{"id":42329,"date":"2022-06-22T10:41:39","date_gmt":"2022-06-22T14:41:39","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=42329"},"modified":"2026-02-03T05:39:42","modified_gmt":"2026-02-03T10:39:42","slug":"types-of-surveys","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/types-of-surveys","title":{"rendered":"5 Types of Surveys That You Can Use for Market Research"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"5_Types_of_Surveys_That_You_Can_Use_for_Market_Research\"><\/span><strong>5 Types of Surveys That You Can Use for Market Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d94672daecb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d94672daecb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#5_Types_of_Surveys_That_You_Can_Use_for_Market_Research\" title=\"5 Types of Surveys That You Can Use for Market Research\">5 Types of Surveys That You Can Use for Market Research<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#What_Is_a_Survey\" title=\"What Is a Survey?\">What Is a Survey?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#Why_are_Surveys_Important\" title=\"Why are Surveys Important?\">Why are Surveys Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#Types_of_Surveys\" title=\"Types of Surveys\">Types of Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/types-of-surveys\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Any time you want to peek into the minds of your target audience in order to learn more about their perception and thoughts, a survey is the way to go.<\/p>\n<p>Different types of surveys serve different purposes and help researchers reach decisions, find solutions, and create discussions.<\/p>\n<p>How satisfied are your employees working in your company? Conduct a survey.<\/p>\n<p>How do your customers or clients feel about your new product? Conduct a survey.<\/p>\n<p>So, in this infographic blog, we&#8217;re going to talk about the different types of surveys, including the Outgrow Survey, you can use in order to collect valuable insights from your audience!<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 250.0000%; padding-bottom: 48px; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFEZezrQQo\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Too much information to process at once? Here&#8217;s a quick summary of everything that we discussed in the infographic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Survey\"><\/span><strong>What Is a Survey?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To put it simply, a <a href=\"https:\/\/outgrow.co\/survey\/\">survey<\/a> is a tool that can be used for collecting, analyzing, and interpreting data from multiple individuals at once.<\/p>\n<p>It aims to gather information about the needs and preferences of a group of people.<\/p>\n<p>You would find different types of survey questions depending on your research context and the information you are looking for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_Surveys_Important\"><\/span><strong>Why are Surveys Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Surveys allow businesses to efficiently <a href=\"https:\/\/outgrow.co\/blog\/customer-feedback\">collect real-time feedback from customers<\/a>. They can gather the responses and understand the opinions and use the information to improve various areas of their businesses.<\/p>\n<p>In other words, using a survey, you can understand why your customers act the way they do and what is important to them. They help you gather information about the shifts in customer perceptions and opinions.<\/p>\n<p>Moreover, creating a survey is an extremely simple task. It involves very low costs and is also easy to analyze.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Surveys\"><\/span><strong>Types of Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Online Surveys<\/strong><\/h3>\n<p>An online survey is one of the most popular types of survey. In this survey, the respondents can easily access the questions online if they have an internet connection.<\/p>\n<p>These surveys are extremely simple to design and easy to deploy. Moreover, online surveys are comparatively less expensive and help in collecting data quickly.<\/p>\n<p>The responses to these surveys are also unbiased as respondents have ample time and space to answer them.<\/p>\n<blockquote>\n<p><strong>PRO-TIP:<\/strong> If you\u2019re looking to create a survey for conducting market research or for getting some feedback from your customers, <a href=\"https:\/\/app.outgrow.co\/signup\">sign up for Outgrow\u2019s free survey maker<\/a>. You can create your Outgrow survey at no cost at all! Can\u2019t believe it? Check out their <a href=\"https:\/\/outgrow.co\/pricing\/\">pricing page<\/a> here.\u00a0<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"new-blog-post-content\">\n<h3><strong>2. Paper Surveys<\/strong><\/h3>\n<p>A paper survey is a classic survey method of conducting market research. This survey uses the traditional paper-and-pencil approach.<\/p>\n<p>Using paper surveys is an effective method for obtaining feedback from participants without access to a phone, online services, or mobile.<\/p>\n<p>For example, you receive a feedback form at a restaurant along with your bill. Hence, field research and data collection can be quite convenient for them.<\/p>\n<p>These survey forms can also be customized and branded.<\/p>\n<h3><strong>3. Telephonic Surveys<\/strong><\/h3>\n<p>Telephonic surveys are conducted by researchers over the telephone. The researchers and phone agents contact the respondents and ask them certain questions.<\/p>\n<p>Respondents need to answer the questions asked by the researcher. These surveys are time-consuming and sometimes non-conclusive.<\/p>\n<p>The success of telephonic surveys depends on how many people answer the phone and want to invest their time answering questions over the telephone.<\/p>\n<p>However, this type of survey provides a personal touch and allows researchers to gather information quickly.<\/p>\n<h3><strong>4. Mail Surveys<\/strong><\/h3>\n<p>A mail survey is defined as the method of collecting data using survey materials or questionnaires that are sent to targeted respondents via email or other mail delivery methods to sampled survey addresses.<\/p>\n<p>In general, mail surveys tend to be straightforward, easily understood, and include a few open-ended questions.<\/p>\n<p>Mail surveys are less expensive than other forms of survey but have a lower response rate. This limits its usage.<\/p>\n<h3><strong>5. Face-to-Face Surveys<\/strong><\/h3>\n<p>A face-to-face survey is a means of collecting data in which the targeted audience is directly connected to the researcher, and interviews are conducted in person.<\/p>\n<p>In such surveys, apart from the responses, the behavior and body language of the participants is also recorded in order to understand them better.<\/p>\n<p>A face-to-face survey is a common method of doing research.<\/p>\n<p>However, its success depends on the knowledge and experience of a researcher in collecting meaningful insights. These interviews can be time-consuming at times.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><img decoding=\"async\" class=\"size-full wp-image-42333 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-9.gif\" alt=\"types of surveys\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here you go! Now you know the most common types of surveys that you can use to get a good idea of what your customers or employees think about you and your product. Whether you&#8217;re looking to measure customer satisfaction, gather feedback on a new launch, or understand employee engagement, using an Outgrow Survey can give you actionable insights that drive better decision-making and help your business grow.<\/p>\n\n\n\n<p>So what are you waiting for? Sign up for <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> today and <a href=\"https:\/\/outgrow.co\/survey-maker\/\">create your own survey<\/a>.<\/p>\n\n\n\n<p>Along with surveys, you can also create other interactive content like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/poll-maker\/\">polls<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">giveaways<\/a>, etc with Outgrow\u2019s no-code interactive builder.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Types of Surveys That You Can Use for Market Research Any time you want to peek into the minds of your target audience in order to learn more about their perception and thoughts, a survey is the way to go. Different types of surveys serve different purposes and help researchers reach decisions, find solutions,&#8230;<\/p>\n","protected":false},"author":43,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[977,434,978],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of Surveys That You Can Use for Market Research<\/title>\n<meta name=\"description\" content=\"Want to peek into the minds of your target audience to learn more about their perception and thoughts? A survey is the way to go.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/42329\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Calculators Every SaaS Company Should Really Consider\" \/>\n<meta property=\"og:description\" content=\"Want to peek into the minds of your target audience to learn more about their perception and thoughts? 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