{"id":42471,"date":"2022-07-18T09:53:54","date_gmt":"2022-07-18T13:53:54","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=42471"},"modified":"2026-01-22T03:51:53","modified_gmt":"2026-01-22T08:51:53","slug":"examples-of-personalized-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing","title":{"rendered":"6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"6_Examples_of_Personalized_Marketing_to_Get_Ideas_From_5_Ways\"><\/span><strong>6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbb348a5e17\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbb348a5e17\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#6_Examples_of_Personalized_Marketing_to_Get_Ideas_From_5_Ways\" title=\"6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\u00a0\">6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\u00a0<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#What_Is_Personalization\" title=\"What Is Personalization?\">What Is Personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#What_Is_Personalized_Marketing\" title=\"What Is Personalized Marketing?\">What Is Personalized Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#Benefits_of_Choosing_Personalized_Marketing\" title=\"Benefits of Choosing Personalized Marketing\">Benefits of Choosing Personalized Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#Examples_of_Personalized_Marketing_Campaigns\" title=\"Examples of Personalized Marketing Campaigns\">Examples of Personalized Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#Ways_to_Implement_Personalized_Marketing\" title=\"Ways to Implement Personalized Marketing\">Ways to Implement Personalized Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#Challenges_in_Implementing_Personalization_Solutions\" title=\"Challenges in Implementing Personalization [+Solutions]\">Challenges in Implementing Personalization [+Solutions]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Did you know that consumers are more likely to buy if they come across content that\u2019s personalized? Yes, <strong>creating engaging and personalized content can help you boost your sales and your overall revenues<\/strong>! So here are some examples of personalized marketing strategies that have helped brands succeed.<\/p>\n<p>Personalization has been discussed a lot in terms of how it can help marketers <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">drive conversions<\/a>, increase engagement, and improve customer loyalty.<\/p>\n<p>But how can you implement it into your marketing strategy? Don\u2019t worry, we\u2019ve got you covered!<\/p>\n<p>This blog will explain the <strong>basics of personalization, the benefits of implementing it, ways to conduct it, and 6 examples of personalized marketing from top brands to give you some inspiration<\/strong>.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_Personalization\"><\/span><strong>What Is Personalization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personalization involves creating tailored messages for customers based on their needs and demands and engaging them. The aim is to use data to target and retarget leads with a specific message. All this is related to their interests, demographics, and behavior.<\/p>\n<p><strong>Personalization has become a major component of customer satisfaction<\/strong> and is relevant to both B2B and B2C marketers today.<\/p>\n<p>Based on <a href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\">some important statistics<\/a> given below, you should strive to create and promote personalized content as part of your marketing strategy.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\"><img decoding=\"async\" class=\"aligncenter wp-image-42475 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1-1.gif\" alt=\"Personalization statistics  \" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_Personalized_Marketing\"><\/span><strong>What Is Personalized Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personalized marketing, <strong>also known as individual or one-to-one marketing<\/strong>, is a strategy in which <strong>companies use data analysis and digital technology to send different custom messages to different consumers<\/strong>. It is an important tool to develop a company\u2019s relations with its target market.<\/p>\n<p><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.business2community.com\/infographics\/96-marketers-agree-personalization-advances-customer-relationships-infographic-01830130\" rel=\"nofollow\">96% of business<\/a> marketers say that <strong>personalization has helped them advance customer relationships and understand customer needs.<\/strong> Moreover, <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.business2community.com\/infographics\/96-marketers-agree-personalization-advances-customer-relationships-infographic-01830130\" rel=\"nofollow\">88%<\/a> say they have seen a considerable lift in business results.<\/p>\n<p>However, marketing campaigns are only effective when they are personalized to the characteristics of the individual involved. Thus, it is crucial for marketers to know their audience before starting their personalized marketing journey!<\/p>\n<p><strong>Among the most important aspects of personalization is interactive marketing.<\/strong> The purpose is to help marketers personalize their marketing efforts by getting more information about their <strong>target audience via surveys, quizzes, polls, calculators, etc.<\/strong><\/p>\n<div class=\"msg-s-event-listitem\n        \n        \n        \n         msg-s-event-listitem--last-in-group\n        \n        \n        \n         msg-s-event-listitem--other\n        \n        \" data-event-urn=\"urn:li:msg_message:(urn:li:fsd_profile:ACoAAATNBWMBnz_HswKsmFnknaE61x2R4wUimPQ,2-MTczNjQ5NjUzMTkzMmI2ODQ0MC0wMDQmZDkzYzQ5MzMtNTdiNy00ZjY1LTljNmMtOWU3YTk2ZjBmNjQyXzAxMw==)\" data-view-name=\"message-list-item\">\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \">Personalized marketing offers an excellent opportunity for businesses to engage customers on a more intimate level. For instance, companies can provide unique and tailored products such as custom-designed items.<\/p>\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \">An example of this personalization is offering clients the ability to <a href=\"https:\/\/www.printful.com\/custom-towels\" target=\"_blank\" rel=\"noopener\">make your own towel<\/a>, which not only enhances user engagement but also elevates brand differentiation by allowing customers to design custom towels that match specific personal or promotional needs. By integrating these personalized features, a business can foster better relationships with its audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\"><img decoding=\"async\" class=\"aligncenter wp-image-42477 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-5.gif\" alt=\"Interactive marketing campaigns\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<p>To kickstart things you can learn to create personalized interactive content on Outgrow. <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for your free trial<\/a> now.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\"><img decoding=\"async\" class=\"aligncenter wp-image-42479 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-9.gif\" alt=\"interactive content\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Benefits_of_Choosing_Personalized_Marketing\"><\/span><strong>Benefits of Choosing Personalized Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Boosts Brand Loyalty and Customer Retention<\/strong><\/h3>\n<p>The consumer expects to be treated like a unique individual with specific preferences. Thus, companies that implement successful personalized marketing strategies keeping these preferences into consideration are able to gain a competitive advantage as well as greater <a href=\"https:\/\/outgrow.co\/blog\/customer-loyalty-statistics\">customer loyalty.<\/a><\/p>\n<p>Keeping up-to-date information about the users allows a company to continue to personalize messages and deliver relevant content. This leads to a better customer experience and helps in building brand loyalty and boosts customer retention.<\/p>\n<p>Therefore, <strong>personalized marketing helps increase the customer&#8217;s lifetime value.\u00a0<\/strong><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Helps Increase Revenue<\/strong><\/h3>\n<p>Providing excellent content to customers through personalized marketing helps the company in improving its conversion rates, which in turn increases ROI.<\/p>\n<p>With personalized offers, you can help make your users feel appreciated and special. This will encourage them to purchase from you and help increase your revenue and overall profits. You can also boost your sales by blending personalization with loyalty programs and sales promotions.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Improves Social Presence<\/strong><\/h3>\n<p>Customers who receive positive personal interaction are more likely to share their experiences with their friends and family. They might also share it on social media.<\/p>\n<p>This kind of positive reaction will help spread the good word about your brand. This will encourage more people to try out your business or product.<\/p>\n<p>Hence, you can leverage personalized marketing through social media to increase customer satisfaction and brand loyalty.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Enhances Customer Experience<\/strong><\/h3>\n<p>Personalized marketing helps in improving the customer experience by delivering personalized messages, products, and offers to the customers.<\/p>\n<p>It is more relevant to deal with personalized content as it helps the consumers get what they want in less time. Thus, by making use of personalized content and offerings, you can provide value. And save the time that they would otherwise spend on conducting research.<\/p>\n<p>This will help you attract and nurture new leads and also leave them with a sense of satisfaction.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Helps Create Better Content<\/strong><\/h3>\n<p>Personalization marketing helps create content that\u2019s easy to understand which leads to better engagement.<\/p>\n<p>It utilizes specific information about the consumers and makes an offer that the consumer can\u2019t say no to.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Examples_of_Personalized_Marketing_Campaigns\"><\/span><strong>Examples of Personalized Marketing Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. BustedTees<\/strong><\/h3>\n<p>The marketing team at <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.bustedtees.com\/\" rel=\"nofollow\">BustedTees<\/a> developed a plan to personalize its email program in order to better serve its international customers.<\/p>\n<p>It began by segmenting its emails based on the time zone, delivering them at a reasonable time for all the subscribers.<\/p>\n<p>They used the past data on individual email open times to develop a personalized send time for each subscriber. Hence, the daily emails now reach customers at the times that are most convenient for them, regardless of their time zone.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42485 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/abandoned_busted2-1-360x426-1.jpg\" alt=\"Examples of personalized marketing\" width=\"362\" height=\"428\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/abandoned_busted2-1-360x426-1.jpg 362w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/abandoned_busted2-1-360x426-1-254x300.jpg 254w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p>As a result of implementing this practice, BustedTees saw an opportunity to grow and apply personalization along every step in the funnel. Implementing a personal send time has helped the team make operational improvements.<\/p>\n<p>As a result of this personalization campaign, they achieved an <strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/personalized-send-times-email-revenue\" rel=\"nofollow\">8%<\/a> increase in email revenue overnight, an 17% increase in total email response rate, an 11% increase in clickthrough rate, and a 7.6% increase in post-click site engagement<\/strong>.<\/p>\n<p>Thus, they were able to figure out how to bring more subscribers to the site through individualized email delivery.<\/p>\n<p>They applied personalization knowledge to every phase of the conversion funnel, from email design to on-site experience, and checkout to post-purchase communications.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52986 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/bustedtees-new-101x300.jpg\" alt=\"bustedtees-new\" width=\"247\" height=\"734\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/bustedtees-new-101x300.jpg 101w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/bustedtees-new-345x1024.jpg 345w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Grammarly<\/strong><\/h3>\n<p>The welcome email sent by <strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.grammarly.com\/\" rel=\"nofollow\">Grammarly<\/a><\/strong> informs customers about how to get the most out of their products, including how to use Grammarly across devices, tips for getting the most out of each service, and important preferences for newsletters and updates.<\/p>\n<p>Thus, in addition to being a subscription notification, Grammarly&#8217;s welcome email acts as a handbook to set up customers for success.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42487\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-welcome-emails.jpg\" alt=\"Examples of personalized marketing\" width=\"700\" height=\"449\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-welcome-emails.jpg 704w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-welcome-emails-300x193.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Through their Weekly Writing Update, Grammarly uses productivity reports to boost engagement from their users. The email includes a number of useful insights with a flair for gamification &#8211; from writing streaks and productivity to vocabulary and tone, it creates reports for everything.<\/p>\n<p>In addition to offering a personalized and engaging experience, it also draws the users\u2019 attention to the value they receive from the platform. This ultimately encourages them to continue using it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42488 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-2.jpg\" alt=\"Examples of personalized marketing\" width=\"591\" height=\"289\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-2.jpg 591w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/grammarly-2-300x147.jpg 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Amazon<\/strong><\/h3>\n<p>By obtaining data by analyzing customer behavior, <strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.amazon.com\/\" rel=\"nofollow\">Amazon<\/a><\/strong> provides its customers with a personalized list of relevant products in order to drive further sales.<\/p>\n<p>Furthermore, they ask their customers for feedback on these lists in order to refine them even more by using their preferences and letting them control what they see and hear from the company. By doing this, they are able to focus on the products they know their customers will be interested in.<\/p>\n<p>A key part of their process is that <strong>Amazon shows product recommendations after the other products are purchased<\/strong>. They are very careful not to break the customer&#8217;s buying mentality to avoid any switch or return of products.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52988 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/amazon-new-300x158.jpg\" alt=\"amazon-new\" width=\"442\" height=\"233\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/amazon-new-300x158.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/amazon-new.jpg 768w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Birchbox\u00a0<\/strong><\/h3>\n<p><strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.birchbox.com\/\" rel=\"nofollow\">Birchbox<\/a><\/strong>, a subscription-based company that provides cosmetics and skincare products, <strong>uses hyper-personalization to get subscribers to consider buying their products.<\/strong> They do this by analyzing their subscriber data and creating specific messages and recommendations in order to engage their members.<\/p>\n<p>They have also been able to personalize their customer service by using social media and the customer data they collect.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52987 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/birchbox-2-new-300x163.jpg\" alt=\"birchbox-2-new\" width=\"712\" height=\"387\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/birchbox-2-new-300x163.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/birchbox-2-new.jpg 768w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<p>Instead of focusing on a fixed marketing strategy, Birchbox adapts to customers&#8217; responses to specific products or box designs. In response to customer requests, Birchbox has also partnered with other websites, for example, they\u2019ve collaborated with several designers from Etsy to create their own box designs in order to boost customer satisfaction rates.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42491\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox.jpg\" alt=\"Examples of personalized marketing\" width=\"700\" height=\"840\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox.jpg 2002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox-250x300.jpg 250w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox-853x1024.jpg 853w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox-768x921.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox-1280x1536.jpg 1280w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/birchbox-1707x2048.jpg 1707w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. TripAdvisor<\/strong><\/h3>\n<p>The <strong><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.tripadvisor.in\/\" rel=\"nofollow\">TripAdvisor<\/a><\/strong> website takes the hassle out of travel planning with its suggestions and deals based on the visitors&#8217; search history.<\/p>\n<p>For instance, when people search the Internet for <a href=\"https:\/\/www.going.com\/flights\">flights to a specific destination<\/a>, a dynamic TripAdvisor ad appears with a competitive deal on accommodations at the destination.<\/p>\n<p>TripAdvisor&#8217;s ads are customized in several ways based on factors like the flight to destination to the customer\u2019s information form.<\/p>\n<p>In addition to offering competitive deals on accommodation, <strong>they also use personalized marketing to increase conversions and interactions with their customers<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52992 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/tripadvisor-new-279x300.jpg\" alt=\"tripadvisor-new\" width=\"450\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/tripadvisor-new-279x300.jpg 279w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/tripadvisor-new.jpg 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>6. Pinterest\u00a0<\/strong><\/h3>\n<p>Sending push notifications is an excellent way to engage people and encourage them to take action. But to make it work, you must give them a reason to open the notification. That&#8217;s where personalization comes in.<\/p>\n<p>Pinterest makes use of its users&#8217; personal information and interests to send them <strong><a href=\"https:\/\/outgrow.co\/blog\/web-push-notifications#Why_Should_You_Use_Web_Push_Notification\">targeted push notifications that encourage them to open<\/a><\/strong> and use the app. The more relevant and enticing the notifications, the more likely they are to be re-engaged.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-42494 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/PINTERESTTT.jpg\" alt=\"Examples of personalized marketing\" width=\"653\" height=\"341\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/PINTERESTTT.jpg 653w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/PINTERESTTT-300x157.jpg 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>If you are a Pinterest user, you will see on your personalized page, a collection of words and topics based on your pinning activity. The difference, however, is not only the content but also how it looks and feels. Instead of uniformly sized pins, some sections are larger than others, likely indicating you&#8217;ve been pinning more around that specific topic.<\/p>\n<p>Additionally, each category page in your personalized section shows which pins inspired each suggestion. The customized page has another benefit as well &#8211; it puts you in control of how you explore Pinterest, regardless of who you follow.<\/p>\n<p><strong>Woah! That was quite a list now &#8211; 6 power-packed examples of personalized marketing for you!\u00a0<\/strong><\/p>\n<p>Now that we&#8217;ve discussed the most popular examples of personalized marketing strategies used by these reputed brands, let&#8217;s understand how can you implement personalized marketing in your campaigns.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-52990 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/pinterest-new-300x232.jpg\" alt=\"pinterest-new\" width=\"300\" height=\"232\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/pinterest-new-300x232.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/pinterest-new.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Ways_to_Implement_Personalized_Marketing\"><\/span><strong>Ways to Implement Personalized Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Emails<\/strong><\/h3>\n<p>Personalized subject lines can improve email open rates. They can make content marketing messages feel more tailored to the recipient\u2019s preferences and requirements. By leveraging the information you have collected from your audience, you can boost the effectiveness of your marketing efforts by personalizing your content based on specific users.<\/p>\n<p>Thus, <strong>personalization helps boost email campaigns, allowing marketers to target specific audiences with individualized messages.<\/strong> To do this, having an understanding of your audience is extremely crucial, and <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">signup forms<\/a> are one way to begin collecting that information.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/b2b-email-marketing-examples\"><img decoding=\"async\" class=\"aligncenter wp-image-42481 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-5-1.gif\" alt=\"Ways of personalized marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Surveys<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">Surveys<\/a><\/strong> help brands gather valuable data for decision-making and gain faster access to an array of client feedback.<\/p>\n<p>With the help of surveys, brands can learn about the needs and preferences of their customers. This information will help them improve their personalized marketing efforts.<\/p>\n<p><strong>You can create a personalized survey to understand your customers using Outgrow\u2019s survey maker.\u00a0<\/strong><\/p>\n<p><strong><a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for the free account<\/a><\/strong> and check it out for yourself!<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\"><img decoding=\"async\" class=\"aligncenter wp-image-42482 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-4-1.gif\" alt=\"Ways of personalized marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Polls<\/strong><\/h3>\n<p>A <a href=\"https:\/\/outgrow.co\/polls\/\">poll<\/a> or question can easily capture attention and appeal to users to stop, think, and react. <strong>Polls and questions are good for engagement and lead generation.<\/strong><\/p>\n<p>In addition to delivering value, a social poll creates opportunities to engage with your audience. When you provide value, people are more inclined to share information with you. In fact, attaching a lead form may make the interaction feel more natural.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-a-poll\"><img decoding=\"async\" class=\"aligncenter wp-image-42483 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-2-1.gif\" alt=\"Ways of personalized marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Quizzes<\/strong><\/h3>\n<p>Quizzes are an excellent tool for businesses of all sizes to create more personalized experiences. <strong>They work best as top and middle-of-the-funnel content<\/strong>, which means they&#8217;re more likely to engage people who do not know about your brand.<\/p>\n<p>In fact, <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.business2community.com\/consumer-marketing\/what-do-consumers-really-think-about-personalization-02212870\" rel=\"nofollow\">57%<\/a> of consumers are willing to share personal information for customized offers or discounts.<\/p>\n<p>Moreover, creating shareable moments with quizzes is very effective for companies. A good quiz shouldn&#8217;t only ask questions, it should also be conversational and engaging.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-fun-interactive-quizzes\"><img decoding=\"async\" class=\"aligncenter wp-image-42484 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-3-1.gif\" alt=\"Ways of personalized marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Social Media<\/strong><\/h3>\n<p>It is not surprising that social media has become the backbone of multichannel initiatives. Through social platforms, brands have been able to keep in touch with potential customers online.<\/p>\n<p>Hence, <strong>social media can be used to increase customer satisfaction and brand loyalty by interacting with consumers and potential customers.<\/strong><\/p>\n<p>Moreover, marketers can collect responses and customer data through social media channels by sending highly personalized and relevant messages through automation, which helps improve communication and drive conversions.<\/p>\n<p>We&#8217;ve shown you the top six examples of personalized marketing and the path to implementing the personalization strategy in your business.<\/p>\n<p>There&#8217;s no road, however, that comes without roadblocks. But the essence is to know how to overcome them. So here are some challenges in implementing personalization and how to tackle them.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Challenges_in_Implementing_Personalization_Solutions\"><\/span><strong>Challenges in Implementing Personalization [+Solutions]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. GDPR Compliance and Data Collection<\/strong><\/h3>\n<p>The <a href=\"https:\/\/outgrow.co\/blog\/how-does-gdpr-affect-advertising\">GDPR regulations<\/a> have made it difficult for companies to collect customer data. The laws prohibit brands from collecting customer data without their consent. Thus, the companies must provide customers with easy-to-understand privacy policies and get their consent before extracting any information.<\/p>\n<p>Thus, the companies must provide customers with easy-to-understand privacy policies and get their consent before extracting any information, especially considering <a href=\"https:\/\/usercentrics.com\/knowledge-hub\/gdpr-compliance-checklist-for-us-companies\/\" target=\"_blank\" rel=\"noopener\">GDPR requirements for US companies<\/a>.<\/p>\n<p>Customers can deny the data, which means that part of the personalization process may get lost.<\/p>\n<p>As more and more ambiguous data privacy laws are written, the guidelines for what data you can and cannot collect and use have become more opaque.<\/p>\n<div>Engaging a <a href=\"http:\/\/www.dataguard.com\/en-gb\/gdpr-consultancy\" target=\"_blank\" rel=\"noopener\">data privacy consultant<\/a> can help clarify these evolving regulations and ensure your data practices stay compliant.<\/div>\n<div>\u00a0<\/div>\n<p><strong>The key to your first-party data collection is interactive content.<\/strong> Different tools are available to target different buyer personas, enabling and encouraging their engagement, for example, calculators, quizzes, infographics, etc. All tools can, in some way, contribute to data collection.<\/p>\n<p>Try out <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a>\u2019s no-code interactive content builder and start your journey right away!<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Segmentation<\/strong><\/h3>\n<p>Segmentation is the core of a personalization campaign, but it is not as black and white as it appears. Maintaining and running effective retargeting campaigns through segmentation requires many complexities and nuances that are rarely considered.<\/p>\n<p>Marketers often struggle to identify groups of the audience worth personalizing for in the first place, and without this, putting endless hours into personalization strategies fails to produce expected results.<\/p>\n<p>Segmentation can be done properly by identifying the target market, then identifying the expectations of the target audience, developing a market product grid &amp; estimating market sizes, and taking marketing actions to reach target markets.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Time and Technology<\/strong><\/h3>\n<p>Although personalization is easy to grasp, technology makes it challenging to implement. Online marketers often report trouble finding tools that meet their needs.<\/p>\n<p>Due to outdated technology, they struggle to find a smart personalization engine that meets all their needs. While the right software is essential for successful personalization, devoted employees are also necessary, and not all companies are able to put the resources, time, and effort into a successful personalization campaign.<\/p>\n<p>As the number of data sources, engagement channels, and web &amp; app properties grow, they go on adding technology and tools to support it. However, keeping them all together becomes overwhelming in no time, where a\u00a0<a href=\"https:\/\/jatheon.com\/products\/cloud-email-archiving-solutions\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/jatheon.com\/products\/cloud-email-archiving-solutions\/&amp;source=gmail&amp;ust=1738310097337000&amp;usg=AOvVaw0UeXTAJq-04jyNrjcwxKtl\">cloud archiving solution<\/a>\u00a0can help streamline data management effortlessly.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So those were some real-life examples of personalized marketing for you to take inspiration from!<\/p>\n<p>Content that matters to your potential customer will encourage them to provide you with more information and using that information, you can create content that matters even more.<\/p>\n<p>However, when there is more content being created than people consuming it, the only way to stand out is through interactive and personalized content like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>.<\/p>\n<p>Not only do they provide personalized and engaging experiences, but they also generate shareable moments that <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\">increase your website&#8217;s engagement<\/a> and enhance traffic.<\/p>\n<p>Hence, <strong>by creating customized and engaging experiences using Outgrow\u2019s interactive content builder, you can not only generate leads but also encourage interactions that boost your website traffic and engagement.<\/strong><\/p>\n<p>Sign up for a <a href=\"https:\/\/app.outgrow.co\/signup\">7-day free trial<\/a> now and start personalizing your marketing efforts! And also let us know &#8211; will you try out these examples of personalized marketing for your campaigns? We&#8217;re eager to know! \ud83d\ude42<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id42471_a53589-9d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id42471_a53589-9d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id42471_a53589-9d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid 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.kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id42471_a53589-9d .kt-accordion-inner-wrap{display:block;}.kt-accordion-id42471_a53589-9d .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id42471_a53589-9d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id42471_a53589-9d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id42471_a53589-9d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id42471_a53589-9d kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane42471_51bf84-52\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. What is personalization in E-commerce?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Creating a personalized customer experience online is called <a href=\"https:\/\/outgrow.co\/blog\/free-e-commerce-personalization-tools\">e-commerce personalization<\/a>. You can customize the previous purchases made by the customers, as well as their browsing behavior, language preference, geographic location, and other personal information.<\/p>\n\n\n<p>The practice involves an online store presenting dynamic content based on customer characteristics and information, such as demographics, preferences, browsing, previous purchases, and device usages, such as whether a customer is shopping on a tablet, smartphone, or computer.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane42471_7cc048-9a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. Why is personalization a growing trend?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>For years, personalization has been a key marketing strategy. Marketers can better target their ads and messaging by understanding their customers.<\/p>\n\n\n<p>It helps provide the customers with a personalized user experience tailored to the individual. As a result, your customers will be more loyal to you.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane42471_123204-2b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>3. How does personalized marketing impact the customer experience?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>It is important for companies to understand their customers&#8217; unique tastes and preferences and engage them as individuals. Individualized customer experiences make this possible by delivering tailored messaging, offers, and products to each customer.<\/p>\n\n\n<p>Customers associate it with positive experiences of being made to feel special.<\/p>\n\n\n<p>When it comes to customer service, personalized service means delivering services that are tailored to the exact needs and wants of the customer. This allows your customers to feel more connected to your company. In addition, since the clients receive tailor-made solutions to their problems, they feel satisfied.<\/p>\n\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\u00a0 Did you know that consumers are more likely to buy if they come across content that\u2019s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues! So here are some examples of personalized marketing strategies that have&#8230;<\/p>\n","protected":false},"author":43,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[739,355,981],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]<\/title>\n<meta name=\"description\" content=\"Trying to build a personalized marketing strategy? Check out this blog for some amazing examples of personalized marketing and its benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/42471\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Calculators Every SaaS Company Should Really Consider\" \/>\n<meta property=\"og:description\" content=\"Trying to build a personalized marketing strategy? Check out this blog for some amazing examples of personalized marketing and its benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/42471\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T13:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T08:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-1-1.gif\" \/>\n<meta name=\"author\" content=\"Sakshi Gahlawat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sakshi Gahlawat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/\"},\"author\":{\"name\":\"Sakshi Gahlawat\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/76b83e2b06e9669067373fdb71660196\"},\"headline\":\"6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\",\"datePublished\":\"2022-07-18T13:53:54+00:00\",\"dateModified\":\"2026-01-22T08:51:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/\"},\"wordCount\":2960,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"marketing trends\",\"personalization\",\"personalized marketing\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/\",\"url\":\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\/\",\"name\":\"6 Examples of Personalized Marketing to Get Ideas From [+5 Ways]\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2022-07-18T13:53:54+00:00\",\"dateModified\":\"2026-01-22T08:51:53+00:00\",\"description\":\"Trying to build a personalized marketing strategy? 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