{"id":42967,"date":"2022-07-22T02:55:22","date_gmt":"2022-07-22T06:55:22","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=42967"},"modified":"2024-10-25T00:11:34","modified_gmt":"2024-10-25T04:11:34","slug":"instagram-engagement-rate","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/instagram-engagement-rate","title":{"rendered":"5 Ways to Increase Your Instagram Engagement Rate"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"5_Ways_to_Increase_Your_Instagram_Engagement_Rate\"><\/span><strong>5 Ways to Increase Your Instagram Engagement Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7d26c214ac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7d26c214ac\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#5_Ways_to_Increase_Your_Instagram_Engagement_Rate\" title=\"5 Ways to Increase Your Instagram Engagement Rate\">5 Ways to Increase Your Instagram Engagement Rate<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#What_Is_Instagram_Engagement_Rate\" title=\"What Is Instagram Engagement Rate?\">What Is Instagram Engagement Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#Why_Is_It_Important\" title=\"Why Is It Important?\">Why Is It Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#How_to_Increase_Your_Instagram_Engagement_Rate\" title=\"How to Increase Your Instagram Engagement Rate?\">How to Increase Your Instagram Engagement Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#What_Is_a_Reasonable_Engagement_Rate_on_Instagram\" title=\"What Is a Reasonable Engagement Rate on Instagram?\">What Is a Reasonable Engagement Rate on Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/instagram-engagement-rate\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>It\u2019s always a good idea to <strong>review statistics<\/strong> and <strong>decide on business and marketing strategies accordingly.<\/strong> The same applies to posting content on Instagram too. <strong>Engagement rates<\/strong> help you figure out <strong>what content is working <\/strong>for you and your audience. And your Instagram engagement rate does that for your company\u2019s Instagram handle.\u00a0<\/p>\n<p>In this blog, we will discuss Instagram engagement rate, how you can boost it, and some important stats around it.\u00a0<\/p>\n<p>That being said, let\u2019s see what Instagram engagement rate means.\u00a0<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 250.0000%; padding-bottom: 48px; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFGxQOu2iM\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/>\n  <\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Instagram_Engagement_Rate\"><\/span><strong>What Is Instagram Engagement Rate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram engagement rate is a <strong>quantitative measure of how users interact and engage with the content on your profile. <\/strong>It considers your <a href=\"https:\/\/twicsy.com\/buy-instagram-followers\">number of followers<\/a>, likes, comments, and shares. Simply put, it tells you how many people in your audience engaged in some way or the other with your post.<\/p>\n<p>According to the latest Instagram engagement stats, the average engagement rate <a href=\"https:\/\/www.oberlo.in\/statistics\/average-engagement-rate-on-instagram#:~:text=According%20to%20the%20latest%20Instagram,at%20the%20time%20of%20posting\" rel=\"nofollow\"><strong>for all types of posts by business accounts is 0.68%.\u00a0<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_It_Important\"><\/span><strong>Why Is It Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is crucial to measure your engagement rates on Instagram because<strong> they help you determine your audience\u2019s interest, brand relevance, and social authority.<\/strong> It also tells you how much interaction your content is receiving.<\/p>\n<p><strong>Moreover, having quantitative data to look back on will help you create your Instagram marketing strategy more effectively. <\/strong>Thus, engagement rates are a source of information that will help you improve your content in the long run.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Increase_Your_Instagram_Engagement_Rate\"><\/span><strong>How to Increase Your Instagram Engagement Rate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few ways in which you can up your Instagram game and ensure that your followers engage with your content.<\/p>\n<h3><span style=\"color: #000000;\"><strong>1. Understand Your Audience-\u00a0<\/strong><\/span><\/h3>\n<p>Content would mean nothing if your audience is unable to understand it. To prevent this from happening, make sure to identify and decide on your target audience. Before posting content, think about how your target audience will perceive it. Understand their needs and preferences, and make a list of pieces of content that will be useful to them.\u00a0<\/p>\n<h3><span style=\"color: #000000;\"><strong>2. Consistent Posting-\u00a0<\/strong><\/span><\/h3>\n<p>Regular and consistent posting increases your Instagram engagement rate by a huge margin. Prepare and <a href=\"http:\/\/skedsocial.com\/platforms\/instagram-scheduler-analytics-tool\">maintain a schedule<\/a> as to how, when and at what time will you post. For example, use <a href=\"https:\/\/www.kittl.com\/tools\/mockups\/instagram\" target=\"_blank\" rel=\"noopener\">Instagram mockups<\/a> to plan your visuals and post a story every Thursday at 4 pm.<\/p>\n<p>Consistent posting helps your audience understand your pattern of posting. They will know what to look forward to and what type of content is coming their way.\u00a0<\/p>\n<h3><span style=\"color: #000000;\"><strong>3. Engage With Your Followers-<\/strong><\/span><\/h3>\n<p>Posting content should always be a two-way street. For them to engage and respond to your content, you need to build a connection in order to communicate with them. You can do this by hosting live sessions and chatting with them, replying to their comments on your post, etc. You should ask them what content they would like to see and create content accordingly. Such content will help entertain them and boost your overall Instagram engagement rate.<\/p>\n<h3><span style=\"color: #000000;\"><strong>4. Create Interactive Content-\u00a0<\/strong><\/span><\/h3>\n<p>The more interactive your content, the greater will be your engagement. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide#What_Makes_Interactive_Content_So_Powerful\">Interactive content<\/a> attracts and intrigues audiences. You can leverage interactive tools such as <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">Quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/poll-maker\/\">Polls<\/a>, <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">Giveaways<\/a>, and <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">Forms<\/a> to engage your followers. Quizzes and Polls work well on Instagram stories, while giveaways help to increase your follower count. Feedback forms will give you an idea of what your audience wants.\u00a0<strong>And when you give them what they\u2019re looking for, your engagement rate will increase automatically.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/instagram-quiz\"><img decoding=\"async\" class=\"aligncenter wp-image-42992 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-quiz-1.jpg\" alt=\"quiz\" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-quiz-1.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-quiz-1-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-quiz-1-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<h3><span style=\"color: #000000;\"><strong>5. Use Call To Action (CTAs)-<\/strong><\/span><\/h3>\n<p>CTAs are a great way to increase user engagement as they prompt an action. The specific action you ask your users to take should be decided based on your product or service. Using CTAs is a great method for converting your leads into customers.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Reasonable_Engagement_Rate_on_Instagram\"><\/span><strong>What Is a Reasonable Engagement Rate on Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most experts agree that strong engagement falls around <a href=\"https:\/\/promorepublic.com\/en\/blog\/what-is-a-good-instagram-engagement-rate-in-2021\/\" rel=\"nofollow\">1% to 5%<\/a>. Follower count can also affect your engagement rates. Average engagement rates per count of followers for Instagram business accounts as of 2021 are:<\/p>\n<ul>\n<li><strong>Less than 10,000 followers:<\/strong> <a href=\"https:\/\/blog.hootsuite.com\/instagram-engagement\/\" rel=\"nofollow\">1.18%<\/a><\/li>\n<li><strong>10,000 \u2013 100,000 followers:<\/strong> <a href=\"https:\/\/blog.hootsuite.com\/instagram-engagement\/\" rel=\"nofollow\">0.94%<\/a><\/li>\n<li><strong>More than 100,000: <\/strong><a href=\"https:\/\/blog.hootsuite.com\/instagram-engagement\/\" rel=\"nofollow\">0.74%<\/a><\/li>\n<\/ul>\n<p><strong>PRO TIP:\u00a0<\/strong><\/p>\n<p>Engagement rates are typically calculated by dividing an account\u2019s engagement i.e. likes and comments by their follower count. In some cases, engagement rates may also be calculated by dividing engagement divided by impressions per post.<\/p>\n<p>Brand Engagement Rate = (Likes+Comments)\/No. of Followers<\/p>\n<p><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><img decoding=\"async\" class=\"aligncenter wp-image-42991 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-calc-1.jpg\" alt=\"calculator\" width=\"602\" height=\"102\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-calc-1.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-calc-1-300x51.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/07\/cta-calc-1-600x102.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p><strong>Some Important Statistics Around Instagram Engagement<\/strong><\/p>\n<ul>\n<li>Largely, <strong>91% of active users watch videos on IG <\/strong>weekly so having a video marketing strategy is crucial.<\/li>\n<li>Accounts with less than 5000 followers have the highest engagement rates per impression <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"nofollow\"><strong>(8.01% for carousel posts).<\/strong><\/a><\/li>\n<li>The average Instagram engagement rate for <strong><a href=\"https:\/\/www.oberlo.in\/statistics\/average-engagement-rate-on-instagram#:~:text=According%20to%20the%20latest%20Instagram,at%20the%20time%20of%20posting\" rel=\"nofollow\">photo posts is 0.7%<\/a>. <\/strong>And the average engagement rate for<strong> <a href=\"https:\/\/www.oberlo.in\/statistics\/average-engagement-rate-on-instagram#:~:text=According%20to%20the%20latest%20Instagram,at%20the%20time%20of%20posting\">video posts is 0.47%<\/a>.\u00a0<\/strong><\/li>\n<li>The most engaging type of in-feed content is a <strong>short-form video<\/strong> with a <strong>high rate of <\/strong><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"nofollow\"><strong>66%<\/strong><\/a>.<\/li>\n<li>Different industries have different engagement rates too-<\/li>\n<\/ul>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Fashion- <a href=\"https:\/\/www.socialmediacollege.com\/blog\/your-instagram-engagement-rate\/\" rel=\"nofollow\">0.68%<\/a><br \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Financial services- <a href=\"https:\/\/www.socialmediacollege.com\/blog\/your-instagram-engagement-rate\/\" rel=\"nofollow\">1.42%<\/a><br \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Higher ed organizations- <a href=\"https:\/\/www.socialmediacollege.com\/blog\/your-instagram-engagement-rate\/\" rel=\"nofollow\">3.57%<\/a><br \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Sports teams- <a href=\"https:\/\/www.socialmediacollege.com\/blog\/your-instagram-engagement-rate\/\">2.33%<\/a><br \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Tech and software- <a href=\"https:\/\/www.socialmediacollege.com\/blog\/your-instagram-engagement-rate\/\" rel=\"nofollow\">1.31%<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Calculating your Instagram engagement rate will help you quantitatively review your content. It is a significant measure of your audience\u2019s interest in your posts and will help you understand where you can make improvements.<\/p>\n<p>So, to create more engaging and interactive content to up your Instagram marketing, sign up with <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> and start creating amazing interactive experiences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id42967_c554cf-6d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id42967_c554cf-6d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 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body:not(.hide-focus-outline) .kt-accordion-id42967_c554cf-6d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id42967_c554cf-6d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id42967_c554cf-6d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id42967_c554cf-6d kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane42967_90c7b8-3b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. Is 10% a good engagement rate on Instagram?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media experts say that a good Instagram engagement rate falls somewhere between 1-5%. If you are falling anywhere near or above this range, your engagement rates are considered to be strong.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane42967_b2d793-fb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. How do you calculate Instagram engagement rate?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The rate of engagement is calculated by dividing the number of your likes and comments by the number of your followers.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>5 Ways to Increase Your Instagram Engagement Rate It\u2019s always a good idea to review statistics and decide on business and marketing strategies accordingly. The same applies to posting content on Instagram too. Engagement rates help you figure out what content is working for you and your audience. 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