{"id":42130,"date":"2022-06-11T09:54:44","date_gmt":"2022-06-11T13:54:44","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=42130"},"modified":"2026-03-10T06:02:45","modified_gmt":"2026-03-10T10:02:45","slug":"zero-party-data","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/zero-party-data","title":{"rendered":"How to Tackle the Changing Privacy Rules With Zero Party Data?"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Tackle_the_Changing_Privacy_Rules_With_Zero_Party_Data\"><\/span><strong>How to Tackle the Changing Privacy Rules With Zero Party Data?\u00a0\u00a0\u00a0\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1086883c9e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1086883c9e3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#How_to_Tackle_the_Changing_Privacy_Rules_With_Zero_Party_Data\" title=\"How to Tackle the Changing Privacy Rules With Zero Party Data?\u00a0\u00a0\u00a0\u00a0 \">How to Tackle the Changing Privacy Rules With Zero Party Data?\u00a0\u00a0\u00a0\u00a0 <\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#Change_Is_the_Only_Constant_in_Marketing\" title=\"Change Is the Only Constant in Marketing\">Change Is the Only Constant in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#Enter_Zero_Party_Data\" title=\"Enter: Zero Party Data\">Enter: Zero Party Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#To_Understand_Better_Lets_Take_an_Example\" title=\"To Understand Better, Let\u2019s Take an Example\">To Understand Better, Let\u2019s Take an Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#How_can_I_see_Zero-party_Data_in_Action\" title=\"How can I see Zero-party Data in Action?\u00a0\">How can I see Zero-party Data in Action?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#Advantages_of_Using_Zero-party_Data\" title=\"Advantages of Using Zero-party Data\">Advantages of Using Zero-party Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#What_Does_the_Future_Look_Like\" title=\"What Does the Future Look Like?\">What Does the Future Look Like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#Start_by_Asking_Yourself_These_Questions\" title=\"Start by Asking Yourself These Questions\">Start by Asking Yourself These Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/zero-party-data\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The Facebook-Cambridge Analytica data breach scandal that broke 4 years ago brought privacy-related conversations to the forefront. Thanks to the growing awareness around this topic and the discomfort with the idea of being tracked and re-targeted, consumers have started questioning the legitimacy of using third-party cookies to collect data without their explicit permission. <strong>This is where zero-party data enters the scenario.<\/strong><\/p>\n<p>The demand for the protection of personal data is growing worldwide and governments and big companies have started taking note of the issue. <strong>Laws like the <\/strong><a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\" rel=\"nofollow\"><strong>General Data Protection Regulation (GDPR)<\/strong><\/a><strong> in Europe and the <\/strong><strong>California Consumer Privacy Act (CCPA)<\/strong><strong> are working to regulate the collection of personal information and provide better privacy rights to individuals.<\/strong> Today, Apple allows its customers to opt out of tracking by advertisers and Google is all set to <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" rel=\"nofollow\">withdraw Chrome\u2019s support of third-party cookies by the end of 2023<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\"><img decoding=\"async\" class=\"size-full wp-image-42136 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-2.gif\" alt=\"GDPR\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<p>Hence, there\u2019s no denying that stricter privacy laws are imminent going ahead and it\u2019s about time we get equipped with our own data sources. So to make things smoother for you in the future, let&#8217;s walk you through everything that you need to know about zero-party data and how it works!<\/p>\n<p>Let&#8217;s dive right in!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Change_Is_the_Only_Constant_in_Marketing\"><\/span><strong>Change Is the Only Constant in Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s face it. As the focus on digital privacy grows, more users are taking proactive steps to protect their own information by adopting a <a href=\"https:\/\/nordpass.com\/features\/zero-knowledge-architecture\/\">Zero-knowledge password manager<\/a> to secure their account credentials. <strong>They\u2019re no longer going to be able to rely on third-party data for the demographic and behavioral inputs needed to formulate personalized marketing campaigns and run targeted ads.<\/strong><\/p>\n<p>What then? How are brands and advertising companies going to ensure transparency about the use of their consumers\u2019 personal information? Where are they to find the data that can be the backbone of their marketing campaigns (Hint: It\u2019s going to require overhauling their data solutions!)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enter_Zero_Party_Data\"><\/span><strong>Enter: Zero Party Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>In a recent article, <\/strong><strong>Forbes enthusiastically declared, \u201cZero-party data is the new oil\u201d<\/strong><strong>!<\/strong> And for good reason, too. In a world where third-party tracking is soon going to become redundant (or extremely difficult, at the very least), this source of data is the most transparent method of collecting information about your consumers. A structured data collection solution that focuses on collecting information first-hand from the users can help brands and advertisers fill the void left by third-party cookies.<\/p>\n<p><strong>So what exactly is zero party data?<\/strong><strong> <em>It is nothing but the information collected from the consumer with their consent.<\/em><\/strong> Plain and simple.<\/p>\n<p>Now you must be thinking,<\/p>\n<p>\u201cBut isn\u2019t that what first party data is all about?\u201d, \u201cIs zero party data the same as first-party data?\u201d<\/p>\n<p>\u201cWhat\u2019s with the confusing terminologies?\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Understand_Better_Lets_Take_an_Example\"><\/span><strong>To Understand Better, Let\u2019s Take an Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With so much information thrown at you, the confusion is understandable. So, let\u2019s see if we can\u2019t make things a bit clearer for you.<\/p>\n<p>Any data gathered by brands from their systems and platforms, which would typically include the website, social media pages, and app using a <a href=\"https:\/\/useinsider.com\/enterprise-cdp\/\" target=\"_blank\" rel=\"noopener\">Customer Data Platform (CDP)<\/a> or Customer Relationship Management (CRM) system would be considered first party data. This data is owned by the brand and, depending on their <a href=\"https:\/\/www.websitepolicies.com\/blog\/what-is-privacy-policy\">privacy policies<\/a>, is considered fairly safe and secure.<\/p>\n<p>Here are some examples of first party data:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42145\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3.jpg\" alt=\"first party data\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3.jpg 1920w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/first-party-data\"><img decoding=\"async\" class=\"size-full wp-image-42134 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1.gif\" alt=\"first party data\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<p>Zero-party data involves a direct form of interaction with the consumer and usually takes their permission before collecting it. Hence, this consent is what cements the relationship between the brand and the consumers, fostering trust and transparency. Also, since the information comes directly from the consumers, it\u2019s accurate and reflects high consumer intent.<\/p>\n<p>Here are some examples of zero party data:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-42144\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2.jpg\" alt=\"zero party data\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2.jpg 1920w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/How-to-Tackle-the-Changing-Privacy-Rules-With-Zero-Party-Data-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>The brand will use all this information to create customized marketing communication and show you products that are closer to your personal preferences.<\/strong> Their emailers, messages, and other forms of communication will start looking personalized. In short, you won\u2019t receive information on products that are irrelevant.<\/p>\n<p><strong>The end result? The consumers don\u2019t end up feeling like you\u2019re being spammed.<\/strong> And the brand? It gets authentic data related to its audience, not to mention the sale of some products every now and then. It\u2019s a win-win for everyone.<\/p>\n<p>And that, my friends, is the magic of zero party data!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_see_Zero-party_Data_in_Action\"><\/span><strong>How can I see Zero-party Data in Action?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having established that zero-party data is a \u2018non-intrusive\u2019 alternative to gathering reliable data on consumers, what are the means of collecting it?<\/p>\n<p>You\u2019ll be delighted to hear that choices are aplenty. Let&#8217;s check them out!<\/p>\n<p>There\u2019s a wide gamut of options that run from <strong>interactive quizzes<\/strong> and useful <strong>calculators <\/strong>to helpful <strong>product recommendations<\/strong> and in-depth <strong>surveys <\/strong>that you can use to make data collection easy and engaging for consumers.<\/p>\n<p>Here\u2019s a quick list of all the content types you can experiment with-<\/p>\n<ul>\n<li><a href=\"https:\/\/outgrow.co\/calculator\/\">Calculators<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">Product Recommendations<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/quiz-maker\/\">Quizzes<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/chatbots\/\">Chatbots<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/assessments\/\">Assessments<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">Forms &amp; Surveys<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">Giveaways &amp; Contests<\/a><\/li>\n<li><a href=\"https:\/\/outgrow.co\/polls\/\">Polls<\/a><\/li>\n<\/ul>\n<p><strong>Convenient, no-code tools like <\/strong><a href=\"https:\/\/outgrow.co\/\"><strong>Outgrow<\/strong><\/a><strong> have simplified the process of creating interactive content types like these.<\/strong> Even the most non-technical individual can now easily integrate these options into their websites, mailers, and <a href=\"https:\/\/landing.mailerlite.com\/webforms\/landing\/p7r9n8\" rel=\"nofollow\">newsletters<\/a>, and digitally interact with their buyers.<\/p>\n<p>But, is it really easy to replace the golden egg that was third party data? You\u2019d be surprised!<\/p>\n<p><strong>Zero party data brings with it a host of advantages, and we can\u2019t think of a single drawback to factoring it into your marketing strategy. <\/strong>Here\u2019s why:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Using_Zero-party_Data\"><\/span><strong>Advantages of Using Zero-party Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Accurate and Reliable Data<\/strong><\/h3>\n<p>The data you collect comes straight from the horse\u2019s mouth (or your consumers\u2019 keyboard, to be precise!). Therefore, you can say that it\u2019s accurate and reliable.<\/p>\n<h3><strong>2. High-quality Data<\/strong><\/h3>\n<p>It\u2019s high-quality data for <a href=\"https:\/\/www.ssh.com\/academy\/pam\/what-is-least-privilege\" target=\"_blank\" rel=\"noopener\">least privilege<\/a>, and you won\u2019t have to deal with issues like poor targeting, non-performing ads, and high bounce rates. Isn\u2019t that a relief?<\/p>\n<h3><strong>3. Steady Supply of Information<\/strong><\/h3>\n<p>The supply of data can be steady. Your customer volunteered data in return for a customized user experience. They loved it! And they\u2019re likely to provide more information if you\u2019re polite about it. Why wonder what flavor of ice cream the customer likes when you can just ask them nicely?<\/p>\n<h3><strong>4. Fosters Trust<\/strong><\/h3>\n<p>Using zero party data sources helps foster trust. The very fact that you\u2019re not tracking customers creepily but requesting information like a gentleman creates transparency. In other words, consumers are happy to share their data with you if they see a clear benefit to it. Additionally, to boost trust and credibility, leverage <a href=\"https:\/\/www.insightful.io\/products\/insider-threat-detection\">threat detection tools<\/a> allowing you to avoid data breaches.<\/p>\n<h3><strong>5. No Compliance-related Issues<\/strong><\/h3>\n<p>With zero party sources, you will never have to worry about being on the wrong side of compliance. Once you openly declare the source of your data and the manner in which it is being collected, you\u2019re in the safe zone. In fact, if you start early enough, you\u2019ll be able to future-proof your business against upcoming privacy laws. Utilizing a <a href=\"https:\/\/www.mysteriumvpn.com\/decentralized-vpn\" target=\"_blank\" rel=\"noopener\">dVPN<\/a> further strengthens your privacy measures by ensuring secure, anonymous internet access across your business operations. Maintaining this level of trust also depends on adhering to international security standards, often achieved by implementing an <a href=\"https:\/\/nordlayer.com\/security-compliance\/iso-27001\/\">ISO 27001 VPN<\/a>.<\/p>\n<p>By implementing a comprehensive <a href=\"https:\/\/blog.scalefusion.com\/data-security-policy-for-employees\/\" target=\"_blank\" rel=\"noopener\">data security policy<\/a>, you can ensure that your data collection practices are transparent and compliant with current and upcoming regulations. This proactive approach will not only minimize legal risks but also build trust with users and stakeholders. Additionally, incorporating a robust <a href=\"https:\/\/www.nakivo.com\/vm-disaster-recovery\/\" target=\"_blank\" rel=\"noopener\">DR solution<\/a> can enhance your data recovery capabilities, ensuring that critical information is protected and recoverable in the event of a disaster.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_the_Future_Look_Like\"><\/span><strong>What Does the Future Look Like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019d say \u2018promising\u2019!<\/p>\n<p>There\u2019s no shying away from the fact that brands and advertisers are going to be massively affected by the rising demand for more stringent privacy laws. However, if marketers are determined to forge meaningful relationships, zero party data gives them the means to cement that.<\/p>\n<p>But before they get started with collecting zero-party data, there are a few things they should keep in mind. Don\u2019t launch full throttle into a strategy to collect data without thinking things through.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_by_Asking_Yourself_These_Questions\"><\/span><strong>Start by Asking Yourself These Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Which <strong>data points<\/strong> need improvement?<\/li>\n<li>What <strong>mode of interaction<\/strong> are you going to use (calculators, quizzes, surveys, graders) and how often?<\/li>\n<li>What <strong>kind of data interactions<\/strong> would your audience like (older demographics might be keen on surveys and the younger generation like quicker, more fun options, like quizzes)?<\/li>\n<\/ol>\n<p>Once you get into the process, you should try to avoid overwhelming users with too many interactions. Do not ask questions that have no purpose or aren\u2019t important for your marketing campaign. Because the moment you start crowding your consumers, you\u2019re breaking the trust they placed in you and that would just defeat the entire purpose of this exercise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no denying it now. Zero party is all set to be the guiding force that will reshape marketing strategy in the near future. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\"><strong>Interactive content<\/strong><\/a><strong> across various platforms, like websites, landing pages, emailers, and messages, will prove to be a treasure chest that will yield phenomenally better results than third party cookies.<\/strong><\/p>\n<p>The key lies in knowing <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">how to create engaging content<\/a> and using it to your advantage. Over time, you\u2019re likely to pick up the finer points of this art and efficiently collect valuable audience insights in no time; that too, with their consent.<\/p>\n<p>However, if you\u2019re a firm believer in \u201cWhy waste time?\u201d and \u201cLet\u2019s get started right away!\u201d, Outgrow will prove to be a valuable resource.<strong> From fun polls and quizzes to useful calculators and surveys, there\u2019s a plethora of content that your audience will love interacting with and your marketing department will thank you for.<\/strong> So, <a href=\"https:\/\/app.outgrow.co\/signup\">give Outgrow a shot<\/a>. We guarantee that you will be hooked in no time at all!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Tackle the Changing Privacy Rules With Zero Party Data?\u00a0\u00a0\u00a0\u00a0 The Facebook-Cambridge Analytica data breach scandal that broke 4 years ago brought privacy-related conversations to the forefront. Thanks to the growing awareness around this topic and the discomfort with the idea of being tracked and re-targeted, consumers have started questioning the legitimacy of using&#8230;<\/p>\n","protected":false},"author":20,"featured_media":47762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[962],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Tackle the Changing Privacy Rules With Zero Party Data?<\/title>\n<meta name=\"description\" content=\"In this blog, we talk about the changing privacy policies and how 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