{"id":42513,"date":"2022-06-30T02:36:29","date_gmt":"2022-06-30T06:36:29","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=42513"},"modified":"2026-02-07T00:40:43","modified_gmt":"2026-02-07T05:40:43","slug":"interactive-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-marketing","title":{"rendered":"What Is Interactive Marketing? [Types &#038; Examples]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Marketing_Types_Examples\"><\/span><strong>What Is Interactive Marketing? [Types &amp; Examples]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d92cc60844e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d92cc60844e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#What_Is_Interactive_Marketing_Types_Examples\" title=\"What Is Interactive Marketing? [Types &amp; Examples]\">What Is Interactive Marketing? [Types &amp; Examples]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#What_Is_Interactive_Marketing\" title=\"What Is Interactive Marketing?\">What Is Interactive Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#Some_Important_Statistics\" title=\"Some Important Statistics\">Some Important Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#Benefits_of_Interactive_Marketing\" title=\"Benefits of Interactive Marketing\">Benefits of Interactive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#Types_of_Interactive_Marketing\" title=\"Types of Interactive Marketing\">Types of Interactive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#A_few_Examples_of_Interactive_Marketing\" title=\"A few Examples of Interactive Marketing\">A few Examples of Interactive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#Emerging_Trends_and_Technologies_in_Interactive_Marketing\" title=\"Emerging Trends and Technologies in Interactive Marketing\">Emerging Trends and Technologies in Interactive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Today, marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, <strong>consumers expect hyper-individualized digital marketing messages <\/strong>that have become scalable thanks to the ever-evolving marketing techniques. One such technique or form of marketing is interactive marketing.<\/p>\n<p><strong>Brands can use interactive marketing to engage consumers by delivering customized messages and results to them.\u00a0<\/strong><\/p>\n<p>Interactive marketing isn\u2019t just a trend, it\u2019s a powerful interactive marketing concept and options framework that helps brands create meaningful two-way experiences with their audience.<\/p>\n<p>But what does interactive marketing exactly mean and how can you implement it? Read on to find out!<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Marketing\"><\/span><strong>What Is Interactive Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interactive marketing is a process that lets you <a href=\"https:\/\/www.clinked.com\/blog\/client-management\" target=\"_blank\" rel=\"noopener\">create a two-way relationship with your clients<\/a>.\u00a0It involves inviting them to share their opinion and answer some relevant questions in order to receive a personalized outcome or result.\u00a0 As a result, <strong>it also helps marketers in collecting valuable data and insights from the customers. <\/strong>At its core, interactive marketing represents a broader interactive marketing concept and options that allow brands to personalize communication based on user input and behavior.<\/p>\n<p>Instead of just presenting information, you create an experience for your audience. You can do it through a quiz, poll, giveaway, etc., where they can be a part of the process.<\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42516 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-9-1.gif\" alt=\"interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<p>The more valuable, interesting, and easy to use your <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">interactive content<\/a> is, the more likely your clients are to believe in your offering.<\/p>\n<p>Hence, marketers can use interactive marketing to develop marketing initiatives based on customer behaviors and preferences.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"910\" height=\"188\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Some_Important_Statistics\"><\/span><strong>Some Important Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s take a look at some of the <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\" data-abc=\"true\">stats around interactive marketing<\/a>:<\/p>\n<ul>\n<li><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/contentmarketinginstitute.com\/2017\/06\/interactive-content-customer-experiences\/\" rel=\"nofollow\" data-abc=\"true\">77% of marketers<\/a> agree that interactive marketing has a reusable value, which leads to multiple exposures and repeat visitors.<\/li>\n<li><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.demandgenreport.com\/resources\/research\/the-campaign-confidence-gap\" rel=\"nofollow\" data-abc=\"true\">88% of marketers<\/a> say that around 10% of their content will evolve to become interactive in the next 2 years.<\/li>\n<li><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/contentmarketinginstitute.com\/2017\/06\/interactive-content-customer-experiences\/\" rel=\"nofollow\" data-abc=\"true\">73% of business<\/a> leaders believe that blending traditional content with interactive marketing enhances the retention of a company\u2019s message.<\/li>\n<li><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/blog.hubspot.com\/marketing\/interactive-content-stats\" rel=\"nofollow\" data-abc=\"true\">45% of B2B buyers<\/a> say interactive content is one of their top three preferred content types.<\/li>\n<\/ul>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Benefits_of_Interactive_Marketing\"><\/span><strong>Benefits of Interactive Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Improves Brand Loyalty<\/strong><\/h3>\n<p>The interactive marketing process makes customers feel valued and more engaged in the company&#8217;s decisions.<\/p>\n<p>Unlike passive content, interactive content requires active participation from the users which ultimately provides value to them.<\/p>\n<p>As a result, this encourages customers to become even more involved with the company. Moreover, <strong>this sense of belongingness creates a particularly strong loyalty among customers.<\/strong><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Increases Sales<\/strong><\/h3>\n<p>By leveraging interactive marketing, you can better meet the consumer&#8217;s needs, recommend best-suited products, and <a href=\"https:\/\/outgrow.co\/blog\/latest-ecommerce-trends\" data-abc=\"true\">increase sales<\/a>. In fact, interactive content is known for <a href=\"https:\/\/outgrow.co\/increase-conversions\/\" data-abc=\"true\">boosting conversions by over 30%<\/a>. Additionally, this makes it an ideal tool for analyzing the success of your marketing campaigns and scaling them further.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Helps in Personalization<\/strong><\/h3>\n<p>The interactive marketing approach views the customer as an individual with unique goals, needs, wants, and problems that only your company can resolve. Through content such as quizzes, polls, etc, you can gather responses and understand the needs and preferences of your customers. And provide them with personalized results or offerings.<\/p>\n<p>Thus, <strong>a personalized experience like this helps you get in touch with your audience and satisfy their individual needs.<\/strong><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Boosts Consumer Engagement<\/strong><\/h3>\n<p>One of the most important benefits of interactive marketing is that it <strong>allows sellers and marketers to gain direct feedback from customers.<\/strong><\/p>\n<p>Using interactive marketing strategies, businesses can provide interesting and immersive browsing and shopping experiences for their customers, allowing them to actively engage with the brand. Tools like later and <a href=\"https:\/\/www.socialchamp.com\/later-alternatives\/\" target=\"_blank\" rel=\"noopener\">Later alternatives<\/a> can further enhance this engagement with more flexible scheduling and interactive content options. Thus, with interactive marketing, you can better engage your audience and <strong>improve your conversions and sales.<\/strong><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Types_of_Interactive_Marketing\"><\/span><strong>Types of Interactive Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These formats represent the most effective interactive marketing concept and options available today for engaging modern consumers.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Interactive Quizzes<\/strong><\/h3>\n<p>Interactive quizzes are one of the most common and engaging forms of interactive content on the internet. Not only this, but they are also among the easiest to create for businesses today using no-code <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\">quiz maker<\/a> tools.<\/p>\n<p>Quizzes are fun and interesting to take, thus, they can easily generate qualified leads for your business.<\/p>\n<p><strong>An interactive quiz aims to test the target audience&#8217;s knowledge of a specific subject<\/strong> matter or to find out their opinion about the subject. <strong>It can be used to engage, educate as well as entertain.<\/strong><\/p>\n<p>The type of quiz a team chooses to create depends on their customers\u2019 pain points to be addressed and the kind of information the team wants to gather through the quiz.<\/p>\n<p>For example, you can simply create a quiz about<\/p>\n<ol>\n<li>Which game of thrones character you are<\/li>\n<li>Which Hogwarts house you should be in<\/li>\n<li>Digital marketing quiz, and many more.<\/li>\n<\/ol>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><img decoding=\"async\" class=\"alignnone  wp-image-52543 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/quiz-new-300x159.jpg\" alt=\"quiz-new.jpg\" width=\"455\" height=\"241\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/quiz-new-300x159.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/quiz-new.jpg 768w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-fun-interactive-quizzes\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42518 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-14.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Polls<\/strong><\/h3>\n<p>Polls are another excellent interactive marketing strategy &#8211; generally used for the top of the sales funnel. They are much easier for users to interact with. They simply have to click a button in order to voice their opinion.<\/p>\n<p>Furthermore, it can make your audience feel a sense of affinity with the rest of your community, particularly if they have similar opinions. This can be done by displaying the overall percentage of people who have the same opinion as yours.<\/p>\n<p>It is very easy for companies to find the answers to important questions with polls.<\/p>\n<p>For example, you can create a poll asking questions like-<\/p>\n<ol>\n<li>How are you feeling today?<\/li>\n<li>You could find out if your audience likes your new website or prefers the old one.<\/li>\n<li>Do you think pineapple belongs on pizza?<\/li>\n<li>Would you rather read minds or go in the past, and many more.<\/li>\n<\/ol>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><img decoding=\"async\" class=\"alignnone  wp-image-52544 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/polls-new-300x159.jpg\" alt=\"polls-new.jpg\" width=\"439\" height=\"233\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/polls-new-300x159.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/polls-new.jpg 768w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-a-poll\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42520 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-16.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Calculators\u00a0<\/strong><\/h3>\n<p>A calculator is a great interactive <a href=\"https:\/\/multilogin.com\/undetectable\/antidetect-browser\/\" target=\"_blank\" rel=\"noopener\">marketing tool<\/a> for service-based businesses. By using calculators and providing important quantitative information to customers, they can generate sales even before they speak to a sales representative.<\/p>\n<p>While interactive calculators and tools require more time and focus to create than any other form of interactive marketing, they also tend to offer higher engagement levels and ROIs.<\/p>\n<p>Consumers use calculators to generate solutions for complex calculations based on the information they provide. By providing logically calculated results to users, you can provide them with a unique, fully customized experience.<\/p>\n<p>Moreover, those who use your calculator are qualified leads who have already expressed an interest in your services, making it easier for you to market to them.<\/p>\n<p>For example, you can use math formulas to give projections, estimates, ROI, etc for problems like what is the cost to remodel your bedroom, <a href=\"https:\/\/shopsolarkits.com\/blogs\/learning-center\/solar-panel-efficiency\" data-abc=\"true\">what is your solar ROI<\/a>, and many more. Even a <a href=\"https:\/\/www.omnicalculator.com\/other\/tip\">tip calculator<\/a>, say, for a service-based business in the hospitality industry.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52542 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/ROI-calculator-new-300x158.jpg\" alt=\"ROI-calculator-new.\" width=\"459\" height=\"242\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/ROI-calculator-new-300x158.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/ROI-calculator-new.jpg 768w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/create-a-calculator\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42535 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-10.gif\" alt=\"ways of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Surveys<\/strong><\/h3>\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \">Surveys are a type of interactive tool used to analyze what a person knows or how they view things at a particular point in time. You can conduct an <a href=\"https:\/\/claspo.io\/exit-intent-survey\/\" target=\"_blank\" rel=\"noopener\">exit intent survey<\/a> to collect feedback, conduct research, and gather valuable insights from your audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-actions-enabled\" tabindex=\"0\">\n<div class=\"msg-s-event-listitem__actions-container artdeco-card\">\u00a0<\/div>\n<\/div>\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \"><span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">For example,\u00a0 by using a survey, you can find out how a client feels about your new software, and whether it&#8217;s easy enough for them to grasp.<\/span><\/p>\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \"><span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">Thus, it can be a great tool to collect feedback and other valuable information that will help you improve your business. Moreover, you can also conduct a customer satisfaction survey and find out how your audience likes the changes you&#8217;ve made.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52541 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/marketing-plan-survey-new-300x169.jpg\" alt=\"marketing-plan-survey-new\" width=\"412\" height=\"232\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/marketing-plan-survey-new-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/marketing-plan-survey-new.jpg 768w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-survey\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42524 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Giveaways &amp; Contests<\/strong><\/h3>\n<p>An online giveaway or contest is a promotion where users perform tasks in return for a chance to win a prize.<\/p>\n<p>It is a common tool that a <a href=\"https:\/\/pwd.com.au\/services\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">digital marketing agency<\/a> can use to increase traffic to websites. As a result, it helps engage new and existing users by offering them something valuable free of cost.<\/p>\n<p>When you have one big giveaway or contest, you will be able to engage a lot more people. Moreover, giveaways encourage social sharing on a whole new level. Thus, giveaways and contests are great ways to <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\" data-abc=\"true\">generate leads<\/a>.<\/p>\n<p>For example,<\/p>\n<ol>\n<li>Giveaway Idea: Use This Hashtag!<\/li>\n<li>Giveaway Idea: Retweet To Enter This Giveaway.<\/li>\n<li>Contest Idea: Share your video.<\/li>\n<\/ol>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><img decoding=\"async\" class=\" wp-image-52540 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/giveaway-new-300x159.jpg\" alt=\"giveaway-new\" width=\"387\" height=\"205\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/giveaway-new-300x159.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/giveaway-new.jpg 768w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/h3>\n<\/div>\n<div class=\"new-blog-post-content\">\n<p><a href=\"https:\/\/outgrow.co\/blog\/how-to-create-contests\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42526 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-10.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>6. Interactive Email Marketing<\/strong><\/h3>\n<p><a href=\"https:\/\/bloggingwizard.com\/email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> is one of the oldest marketing techniques. To make your emails interesting and engaging, you can simply embed an interactive piece of content into your email and send it out to your subscribers.<\/p>\n<p>Interactive emails let subscribers take a quiz, vote for a poll, take a survey, or participate in a giveaway directly from their inbox. They contain functional elements that allow readers to interact with the content by swiping, tapping, clicking, or simply watching. These can be created easily using <a href=\"http:\/\/www.emailmonday.com\/email-template-creators\/\" data-abc=\"true\">email newsletter templates<\/a>. Moreover, these interactive elements can have different forms such as a GIF and illustration to a quiz or countdown timer.<\/p>\n<p>For example,<\/p>\n<ol>\n<li>Nike uses dynamically changing backgrounds and images in the interactive emails they send to their customers.<\/li>\n<li>Netflix uses cinemagraphs in their marketing emails which tends to attract the viewers to see what it is.<\/li>\n<\/ol>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>7. Interactive Videos<\/strong><\/h3>\n<p>By using interactive videos, you can let viewers interact with the video&#8217;s elements, alter the story, and create a more personalized experience for them. Consider collaborating with a professional <a href=\"https:\/\/www.yumyumvideos.com\/blog\/best-video-marketing-agencies-you-must-check-out\/\" data-abc=\"true\">video marketing agency<\/a> to ensure you make engaging videos for your audience. This interactive element combined with video content has proved to be a great way to capture their attention. Moreover, 77% of marketers believe that interactive video engages customers pretty well, leading to an increased attention span.<\/p>\n<p>Given that other interactive marketing content, such as calculators, polls, and quizzes, can also be combined with a video to make it more interesting.<\/p>\n<p>In order to widen your reach, you should offer viewers the option to share the video, subscribe to your email list or visit your website at the end of the video.<\/p>\n<p>Examples of interactive videos are:<\/p>\n<ol>\n<li>Interactive brand quizzes<\/li>\n<li>Branded stories<\/li>\n<li>360 degree<\/li>\n<\/ol>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"A_few_Examples_of_Interactive_Marketing\"><\/span><strong>A few Examples of Interactive Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below are some real-world examples of interactive marketing that showcase how brands successfully engage audiences through participation and personalization. Let\u2019s explore some powerful interactive campaign examples from globally recognized brands.<\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Coca-cola<\/strong><\/h3>\n<p>Coca-Cola Zero, as an affiliated partner of the new James Bond film, launched a campaign encouraging consumers to find their inner Bond.<\/p>\n<p>Under this campaign, a coca-cola zero vending machine was placed at a station. It aimed to prompt unsuspected passengers to perform a mission in 70 seconds for a chance to win a ticket to the films.\u00a0\u00a0Once they entered their name, they were given 70 seconds to collect the tickets at the other side of the station. The interesting part was that there were a lot of obstacles to completing this task and going to the other platform. This campaign stands out as one of the most successful interactive campaign examples, combining offline engagement with viral digital reach.<\/p>\n<p>This campaign encouraged consumers to interact with the brand through an offline platform, while an accompanying viral video generated awareness and momentum online.<\/p>\n<p>Interactive advertisements tend to encourage engagement and communication, and if used effectively can generate substantial awareness and ignite lasting interest in the minds of consumers.<\/p>\n<p><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.youtube.com\/watch?v=LMLSMxi99xk\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"wp-image-42527 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/coca-cola-IM.jpg\" alt=\"examples of interactive marketing\" width=\"700\" height=\"459\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/coca-cola-IM.jpg 1129w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/coca-cola-IM-300x197.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/coca-cola-IM-1024x671.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/coca-cola-IM-768x503.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Alexa (Amazon)<\/strong><\/h3>\n<p>Amazon uses its own platform to promote its brand and increase online sales. Their voice assistant has a great understanding of the context of various ads and their relationship to the Amazon store. The users can simply ask the voice assistant to add the product being advertised to their cart, ask for more information about it, or just say \u201cremind me\u201d to get a follow-up notice about the product later.<\/p>\n<p>For instance, whenever a customer asks Alexa about a product, she offers some product recommendations and suggestions regarding how to purchase the item using voice commands.<\/p>\n<p>The audio element of Amazon&#8217;s Alexa makes the experience more interactive and engaging. Hence, interactive marketing is becoming a more immersive aspect of our everyday lives with products and companies like this.<\/p>\n<p><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/twitter.com\/AmazonAds\/status\/1453030190867746823?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1453030190867746823%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fvoicebot.ai%2F2021%2F10%2F29%2Famazon-makes-alexa-audio-ads-more-interactive%2F\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"wp-image-42528 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Amazon-IM.jpg\" alt=\"Examples of interactive marketing\" width=\"700\" height=\"644\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Amazon-IM.jpg 746w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Amazon-IM-300x276.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Heineken\u00a0<\/strong><\/h3>\n<p>An innovative strategy was used by this Dutch brewery to attract potential employees. In 2016, Heineken released a recruitment video to engage future talent, as part of its Go Places initiative.<\/p>\n<p>The video checks a candidate\u2019s personality and introduces them to the company by asking twelve questions. Moreover, these questions are designed to help a candidate determine whether they are a good fit for the company or not. This encouraged users to click and watch the entire video.<\/p>\n<p>As a result, Heineken has seen an astounding <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/xsmultimedia.com\/2022\/04\/06\/the-result-of-interactive-content-marketing-in-brands\/\" rel=\"nofollow\" data-abc=\"true\">300%<\/a> increase in the number of applicants.<\/p>\n<p>It\u2019s also interesting to note that <a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/xsmultimedia.com\/2022\/04\/06\/the-result-of-interactive-content-marketing-in-brands\/\" rel=\"nofollow\" data-abc=\"true\">67%<\/a> of participants took all of the tests and watched the entire video. Hence, there is no doubt that this was a successful hiring campaign for Heineken.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-52539 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Heineken-IM-new-300x197.jpg\" alt=\"Heineken-IM-new\" width=\"626\" height=\"411\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Heineken-IM-new-300x197.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Heineken-IM-new.jpg 768w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Knorr<\/strong><\/h3>\n<p>Unilever&#8217;s food and beverage brand Knorr wanted to increase brand awareness. They did the same by generating buzz about their passion for food by engaging users with some enticing, interactive ads.<\/p>\n<p>Their goal was to increase brand awareness by inspiring people to talk about their product with their friends. So, for an interactive marketing strategy, Knorr used quizzes in which they invited users to answer 10 questions and find out their favorite flavour.<\/p>\n<p>This attracted the attention of millennials who are always exploring new cuisines and helped them improve <a href=\"https:\/\/www.activenoon.com\/how-machine-learning-can-affect-customer-engagement\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">customer engagement<\/a> by raising brand awareness.<\/p>\n<p><a class=\"sitechecker_casdrwead_11wsd\" href=\"https:\/\/www.youtube.com\/watch?v=xwx7NnPQ44U\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"wp-image-42530 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/knorr-IM.jpg\" alt=\"Examples of interactive marketing\" width=\"700\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/knorr-IM.jpg 817w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/knorr-IM-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/knorr-IM-768x513.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\" data-abc=\"true\"><img decoding=\"async\" class=\"size-full wp-image-42531 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/IM-example.gif\" alt=\"interactive marketing example\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emerging_Trends_and_Technologies_in_Interactive_Marketing\"><\/span>Emerging Trends and Technologies in Interactive Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As brands continue experimenting with new formats, future interactive campaign examples will increasingly leverage AI, video, and immersive technologies. Here are 5 key trends in interactive marketing with explanations:<\/p>\n<h3>1. Artificial Intelligence and Machine Learning<\/h3>\n<p>AI and ML are revolutionizing interactive marketing by enabling more personalized, efficient, and predictive marketing strategies. These technologies analyze vast consumer data to identify patterns, predict behaviors, and automate marketing processes.<\/p>\n<p>For example, AI-powered recommendation engines can suggest products based on a user&#8217;s browsing history, while chatbots powered by <a href=\"https:\/\/cohere.com\/llmu\/introduction-to-text-generation\">LLM-generated text<\/a> can provide 24\/7 customer service, improving engagement and satisfaction. Moreover, integrate a <a href=\"https:\/\/www.ringcentral.com\/solutions\/small-business.html\">business phone system<\/a> with AI capabilities to streamline customer interactions and provide personalized service.<\/p>\n<h3>2. Augmented and Virtual Reality Experiences<\/h3>\n<p>AR and VR are creating immersive, interactive marketing experiences that blend digital elements with the real world or create entirely virtual environments.<\/p>\n<p>Brands are using these technologies to offer virtual product try-ons, interactive product demonstrations, and immersive brand experiences. For instance, IKEA&#8217;s AR app allows customers to visualize furniture in their homes before purchasing, while VR is being used for virtual store tours and product launches.<\/p>\n<h3>3. Voice Search and Voice-Activated Marketing<\/h3>\n<p>With the rise of smart speakers and voice assistants, voice search is becoming increasingly important in interactive marketing. Brands are optimizing their content for voice search queries, which tend to be more conversational and question-based than text searches.<\/p>\n<p>Voice-activated ads and skills for platforms like Alexa and Google Home are also emerging, allowing brands to interact with consumers through voice commands and responses.<\/p>\n<h3>4. Personalization and Hyper-Targeting<\/h3>\n<p>Advanced <a href=\"https:\/\/www.carmatec.com\/data-analytics-consulting-services\/\" target=\"_blank\" rel=\"noopener\">data analytics<\/a> and AI are enabling marketers to create highly personalized and targeted marketing campaigns. This goes beyond basic demographic targeting to include behavioral, contextual, and even predictive targeting.<\/p>\n<p>Personalized email campaigns, dynamic website content, and tailored product recommendations are becoming standard practices to deliver the right message to the right person at the right time.<\/p>\n<h3>5. Interactive Video Content<\/h3>\n<p>Video content is evolving from a passive to an interactive medium. Brands are creating shoppable videos where viewers can click on products within the video to learn more or make a purchase.<\/p>\n<p>Interactive storytelling, where viewers can choose the direction of the narrative, is also gaining popularity. These formats increase engagement and provide valuable data on viewer preferences and behaviors.<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These examples of interactive marketing clearly show how interactive experiences can drive engagement, loyalty, and conversions across industries. There you go! We&#8217;ve already established that engaging your audience and bringing their focus to your brand and products becomes easier with interactive marketing. Some of the techniques are <a href=\"https:\/\/www.muvi.com\/live\/\">live streaming<\/a>, polls, quizzes, user-generated content, etc.\u00a0Moreover, it also helps boost your engagement and conversions and helps strengthen customer relationships in a simple yet excellent way.<\/p>\n<p>So, what are you thinking? Try out <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">Outgrow\u2019s 7 days free trial<\/a> to see how interactive content can benefit your business (and thank us later)! \ud83d\ude00<\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id42513_315456-df .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id42513_315456-df .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id42513_315456-df .wp-block-kadence-pane .kt-accordion-header-wrap 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id42513_315456-df .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id42513_315456-df .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id42513_315456-df .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id42513_315456-df .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id42513_315456-df .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id42513_315456-df kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane42513_479e00-36\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. What is the goal of interactive marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Getting potential customers to interact with your brand is the main goal of interactive marketing. With this approach, you can offer consumers an experience that goes beyond the purchase, and you can ask for their input and encourage them to feel like a part of the business. The action you choose depends on your objective and the means you use to achieve it.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane42513_36211f-7f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. Is digital marketing interactive?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>Yes, digital marketing is considered interactive. As technology advances, consumers expect hyper-personalized digital marketing messages. Interactive marketing comes under the scope of digital marketing. Different types of interactive tools like quizzes, polls, surveys, and calculators can be promoted on digital marketing platforms. Therefore, brands can further engage consumers with customized messages by using interactive marketing strategies.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane42513_481e5a-5f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>3. How do I make my social media interactive?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>There are a number of methods you can use to make your social media interactive, such as matching your content to your audience, <a href=\"https:\/\/www.brafton.com\/blog\/graphics\/interactive-infographics\/#:~:text=An%20infographic%20is%20essentially%20a,easily%20digestible%20for%20the%20reader.\">interacting with infographics<\/a>, communicating with videos, hosting polls and quizzes, and featuring your followers.<\/p>\n\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to understand the concept of interactive marketing and how you can implement it? Give this blog a read to find out!<\/p>\n","protected":false},"author":43,"featured_media":60140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267,159],"tags":[789,148,739],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Interactive Marketing? [Types &amp; Examples]<\/title>\n<meta name=\"description\" content=\"Looking to understand the concept of interactive marketing and how you can implement it? 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