{"id":43202,"date":"2022-09-21T09:20:23","date_gmt":"2022-09-21T13:20:23","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43202"},"modified":"2023-10-17T06:57:54","modified_gmt":"2023-10-17T10:57:54","slug":"lead-qualification","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-qualification","title":{"rendered":"What Is Lead Qualification [Types + Process + Tools]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"What_Is_Lead_Qualification_Types_Process_Tools\"><\/span><strong>What Is Lead Qualification [Types + Process + Tools]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6633408b2e512\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6633408b2e512\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#What_Is_Lead_Qualification_Types_Process_Tools\" title=\"What Is Lead Qualification [Types + Process + Tools]\">What Is Lead Qualification [Types + Process + Tools]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#What_Is_Lead_Qualification\" title=\"What Is Lead Qualification?\">What Is Lead Qualification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#Lead_Qualification_Tools_%E2%80%8B%E2%80%8B\" title=\"Lead Qualification Tools \u200b\u200b\">Lead Qualification Tools \u200b\u200b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#Why_Is_It_Important_for_You_to_Qualify_Your_Leads\" title=\"Why Is It Important for You to Qualify Your Leads?\">Why Is It Important for You to Qualify Your Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#Types_of_Qualified_Leads\" title=\"Types of Qualified Leads\">Types of Qualified Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#Criteria_for_Qualifying_Your_Leads\" title=\"Criteria for Qualifying Your Leads\">Criteria for Qualifying Your Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#How_to_Qualify_a_Lead\" title=\"How to Qualify a Lead?\">How to Qualify a Lead?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/lead-qualification\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div>Leads are as essential to a business as water to a plant. If you envision your business growing, you must pay attention to generating leads. The <strong>problem arises<\/strong> when the leads that you <strong>generate don&#8217;t have the potential<\/strong> to be converted. <strong>To achieve your goal<\/strong> of converting leads into paying customers, you<strong> need to perform lead qualification<\/strong>.<\/div>\n<div>\u00a0<\/div>\n<div>Qualifying the generated leads saves time and effort, and leads <strong>your business to success.<\/strong>\u00a0You can utilize lead qualification to <strong>be aware of the potential <\/strong>of the generated leads.<\/div>\n<div>\u00a0<\/div>\n<div>In this blog, we will help you understand the concept of lead qualification, its importance, and the process of qualifying leads.<\/div>\n<p class=\"new-blog-post-content\">So, let\u2019s dive right into it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Lead_Qualification\"><\/span><strong>What Is Lead Qualification?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The process of <strong>filtering and segregating your leads<\/strong> is called lead qualification. It helps differentiate between potential and non-potential leads. This means determining the <strong>likability of your prospect to convert into a customer.<\/strong><\/p>\n<p>Once you filter out qualified leads, you can <a href=\"https:\/\/support.outgrow.co\/docs\/segmentation-and-retargeting\">segment and re-target <\/a>them to run separate campaigns and improve your marketing efforts. Hence, lead qualification is crucial to ensure that <strong>your marketing and sales efforts are being realized to their full potential.<\/strong><\/p>\n<p>Moreover, whether it is content, social media, or email marketing, all contribute to lead generation. Hence, it is imperative to make the best out of these marketing strategies.<\/p>\n<blockquote>\n<p><strong>PRO TIP-<\/strong> Enhance your content marketing game with\u00a0 <a href=\"https:\/\/outgrow.co\/courses\/\">Outgrow\u2019s academy, and master the art of building interactive content<\/a>.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Qualification_Tools_%E2%80%8B%E2%80%8B\"><\/span><strong>Lead Qualification Tools \u200b\u200b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One needs to generate leads as accurately as possible to qualify them. Numerous tools can act as amazing <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">lead magnets.<\/a> Moreover, a strategically created and smartly placed lead magnet helps in qualifying the leads.<\/p>\n<p>Some of these lead magnet tools are-<\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/quiz-maker\/\">1. Quizzes<\/a><\/span><\/strong><\/h3>\n<p>Quizzes are a great example of\u00a0<a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>. The right kind of quizzes will <strong>help you understand your audience better. <\/strong>It will make it easier for you to <strong>filter out prospects from non-potential leads. <\/strong>Thus, you can easily find out the leads that can be qualified.<\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/polls\/\">2. Polls<\/a><\/span><\/strong><\/h3>\n<p>Polls are another way to generate and qualify leads.<strong> You can put up various polls that will help you segregate your audience.<\/strong> For example- you are a platform that sells grocery products online. Create a poll asking who prefers online grocery shopping over offline. The results will divide your shoppers into- online and offline. Now you will know who to focus on, i.e., leads interested in online shopping only. And this is how it\u2019s done!<\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\">3. Forms<\/a><\/span><\/strong><\/h3>\n<p>Forms and surveys are the most <strong>authentic way <\/strong>of lead generation. They help generate and qualify the most accurate leads. More often than not, <strong>forms are filled by interested people only.<\/strong> So, they make the process of qualifying easier as disinterested leads are mostly filtered out already.<\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/chatbots\/\">4. Chatbots<\/a><\/span><\/strong><\/h3>\n<p>Chatbots act as yet another <strong>effective <\/strong>lead magnet tool. A chatbot is a software program that helps customers by automating conversations. They are available 24\/7 to solve every query that a visitor might have. <strong>The visitors who interact with a chatbot, looking to solve a problem, are highly potential leads.\u00a0<\/strong><\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/calculator\/\">5. Calculators<\/a><\/span><\/strong><\/h3>\n<p>Interactive calculators are a <strong>useful tool<\/strong> for lead qualification. They require visitors to insert data to get a logically computed result in real-time.\u00a0 If a visitor <strong>uses a calculator<\/strong> to find out a specific result, he is <strong>more likely to make a purchase<\/strong>.<\/p>\n<h3><strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">6. Product Recommendation Quizzes<\/a><\/span><\/strong><\/h3>\n<p>Product recommendation quizzes help <strong>generate qualified leads from e-commerce websites<\/strong>. Visitors who attempt a recommendation quiz are generally looking for suggestions for products that match their needs and preferences. This means that they are interested and therefore, have more potential of getting converted into paying customers.<\/p>\n<p><a href=\"https:\/\/snov.io\/glossary\/lead-generation\/\" rel=\"nofollow\">Lead generation<\/a> and qualification become easier when the tools you use automatically filter out leads for you. <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a> is one such platform that lets you create immersive tools like the ones above. It lets you qualify and segment leads based on the users\u2019 responses.<\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/trending-templates\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43212 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-2-lead-q-1.png\" alt=\"cta\" width=\"600\" height=\"100\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-2-lead-q-1.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/cta-2-lead-q-1-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Moving further, let\u2019s look into the importance of lead qualification.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_It_Important_for_You_to_Qualify_Your_Leads\"><\/span><strong>Why Is It Important for You to Qualify Your Leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you start pitching your product to your prospects, you need to find out who are the ones genuinely interested in your product.<strong> That\u2019s where lead qualification steps in-<\/strong><\/p>\n<p>Qualifying leads helps in-<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52918 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Advantages-of-lead-new-300x300.png\" alt=\"Advantages-of-lead-new\" width=\"392\" height=\"392\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Advantages-of-lead-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Advantages-of-lead-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Advantages-of-lead-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/Advantages-of-lead-new.png 1024w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<h3><strong>Saving Time and Resources<\/strong><\/h3>\n<p>By qualifying your leads you won\u2019t be wasting time, money, and effort on prospects who are not likely to turn into customers. It will give you the<strong> time to focus your ideas and energies on the ones who have the potential to make a purchase<\/strong>. You need not pursue leads who don\u2019t match your <a href=\"https:\/\/about.crunchbase.com\/blog\/what-is-an-ideal-customer-profile-and-how-do-you-create-one\/\" rel=\"nofollow\">\u201cideal customer\u201d profile<\/a>.<\/p>\n<p>Moreover, resources, more often than not, are limited for every business. So, it becomes imperative to reserve the available resources for the right people. Therefore, <strong>lead qualification ensures that minimum resources produce maximum results.\u00a0<\/strong><\/p>\n<h3><strong>Increasing Productivity<\/strong><\/h3>\n<p>It is known that productivity increases when you start seeing better results. Your team will <strong>see better conversion rates <\/strong>when they concentrate on the leads that have potential. Besides, productivity automatically increases when you are not wasting time.<\/p>\n<p>The key here is to<strong> not <\/strong>pay equal attention to all the leads.<strong> You have to filter out leads with better value and scope. Categorizing and then prioritizing <\/strong>those leads will help in increasing productivity.<\/p>\n<h3><strong>Preventing Wasteful Investments<\/strong><\/h3>\n<p>When resources are manipulated for non-potential leads, it <strong>results in bad investments, leading to losses.<\/strong> Lead qualification helps to prevent such wasteful investments. Therefore, when a proper lead qualification process is put in place, you can easily filter out leads that have the real potential of becoming a customer.<\/p>\n<p>Furthermore, all of this directs you toward making the right investments in the right place and focusing on the right people.<\/p>\n<p>Now that we\u2019ve discussed how lead qualification can benefit you, let\u2019s talk about the types of leads you can qualify for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Qualified_Leads\"><\/span><strong>Types of Qualified Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We understood what a qualified lead is. But to take these leads to conversion, we also need to understand at which stage they are in the <a href=\"https:\/\/outgrow.co\/blog\/sales-funnel-on-outgrow\">sales funnel<\/a>. Hence, we break them down into these three different types:<\/p>\n<h3><strong>1. Information Qualified Leads (IQL)\u00a0<\/strong><\/h3>\n<p>These leads are called<strong> \u201ccold leads\u201d.<\/strong> They provide their contact details in return for helpful information about a topic relevant to the lead\u2019s query. These contact details can include name, email address, phone number, etc.<\/p>\n<h3><strong>2. Marketing Qualified Leads (MQL)<\/strong><\/h3>\n<p>These leads are called <strong>\u201cwarm leads\u201d.<\/strong> They show continuous interest in your company. When you successfully solve a problem of an IQL, then you move ahead and get MQLs.<\/p>\n<h3><strong>3. Sales Qualified Leads (SQL)\u00a0<\/strong><\/h3>\n<p>These are called <strong>\u201chot leads\u201d.<\/strong> They are the ones who are willing to make a purchase. SQLs have a high closing rate. The faster you follow up with them, the faster they will convert.<\/p>\n<p>All the above-mentioned leads go through the funnel to get identified as \u2018sales-ready\u2019 leads.<\/p>\n<p>However, the question remains -how do you know which leads have the potential to be qualified? Let\u2019s find out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Criteria_for_Qualifying_Your_Leads\"><\/span><strong>Criteria for Qualifying Your Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A prospect needs to meet pre-defined criteria to be qualified as a potential lead. A well-structured lead qualification criteria<strong> will help you range your leads from cold to hot.<\/strong> You will be able to <strong>distinguish between the ones having the least and most potential.\u00a0<\/strong><\/p>\n<p>The 5 key criteria for lead qualification are as follows-<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52919 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/lead-q-criteria-final-new-300x300.png\" alt=\"lead-q-criteria-final-new\" width=\"416\" height=\"416\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/lead-q-criteria-final-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/lead-q-criteria-final-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/lead-q-criteria-final-new-768x768.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/lead-q-criteria-final-new.png 1024w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/p>\n<h3><strong>1. Prospect\u2019s Needs<\/strong><\/h3>\n<p><strong>The need of buying a certain product is the foremost criterion for lead qualification. <\/strong>If a lead doesn&#8217;t need to buy your product, then he is less likely to make a purchase. Depending on the nature of your product or service, you may have very specified needs or slightly vague needs.<\/p>\n<p>By using\u00a0<a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">interactive forms of content<\/a>, you will easily be able to determine the needs of your leads and qualify them accordingly.<\/p>\n<p>So, to find out the needs of your leads, use Outgrow\u2019s templates to create <a href=\"https:\/\/outgrow.co\/poll-maker\/\">polls,<\/a> <a href=\"https:\/\/outgrow.co\/form-builder\/\">forms<\/a>, and <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>.They will<strong> help you engage with your prospects and understand their needs.<\/strong> You can then qualify them depending on whether their needs match your product profile or not.<\/p>\n<p>For example, a real estate company can use a quiz like \u201c<a href=\"https:\/\/premade.outgrow.us\/should-i-buy-or-rent-1\">Should You Buy or Rent?<\/a>\u201d to qualify a lead as per their offering.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52920 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-new-300x172.png\" alt=\"prospect-new\" width=\"556\" height=\"319\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-new-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-new-1024x588.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-new-768x441.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-new.png 1439w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3><strong>2. Prospect\u2019s Interests\u00a0<\/strong><\/h3>\n<p>The interest of a buyer is another important criterion for determining purchase potential. <strong>Your likability to buy is directly proportional to your interest in the product. <\/strong>If a lead doesn&#8217;t have an interest in buying, he might not even hear the full pitch of a sales executive.<\/p>\n<p>Different customers have different interest levels when it comes to buying something. Some customers are slightly more or less interested than others, while some are just great enthusiasts to try new things. But this does not guarantee a purchase. It may not even be made at all.<\/p>\n<p><strong>So, it\u2019s better to invest your time and efforts in those leads who are interested in buying.<\/strong> If a lead has an interest, they can be qualified as a potential buyer. You can find out about the interests of your leads through interactive content. Along with collecting important information, you can boost your engagement with your leads by using <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive tools<\/a> such as <a href=\"https:\/\/outgrow.co\/chatbots\/\">chatbots<\/a>, <a href=\"https:\/\/outgrow.co\/survey-maker\/\">surveys<\/a>, quizzes, etc.<\/p>\n<h3><strong>3. Prospect\u2019s Budget<\/strong><\/h3>\n<p>Your lead may have the need and interest to buy your product. But, do they have the budget to purchase it?<strong> Understanding your lead\u2019s budget is the best criterion for products with flexible pricing.\u00a0<\/strong><\/p>\n<p>A lead will qualify when their budget fits in your pricing range.<strong> A lead with an adequate budget is a potential lead. <\/strong>To know crucial details like these, you can leverage interactive <a href=\"https:\/\/outgrow.co\/calculator\/\">calculators<\/a> to determine your lead\u2019s budget.<\/p>\n<p>For example, having a calculator like \u201c<a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow-2\">Calculate the ROI of using Outgrow<\/a>\u201d on Outgrow\u2019s website would help users understand if this is the right product for them. Moreover, it helps the company understand which leads have the apt budget for their product. It\u2019s a win-win situation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52921 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-budget-new-300x171.png\" alt=\"prospect-budget-new\" width=\"479\" height=\"273\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-budget-new-300x171.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-budget-new-1024x584.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-budget-new-768x438.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/prospect-budget-new.png 1439w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<h3><strong>4. Timing<\/strong><\/h3>\n<p>If the timing is not right, then nothing happens according to plan. <strong>Purchase timeframe is an important criterion for lead qualification. <\/strong>This criterion mostly <strong>comes in handy when buying an expensive product.<\/strong><\/p>\n<p>For example- if a person is looking to buy a car, he will probably form a timeline to see where he can fit an expensive buy. There is no point in pitching to leads who don&#8217;t have the timing right to buy your product.<\/p>\n<p>By using this \u201c<a href=\"https:\/\/premade.outgrow.us\/How-Much-Do-You-Save-By-Buying-a-Tesla-Car\">How much do you save by buying a Tesla<\/a>\u201d calculator, a person can calculate his savings when buying a car and accordingly decide if the timing is right for him to accommodate this purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-52922 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/timing-new-300x172.png\" alt=\"timing-new\" width=\"541\" height=\"310\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/timing-new-300x172.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/timing-new-1024x588.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/timing-new-768x441.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/timing-new.png 1439w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/p>\n<h3><strong>5. Authority<\/strong><\/h3>\n<p><strong>Having authority means whether or not your lead has the power to make a purchase decision. <\/strong>The decision maker\u2019s role is very important for qualifying a lead. This option is especially crucial for corporate lead generation.<\/p>\n<p>In such cases, your lead is a <strong>potential lead <\/strong>when they <strong>have the authority in the decision-making process.\u00a0<\/strong><\/p>\n<p>For example- if you are selling your product to a big firm, and your lead is an employee at a fresher level. It won\u2019t make sense to qualify this lead since he might not be in a position to make a purchase. The authority of such decisions lies with a manager-level person.<\/p>\n<p>However, this lead may be helpful to give you the contact details of a person who is in charge of making purchase decisions for the firm.<\/p>\n<p>Now that we have covered all the fundamentals, let us understand the process of lead qualification.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Qualify_a_Lead\"><\/span><strong>How to Qualify a Lead?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The process of qualifying leads includes five steps.<\/p>\n<h3><strong>Step 1: Understanding Your Buyer\u2019s Profile<\/strong><\/h3>\n<p>Understanding your buyer profile is the first step of the lead qualification process. <strong>You need to prepare an \u201cideal customer\u201d for your product or service.<\/strong><\/p>\n<p>This can be done by asking various questions such as:<\/p>\n<ul>\n<li>Who would want to buy your product?<\/li>\n<li>Why would they want to buy it?<\/li>\n<li>What interest do they have?<\/li>\n<li>What is their budget?<\/li>\n<li>What problems are they facing?<\/li>\n<li>What solution are they looking for?<\/li>\n<\/ul>\n<p>Based on such details, you can qualify the leads who match your ideal profile.<\/p>\n<h3><strong>Step 2: Differentiate Between Intent and Interest<\/strong><\/h3>\n<p>Interested leads are those who like your product. They are intrigued by your services and they like what you offer. On the other hand, leads with an intent to buy are different. They specifically look for your prices and search your websites to better understand your product.<\/p>\n<p><strong>Once you segregate leads with \u2018intent\u2019 from leads with \u2018interest\u2019, qualification becomes easier. <\/strong>Use <a href=\"https:\/\/outgrow.co\/blog\/top-crm-tools\">CRM tools<\/a> to keep track of your leads\u2019 activities and then qualify them accordingly.<\/p>\n<h3><strong>Step 3: Sell to the Right Person<\/strong><\/h3>\n<p>Ensuring that you are investing your time and effort in the right person is critical in the process of lead qualification. <strong>This helps make sure that your sales efforts are not wasted.<\/strong><\/p>\n<p>Qualify the leads who you think match your buyer\u2019s profile and then focus your efforts only on them. You can also <strong>ask questions from the leads to make sure that they are fit for being qualified. In-person conversations before a sales pitch can make a huge difference here.\u00a0<\/strong><\/p>\n<h3><strong>Step 4: Check Your Prospect\u2019s Website<\/strong><\/h3>\n<p>Reviewing your prospect\u2019s company website is going to be helpful. Analyze the information given on their website and try to understand the software they use.<\/p>\n<p>Before qualifying them, ask yourself if they are the right fit. Will they purchase the solution you are offering? Do they have the budget for it? Does their company require it?<\/p>\n<h3><strong>Step 5: Use CRM Tools<\/strong><\/h3>\n<p>Combine your CRM tools with <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing automation<\/a> to make your lead qualification process smoother and quicker. CRM tools will help you handle high volumes of leads efficiently.<\/p>\n<p>With a <a href=\"https:\/\/www.reallysimplesystems.com\/blog\/what-is-crm\">CRM system<\/a> in place, you can access all important information about the leads in one place. With this information, you can prioritize and qualify high-value leads.<\/p>\n<p>However, if you use an all-inclusive interactive content tool for qualifying your leads, it would come with its data collection and analysis features. Moreover, such a tool would also have features for <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">lead nurturing<\/a> like email automation. So it\u2019s a good idea to invest in a good tool that helps you create tools for lead qualification and at the same help manage those leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve now established that lead qualification makes your process of converting leads more efficient. On top of that, the process of lead qualification helps save a lot of time and effort. It enables you to know and understand your leads and accordingly move further towards converting them.<\/p>\n<p>But how can you find relevant information for qualifying your leads? We\u2019ve already revealed the secret in the blog &#8211; Interactive Content!<\/p>\n<p>So, what\u2019re you waiting for? <a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for Outgrow\u2019s 7-day free trial<\/a> and start creating engaging interactive content and make your lead qualification process simple and seamless!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43202_8cea65-22 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id43202_8cea65-22 .wp-block-kadence-pane .kt-accordion-header-wrap 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solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id43202_8cea65-22 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id43202_8cea65-22 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id43202_8cea65-22 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43202_8cea65-22 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43202_d5c66a-a9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is a qualified lead?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A qualified lead is one who has the need, interest, authority, and intent to buy. It fits in with your ideal customer profile. Moreover, a qualified lead is highly likely to make a purchase.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane43202_8a18cf-1e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What questions would you ask to qualify a lead?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>To qualify a lead, you can ask questions about their interest and budget, their problems, and the solutions they are looking for. For example- \u201cWhat solutions are you looking for to solve your problem?\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane43202_2f6de7-6d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the difference between a lead and a qualified lead?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A lead is anyone you have interacted with about your product. Whereas, a qualified lead is a prospect who has the potential to buy. Qualified leads fit your buyer\u2019s profile, while regular leads don\u2019t.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What Is Lead Qualification [Types + Process + Tools] Leads are as essential to a business as water to a plant. If you envision your business growing, you must pay attention to generating leads. The problem arises when the leads that you generate don&#8217;t have the potential to be converted. To achieve your goal of&#8230;<\/p>\n","protected":false},"author":34,"featured_media":43209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[1034,1004,1005],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Lead Qualification [Types + Process + Tools]<\/title>\n<meta name=\"description\" content=\"Want to qualify your generated leads? 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