to.<\/p>\n<p><strong>Instagram&#8217;s ad platform offers <\/strong><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\" data-abc=\"true\"><strong>eCommerce<\/strong><\/a><strong> and retail brands a way to target specific audiences and scale promotions.<\/strong> Therefore, you can use your top-performing Instagram posts or products for your ads to make sure they perform well.<\/p>\n<h3><strong>6. Collaborate With Influencers<\/strong><\/h3>\n<p>Among marketers, <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\" rel=\"nofollow\" data-abc=\"true\">79%<\/a> deem Instagram to be the preferred channel for influencer marketing.<\/p>\n<p><strong>A successful influencer marketing campaign requires an <\/strong><a href=\"https:\/\/outgrow.co\/blog\/top-instagram-influencers\" data-abc=\"true\"><strong>influencer<\/strong><\/a><strong> whose audience resembles your own<\/strong>, otherwise, your marketing efforts will be wasted. People won&#8217;t show interest in your products or services. Also, The audience you work with should not have <a href=\"https:\/\/hypeauditor.com\/free-tools\/instagram-fake-follower-check\/\" data-abc=\"true\">fake followers<\/a>, and the followers should engage with the influencers you work with. This will help you <strong>get better engagement and <\/strong><a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\"><strong>increase conversions<\/strong><\/a><strong>.<\/strong><\/p>\n<h3><strong>7. Listen to Your Audience<\/strong><\/h3>\n<p><strong>As your Instagram presence grows, you will find an increasing number of customers asking questions and offering suggestions.<\/strong><\/p>\n<p>And it&#8217;s a GOOD thing!<\/p>\n<p>For example, you can use Instagram as a customer support channel to answer your followers\u2019 questions and assist them in making a purchase.<\/p>\n<p>This makes Instagram another platform for gathering feedback and understanding what people want from your brand. <strong>You can use these insights to improve your products and fine-tune your Instagram marketing strategy in general.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Instagram_Marketing_Best_Practices\"><\/span><strong>Some Instagram Marketing Best Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Create Trending Reels<\/strong><\/h3>\n<p>Reels seem to be all you see these days when you open Instagram, and it&#8217;s for a good reason: <strong>They <\/strong><a href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\" data-abc=\"true\"><strong>drive engagement<\/strong><\/a><strong>.\u00a0<\/strong><\/p>\n<p>A recent study found that reels are <a href=\"https:\/\/growthoid.com\/instagram-reels-statistics\/\" rel=\"nofollow\" data-abc=\"true\">22%<\/a> more engaging than traditional videos.<\/p>\n<p><strong>Reels are an effective way to reach an audience beyond your current followers. <\/strong>Moreover, 50% of Instagram users find reels through the Explore page. Your videos can be featured on the Explore page to reach a whole new audience.<\/p>\n<p>There may be some that don&#8217;t get many views, but what if one of yours gets viral? <span style=\"font-weight: 400;\">Eventually, it will be worth it. You can also go and <\/span><a href=\"https:\/\/expressfollowers.com\/buy-instagram-reel-views\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\"><span style=\"font-weight: 400;\">buy Instagram reel views\u00a0<\/span><\/a>for better results.<\/p>\n<h3><strong>2. Utilize Interactive Features<\/strong><\/h3>\n<p>If you are using Instagram stories for business or Instagram marketing, there are some interactive features you should take advantage of. Among them are location and <strong>hashtag stickers, which let you share location-based stories on the Explore page, and clickable links that direct followers to specific landing pages.\u00a0<\/strong><\/p>\n<p>Additionally, Instagram stories let you tag other accounts, so you can drive traffic to your content. You can also <strong>increase engagement through paid partnership features, polls, quizzes, emoji sliders, and question stickers.\u00a0<\/strong>Moreover, you can consider using Instagram reels <a href=\"https:\/\/murf.ai\/resources\/text-to-speech-for-instagram-reels\/\" data-abc=\"true\">text to speech<\/a> feature which not only visually captivates your audience, but also makes the experience more interactive and memorable.<\/p>\n<h3><strong>3. Use Fun Effects &amp; Filters<\/strong><\/h3>\n<p><strong>Filters on Instagram are a type of Augmented Reality (AR) application that lets users interact with virtual objects in real-time.<\/strong> This feature is widely recognized by brands around the world owing to its innovative approach that <strong>enables them to engage with their audiences<\/strong> without making them feel bored.<\/p>\n<p>Users of Instagram AR filters are more likely to share their stories with their friends when the filter is engaging and interactive enough. In return, their followers would be more likely to use and share the filter further. <strong>This cycle will go on to reach a wider audience than you can expect, all because of the interactive nature of Instagram filters.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A well-planned Instagram marketing strategy is everything you need to launch your business in the most engaging way.<\/strong><\/p>\n<p>So, if you are determined to take your business to Instagram, do some research and come up with some great Instagram marketing strategies.<\/p>\n<p>To improve your content marketing efforts, try out Outgrow\u2019s interactive content builder and create the most amazing and engaging content pieces. You can <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">sign up for their free trial<\/a> here.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Marketing Strategy- Everything You Need to Know Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[951,952,169],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Marketing Strategy- Everything You Need to Know<\/title>\n<meta name=\"description\" content=\"Give this guide a read if you wish to understand 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