{"id":43262,"date":"2022-08-10T14:25:10","date_gmt":"2022-08-10T18:25:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=43262"},"modified":"2024-04-19T10:14:33","modified_gmt":"2024-04-19T14:14:33","slug":"types-of-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/types-of-marketing","title":{"rendered":"5 Types of Marketing You Should Definitely Know About"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"5_Types_of_Marketing_You_Should_Definitely_Know_About\"><\/span><strong>5 Types of Marketing You Should Definitely Know About<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6633319052aa6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6633319052aa6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#5_Types_of_Marketing_You_Should_Definitely_Know_About\" title=\"5 Types of Marketing You Should Definitely Know About\">5 Types of Marketing You Should Definitely Know About<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#What_Is_Marketing\" title=\"What Is Marketing?\">What Is Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#Top_Five_Types_of_Marketing_You_Need_to_Implement\" title=\"Top Five Types of Marketing You Need to Implement\">Top Five Types of Marketing You Need to Implement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#Statistics_Around_Marketing_Types\" title=\"Statistics Around Marketing Types\">Statistics Around Marketing Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/types-of-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Marketing as a field is evolving consistently. Today, marketing is used for pretty much everything. The different types of marketing can help you in myriad ways. So, to produce the best results, you can use a mix of multiple types of marketing.<\/p>\n<p>But to get the best out of your marketing efforts,\u00a0 selecting the right type of marketing for your product or offering is extremely crucial<strong>.<\/strong><\/p>\n<p>Continue reading this blog if you want to find out about the different types of marketing that you can implement throughout your marketing journey.<\/p>\n<p>But first, let\u2019s start with the basics.<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 250.0000%; padding-bottom: 48px; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFIzmPTzkk\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Marketing\"><\/span><strong>What Is Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing refers to the <strong>process of attracting an audience to your product or service through delivering value.<\/strong> It revolves around the <strong>needs <\/strong>and <strong>wants of the customer.<\/strong> In other words, marketing is the process of <strong>delivering, communicating, and maintaining<\/strong> relationships with your customers.<\/p>\n<p>Marketing is defined as the <strong>action of promoting and trying to sell a product.<\/strong> It helps in <strong>increasing awareness <\/strong>about your product or service. But to smoothen this process of grabbing attention and getting the maximum conversions, you need to go the extra mile. This is where marketing steps in to make your life easier! \ud83d\ude00<\/p>\n<p>Now that the concept of marketing is clear, let&#8217;s have a look at its types.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Five_Types_of_Marketing_You_Need_to_Implement\"><\/span><strong>Top Five Types of Marketing You Need to Implement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The different marketing types can broadly be divided into two- offline and digital marketing. Let us now talk about the various types of marketing that come under the scope of digital or online marketing.<\/p>\n<h3><strong>1. Social Media Marketing<\/strong><\/h3>\n<p>The process of <strong>attracting the attention of potential customers<\/strong> using social media platforms is called social media marketing. These social media platforms can include Instagram, Facebook, Twitter, Snapchat, etc.<\/p>\n<p><a href=\"https:\/\/www.spiralytics.com\/blog\/social-media-marketing\/\">Social media marketing<\/a> involves <strong>expanding your company\u2019s reach<\/strong> through various social media channels. It is a way of <strong>building relationships<\/strong> with your customers,<strong> digitally. <\/strong>Social media marketing is slowly becoming one of the most efficient ways to <strong>reach out to and convert prospects.<\/strong><\/p>\n<p>Research shows that <a href=\"http:\/\/www.iab.net\/media\/file\/B2BResearch2014.pdf\" rel=\"nofollow\">87%<\/a> of marketers use social media marketing as a means of promotion. Moreover, social media platforms are increasingly being used to <strong>connect with your customers in real-time.<\/strong> It helps <strong>brands in connecting<\/strong> with their current and potential customers in a <strong>more personalized manner.<\/strong><\/p>\n<p>Furthermore, the number of <a href=\"https:\/\/statusbrew.com\/insights\/hootsuite-alternatives\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> users is expected to increase to almost <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\" rel=\"nofollow\">4.41 billion<\/a> by 2025. Hence, with such <strong>huge and everlasting scope<\/strong>, social media marketing is continually being used by marketers to derive greater value through these platforms.<\/p>\n<h3><strong>2. Influencer Marketing<\/strong><\/h3>\n<p>Influencer marketing, as the name suggests, is the <strong>process of using influencers to market your product.<\/strong> Influencers are people who have a <strong>huge online presence.<\/strong> They have large numbers of followers who they can easily influence through their content and opinions.<\/p>\n<p>This type of marketing is extremely flexible because of the great number of <a href=\"https:\/\/influencity.com\/blog\/en\/micro-vs.-macro-influencers-which-one-is-a-better-fit-for-your-brand\"><strong>micro or macro influencers<\/strong><\/a> present online.\u00a0Moreover,\u00a0 most influencers are also <strong>specific to industries<\/strong> like travel influencers, fashion influencers, lifestyle influencers, and the list goes on.<\/p>\n<p>So, you can pick the influencer whose <strong>audience you feel matches your product.<\/strong> However, you need to be careful while choosing and deciding on the influencer who\u2019ll promote your product. This is because these people will be representing your brand, and hence, they <strong>should match your brand value<\/strong>.<\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/blog\/best-influencer-marketing-platform-for-small-business\">Influencer marketing<\/a> is majorly viral on Instagram and YouTube. It is used by <a href=\"https:\/\/www.deskera.com\/blog\/types-of-marketing\/#influencer-marketing\" rel=\"nofollow\">86%<\/a> of advertisers for their marketing campaigns, and <a href=\"https:\/\/www.deskera.com\/blog\/types-of-marketing\/#influencer-marketing\" rel=\"nofollow\">57%<\/a>\u00a0 of them believe that it performs better as compared to other branded content.<\/p>\n<h3><strong>3. Interactive Content Marketing<\/strong><\/h3>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> marketing is the process of creating <strong>content that engages your audience.<\/strong> It helps in facilitating <strong>two-way communication<\/strong> between you and your audience. Thus, interactive content marketing involves delivering messages in a way that <strong>attracts users and encourages participation from them.<\/strong><\/p>\n<p>Interactive content can be of many types such as <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/polls\/\">polls<\/a>, <a href=\"https:\/\/outgrow.co\/calculator\/\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/form-builder\/\">forms<\/a>, etc. It works better than regular content because it\u2019s more engaging and lets the users share their opinion. Consequently, this form of marketing brings in more traffic and is more effective when it comes to lead generation.<\/p>\n<p>If you\u2019re looking to create interactive content, you can try Outgrow\u2018s no-code tool.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\">Sign up for a free trial here<\/a> and create enticing interactive experiences to up your marketing game.<\/p>\n<h3><strong>4. Affiliate Marketing<\/strong><\/h3>\n<p>Affiliate marketing involves a <strong>third-party publisher<\/strong> either <strong>generating leads or promoting your product<\/strong> or service. You can also refer to it as\u00a0<strong>online referral marketing.<\/strong><\/p>\n<p>Affiliate marketing essentially requires you to <strong>pay commissions to external individuals<\/strong> who you partner with to promote your business. These commissions can be both <strong>monetary and non-monetary.<\/strong> Affiliate marketing and influencer marketing are closely related to each other.<\/p>\n<p>With advanced technology, affiliate marketing is growing even faster. Widely and easily available analytics have helped it become a billion-dollar industry. According to Business Insider, <a href=\"https:\/\/www.businessinsider.in\/tech\/the-affiliate-marketing-report-how-mainstream-publishers-are-turning-performance-based-marketing-into-a-fine-art\/articleshow\/49649492.cms\" rel=\"nofollow\">15% of e-commerce revenue<\/a> can be attributed to affiliate marketing.<\/p>\n<p>For those just starting, it&#8217;s really important to find the <a href=\"https:\/\/invideo.io\/blog\/best-affiliate-programs\/\">best affiliate programs for beginners<\/a>. These programs make it easier to get started, offering lots of help and tools to guide newbies as they learn how to succeed in affiliate marketing.<\/p>\n<h3><strong>5. Email Marketing<\/strong><\/h3>\n<p>Email marketing is the process of promoting your product by sending a <strong>direct email <\/strong>to your potential customers. The <strong>main aim<\/strong> of email marketing is to <strong>acquire new leads and retain existing ones.<\/strong> Moreover, the <strong>ROI on email marketing is extremely huge<\/strong>. Hence, despite being one of the oldest types of marketing, it still remains one of the most effective and classic ways of marketing.<\/p>\n<p>Email marketing is also cheaper than other marketing forms, and doesn\u2019t require much effort. Moreover, emails are a great way to interact with your customers and create brand awareness. They have a\u00a0<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" rel=\"nofollow\">50 to 100 times<\/a> higher click-through-rate. If you struggle to manage your email marketing campaigns, you can work with a traditional or a <a href=\"https:\/\/coinbound.io\/top-web3-marketing-agencies\/\">Web3 marketing agency<\/a> to streamline your efforts, optimize your strategy, and leverage the latest technologies and trends to maximize the effectiveness of your email marketing initiatives.<\/p>\n<p>In addition, there is a double advantage that comes with email marketing. It can also help you in fostering relationships with your audience while serving your primary goal of driving traffic to your website, social media, and other <a href=\"https:\/\/rockcontent.com\/blog\/content-creation\/\">content forms<\/a>.<\/p>\n<p>Now that we\u2019ve understood the various types of digital marketing, let&#8217;s have a look at some stats about the different types of marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Statistics_Around_Marketing_Types\"><\/span><strong>Statistics Around Marketing Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" rel=\"nofollow\">82%<\/a> of marketers actively use content marketing.<\/li>\n<li>It has been seen that <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" rel=\"nofollow\">70%<\/a> of marketers are actively investing in content marketing.<\/li>\n<li>Researchers say that <a href=\"https:\/\/www.emarketer.com\/chart\/230882\/how-many-us-internet-users-participate-select-digital-activities-of-internet-users-2019\" rel=\"nofollow\">90.9%<\/a> of all internet users send an email at least once a month.<\/li>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/interactive-content-customer-experiences\/\" rel=\"nofollow\">73%<\/a> of marketers agree that interactive content marketing enhances their message retention.<\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\" rel=\"nofollow\">89%<\/a> of marketers say email is their primary lead generation strategy<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is here and it is here to stay! There is no doubt about how marketing helps in the growth of your business. And applying the right type of marketing to your strategies will exponentially grow your business. Further, once you start your marketing journey, you will see how customer acquisition and retention have become easier and quicker!<\/p>\n<p>Marketing helps you reach customers and understand their needs better. What\u2019s even better is that interactive content marketing enables you to interact and engage with your customers directly.<\/p>\n<p>So, sign-up with <a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow\u2019s 7-day free trial<\/a> and create some awesome content for your interactive marketing campaign!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id43262_af7b07-e8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id43262_af7b07-e8 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid 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.kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id43262_af7b07-e8 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane43262_d22542-84\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>1. What is the best form of marketing?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>As such, there is no best form of marketing. Each type has its own different qualities and is suitable for different scenarios. It is very subjective, one form that may suit you may not work for others.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane43262_fe447d-b9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>2. 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But to get the&#8230;<\/p>\n","protected":false},"author":34,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[111,88,110],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types of Marketing and Its Statistics<\/title>\n<meta name=\"description\" content=\"Want to up your marketing game? 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