{"id":41833,"date":"2022-05-02T12:59:42","date_gmt":"2022-05-02T16:59:42","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41833"},"modified":"2026-03-18T07:26:41","modified_gmt":"2026-03-18T11:26:41","slug":"marketing-automation-strategy","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-automation-strategy","title":{"rendered":"How to Improve Your Marketing Automation Strategy?"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Marketing_Automation_Strategy\"><\/span><strong>How to Improve Your Marketing Automation Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d946140fa3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d946140fa3f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-strategy\/#How_to_Improve_Your_Marketing_Automation_Strategy\" title=\"How to Improve Your Marketing Automation Strategy?\">How to Improve Your Marketing Automation Strategy?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-strategy\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-strategy\/#Some_Stats_for_the_Nerds_in_the_Back\" title=\"Some Stats for the Nerds in the Back\">Some Stats for the Nerds in the Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-strategy\/#How_to_Drive_Sales_Through_a_Good_Marketing_Automation_Strategy\" title=\"How to Drive Sales Through a Good Marketing Automation Strategy?\">How to Drive Sales Through a Good Marketing Automation Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When we look at the challenges faced by companies no matter big or small, we know that lead generation and customer engagement are on the top of that list. Due to this, marketing teams more often than not face an explosion of data that they struggle to use. However, a good marketing automation strategy can help overcome these challenges with minimal effort in addition to streamlining the workflow and sales.<\/p>\n<p>So, without further ado, let\u2019s dive into this infographic blog and learn the various ways marketing automation can help drive sales and improve your company\u2019s overall performance.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41834\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-For-Sales.jpg\" alt=\"Marketing Automation\" width=\"698\" height=\"1920\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-For-Sales.jpg 698w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-For-Sales-109x300.jpg 109w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-For-Sales-372x1024.jpg 372w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Marketing-Automation-For-Sales-558x1536.jpg 558w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing Automation means using various softwares to automate and simplify tasks like email marketing, <a href=\"https:\/\/www.kontentino.com\/blog\/social-media-automation-tools\/\">social media posting<\/a>, etc. that would otherwise take a lot of your daily time and effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Stats_for_the_Nerds_in_the_Back\"><\/span><strong>Some Stats for the Nerds in the Back<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. <a href=\"https:\/\/www.business.com\/articles\/youve-got-leads-why-arent-they-buying\/\" rel=\"nofollow\">50%<\/a> of all competent leads are not ready to buy immediately.<\/p>\n<p>2. Today&#8217;s buyers are <a href=\"https:\/\/www.bigcommerce.com\/blog\/buyer-motivation\/\" rel=\"nofollow\">90%<\/a> done with the buying process even before they go to the vendor.<\/p>\n<p>3. <a href=\"https:\/\/www.piworld.com\/post\/67-of-the-buyers-journey-is-now-done-digitally-3-ways-to-deal-with-this\/\" rel=\"nofollow\">67%<\/a> Buyers now buy everything digitally.<\/p>\n<h3><strong>PRO TIP<\/strong><\/h3>\n<p>You can sign up with <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> and get your sales team to use <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>. The effect of a marketing automation strategy combined with the use of interactive content will surely boost your engagement and sales by a great number.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Drive_Sales_Through_a_Good_Marketing_Automation_Strategy\"><\/span><strong>How to Drive Sales Through a Good Marketing Automation Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Personal Communication<\/strong><\/h3>\n<p>Personalization is one of the best ways to grab attention and <a href=\"https:\/\/www.cloudtalk.io\/blog\/9-proven-strategies-to-boost-sales-in-your-organisation\/\" target=\"_blank\" rel=\"noopener\">boost the sales<\/a> of a company. You can use dynamic content like the users\u2019 and their company\u2019s names to add personalization to your emails for automation solutions. Incorporating <a href=\"https:\/\/www.quickreply.ai\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Marketing Automation<\/a> into your communication strategy can help ensure timely and personalized messages, improving engagement rates.<\/p>\n<p>Personalized emails can help improve conversion rates up to 10% and click-through rates by 14%.<\/p>\n<h3><strong>2. Nurture Leads<\/strong><\/h3>\n<p>Nurture Marketing involves sending a series of apt and timely information to the leads. These messages create a distinctive experience and are the most effective way to keep the company at the forefront until the person is ready to buy.<\/p>\n<p>Companies that excel at lead nurturing generate <a href=\"https:\/\/www.marketo.com\/lead-nurturing\/#:~:text=Companies%20that%20excel%20at%20lead,nurturing%20motivates%20leads%20to%20buy.\" rel=\"nofollow\">50%<\/a> more sales-ready leads at <a href=\"https:\/\/www.marketo.com\/lead-nurturing\/#:~:text=Companies%20that%20excel%20at%20lead,nurturing%20motivates%20leads%20to%20buy.\" rel=\"nofollow\">33%<\/a> lower cost.<\/p>\n<h3><strong>3. Encourage Renewals<\/strong><\/h3>\n<p>An automated retention campaign helps people stay connected and builds trust. The messaging, structure, and timing may vary according to your sales and industry cycle but they can be of help in increasing the number of repeat purchases.<\/p>\n<p>Moreover, it costs <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" rel=\"nofollow\">five times<\/a> more to acquire a new customer than to keep an existing one.<\/p>\n<h3><strong>4. Urge Cross-selling<\/strong><\/h3>\n<p>A company\u2019s existing customers are the greatest resource a company could ask for as these customers require less effort to close sales as compared to converting new leads. A survey can help in pinpointing what these customers want in their next purchase from the company.<\/p>\n<p>Moreover, retained customers buy 90% more often and spend 60% more per transaction.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/survey-maker\/\"><img decoding=\"async\" class=\"aligncenter wp-image-41841 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1.gif\" alt=\"Outgrow Survey Maker\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3><strong>5. Gain Insights<\/strong><\/h3>\n<p>In today\u2019s world, Artificial Intelligence is taking over everything. A.I. can end <a href=\"https:\/\/www.cognism.com\/top-cold-calling-tips\">cold calling<\/a> as it can get information about prospects before the sales team gets in contact with them.<\/p>\n<p>It is seen that marketing automation drives a <a href=\"https:\/\/nucleusresearch.com\/research\/single\/marketing-drives-crm-roi\/\" rel=\"nofollow\">14.5%<\/a> increase in <a href=\"https:\/\/www.leadsquared.com\/learn\/sales\/sales-productivity\/\">sales productivity<\/a>.<\/p>\n<p>Keeping the above points in mind, a company can use marketing automation and interactive content to spread the existence of their company domestically and globally. The possibilities are endless. So start now!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing Automation is the easiest and most convenient way of increasing your sales and streamlining your workflow. And on top of that, if you combine your marketing automation efforts\u00a0 with enticing interactive content, you will surely be able to reach out to new audiences in no time!<\/p>\n<p>So what are you waiting for? Try out Outgrow\u2019s interactive content builder and create the most amazing and engaging content pieces now.\u00a0 <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for the free trial<\/a> here.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><img decoding=\"async\" class=\"wp-image-41773 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/How-to-create-interactive-content.gif\" alt=\"How to create interactive content\" width=\"747\" height=\"124\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Improve Your Marketing Automation Strategy? When we look at the challenges faced by companies no matter big or small, we know that lead generation and customer engagement are on the top of that list. Due to this, marketing teams more often than not face an explosion of data that they struggle to use&#8230;.<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[484,205,705,959],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Your Marketing Automation Strategy?<\/title>\n<meta name=\"description\" content=\"Let\u2019s dive into this infographic blog and learn the ways a marketing automation strategy can help drive sales and improve your company&#039;s performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41833\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Calculators Every SaaS Company Should Really Consider\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s dive into this infographic blog and learn the ways a marketing automation strategy can help drive sales and improve your company&#039;s performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/41833\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T16:59:42+00:00\" 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