{"id":41767,"date":"2022-04-24T09:38:10","date_gmt":"2022-04-24T13:38:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41767"},"modified":"2024-04-25T09:06:31","modified_gmt":"2024-04-25T13:06:31","slug":"how-does-gdpr-affect-advertising","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising","title":{"rendered":"How Does GDPR Affect Advertising? [Problems &#038; Solutions]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_Does_GDPR_Affect_Advertising_Problems_Solutions\"><\/span><strong>How Does GDPR Affect Advertising? [Problems &amp; Solutions]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e76a29238ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e76a29238ba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#How_Does_GDPR_Affect_Advertising_Problems_Solutions\" title=\"How Does GDPR Affect Advertising? [Problems &amp; Solutions]\">How Does GDPR Affect Advertising? [Problems &amp; Solutions]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#What_Is_GDPR\" title=\"What Is GDPR?\">What Is GDPR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#Scope_and_Penalties\" title=\"Scope and Penalties\">Scope and Penalties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#Impact_on_Online_Advertising_and_Marketing_The_Problem\" title=\"Impact on Online Advertising and Marketing [The Problem]\">Impact on Online Advertising and Marketing [The Problem]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#How_to_Collect_Data_With_Ease_The_Solution\" title=\"How to Collect Data With Ease? [The Solution]\">How to Collect Data With Ease? [The Solution]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#1_First_Party\" title=\"1. First Party\">1. First Party<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#2_Zero_Party\" title=\"2. Zero Party\">2. Zero Party<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#How_can_you_Collect_First_Party_Data_With_Outgrow\" title=\"How can you Collect First Party Data With Outgrow?\">How can you Collect First Party Data With Outgrow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Since the introduction of GDPR, there\u2019s been an increasing need to <strong>find more<\/strong> <strong>effective ways of collecting data rather than just relying on third parties<\/strong>. So, in this blog, we\u2019ll answer questions like how GDPR affects advertising and come up with some effective solutions for effective data collection.<\/p>\n<p>So, without wasting too much time, let\u2019s dive right into the details.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_GDPR\"><\/span><strong>What Is GDPR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Known as the toughest privacy law in the world, the <strong>General Data Protection Regulation<\/strong> (<a href=\"https:\/\/gdpr-info.eu\/\" rel=\"nofollow\">GDPR<\/a>) was passed by the European Union (EU). It <strong>imposes restrictions on all the organizations that come under the gambit of the European Union<\/strong>, or those who target or collect information related to the people in the EU.\u00a0<\/p>\n<p>The basic purpose of GDPR is to <a href=\"https:\/\/www.aura.com\/learn\/what-to-do-if-your-personal-information-has-been-compromised\">protect personal data<\/a>. So, it requires organizations to do the same, as well as provide proof about how data is being protected by them.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Scope_and_Penalties\"><\/span><strong>Scope and Penalties<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s discuss the scope of GDPR and the penalties of non-compliance-<\/p>\n<ol>\n<li>The GDPR applies to everyone who is a part of the EU. Moreover, it also <strong>applies to those who process data for EU citizens or provide goods or services to them<\/strong>.\u00a0<\/li>\n<li>The GDPR <strong>fines for non-compliance with the data protection rules are very high<\/strong>. The penalties max out at \u20ac20 million or 4% of global revenue. Moreover, the data subjects have the right to claim damages.\u00a0<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Impact_on_Online_Advertising_and_Marketing_The_Problem\"><\/span><strong>Impact on Online Advertising and Marketing [The Problem]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data is now the center point of the marketing world. Day-to-day marketing operations like <strong>advertising, lead generation, sales, etc. are all largely dependent on personalized data<\/strong>. Hence, data collection is a very important part of advertising and marketing, and the GDPR affects advertising from this very step.\u00a0<\/p>\n<p>Earlier, you were allowed to collect data from anyone and any preferred source, but not anymore. You can no longer pick up third-party data from any source at your convenience.\u00a0<\/p>\n<p>According to the GDPR, <strong>in order to use a person\u2019s data, you need to have a company&#8217;s explicit permission<\/strong>. Thus, this has come out as a huge burden on advertisers who solely rely on third-party data.\u00a0<\/p>\n<p>Marketers and advertisers who do not have direct access to the user info generally rely on third party data that\u2019s mostly obtained without the users\u2019 consent. But this can be extremely troublesome as a violation of GDPR requirements can lead to very high penalties. Thus, this calls for an effective solution that advertisers and marketers can rely on for gathering their own personalized data. By including a <a href=\"https:\/\/www.osano.com\/articles\/privacy-impact-assessment\">privacy impact assessment<\/a>, this can ensure organizations understand the potential risks and implications of their data collection practices and privacy related risks with their marketing efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Collect_Data_With_Ease_The_Solution\"><\/span><strong>How to Collect Data With Ease? [The Solution]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the <a href=\"https:\/\/blog.hubspot.com\/marketing\/third-party-cookie-phase-out\" rel=\"nofollow\">phase out of third-party cookies<\/a>, an urgent need for an efficient way to collect personalized data had arised.\u00a0 This was where the <strong>first party as well as zero party data<\/strong> came into the picture.\u00a0<\/p>\n<p>Let\u2019s see how they\u2019ve <strong>helped marketers overcome the major setback caused by the <\/strong><a href=\"https:\/\/www.zdnet.com\/article\/gdpr-an-executive-guide-to-what-you-need-to-know\/\" rel=\"nofollow\"><strong>GDPR guidelines<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_First_Party\"><\/span><strong>1. First Party<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the name suggests, <a href=\"https:\/\/outgrow.co\/blog\/first-party-data\/\">first-party data<\/a> is data that you <strong>can collect firsthand from your clients<\/strong>. This kind of data provides you with a crystal clear picture of your audience. You can collect first-party data from various sources, such as-<\/p>\n<ol>\n<li><strong>Website and Application Analytics-<\/strong> You can gather and analyze data from the analytics tool you\u2019ve synced with your website. This data is generally collected via search engine tools like Google Analytics, Google Search Console, etc. So ensure that you\u2019re making full use of these website and <a href=\"https:\/\/logz.io\/learn\/application-observability-guide\/\">application observability<\/a> tools.\u00a0<\/li>\n<li><strong>CRM Tools- <\/strong>To make data absorption easier, you can integrate your product\/software with your CRM tool and pass on all the data you\u2019ve collected over there.\u00a0<\/li>\n<li><strong>Social Media Accounts- <\/strong>Social media is a great way to collect first party data. You can gather information about your followers from your social media accounts and process them as per your requirements.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"2_Zero_Party\"><\/span><strong>2. Zero Party<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zero party data is the data that <strong>customers share on their own<\/strong>.\u00a0<\/p>\n<p>This can include information regarding purchase intentions and decisions, preferred modes of communication and payment, and how they want your brand to recognize them.\u00a0<\/p>\n<p>An easy way of collecting zero party data includes asking for information in exchange for something of value to the customer. You can do this through via multiple sources such as-<\/p>\n<ol>\n<li><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\"><strong>Interactive content<\/strong><\/a> such as\u00a0<a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">product recommendations<\/a>, <a href=\"https:\/\/outgrow.co\/chatbots\/\">chatbots<\/a>, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">giveaways<\/a>, etc. are great tools to collect information that your users intentionally provide while engaging with you. Simply create and promote your interactive content piece and collect loads of data.<\/li>\n<li><strong>Free resources<\/strong> such as an <a href=\"https:\/\/outgrow.co\/ebooks\/\"><strong>e-Book<\/strong><\/a> or a <a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/p7r9n8\" rel=\"nofollow\"><strong>newsletter subscription<\/strong><\/a> can help you get information through the subscriptions that your users opt for. You can make use of this information for expanding your newsletter readers or podcast listeners.<\/li>\n<li><strong><a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">Surveys<\/a> &amp; Customer Feedback Forms<\/strong>\u00a0are the most convenient way to collect firsthand information from your audience. Apart from helping in lead generation, they also allow you to ask certain questions that you might have. This way you get to collect important data directly instead of analyzing and recording their preferences and behaviors.\u00a0<\/li>\n<\/ol>\n<p><strong>The major difference between first party and zero party data<\/strong> is that for collecting zero party data, you <strong>need to directly interact with your customers<\/strong>. Whereas, first party data can be <strong>collected from the analytics and user behavior<\/strong> recorded on your website.\u00a0<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/blog\/first-party-data\"><img decoding=\"async\" class=\"size-full wp-image-41770 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/first-party-vs-second-party-vs-third-party-data.gif\" alt=\"first party vs second party vs third party data\" width=\"512\" height=\"85\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_Collect_First_Party_Data_With_Outgrow\"><\/span><strong>How can you Collect First Party Data With Outgrow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve already discussed how interactive content can come in handy when it comes to collecting zero party or first party data. So, let\u2019s see how <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a> can help you do the same.\u00a0<\/p>\n<p>Using Outgrow\u2019s interactive content builder, <strong>you can create <a href=\"https:\/\/sprinto.com\/blog\/gdpr-compliance\/\" target=\"_blank\" rel=\"noopener\">GDPR compliant<\/a>, privacy-first content that can help you collect first party as well as zero party data with extreme ease<\/strong>.<\/p>\n<p>This will not only make advertising easy for you, but will also give you an edge over your competitors. How? Because <strong>interactive content helps boost engagement and the overall <\/strong><a href=\"https:\/\/outgrow.co\/increase-conversions\/\"><strong>conversion rate<\/strong><\/a>.\u00a0<\/p>\n<p>So, without further ado, let\u2019s have a look at the steps to create GDPR compliant content on Outgrow-\u00a0<\/p>\n<ol>\n<li>Log in to your Outgrow account. If you haven\u2019t already signed up, check out our <a href=\"https:\/\/app.outgrow.co\/signup\">7-day free trial<\/a>.\u00a0<\/li>\n<li>Here, you\u2019ll find a variety of content types to choose from depending on your requirements. Select a content type and choose an appropriate layout for your content. <img decoding=\"async\" class=\"aligncenter wp-image-41772 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_7_8575899938.png\" alt=\"Outgrow interactive content types\" width=\"514\" height=\"182\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_7_8575899938.png 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_7_8575899938-300x106.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/li>\n<li>Once you are in the builder, you can set up the questions, results, and display settings.\u00a0<\/li>\n<li>Now, in order to set up the GDPR settings, navigate to the Configure tab. Under the General &amp; SEO Settings, you will find GDPR. You can set it up as per your requirements.\u00a0<\/li>\n<\/ol>\n<p><strong>Note: Check out our support doc on <\/strong><a href=\"https:\/\/support.outgrow.co\/docs\/enabling-gdpr-settings\"><strong>Enabling GDPR Settings<\/strong><\/a><strong> for more information.<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-41768 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_1_5347486297.png\" alt=\"How does gdpr affect advertising- Configure tab\" width=\"514\" height=\"279\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_1_5347486297.png 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/imageedit_1_5347486297-300x163.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>5. Once you\u2019ve set everything up, you can click on \u201cGo Live\u201d on the top right of your screen and you\u2019re good to go.\u00a0<\/p>\n<p>Need a more detailed article on the above-mentioned steps? Check this blog out!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><img decoding=\"async\" class=\"size-full wp-image-41773 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/How-to-create-interactive-content.gif\" alt=\"How to create interactive content\" width=\"512\" height=\"85\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While GDPR has had a massive impact on advertising and the entire data collection mechanism, the world doesn\u2019t end there. With advancements in technology, marketers have come up with effective ways to collect first party and zero party data. This eliminates the need for third party data and solves the entire problem.\u00a0<\/p>\n<p>So, there you go! We\u2019ve talked about how does GDPR affect advertising and how you can tackle it without hiring any experts! We really hope that this information comes in handy for you! \ud83d\ude42<\/p>\n<p>To kickstart things, you can try creating GDPR compliant interactive content on Outgrow. How about conducting a <strong>free survey<\/strong> or collecting information through a <strong>free customer feedback form<\/strong>? Sign up for Outgrow\u2019s <a href=\"https:\/\/app.outgrow.co\/signup\">7-day free trial<\/a> and see for yourself!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id41767_d11f7d-0f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id41767_d11f7d-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id41767_d11f7d-0f .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id41767_d11f7d-0f .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id41767_d11f7d-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id41767_d11f7d-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id41767_d11f7d-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id41767_d11f7d-0f .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id41767_d11f7d-0f kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane41767_0ecc1d-93\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. How does GDPR help marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>GDPR helps in regulating the process of data collection for marketing purposes. With a firm approach to maintaining the privacy of personal data, marketers do not have to worry about safeguarding the privacy of the data collected and can focus on improving their marketing efforts.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane41767_c1cb16-12\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. What is the GDPR mainly intended for?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>GDPR is mainly intended to protect the privacy of users from websites that provide personal information to companies. It provides them with more freedom and greater control over the information they share.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane41767_c45026-ba\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>3. Who does the GDPR protect?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The GDPR mainly intends to protect the data belonging to the citizens and residents of the European Union. The law, thus, applies to organizations that handle such data.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Does GDPR Affect Advertising? [Problems &amp; Solutions] Since the introduction of GDPR, there\u2019s been an increasing need to find more effective ways of collecting data rather than just relying on third parties. So, in this blog, we\u2019ll answer questions like how GDPR affects advertising and come up with some effective solutions for effective data&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[955,953,956],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does GDPR Affect Advertising? 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