{"id":41954,"date":"2022-05-22T09:44:10","date_gmt":"2022-05-22T13:44:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=41954"},"modified":"2023-10-09T05:46:15","modified_gmt":"2023-10-09T09:46:15","slug":"mobile-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/mobile-marketing","title":{"rendered":"Mobile Marketing Strategies That You Need to Try ASAP"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Mobile_Marketing_Strategies_That_You_Need_to_Try_ASAP\"><\/span><strong>Mobile Marketing Strategies That You Need to Try ASAP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663404603228a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663404603228a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/#Mobile_Marketing_Strategies_That_You_Need_to_Try_ASAP\" title=\"Mobile Marketing Strategies That You Need to Try ASAP\">Mobile Marketing Strategies That You Need to Try ASAP<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/#Important_Statistics\" title=\"Important Statistics\">Important Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/#Some_Strategies_for_Mobile_Marketing\" title=\"Some Strategies for Mobile Marketing\">Some Strategies for Mobile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify; margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-size: 12pt; font-family: georgia, palatino, serif; color: #030303; background: white;\">Mobile marketing is a multi-channel marketing strategy aimed at reaching out to viewers on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and mobile apps. Now, if you\u2019re wondering how to go about creating the perfect mobile marketing campaign for your <a href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\">business<\/a>, you\u2019ve come to the right place!<\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"white-space: pre-wrap; font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #030303; background: white;\">In this blog, we are going to discuss the definition, some important statistics, and a few strategies that will help you start out with your mobile <a href=\"https:\/\/outgrow.co\/blog\/holiday-marketing-campaign\">marketing campaign<\/a>.<\/span><\/span><\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"white-space: pre-wrap; font-size: 12pt;\"><span style=\"font-family: Arial, sans-serif; color: black;\"><span style=\"font-family: georgia, palatino, serif;\">So, without further ado, let\u2019s dive right into the blog.<\/span> <\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52446 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/project-new1-139x300.jpg\" alt=\"project-new1.jpg\" width=\"317\" height=\"684\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/project-new1-139x300.jpg 139w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/project-new1-475x1024.jpg 475w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/project-new1-713x1536.jpg 713w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/05\/project-new1.jpg 768w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile Marketing is the art of <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-strategies\">promoting a business<\/a> to <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing\">capture the attention<\/a> of mobile users. When done correctly, it provides potential customers with personalized information so that they can get whatever they want, even when they are on the move.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Important_Statistics\"><\/span><strong>Important Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>There are <a href=\"https:\/\/datareportal.com\/global-digital-overview\" rel=\"nofollow\">5.22 billion<\/a> unique mobile phone users in the world today.<\/li>\n<li>According to the GlobalWebIndex, mobile phones account for <a href=\"https:\/\/backlinko.com\/social-media-users\" rel=\"nofollow\">53%<\/a> of the time spent online.<\/li>\n<li>Global android users spend more than <a href=\"https:\/\/www.bbc.com\/news\/technology-59952557\" rel=\"nofollow\">4.8 hours<\/a> using their phones each day.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Some_Strategies_for_Mobile_Marketing\"><\/span><strong>Some Strategies for Mobile Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Mobile Friendly Websites<\/strong><\/h3>\n<p>A mobile-friendly website is very similar to the original website, with just a few variations. Shorter sentences, engaging headers, and relevant media, like high-quality images, videos, and <a href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/\">podcasts<\/a> are all a part of mobile-friendly content. Moreover, if your site has the ability to register an account, a\u00a0<a href=\"https:\/\/nordpass.com\/password-manager\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/nordpass.com\/password-manager\/&amp;source=gmail&amp;ust=1677297155264000&amp;usg=AOvVaw0YITNF3MmBoFczzhfjewEf\">password manager<\/a>\u00a0will be simply necessary for you. Since this will show your interest in the security of your users&#8217; data.<\/p>\n<blockquote><p><strong>Pro Tip: <\/strong>You can sign up with <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> and get your digital marketing team to make use of interactive content as a part of your <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">content marketing strategy<\/a>. Outgrow\u2019s no-code <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> builder lets you create enticing, <a href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\">mobile-friendly content<\/a> that can help you boost your engagement rate and overall revenue.<\/p><\/blockquote>\n<h3><strong>2. Chatbots<\/strong><\/h3>\n<p>Chatbots are optimized for mobiles and provide high user engagement because of the two-way communication factor. Using a chatbot,\u00a0 you can <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-tips\/\">communicate with customers online<\/a> and provide them with personalized responses based on their needs.<\/p>\n<h3><strong>3. Location-based Websites<\/strong><\/h3>\n<p>Location-based marketing uses the GPS function on phones to help marketers show <a href=\"https:\/\/outgrow.co\/blog\/content-amplification\/\">relevant content<\/a> based on the users\u2019 locations. As such, marketers can create ads that appear on phones based on the location of the phone.<\/p>\n<h3><strong>4. Augmented Reality<\/strong><\/h3>\n<p>Augmented reality combines our world with virtual landscapes with the help of enhanced GPS and cameras. This idea has been around for a couple of years now. But AR mobile marketing options are still underutilized by companies.<\/p>\n<h3><strong>5. Social Media Marketing<\/strong><\/h3>\n<p>Social media commerce is becoming more prevalent with time. Some of the top social media platforms like Facebook and Instagram allow users to not only browse for products but also buy them directly from the site itself.<\/p>\n<p>Keeping the above points in mind, a company can use <a href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\">organic mobile marketing<\/a> along with mobile-friendly interactive content to spread their reach to mobile users. The possibilities are endless. So why wait?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile Marketing is one of the easiest and the best ways to generate interest about your <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-strategies\/\">content in the online world<\/a>. An added bonus is if you include <a href=\"https:\/\/outgrow.co\/blog\/experts-content-marketing-tips\">interactive content<\/a> in your mobile marketing strategy is that you will not only get a hike in your engagement rate but also generate a vast amount of leads.<\/span><\/p>\n<p>So what are you waiting for? Try out <a href=\"https:\/\/outgrow.co\">Outgrow<\/a>\u2019s interactive content builder and create the most amazing and engaging <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\">content pieces<\/a> for your mobile marketing campaign now. <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for their free trial<\/a>.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41773\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/04\/How-to-create-interactive-content.gif\" alt=\"How to create interactive content\" width=\"512\" height=\"85\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Marketing Strategies That You Need to Try ASAP Mobile marketing is a multi-channel marketing strategy aimed at reaching out to viewers on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and mobile apps. Now, if you\u2019re wondering how to go about creating the perfect mobile marketing campaign for your&#8230;<\/p>\n","protected":false},"author":41,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[129,964],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Marketing Strategies That You Need to Try ASAP<\/title>\n<meta name=\"description\" content=\"In this blog, we are going to discuss mobile marketing, some statistics and strategies that will help you start out with your campaign.\" 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