{"id":43218,"date":"2022-09-25T09:37:19","date_gmt":"2022-09-25T13:37:19","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43218"},"modified":"2026-03-03T04:30:05","modified_gmt":"2026-03-03T09:30:05","slug":"guerilla-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/guerilla-marketing","title":{"rendered":"10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"10_Mind-blowing_Guerilla_Marketing_Examples_to_Drive_Your_Sales\"><\/span><strong>10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de4ba85fee3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de4ba85fee3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#10_Mind-blowing_Guerilla_Marketing_Examples_to_Drive_Your_Sales\" title=\"10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales\">10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#What_Is_Guerilla_Marketing\" title=\"What Is Guerilla Marketing?\">What Is Guerilla Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#Types_of_Guerilla_Marketing\" title=\"Types of Guerilla Marketing\">Types of Guerilla Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#How_to_Set_up_a_Guerilla_Marketing_Campaign\" title=\"How to Set up a Guerilla Marketing Campaign?\">How to Set up a Guerilla Marketing Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#10_Best_Guerilla_Marketing_Examples\" title=\"10 Best Guerilla Marketing Examples\">10 Best Guerilla Marketing Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#Why_Use_Guerilla_Marketing\" title=\"Why Use Guerilla Marketing?\">Why Use Guerilla Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#Some_Guerilla_Marketing_Best_Practices\" title=\"Some Guerilla Marketing Best Practices\">Some Guerilla Marketing Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/guerilla-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The primary objective of every business is to promote its product or service and earn the maximum possible return. And to achieve this, you keep trying new marketing techniques every day. But what you haven\u2019t stumbled upon yet is guerilla marketing.<\/p>\n<p>Guerilla marketing is exactly what you need in order to achieve your marketing objectives. It is an unconventional form of marketing that will help you raise brand awareness among audiences without actually interrupting them.<\/p>\n<p>Let\u2019s now explore some real-world guerilla marketing examples implemented by globally recognized brands.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Guerilla_Marketing\"><\/span><strong>What Is Guerilla Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p>&#8220;Marketing is no longer about the stuff that you make, but about the stories you tell.&#8221;- Seth Godin.<\/p>\n<\/blockquote>\n<p>Guerilla marketing is an unconventional yet popular form of marketing that uses certain elements of shock and surprise in order to drive publicity and <a href=\"https:\/\/keyhole.co\/blog\/brand-awareness\/\" data-abc=\"true\">brand awareness<\/a>. It<span data-preserver-spaces=\"true\">\u00a0has an average ROI of\u00a0<\/span><a href=\"https:\/\/persuasion-nation.com\/guerrilla-marketing-statistics\/#:~:text=15.-,Guerrilla%20marketing%20campaigns%20have%20an%20average%20ROI%20of,5%20times%20their%20initial%20cost.&amp;text=This%20high%20ROI%20reflects%20the,surprise%20over%20hefty%20budget%20spends.\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\"><strong><span data-preserver-spaces=\"true\">4.5 to 5 times<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0their initial cost.<\/span><\/p>\n<p>The term \u2018guerilla marketing\u2019 actually comes from guerilla warfare. Guerilla refers to a small, loosely organized army pitted against a strong, organized force. So, in guerilla marketing, you are the smaller party and you have to fight your competitors with big budgets.<\/p>\n<p>Therefore, guerilla marketing is a set of marketing techniques with a significantly low cost and aims to create a lasting impression on the audiences.<\/p>\n<p>Now, let\u2019s have a look at the various forms of guerilla marketing<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Guerilla_Marketing\"><\/span><strong>Types of Guerilla Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many successful brands have created powerful event ambush guerilla marketing examples during concerts and sports tournaments. There are four main types of guerilla marketing. They are-<\/p>\n<h3><strong>1. Outdoor\u00a0<\/strong><\/h3>\n<p>Outdoor guerilla marketing refers to the act of placing or displaying something outdoors. It could be anywhere from a busy street, a park, or any other location. This form of marketing is mostly common in urban areas and works in locations with great foot traffic.<\/p>\n<h3><strong>2. Indoor<\/strong><\/h3>\n<p>Indoor guerilla marketing takes advantage of public places with an enclosed structure. For example, university campuses, malls, museums, train stations, etc. The marketing tactic can be anything from a flash mob to a large billboard.<\/p>\n<h3><strong>3. Event Ambush<\/strong><\/h3>\n<p>Event Ambush guerilla marketing refers to promoting a product or service at a pre-decided event. It could be anything like a concert, a sporting event, or a festival celebration. With a sudden promotional activity at such an event, you catch your audience\u2019s attention and create a lasting impact.<\/p>\n<h3><strong>4. Experiential\u00a0<\/strong><\/h3>\n<p>Experiential guerilla marketing can take place anywhere including indoor and outdoor locations, and at events as well. This form of marketing allows the public to interact with your brand or product. For example, distributing free samples of your product.<\/p>\n<p>Now that we\u2019ve understood the basic types of guerilla marketing, let\u2019s learn how you can set up a guerilla marketing campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_up_a_Guerilla_Marketing_Campaign\"><\/span><strong>How to Set up a Guerilla Marketing Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some tips for you to create the most effective guerilla marketing campaign strategy-<\/p>\n<h3><strong>1. Understand Your Audience and Choose a Location<\/strong><\/h3>\n<p>The first step in setting up a marketing campaign is to <a href=\"https:\/\/www.spiralytics.com\/blog\/find-and-research-target-audience\/\" data-abc=\"true\">identify your target audience<\/a> and set up your marketing objectives. The nature of your product or service will determine your target audience and help you decide on appropriate locations for your promotional activities. Always remember, that location is everything for guerilla marketing. Before jumping into execution, this stage may benefit from solid groundwork, such as exploring creative\u00a0<a href=\"https:\/\/edubirdie.com\/blog\/marketing-research-paper-topics\" target=\"_blank\" rel=\"noopener\">marketing research ideas<\/a> to better understand customer behavior, market gaps, and the most engaging messaging strategies.\u00a0<\/p>\n<h3><strong>2. Come Up With an Idea and Technique<\/strong><\/h3>\n<p>Once you\u2019ve understood your audience and decided on a location, it\u2019s time to think of a foolproof idea. Think of an original idea, something that is truly yours, something totally out of the box. People love things that they\u2019ve never seen before and in the case of guerilla marketing, the \u2018surprise\u2019 element is your <a href=\"https:\/\/www.smallbusinesscoach.org\/where-are-you-in-the-7-stages-to-business-freedom\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">key to success<\/a>. Brainstorming unique guerilla marketing ideas can help you stand out in a saturated market.<\/p>\n<h3><strong>3. Execute Your Plan<\/strong><\/h3>\n<p>Once your idea is ready, you need to bring it to fruition. Structurize your plan into well-defined steps and get going! Try to think of cost-effective ways of implementing your plan because the goal is to increase engagement with low costs.\u00a0<\/p>\n<div class=\"msg-s-event-listitem\n         msg-s-event-listitem--m2m-msg-followed-by-date-boundary\n        \n        \n         msg-s-event-listitem--last-in-group\n        \n        \n        \n         msg-s-event-listitem--other\n        \n        \" data-event-urn=\"urn:li:msg_message:(urn:li:fsd_profile:ACoAAATNBWMBnz_HswKsmFnknaE61x2R4wUimPQ,2-MTc1Mzk2NTQwOTQ2MWI1NDI2NS0xMDAmOTA5MGIyNDMtNzFiNS00Y2UyLWExNzktNjM4NzUwMmJjMGQ0XzAxMw==)\" data-view-name=\"message-list-item\">\n<div class=\"msg-s-event-listitem__message-bubble msg-s-event-listitem__message-bubble--msg-fwd-enabled\" tabindex=\"0\" data-artdeco-is-focused=\"true\">\n<div class=\"msg-s-event-with-indicator display-flex \">\n<div class=\"msg-s-event__content\" dir=\"ltr\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Consider making use of project management software like Asana, trello, <a href=\"https:\/\/productive.io\/\" target=\"_blank\" rel=\"noopener\">Productive<\/a>, Clickup or <a href=\"https:\/\/niftypm.com\/clickup-alternative\" target=\"_blank\" rel=\"noopener\">Clickup alternative<\/a> that can help you manage your team at each stage of execution.<\/p>\n<h3><strong>4. Measure Your Results<\/strong><\/h3>\n<p>Finally, after your guerilla marketing campaign finds pace, you can start measuring the results. Compare your current position with the goals you\u2019ve set and you\u2019ll know how far along you have come. This will help you understand where you can make improvements and achieve your goals faster! <span style=\"font-size: revert; color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">Adding a <a href=\"https:\/\/www.inflowinventory.com\/blog\/the-ultimate-barcoding-guide\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">QR Code<\/a> to your marketing campaign can help you drive more conversions, and setting up a <a href=\"https:\/\/www.softr.io\/no-code\/what-is-a-client-portal\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">customer service portal<\/a> can enhance post-campaign support. <\/span><span style=\"color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: revert;\">With a <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: revert;\" href=\"https:\/\/www.uniqode.com\/qr-code-generator\" data-abc=\"true\">QR Code creator<\/a><span style=\"color: var(--global-palette4); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: revert;\">, you can create QR Codes that help you get real-time QR Code tracking regarding conversions.<\/span><\/p>\n<p>To identify and segregate your audience and location effectively, setting up effective campaigns and measuring the results you need to have the right set of knowledge and skills which can be obtained by enrolling in a\u00a0<a href=\"https:\/\/www.digitalvidya.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.digitalvidya.com\/digital-marketing\/&amp;source=gmail&amp;ust=1698122094755000&amp;usg=AOvVaw0tiyi-4LVx0_cMIoKyHQpu\" data-abc=\"true\"><span id=\"m_-1830282403662498061mt-tracked-link_2_1697708897689\"><\/span>digital marketing course<\/a>.<\/p>\n<p>Now that we\u2019ve understood the basics of guerrilla marketing, let\u2019s look at some of the most popular guerilla marketing strategies implemented by some famous brands and companies. If you\u2019re searching for inspiration, these creative guerilla marketing ideas will spark your imagination.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Best_Guerilla_Marketing_Examples\"><\/span><strong>10 Best Guerilla Marketing Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s now explore some real-world guerilla marketing examples implemented by globally recognized brands.<\/p>\n<h3><strong>1. Axe Body Spray<\/strong><\/h3>\n<p>With the use of custom stickers, Axe Body Spray has been able to create a story about the familiar exit man who we see on stickers in nearly all establishments. By attaching a sticker next to the \u2018exit man\u2019 one, Axe has used a tinge of creativity and quirkiness to promote their body spray. Here\u2019s an example-<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43220\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_26_9052684321.png\" alt=\"guerilla marketing example\" width=\"602\" height=\"637\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_26_9052684321.png 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_26_9052684321-284x300.png 284w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/09\/22\/guerrilla-marketing-examples\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>Axe\u2019s guerilla marketing strategy aims to show that the fire exit man is being chased by women after using the Axe body spray.<\/p>\n<h3><strong>2. BBC\u2019s Scary Dracula Billboard<\/strong><\/h3>\n<p>When you hear the word \u201cDracula\u201d, your mind automatically goes to think of the scary creature that appears after nightfall. BBC focused on this simple human behavior and promoted their show \u201cDracula\u201d by capitalizing on it.<\/p>\n<p>They created a minimalist yet unconventional billboard with red text on a white background and a few bloody stakes. It looked totally normal during the day, but as the night fell, you could see the shadow of a Dracula on the billboard.<\/p>\n<p>The stakes were deliberately placed in order to cast a show on the billboard. This is how it looked-<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"wp-image-57680 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/dracula-300x165.png\" alt=\"Dracula\" width=\"582\" height=\"320\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/dracula-300x165.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/dracula-1024x565.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/dracula-768x424.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/09\/dracula.png 1055w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.adweek.com\/creativity\/this-bloody-clever-dracula-ad-gets-creepier-as-the-sun-goes-down\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h3><strong>3. Coca-Cola\u2019s Candid Videos<\/strong><\/h3>\n<p>In this guerilla marketing example, Coca-Cola took sharing to another level. They installed a supersized vending machine at a college. It had a 2-for-1 button at the top, encouraging the students to lift each other up in order to reach the button. On top of this, they installed another gigantic machine dispensing a hot pizza, a sandwich, balloons and a <a href=\"https:\/\/thursd.com\/articles\/a-bouquet-that-is-more-than-just-a-bouquet\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">bouquet of flowers. <\/a><\/p>\n<p><span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">This led to a lot of excitement among the students on campus. But the best guerilla tactic that Coca-cola applied here was recording the reactions of the students and compiling them into a beautiful candid <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\" href=\"https:\/\/profiletree.com\/ultimate-guide-to-video-marketing\/\" data-abc=\"true\">video for promotional purposes<\/a><span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">.<\/span><\/p>\n<p data-start=\"112\" data-end=\"1031\">Backed by insights from <span style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\"><a href=\"https:\/\/www.cometly.com\/post\/marketing-analytics-software\" target=\"_blank\" rel=\"noopener\">marketing analytics software<\/a><\/span>, Coca-Cola was able to measure engagement, sentiment, and the viral impact of the campaign\u2014proving how emotion-driven content and data can work hand-in-hand for powerful brand storytelling.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-43222\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_28_9008383177.png\" alt=\"guerilla marketing example\" width=\"627\" height=\"418\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_28_9008383177.png 944w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_28_9008383177-300x200.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_28_9008383177-768x512.png 768w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/dontbelieveinjetlag\/\" data-abc=\"true\">Source<\/a><\/p>\n<h3><strong>4. Knorr\u2019s Interactive Quiz<\/strong><\/h3>\n<p>Knorr, a Unilever-owned food and beverage company, wanted to increase its brand awareness. And to do this, they combined guerilla marketing with trending <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">interactive content<\/a> marketing to <a href=\"https:\/\/outgrow.co\/blog\/create-a-personality-quiz\" data-abc=\"true\">create a personality quiz<\/a>. This quiz invited users to answer some <a href=\"https:\/\/outgrow.co\/blog\/types-of-quiz-questions\" data-abc=\"true\">interesting questions<\/a> and learn what their favorite food has to say about them.<\/p>\n<p>This quiz was then promoted to relevant target audiences in numerous territories and helped engage consumers at various touchpoints. And to further extend the reach of this campaign, this interactive quiz was also promoted through the brand\u2019s social channels. This campaign is one of the smartest event ambush guerilla marketing examples tied to a movie release.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-43223\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_30_4770024631.png\" alt=\"guerilla marketing example\" width=\"665\" height=\"335\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_30_4770024631.png 782w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_30_4770024631-300x151.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_30_4770024631-768x387.png 768w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/econsultancy.com\/eight-effective-examples-of-quizzes-in-content-marketing\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h3><strong>5. Deadpool\u2019s Tinder Profile<\/strong><\/h3>\n<p>Tinder users were surprised to see the anti-hero and legend comic character Deadpool show up on their tinder profiles. Ahead of the movie\u2019s Valentine\u2019s Day release, the promoters took the release date a little too seriously.<\/p>\n<p>With some bold pictures and an interesting bio, Deadpool met with his movie-goers prior to the movie\u2019s release. This move didn\u2019t just stay limited to the small subset of Twitter users, but screenshots of Deadpool\u2019s Tinder profile soon made it to numerous <a href=\"https:\/\/www.mobileappdaily.com\/products\/best-social-media-apps\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">social media platforms<\/a>. Let\u2019s take a look at Deadpool\u2019s Tinder profile-<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-43224\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502.png\" alt=\"guerilla marketing example\" width=\"563\" height=\"1000\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502.png 902w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502-169x300.png 169w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502-577x1024.png 577w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502-768x1364.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_32_5641260502-865x1536.png 865w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<h3><strong>6. Colgate\u2019s Cavity Campaign<\/strong><\/h3>\n<p>Colgate created toothbrush-shaped popsicle sticks with \u2018Don\u2019t forget Colgate\u2019 printed on them and infixed them into ice cream bars and popsicles. The goal was to remind children as well as adults of the importance of brushing in order to avoid cavity build-up. In the process, this helped them promote their brand.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43225\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_34_7843395806.png\" alt=\"guerilla marketing example\" width=\"826\" height=\"402\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_34_7843395806.png 826w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_34_7843395806-300x146.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_34_7843395806-768x374.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p style=\"text-align: center;\">Source<\/p>\n<h3><strong>7. Tyskie\u2019s Door Handles<\/strong><\/h3>\n<p>Tyskie, the beer company took guerilla marketing to the next level. By turning normal door handles into Tyskie beer mug handles, the promoters urged the consumers to buy their cold brew beer as they stepped into pubs and clubs. Let\u2019s have a look-<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43226\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_36_4500952898.png\" alt=\"guerilla marketing example\" width=\"674\" height=\"374\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_36_4500952898.png 674w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_36_4500952898-300x166.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/pbs.twimg.com\/media\/EiL49q2WsAg789t.jpg\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>Whether you&#8217;re promoting a refreshing beer or creating an inviting atmosphere for patrons, incorporating <a href=\"https:\/\/lounge.untappd.com\/best-bar-games-for-your-bar-brewery-or-restaurant\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">engaging bar activities<\/a> into your establishment can significantly enhance customer experience and retention.<\/p>\n<h3><strong>8. UNICEF\u2019s Vending Machine<\/strong><\/h3>\n<p>More than 4000 people die every day because of contaminated water and UNICEF wanted to change this. They used guerilla marketing to create awareness regarding this. In 2009, UNICEF installed a \u201cDirty Water Vending Machine\u201d in New York\u2019s Union Square. This machine offered a selection of dirty water ranging from malaria, typhoid, and cholera to other diseases plaguing the communities lacking the supply of clean drinking water.<\/p>\n<p>For a donation of $1 to UNICEF\u2019s cause, you could get a bottle of brown unfiltered water with nasty particles floating in it. They informed that every $1 could provide a child with clean drinking water for about 40 days.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43227\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_38_8752883548.png\" alt=\"guerilla marketing example\" width=\"527\" height=\"702\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_38_8752883548.png 527w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_38_8752883548-225x300.png 225w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/inspirationalgeek.wordpress.com\/2010\/07\/21\/unicef-dirty-water-campaign\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h3><strong>9. IKEA\u2019s Innovative Staircase<\/strong><\/h3>\n<p>Staircases are seen all over and IKEA took advantage of this and applied a genius guerilla marketing tactic to advertise their furniture. IKEA inset drawers under staircases to show how IKEA furniture owners can utilize space in their homes.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-43228 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_40_6479973078.png\" alt=\"guerilla marketing example\" width=\"602\" height=\"1043\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_40_6479973078.png 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_40_6479973078-173x300.png 173w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_40_6479973078-591x1024.png 591w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.thebigad.com\/wp-content\/uploads\/2017\/08\/ikea-instore-staircase-looks-like-well-organized-drawer.jpg\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h3><strong>10. McDonald\u2019s Interactive Billboard<\/strong><\/h3>\n<p>With a unique guerilla marketing strategy, McDonald\u2019s created a tangible and engaging advertising experience for consumers. They installed a digital interactive billboard in the midst of a shopping district in Kuala Lumpur.<\/p>\n<p>For their \u2018Save the Sunday Cone\u2019 campaign, they displayed an ice cream sundae cone on the screen which was melting due to the extreme heat of the city. To \u2018save\u2019 the melting cone, the users were supposed to spin a giant wheel in order to cool and unmelt it. This could be done using a mobile web browser and in the end, the user received a voucher which could be redeemed at any McDonald\u2019s outlet.<\/p>\n<p>This created a lot of buzz about McDonald\u2019s as they engaged and interacted with consumers in a literal sense through this guerilla tactic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43229\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_42_8052284670.png\" alt=\"guerilla marketing example\" width=\"942\" height=\"667\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_42_8052284670.png 942w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_42_8052284670-300x212.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_42_8052284670-768x544.png 768w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/images.ctfassets.net\/3prze68gbwl1\/asset-17sugc0k1ru84zr\/a3083d30030f42a0d304d0edb41dcc80\/bizw_jy_P24c_1503_9cmX30p.jpg\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>These were some of the most successful examples of guerilla marketing. Now, before winding up, let\u2019s walk you through the benefits of using this form of marketing. These guerilla marketing examples show how creativity can outperform even the biggest advertising budgets. Campaigns like this often rank among the most engaging event ambush guerilla marketing examples in modern advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Guerilla_Marketing\"><\/span><strong>Why Use Guerilla Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some reasons why you should definitely include some guerrilla marketing strategies in your marketing campaign.<\/p>\n<h3><strong>1. Budget Friendly<\/strong><\/h3>\n<p>Guerilla marketing strategies are generally low-budget and depend on unconventional methods to grab the attention of consumers. Thus, it is a cost-effective way to promote your product and improve brand awareness. Consider using <a href=\"https:\/\/www.brex.com\/product\/credit-card\" target=\"_blank\" rel=\"noopener\">business credit cards<\/a> to effectively manage and allocate funds for creative guerilla marketing campaigns, ensuring you stay within your budget while maximizing impact<\/p>\n<h3><strong>2. Appeals to Emotion<\/strong><\/h3>\n<p>By implementing guerilla marketing strategies, you can trigger the emotional quotient of your consumers. Think of a unique marketing idea that your consumers will be able to relate to and get them hooked to your product.<\/p>\n<h3><strong>3. Improves Brand Image<\/strong><\/h3>\n<p>With unique and creative guerilla marketing strategies, you can increase your reach and cater to a wider audience. This will not only help you improve your engagement rates, but will also help upgrade <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">your brand image<\/a>.<\/p>\n<h3><strong>4. Builds Strong Relationships<\/strong><\/h3>\n<p>Guerilla marketing focuses on everyday situations and brings about some quirky twists to get the attention of the consumers. In this process, you\u2019ll often collaborate with local businesses, <a href=\"https:\/\/www.crowdspring.com\/blog\/types-of-businesses\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">nonprofits<\/a> and other organizations to implement your ideas. You will also be able to directly engage with your consumers. Hence, along with the top-of-the-world promotion, you\u2019ll also be able to build some strong business relationships.<\/p>\n<h3><strong>5. Catchy and Shareable<\/strong><\/h3>\n<p>By tapping into experiential digital marketing techniques, you can trigger the excitement of consumers and create a memorable experience for them. To enhance the impact, you can <a href=\"https:\/\/designwiz.com\/flyer-maker\/\" target=\"_blank\" rel=\"noopener\">create a flyer<\/a> that complements your campaign theme\u2014flyers are visual, easy to distribute, and often spark immediate interest. Moreover, if consumers find something exclusive and interesting, they make it a point to share the content with their friends and acquaintances.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Guerilla_Marketing_Best_Practices\"><\/span><strong>Some Guerilla Marketing Best Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-43230\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_44_8618479990.png\" alt=\"guerilla marketing example\" width=\"1222\" height=\"688\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_44_8618479990.png 1222w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_44_8618479990-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_44_8618479990-1024x577.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/08\/imageedit_44_8618479990-768x432.png 768w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this blog, we\u2019ve discussed what guerilla marketing means and how you can use simple situations and turn them into major promotional elements. We hope that you\u2019ve understood enough to start your own guerilla marketing campaign.<\/p>\n<p>You can start by <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\" data-abc=\"true\">creating an interactive content piece<\/a> like a <a href=\"https:\/\/outgrow.co\/blog\/create-fun-interactive-quizzes\" data-abc=\"true\">fun quiz<\/a>, a <a href=\"https:\/\/blog.flipsnack.com\/how-to-create-a-digital-flipbook-a-to-z\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">digital flipbook<\/a> or a complex calculator in order to increase your reach and promote your brand in the most unique and entertaining way. Try out <a href=\"https:\/\/outgrow.co\/\" data-abc=\"true\">Outgrow<\/a>\u2019s no-code interactive content builder and see for yourself how simple the process is! \ud83d\ude42<\/p>\n<p>If you\u2019re too lazy to build your own content, they also have <a href=\"https:\/\/outgrow.co\/examples\/\" data-abc=\"true\">a host of industry-specific premade templates<\/a> available just for you! \ud83d\ude00\u00a0<\/p>\n<p>Start experimenting with small yet impactful guerilla marketing ideas to drive meaningful engagement for your brand.<\/p>\n<p>So, what are you waiting for? <a href=\"https:\/\/share.outgrow.biz\/pw960\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">Sign up for their free trial<\/a> now!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43218_3827c7-30 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 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body:not(.hide-focus-outline) .kt-accordion-id43218_3827c7-30 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id43218_3827c7-30 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id43218_3827c7-30 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43218_3827c7-30 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43218_70984b-a7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Why it is called guerilla marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>The term guerilla marketing comes from guerilla warfare which was famous for applying unconventional tactics to achieve simple objectives.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane43218_0a853d-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What are the basic rules of guerilla marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>The basic rules of guerilla marketing are-<\/p>\n\n\n<ul>\n\n<li>Research your audience<\/li>\n\n\n<li>Define your goals<\/li>\n\n\n<li>Think of a unique idea<\/li>\n\n\n<li>Be brief<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane43218_da71c1-28\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What companies use guerrilla marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<p>There are no specific criteria for what kind of companies can use guerrilla marketing. Big companies like Red Bull, Burger King, IKEA, Coca Cola have all used interesting guerrilla marketing tactics to boost their promotional efforts.<\/p>\n\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales The primary objective of every business is to promote its product or service and earn the maximum possible return. And to achieve this, you keep trying new marketing techniques every day. But what you haven\u2019t stumbled upon yet is guerilla marketing. Guerilla marketing is exactly what&#8230;<\/p>\n","protected":false},"author":20,"featured_media":43219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[1007,1008],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Guerilla Marketing? Types and 10 Surprising Examples<\/title>\n<meta name=\"description\" content=\"Reach people where they are and put your brand there. Learn guerrilla marketing tips and examples in this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/43218\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales\" \/>\n<meta property=\"og:description\" content=\"Looking for some extraordinary marketing ideas? 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