{"id":43159,"date":"2022-08-04T03:07:21","date_gmt":"2022-08-04T07:07:21","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43159"},"modified":"2025-02-07T00:08:31","modified_gmt":"2025-02-07T05:08:31","slug":"how-to-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list","title":{"rendered":"How to Grow Your Email List &#8211; Everything You Need to Know"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"How_to_Grow_Your_Email_List_%E2%80%93_Everything_You_Need_to_Know\"><\/span><strong>How to Grow Your Email List &#8211; Everything You Need to Know<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9466a2256f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9466a2256f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#How_to_Grow_Your_Email_List_%E2%80%93_Everything_You_Need_to_Know\" title=\"How to Grow Your Email List &#8211; Everything You Need to Know\">How to Grow Your Email List &#8211; Everything You Need to Know<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#What_Is_an_Email_List\" title=\"What Is an Email List?\">What Is an Email List?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#What_Is_Email_List_Building\" title=\"What Is Email List Building?\">What Is Email List Building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#Important_Statistics_Around_Email_Marketing\" title=\"Important Statistics Around Email Marketing\">Important Statistics Around Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#How_to_Grow_Your_Email_List\" title=\"How to Grow Your Email List?\">How to Grow Your Email List?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Email marketing is constantly growing as a source of generating leads. But to get the best out of your email marketing campaigns, your email database should be updated regularly. But how to grow your email list? Read further to find out.\u00a0<\/p>\n<p>As a marketer, it\u2019s your responsibility to stay updated about your audience\u2019s contact information. Moreover, if you focus on building an email list and constantly keep growing it, then all your email marketing efforts will come to fruition.\u00a0<\/p>\n<p>So, let&#8217;s understand what exactly is an email list and how you can grow it.\u00a0<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 250.0000%; padding-bottom: 48px; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFIJxJGni4\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/>\n  <\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_an_Email_List\"><\/span><strong>What Is an Email List?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An email list is <strong>a collection of emails<\/strong> that a business <strong>gathers from customers and visitors<\/strong> who have <strong>opted to receive regular updates<\/strong> in their email boxes. These updates may include notifications about discounts, new product launches, and other details about your business. An <strong>engaged email list is a business\u2019s best asset.<\/strong> They are also called <strong>subscriber lists.\u00a0<\/strong><\/p>\n<p>Email lists are crucial for a business because <a href=\"https:\/\/optinmonster.com\/beginners-guide-to-email-marketing\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">email marketing<\/a> is a <strong>highly effective way of generating leads<\/strong>. In addition, email marketing is the best way to connect with your customers directly and offer some value to them.\u00a0<\/p>\n<p>Now, let&#8217;s understand the concept of email list building<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_List_Building\"><\/span><strong>What Is Email List Building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email list building is the process of increasing the number of people who subscribe to your emails. Email lists keep growing as long as you continue to collect more addresses through lead generation. You can also use tools like <a href=\"https:\/\/www.searchbug.com\/batch\/phone-name-address-email-append.aspx\" target=\"_blank\" rel=\"noopener\">batch append<\/a> to make it quick and easy to update your list of database records to find email addresses and other contact information.<\/p>\n<p>Now, if you\u2019re questioning whether emails are a good source of marketing or not, here are some stats about email marketing that you should know.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Important_Statistics_Around_Email_Marketing\"><\/span><strong>Important Statistics Around Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>In 2022, the number of email users worldwide is forecast at <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" rel=\"nofollow\" data-abc=\"true\">4.3 billion<\/a>\u00a0<\/li>\n<li>In 2022, <a href=\"https:\/\/www.oberlo.in\/statistics\/how-many-emails-are-sent-per-day\" rel=\"nofollow\" data-abc=\"true\">2 billion <\/a>emails are expected to be sent and received each day.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"nofollow\" data-abc=\"true\">33%<\/a> of marketers send weekly emails and <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" rel=\"nofollow\" data-abc=\"true\">26%<\/a> of marketers send emails multiple times per month.<\/li>\n<li>Email marketing is <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" rel=\"nofollow\" data-abc=\"true\">mostly used for<\/a> lead generation (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" data-abc=\"true\">85%<\/a>), sales (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" data-abc=\"true\">84%<\/a>), lead nurturing (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" rel=\"nofollow\" data-abc=\"true\">78%<\/a>), and customer retention (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" rel=\"nofollow\" data-abc=\"true\">74%<\/a>).<\/li>\n<li><a href=\"https:\/\/www.oberlo.in\/blog\/email-marketing-statistics\" rel=\"nofollow\" data-abc=\"true\">86% <\/a>of marketers say that they see email engagement stats to determine how their content is performing.<\/li>\n<\/ul>\n<p>Now that we know that email marketing is not dead and is very much here to stay, let\u2019s look at ways to grow your email list.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Grow_Your_Email_List\"><\/span><strong>How to Grow Your Email List?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are multiple ways to build and grow your email list. We\u2019ve compiled some of the most effective ones for you. Let&#8217;s have a look.<\/p>\n<h3><strong>1. Focus on Creating Unique and Interactive Content<\/strong><\/h3>\n<p>Creating content that is interactive and unique will help you <strong>retain your existing audience<\/strong> and acquire new subscribers as well. Put, delivering <strong>valuable content<\/strong> that offers <strong>relevant information<\/strong> will help you gain maximum subscribers. So, make your emails entertaining by using <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">interactive content<\/a>. The more interactive the emails are, the more will the recipients look forward to reading them.\u00a0<\/p>\n<p>Therefore, you should focus on producing content that is <strong>unique to your target audience.<\/strong> They should feel like it is tailor-made just for them. Make your emails interactive by embedding fun interactive experiences like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\">quizzes<\/a> and <a href=\"https:\/\/outgrow.co\/poll-maker\/\" data-abc=\"true\">polls<\/a> in them. Besides, when your existing subscribers are happy with your content, they are more likely to forward it to their networks. And this will help you grow your email list.<\/p>\n<h3><strong>2. Segment and Personalize Your Emails<\/strong><\/h3>\n<p>Segmenting your emails means <strong>separating email lists based on personalized preferences.<\/strong> When email subscribers sign up for your email lists, they usually fill up their preferences on what type of content they would like to receive. A good practice to encourage participation and build trust with your recipients is to authenticate your domain&#8217;s credibility. A <a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\" data-abc=\"true\">DMARC lookup<\/a> can inform you if your domain is trusted by email service providers so you can be assured of high open rates and engagement with your email.<\/p>\n<p>You can segment your lists <strong>based on metrics like demographics, update preferences and purchase history.<\/strong> Moreover, research shows that \u200b\u200bmarketers who used segmented campaigns noted as much as a <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" rel=\"nofollow\" data-abc=\"true\">760% increase in revenue<\/a>.<\/p>\n<p>Once you\u2019ve created separate email segments based on different factors, you can start creating personalized content for your emails. You can do so by writing content that sounds like it\u2019s coming from a person, and not a computer.\u00a0<\/p>\n<p>Some best email personalization practices include mentioning the recipient&#8217;s name, highlighting facts about them, mentioning relevant case studies, etc.<\/p>\n<div class=\"msg-s-event-listitem\n        \n        \n        \n         msg-s-event-listitem--last-in-group\n        \n        \n        \n         msg-s-event-listitem--other\n        \n        \" data-event-urn=\"urn:li:msg_message:(urn:li:fsd_profile:ACoAAATNBWMBnz_HswKsmFnknaE61x2R4wUimPQ,2-MTcxOTgzMjYxNDYxM2I5Mzg0MS0wMDQmMWU2YWU4ZjYtNTQ4Ni00YTJkLWIyNjYtN2FjNmMyMzEzMDczXzAxMw==)\" data-view-name=\"message-list-item\">\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\n<p class=\"msg-s-event-listitem__body t-14 t-black--light t-normal\n                    \">Also, make sure these subscribers&#8217; email addresses are still valid. For the highest engagement, you need to keep bounce rates low so you can maintain <a href=\"https:\/\/www.zerobounce.net\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\">healthy email deliverability rates<\/a>. When your campaigns land in the inbox, you have a much better chance to connect with your prospects and cultivate those relationships.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><strong>3. Make Use of Social Media<\/strong><\/h3>\n<p>Your social media handles can be a <strong>massive contributor<\/strong> to your email list. Create <strong>high-quality graphics and promote them<\/strong> across your social media handles. You can also leverage interactive content to boost your email list through social media.\u00a0<\/p>\n<p>For example, you can host <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\" data-abc=\"true\">giveaways and contests<\/a> on Instagram. <strong>\u00a0Free giveaways <\/strong>are a<strong> great source <\/strong>of collecting new emails<strong>.<\/strong><\/p>\n<p>You can also add your <strong>website link in your Instagram bio<\/strong> which might encourage your followers to click through and sign up using their email addresses.<\/p>\n<p>Another excellent way of using Instagram is to <strong>add a swipe-up link to your stories.<\/strong> Here you can share a link to your sign-up page on your site <strong>that collects email addresses<\/strong> in exchange for value, like a free trial.\u00a0<\/p>\n<p>In addition to this, using <a href=\"https:\/\/outgrow.co\/form-builder\/\" data-abc=\"true\">forms<\/a> and <a href=\"https:\/\/outgrow.co\/survey-maker\/\" data-abc=\"true\">surveys<\/a> is another way you can use social media to grow your email list. Simply distribute your form or survey through your socials and collect relevant information along with the emails of your audiences.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-43160 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-email-list.png\" alt=\"interactive content\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-email-list.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-email-list-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><strong>4. Ask Website Visitors for Feedback<\/strong><\/h3>\n<p>People like giving feedback on information that pertains to them. This calls for using feedback forms to grow your email list. You can simply <strong>add a feedback form<\/strong> on your website.<\/p>\n<p>Make sure you <strong>include relevant questions<\/strong> like what new features would they like to see, what thoughts they have about your product or how will they rate your services to prevent them from dropping off without providing complete information This way you can <strong>collect their contact information <\/strong>at the end or at the beginning of the form to follow up with them.\u00a0<\/p>\n<h3><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-43161 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/email-list-cta-2.png\" alt=\"email list cta 2\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/email-list-cta-2.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/email-list-cta-2-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h3>\n<h3><strong>5. Add CTAs<\/strong><\/h3>\n<p>CTA stands for Call-To-Action button. It <strong>prompts<\/strong> the user to take an action. A strategically placed CTA <strong>is a great tool for <a href=\"https:\/\/www.voilanorbert.com\/email-finder\/\" data-abc=\"true\">collecting new email addresses<\/a>. <\/strong>Your CTA should be attractive and <strong>call for attention<\/strong>.\u00a0<\/p>\n<p>You can add CTAs for a sign-up form to your website and other relevant pages. These CTAs can be <strong>in any form<\/strong> such as graphics, videos, links, or buttons. Besides, a <strong>direct link reduces customer efforts<\/strong> and hence increases the chances of signups. Thus, an eye-catching CTA can be a lucrative tool for collecting a good number of emails.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this blog, we\u2019ve talked about how email lists are beneficial, and most importantly, how to grow your email list. We have provided you with some tried-and-tested methods of building your email list. We hope that you\u2019ve been able to understand enough to try them out.\u00a0<\/p>\n<p>So, focus on creating the right content and your emails will do the job for you. Sign up for <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">Outgrow\u2019s 7-day free trial<\/a>\u00a0and create interactive content to grow your email lists and improve your overall email marketing game!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43159_60f4e1-f7 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id43159_60f4e1-f7 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id43159_60f4e1-f7 .wp-block-kadence-pane .kt-accordion-header-wrap 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.kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43159_60f4e1-f7 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43159_5e6672-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do I create an email list?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Email list building can be done in multiple ways. 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